Living in the Caribbean for nearly three years has taught me so much about what I want for my business. I live in Barbados– which is a glittering gem of an island located in the southern Caribbean sea. The wedding industry here is highly competitive and secretive– and businesses strive to be a “one stop shop” for anyone looking to get married here.
Maintaining relevancy in the wedding industry can be challenging– and this is where elevating your PR strategy as an entrepreneur becomes essential. I recently had a chance to interview Sasha Vasilyuk, the founder of I DO PR — a leading public relations agency that helps wedding and lifestyle brands connect with the media. Her interview below offers tangible tips on how to leverage your business and brand using PR– and what you’re also doing wrong. She’s also offered a special discount code on anything in her shop– so be sure to read through her entire interview to learn more!
I was honored to be invited to be the first guest on Milton Lawrence Jr’s new endeavor to help educate and connect the wedding industry: The Wedding Safari Podcast. Milton and I caught up on the current state of the industry and discussed my recent blog post, It’s Time for a Change in Your Strategy.
You can visit TheWeddingSafariPodcast.com to listen to our conversation and both of our insights on the current state of the wedding industry. I hope you enjoy– and be sure to subscribe to the podcast feed on your Mac device to get the newest episodes as they’re released.
In business, we must always be open to change. Sometimes change is small– a tweak to the way you do things. Other times change is gradual– an enhanced role for a performing employee. And then, change can be drastic– like completely revamping your business.
It’s no secret that the wedding industry is growing. It’s also no secret that many creative businesses in the industry are suffering.
This blog post is one I’ve struggled to write for some time and I’ve been knocking it around in my head, trying to figure out the best way to approach this subject openly and honestly.
If you’re reading this, chances are high that you’re a small business owner in the wedding industry. (unless you’re my mom– who I am quite sure is reading this, too. Hi mom!) As you build your business, you look to industry professionals who have made a name for themselves to glean advice and guidance on what you can do better. The industry is lucky to have so many talented, open-hearted and wise entrepreneurs willing to be transparent about what they know that works. I am fortunate enough to have learned a lot from many of them!
With that said, there are also a lot of people who don’t know what they’re talking about.