Maintaining relevancy in the wedding industry can be challenging– and this is where elevating your PR strategy as an entrepreneur becomes essential. I recently had a chance to interview Sasha Vasilyuk, the founder of I DO PR — a leading public relations agency that helps wedding and lifestyle brands connect with the media. Her interview below offers tangible tips on how to leverage your business and brand using PR– and what you’re also doing wrong. She’s also offered a special discount code on anything in her shop– so be sure to read through her entire interview to learn more!
I started off 2010 like most people– thinking about what my New Year’s resolution would be. Looking back, there were a number of things I could have resolved to do better—perfect time management, work smarter, spend more time with the family, walk the dog, clean out the fridge once a week, put the laundry away, drink less coffee, buy less shoes…. But I decided that in 2010 I was going to stop being jealous. I was going to break up with my companion, jealousy.