Mary Marantz: Building a Legacy Brand | Stop asking how, who and what - and start asking why

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Hey you! I'm Candice. I've owned my wedding planning and design business, Jubilee Events, for 12 years. I'm a 2x published author, podcast host, and your proud mentor.

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Mary Marantz on building a legacy brand. She wants you to stop ask how, who and what and start asking why.

I’ve known Mary Marantz for many years, and one thing that has always struck me about Mary was her willingness to share her story; not just the pretty side of her story– not the wins, or her success– but the lessons she learned in the mess.

She is an internationally renowned photographer, author, educator, and speaker who travels the world teaching and inspiring other creative business owners. She has been named a “Legend of Light” by Profoto as well as one of the Top 100 photographers by SLR Lounge & Brandsmash. You can find her work in many high-end publications, including Martha Stewart, Well Wed & Inside Weddings. She is also the founder & Editor in Chief of twin wedding blogs The Black Tie Bride & The Well Groomed Groom.

However, she comes from very humble beginnings, and life didn’t always look like it does now.

Mary is on a mission to help all of us build a legacy brand– not just a business– but a brand that stands the test of time.


Listen to this episode right here on our blog or subscribe below on your favorite platform

In this episode, she shares her journey and the critical moment in her childhood where she began to uncover her purpose. Her father, a proud West Virginia logger and 2nd generation owner of the family business, lost everything. It was in that moment that Mary began to understand that we were all born to do something in our lives– but sometimes, even with the most exceptional talent and intention, we fail because don’t have the right tools or resources to make our purpose profitable.

This episode is a powerful one that has resonated with me every single day since I had the chance to interview Mary. Her story and her words have transformed me, and I know you will be, too.

Anything worth doing is worth doing well. -- Mary Marantz, The Power in Purpose Podcast


In this episode of The Power in Purpose Podcast, Mary shares:

    • Her life growing up in rural West Virginia and the lessons it taught her
    • How she discovered and uncovered her purpose at an early age
    • Growing up poor and the call she felt for a “life of success,” which led her to Yale Law School
    • Her and her husband's decision to forego the safe, set and suppose to, choosing instead to take a big leap and build a business
    • The powerful mindset of not being successful but rather, significant
    • How she categorizes businesses as either a weed, flower or tree– and how you can build a business that has strong roots and bares fruit
    • Mary shares with us some foundational principles in business, so we can build a brand that leads with our purpose
    • Her belief that finding your why cannot be rushed
    • An important discussion on how we ask others “how” and “who” and “what” as it relates to our business– but we rarely ask the question, why?
    • Mary challenges you with this simple question: OK, but why?
    • The greatest lesson her father taught her– anything that’s worth doing is worth doing well
    • Acknowledging your instant gratification mindset and how to move away from it, embracing slow growth = strong roots instead
    • In a world full of noise, Mary encourages us to listen to the right people as it relates to our business– and shares what you should be looking for when you seek a mentor
    • Staying the course in your business when things get tough, or when you feel like your not gaining traction
    • How her morning routine of “win the day” has transformed her mindset, along with other daily routines she has to feed her mind, body, and soul
    • I ask Mary if she’s ever suffered from imposter syndrome, and she shares her answer along with her thoughts on why we suffer from imposter syndrome
    • Mary shares how purpose has changed her life and her business– and who inspires her with their purpose  (@JenHatmaker & @EmilyLey)
    • We learn more about her upcoming book, including the working title and what her book is all about!

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My dad was just 12 years old when he went to work in the woods. Twelve years old when he was given a hard hat and a chain saw and big metal lunch box, and told “Now you go to work.” His first job was hooking up the logs to the dozer, so they could be dragged down to the landing and measured for the mill. By the time he was in high school, he would only go for half days of school so he could spend the rest of day out working in the woods. Many times he was out there working alone. And once when a tree came crashing down on him, he nearly died out there alone. And yet the next day, he got back up and he went to work again. This year will mark 50 years of him being a logger. 50 years of now you get back up & get to work again. The other day a friend told me that because I had gone to Yale for law school, she had always assumed that I must have been a “legacy” or some sort of trust fund baby, that my family must have been really wealthy. And I thought to myself: not wealthy, but rich. Because from my parents I was taught what it is to work hard, and that when you fall- or when this world knocks you down-you pick yourself back up. Again and again. And you go on. To not count on anyone else to build a life for you, but to go out and build one for yourself. Because that life, the one you build with your own two hands, it’s one worth fighting for. Worth getting your hands dirty and MORE than your fair share of scars along the way. Because THAT kind of life is one you can always be proud of. I am the daughter of a WV logger. And for my money, I can’t imagine a better legacy to pass on. (My dad. Photographed this past weekend at the place where I grew up with the new #profotob10 @profotousa @profotoglobal Edited with @legacymonochrome )

A post shared by Mary Marantz (@marymarantz) on



Listen to this episode right here on our blog or subscribe below on your favorite platform
If you're a wedding pro who is looking to grow their business and a team, I want to invite you to join me inside my mastermind, WeddingPro Insiders. WeddingPro Insiders is a mastermind for wedding pros who want to attract premium clients, scale their services with ease, and build profitable businesses with purpose.  Join now!


Book: Start with Why by Simon Sinek

Book: The E-Myth by Michael E. Gerber

Branding & Web Design: Tonic Site Shop


Instagram: @MaryMarantz
Facebook: Justin & Mary
Her Website:
Courses & Education: Justin and Mary's Courses


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Thank you for listening to today’s episode! Be sure to continue the conversation in our Facebook Group– what was YOUR biggest takeaway?

Mary Marantz wants you to stop asking how, who and what – and start asking why

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Candice Coppola

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My team and I have worked with hundreds of clients all over the world, from New York City to Fiji, Vermont to Costa Rica, celebrating moments that matter in our clients' lives. I've worked with high-end clients since I started my business, producing events in excess of $1,000,000.

I owned my wedding planning and design business, Jubilee Events, for 12 years before I sold it.

I know what it takes to run a successful wedding industry business.

I also know how hard it is to be profitable in this industry. I've experienced many of the aches, pains and challenges you're facing right now.

I want you to succeed in your business. In fact, I teach wedding industry entrepreneurs because I want others to have the same level of success I've been so fortunate to have.

My passion for this industry is rooted in helping business owners, like you, build a profitable business with purpose.

That is the heart behind every webinar I teach, every instagram post I share, every course I create and every podcast episode I produce.

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