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I believe that entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

I help women like you build a profitable business with purpose.

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All the training and support you need to design, coordinate, and plan high-end weddings

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Planner’s Playbook Member Spotlight: Michaela Teetaert of Prairie Weddings by Michaela

Michaela Teetaert is a certified wedding planner and the owner of Prairie Weddings by Michaela. Her wedding planning business is located in Manitoba, Canada where she lives on a beautiful acreage with her family. Michaela decided to become a wedding planner because she loves planning events and helping people on their big day.

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What Makes You One-of-a-Kind in the Wedding Industry?

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Are you a crisp, cool, and profesh?

...a bubbly entrepreneur?

...or a fresh, spirited strategist?

Ready for some 2022 Pinterest trends? Hold up – is this the first time I’m sharing my love of Pinterest marketing on the blog? If you are in the wedding industry, there is a good chance you’ve been sleeping on Pinterest. Yes, you might have a few boards and have likely used them to curate […]

Grow Your Wedding Business with 2022 Pinterest Trends

Wedding Industry Marketing

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Time management in your creative business can feel like an elusive skill you’ll just never master. In this article, I’m sharing 5 time management tips.

5 Time Management Tips & Secrets For Wedding Pros

Things to Do Better

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If you’re a wedding planner, I’m going to assume that I don’t need to lecture you on the importance of systems and processes. After all, I know you spend a good chunk of your time convincing couples and other vendors that systems and processes are what make weddings come to life. However, after a decade […]

How To Start The Wedding Planning Process With Your Clients

Starting a Business

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With over a decade of experience as a mentor in the wedding industry, I’ve spent my fair share of time talking about marketing with my students and mentees. I know marketing can be really tough–it’s time consuming, energy draining, and full of imposter syndrome. And as a wedding planner, you’re told constantly that you need […]

5 Social Media Mistakes Every Wedding Planner Makes

Building Your Branding

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Who hasn’t dreamed of being asked to jet-set with their clients to plan weddings in dreamy destinations like Santorini or Mexico? When I met my now-husband, Jason, I knew I wanted to help Americans get married in Barbados–where I packed up my life and moved to in 2014. I know firsthand the unique challenges of […]

How To Become A Destination Wedding Planner

Building Your Branding

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If you're a wedding planner, you know how important the experience leading up to the wedding day is. For some couples, it's almost as important as the execution of the wedding day itself. If you haven't yet considered your wedding planner client experience yet, I'm here to make your life a lot easier. Systems and processes are important in ANY business but if you are a wedding planner, we enter a new level of customer expectations. Mapping out your client journey not only provides a better client experience, one that will have the ideal clients you're working with refer you time and time again, but it also makes your job a lot easier.

If you’re a wedding planner, you know how important the experience leading up to the wedding day is. For some couples, it’s almost as important as the execution of the wedding day itself. If you haven’t yet considered your wedding planner client experience yet, I’m here to make your life a lot easier. Systems and […]

Why You Need To Create A Client Journey As A Wedding Planner

Growing a Business

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You’re here because you want to be a wedding planner. More importantly, you want to know how to start your own wedding planning business. Inside this article, I’ll walk you through 11 steps to getting your wedding planning business started.

How to Start a Wedding Planning Business

Growing a Business

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There are a million and one places to invest in your wedding business but today, I'm going to give you some FREE places to focus during seasons where you have more money than time. On top of that, marketing for wedding planners should be multi-faceted anyway. It's never a bad idea to invest in some free marketing tools and strategies and some of what I am going to dive into below could pay off for years to come.

There are a million and one places to invest in your wedding business but today, I’m going to give you some FREE places to focus during seasons where you have more money than time. On top of that, marketing for wedding planners should be multi-faceted anyway. It’s never a bad idea to invest in some […]

8 Free Ways To Market Your Wedding Planning Biz

Building Your Branding

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If you’ve been following me for a while, you know that I don’t shy away from sharing the good, the bad, and the ugly. Especially in the wedding industry. Today, I’m going to talk about a few of the most common wedding planner problems (and I’m bringing these to you as a wedding business coach […]

Wedding Planner Problems: The BIGGEST Problems Wedding Planners Deal With

Growing a Business

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Oh boy, this topic is near and dear to me. When I decided to become a wedding planner, I was sick at home binge-watching some wedding TV shows and before you knew it, I picked up a pile of wedding magazines and decided I would be a wedding planner. And yes, I had no idea […]

How To Build Your Portfolio As A Wedding Planner When You’re Just Starting Out

Growing a Business

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As a wedding planner, should you offer day of coordination or month of coordination to your list of wedding planning services? Its a question that gets asked often–and I have big opinions on it. Inside this article, we're going to talk about whether day of coordination is the right service to offer in your wedding planning business. Ready to discuss the pro's and con's?

Inside this article, we’re going to talk about whether day of coordination is the right service to offer in your wedding planning business.

Day of Coordination: The Pros and Cons as a Wedding Planner

Growing a Business

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader).

I'm Candice: former owner of Jubilee Events, 2x published author, podcast host, and your guide to a building the kind of business you want.

I've been mentoring wedding industry entrepreneurs for over 10 years, mostly while I was growing my renowned wedding planning & design company.

In 2019, I sold my 6-figure business so I could help you build the kind of business that you want.

Purpose changed my life—I know first hand how powerful it is. I'm on a mission to help women discover their gifts, build businesses around their talents, and live each day on purpose.

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You just found your weekly dose of why.

Get ready to grow your business with intention, one episode at a time. Join me every Tuesday to have a conversation about marketing, mindset, or money on The Power in Purpose Podcast.

it's like having me in your back pocket (literally)

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Each week, we explore how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have. Get ready to dig in and have meaningful conversations about business and life, as we explore the strategies and techniques that build the kind of business you want. 

I believe entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

Wanna steal my biz secrets?

or at the very least, hear the story about how I met Beyonce?