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I believe that entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

I help women like you build a profitable business with purpose.

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The Best Wedding Planner Onboarding Workflow: 5 Things You Need

Before you brush this off as something you’ll improve “once things slow down a bit,” I’m here to bring you a harsh reality: if you don’t have a strong onboarding workflow for your wedding planning clients, things might never “slow down” again (and not in the good way – where you are sipping margaritas on […]

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A woman wearing glasses sitting at a table with a laptop, comparing Honeybook vs. Quickbooks.

Are you a wedding pro or creative business owner looking for a streamlined platform to handle your business finances and operations? As a business coach for over a decade now, I know how powerful knowing your numbers can be, and I’m so glad you’re here. Today, I’m diving into HoneyBook vs. QuickBooks – two popular […]

Honeybook vs. Quickbooks: Which One Is Better? A 2024 Review

Wedding Industry Tech Tools

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As business owners, I truly believe we are forever students. We are always learning new skills, sharpening our blades, and perfecting our craft. If you’re a wedding planner (and fellow business book junkie), I can only imagine that you agree. That’s why I’ve put together my top business books for wedding planners to read in […]

Top Business Books For Wedding Planners to Read in 2024

Growing a Business

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A woman's hand writing core values in a notebook on a marble table.

When most of us start our wedding businesses as solopreneurs (wide-eyed, with a stack full of wedding magazines), the thought of coming up with “core values” for our business seems like corporate jargon. And hey – didn’t you set your sights on leaving your corporate job to ESCAPE that nonsense? While I do know exactly […]

Finding Your Core Values in the Wedding Industry

Growing a Business

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A woman in a white dress stands elegantly in one of the top Boston wedding venues.

Welcome to the ultimate guide to the top wedding venues in Boston, a city known for its rich history, stunning architecture, and picturesque landscapes. The city itself is the perfect backdrop for your 2024 wedding. As a Boston wedding planner with years of experience, I have the insider’s scoop on the best venues for your […]

Top Boston Wedding Venues: The Best Places To Get Married in Boston

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A woman working on a computer at a desk, focusing on Selling More As a Wedding Planner.

Are you ready to level up your selling game and boost your confidence in your business? If you’re looking to book more couples as a wedding planner, it’s imperative that you get comfortable with sales but if you are reading this, I have a feeling you’ve figured that out already. In this article, I’m going […]

How To Sell Your Wedding Planning Services: The 7 Stages Of The Sales Cycle

Making Money

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A woman implementing systems and processes at her office desk for a wedding business.

While systems and processes may not be the most thrilling aspect of running a wedding business, they are undeniably one of the most important elements for creating the kind of business you truly desire (you know – the one that makes you money without working every single Saturday). Today, I’m going to walk you through […]

The Ultimate Guide to Creating Systems and Processes in Your Wedding Business

Growing a Business

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As a wedding planner, should you offer day of coordination or month of coordination to your list of wedding planning services? Its a question that gets asked often–and I have big opinions on it. Inside this article, we're going to talk about whether day of coordination is the right service to offer in your wedding planning business. Ready to discuss the pro's and con's?

Inside this article, we’re going to talk about whether day of coordination is the right service to offer in your wedding planning business.

Day of Coordination: The Pros and Cons as a Wedding Planner

Growing a Business

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If you’re looking for 5 tips on crafting a business plan, you’ve come to the right place. In order to have a thriving wedding business that fuels your meaningful life, you can’t skip one essential first step…

5 Tips On Crafting a Business Plan To Book Out Your Biz With Your Ideal Clients And Get Paid

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With over a decade of experience as a mentor in the wedding industry, I’ve spent my fair share of time talking about marketing with my students and mentees. I know marketing can be really tough–it’s time consuming, energy draining, and full of imposter syndrome. And as a wedding planner, you’re told constantly that you need […]

5 Social Media Mistakes Every Wedding Planner Makes

Building Your Branding

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What’s the secret to having the business you want? As an entrepreneur, you’re always on the hunt for the answer to that question. What’s that one big strategy, trick, tip, or hack that will get me closer to the business that I want? After 15 years of running multiple successful businesses, I can tell you […]

The Secret to Designing a Business You Love: How To Vision Cast For Your Biz – And Why You Need To

Goal Setting & Business Planning

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Inside this article, I'm sharing with you how to go from side hustle to full time wedding planner. Whether you love your day job or not, working while building a business is pretty damn exhausting. And almost every side hustling wedding planner I know is longing for the day they can quit their job and go full time! Here are the steps you need to take to go full time with your wedding planning business.

I decided to become a wedding planner during a few sick days off from work in 2007, curled up on the couch, binge-watching wedding shows. I was working a job I absolutely hated, so making the leap from side hustle to full-time wedding planner was a pretty big priority for me. Can you relate? Whether […]

How To Go From Side Hustle To Full Time Wedding Planner in 2024

Growing a Business

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader).

I'm Candice: former owner of Jubilee Events, 2x published author, podcast host, and your guide to a building the kind of business you want.

I've been mentoring wedding industry entrepreneurs for over 10 years, mostly while I was growing my renowned wedding planning & design company.

In 2019, I sold my 6-figure business so I could help you build the kind of business that you want.

Purpose changed my life—I know first hand how powerful it is. I'm on a mission to help women discover their gifts, build businesses around their talents, and live each day on purpose.

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Get ready to grow your business with intention, one episode at a time. Join me every Tuesday to have a conversation about marketing, mindset, or money on The Power in Purpose Podcast.

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