I’ve known the brilliant, smart and funny Michelle Loretta for many years. In fact, I think we go as far back as 2008 when we met at an industry conference. If are not familiar with Michelle– you need to be! She is a business consultant and financial strategist for wedding and event professionals. As founder of Sage Wedding Pros she blends her past as an accountant for Deloitte, a sales and marketing manager for DDLA, a merchandiser for Coach, and a stationery entrepreneur to strengthen wedding businesses worldwide.
Sage Wedding Pros also produces the next-level summit Be Sage Conference — which I highly recommend you put on your list of must attend conferences. Michelle is also an avid speaker, sharing her knowledge at a number of additional industry conferences including NACE Experience, Biz Bash Live, and Association of Bridal Consultants.
I’ve always admired Michelle for her strong, honest sense of the wedding industry. In a loud chorus of advice from business coaches, Michelle’s voice is one you need to listen to. I asked her to share some financial wisdom that could help us all– and these are the 3 top mistakes you’re making in your wedding business. The article below is written entirely by her: