If you’re a creative who sells services (or a few simple digital offers), your email platform should make marketing feel easier and prettier without playing games with your budget. Lately, I’ve heard from so many of you: “Kit just raised prices again—should I switch to Flodesk?” Let’s break it down like friends who love a good deal and beautiful emails. Here’s my breakdown of Flodesk vs Kit to help you decide if a move is right for you.

To cut to the chase: while both platforms are great, I recommend Flodesk for most creatives who want gorgeous design, simple automations, and flat-rate pricing that doesn’t jump when your list grows. If your business is truly newsletter-first and you plan to monetize with paid recommendations or sponsors, Kit has tools you’ll actually use. I’ll explain where each shines below.

And for a limited time, you can get 50% off your Unlimited Flodesk Plan for the first year – and then you’ll stay on the Unlimited Plan for life at its normal price (which is less than $50 a month!). Click here to learn more about Flodesk and take advantage of my exclusive 50% off discount. If you’ve already signed up for a trial, use the code CANDICE50 to get 50% off!

Why everyone’s talking about Flodesk vs Kit right now

Two things happened:

1. ConvertKit dropped a price increase on their members with 30 days notice, driving up the cost of the subscription by as much as 150% +. This obviously got Kit users a little angry!
2. Creatives with normal, healthy lists (5–25k) noticed the math wasn’t mathing anymore and started looking for a beautiful, flat-rate alternative. Hi, Flodesk! However, Flodesk announced a price shift of its own, and is doing away with the Unlimited Plan later this year and moving to tiered pricing (but at the time of this blog post, you can still sign up for an Unlimited Plan which they will guarantee!).

Why Email Marketing Still Matters for Creatives

Social is crowded and moody. Your email list is where clients and superfans choose to hear from you directly. It’s where you launch offers, nurture leads, and book projects—without feeding the algorithm machine all day.

I can say confidently that most of my revenue comes from email marketing—whether it’s a launch email, my weekly newsletter, or one of my many nurture sequences. Because email marketing has the power to boost your business, it’s not a platform you want to skimp on.

Flodesk vs. Kit: A Quick Overview

Flodesk is built for creatives who care about visuals and simplicity. Expect editorial-level templates, a clean builder, and flat-rate plans—including an “Advanced” tier with Checkouts if you want built-in sales pages and payments. Plus, Flodesk has plenty of smart automations and advanced features.

Kit (formerly ConvertKit) is built for creators running a real newsletter business. There’s a generous free plan up to 10,000 subscribers, then paid plans that scale with your list. Kit leans into monetization: paid recommendations, sponsor network, and commerce features. Not exactly great for most small businesses I meet.

Pricing: Predictable vs. Scales With Your List

Flodesk (as of Sept 2025)

• Free: list-building tools (forms, landing pages, link-in-bio).
• Professional (~$35/mo, annual): unlimited subscribers + unlimited emails, Workflows, analytics.
• Advanced (~$59/mo, annual): everything in Professional plus Checkouts (sales pages, subscriptions, delivery pages) and sales analytics. Flat-rate is the philosophy, but that will change for NEW users starting in November.

Click here to sign up for a Flodesk free trial and get 50% off your first year of the Unlimited Plan – or use code CANDICE50 at checkout.

Kit (as of Sept 2025)

• Newsletter (Free): up to 1,000 subscribers, unlimited broadcasts, 1 basic visual automation + 1 sequence; recommendations included.
• Creator & Creator Pro: paid tiers that scale by subscriber count and add unlimited automations, advanced analytics/testing, and more users.

My take: If you’re a service-led creative or a product based business sending consistent campaigns and a few automations, Flodesk’s flat rate keeps costs sane as you grow. If your email is the product (ads, paid recs, sponsors), Kit’s scaling can pay for itself.

Design & Templates (aka: Will your emails look luxe?)

• Flodesk: The vibe is editorial magazine—custom fonts, elegant layouts, brand-first forms/landing pages. You don’t need to be a designer to look like one.
• Kit: Clean, text-forward layouts perfect for writing-led newsletters. Less “gallery spread,” more “publisher.”

Winner for aesthetics: Flodesk. If visuals sell your work (hello, planners and photographers), this matters.

Automations & Workflows

• Flodesk: Visual Workflows for welcomes, lead magnets, and post-purchase nurture—simple, visual, fast to set up. Recent improvements keep getting rolled out which make Flodesk an awesome tool to have.
• Kit: On paid tiers you get unlimited visual automations and sequences, with Pro adding optimization power like A/B testing, deliverability reporting, engagement scoring, and “edit link after send.”

Choose based on you: If you love tinkering and testing like a media operator, Kit Pro is heaven. If you want “set it up and go,” Flodesk feels refreshingly straightforward.

Monetization & Selling

• Flodesk Advanced: Checkouts for digital downloads, services, subscriptions, and payment plans—plus branded sales & delivery pages. No Flodesk platform fee (you pay Stripe). Great for consults, templates, VIP days, and digital products. There’s almost nothing you can’t sell using Flodesk Checkouts.
• Kit: Commerce for products and paid newsletters, plus Paid Recommendations and the Sponsor Network to monetize your audience.

Translation: If you sell a handful of neatly packaged offers, Flodesk Advanced is plenty. If you’re building a newsletter revenue engine, Kit is designed for that.

Analytics, Integrations & Deliverability (the unsexy but important stuff)

• Flodesk: Core analytics on Pro; Advanced adds sales analytics. Integrates with popular stacks (and connects broadly via Zapier). Authenticate your domain and you’re off!!
• Kit: Deeper optimization knobs on Creator Pro (A/B, deliverability reporting, engagement scoring). Free migrations are available on paid plans if you’re switching in.

Both play nicely with 2025 email rules if you set up domain authentication and keep a clean list. I do think Flodesk’s analytics are better and easier to understand.

Pros & Cons at a Glance – Flodesk vs. Kit

Flodesk — What you’ll love

• Flat-rate pricing with unlimited subscribers + emails. Predictable costs as you grow—no surprise invoices just because your list is healthy. Remember, this does go away in November, so sign up now to take advantage of the Unlimited Plan!
• Gorgeous, on-brand templates and forms. Editorial layouts, custom fonts, and pretty landing pages that make your work look as luxe as it is.
• Simple, visual automations. Build a welcome series, lead-magnet delivery, post-inquiry nurture, or product follow-up without a migraine.
• Optional Checkouts (Advanced). Built-in sales pages, payments, delivery pages, subscriptions, and payment plans—no extra cart tool required for simple offers.
• Brand consistency out of the box. Emails, forms, and landing pages all feel cohesive (no Franken-stack vibes).
• Fast to delegate. Easy for a VA or studio manager to learn and run with minimal SOPs.
• Great for creative portfolios. Photo-forward blocks showcase galleries, before/afters, and design boards beautifully.

Flodesk — Keep in mind

• Fewer “power-user” knobs than Kit Pro. Limited native A/B testing, deliverability diagnostics, and post-send tweaks.
• Integrations are lighter. You’ll lean on Zapier/Pabbly for some tools; fewer deep, native app connections.
• Audience management is simpler by design. If you live and die by complex tag logic and conditional content, you may feel constrained. But Flodesk is working to improve some of these areas.
• Checkouts are streamlined, not enterprise. Perfect for consults, templates, and mini-offers; not a replacement for heavy, multi-product cart setups.

Best for: Service-based creatives (wedding pros, photographers, designers, coaches) who want beautiful emails, straightforward automations, and predictable pricing—plus an easy way to sell a few offers. It’s also great for product based businesses who want to maintain a healthy email list of customers.

Skip if: You run a newsletter-led media business and need advanced testing, sponsor workflows, or granular deliverability analytics.

Kit — What you’ll love

• Free plan up to 1,000 subscribers. A generous on-ramp if you’re validating a newsletter concept. This free plan does have tons of limitations, though. It’s great to test – but you can’t really do much.
• Powerful automations on paid tiers. Unlimited visual automations/sequences, link triggers, conditional content, and sophisticated branching.
• Monetization levers built in. Paid Recommendations, Sponsor Network, paid newsletters, commerce, and tip jar—great if your list is a revenue stream.
• Optimization tools (Pro). A/B testing, engagement scoring, deliverability reporting, and “edit link after send” for the perfectionists among us.
• Growth ecosystem. Recommendation network + creator features can help you scale faster if newsletter growth is the business model.
• Strong audience data. Tags, segments, custom fields—organize your people any way you like.

Kit — Keep in mind

• Pricing scales with list size. Your bill grows as you grow—amazing for media brands, tough on service margins.
• Design is text-forward. Clean but minimal; if you want magazine-level layouts without fiddling, it’ll feel plain.
• Feature depth = learning curve. Lots of switches and dashboards; easy to get stuck tinkering instead of shipping.
• Monetization tools aren’t magic. Sponsor access may require approval; recommendations work best when you’re already operating like a publisher.
• Free plan has limits. Branding, limited automations/sequences, and feature caps push serious users to paid.

Best for: Creators running a newsletter-first business who will actually use paid recs, sponsors, and Pro-level testing to monetize and optimize.

Skip if: You’re a service-led studio that sends pretty campaigns + a few automations and doesn’t want a bill that balloons with subscriber count.

Is Flodesk really flat-rate with unlimited subscribers?
Yes. Current plans list unlimited subscribers + unlimited emails with a flat monthly rate by feature tier.

Can I stay on Kit for free?
Yes—Kit’s Newsletter plan is free up to 1,000 subscribers with one automation and one sequence. If you need advanced automations/analytics, you’ll upgrade.

I sell templates/workshops—do I need separate checkout software?
Not with Flodesk Advanced. You get sales pages, payments, delivery pages, and subscriptions built in.

What if I want to monetize my newsletter audience?
Kit leans hard into creator monetization (Paid Recommendations + Sponsor Network) to grow list size and ad/sponsor revenue.

So… which should you choose?

• Pick Flodesk if you’re a service-based creative (weddings, photography, design, coaching) and you want beautiful emails, straightforward automations, and a bill that doesn’t spike with growth. Go Advanced if you want built-in checkouts! Remember to use my special link to get 50% off your subscription (or use the code CANDICE50).
• Pick Kit if you’re building a newsletter-led business and plan to use paid recs, sponsors, and Pro-level analytics/testing to scale.

How to Switch from Kit to Flodesk (in under an hour)

1. Open a Flodesk account (Professional or Advanced) and authenticate your domain.
2. Export subscribers from Kit with tags/segments.
3. Create Segments in Flodesk to mirror your important tags.
4. Rebuild key forms/landing pages in Flodesk; swap embed codes on your site/link-in-bio.
5. Recreate your Workflows (lead magnet → welcome → nurture → CTA).
6. Warm up: send your first campaign to the most engaged segment, then the rest.
7. Keep Kit live 2–4 weeks to catch stragglers, then cancel.

My Final Take on Flodesk vs Kit

If you’re a creative who wants emails that look on-brand, workflows you’ll actually finish, and a bill that doesn’t balloon with your list, choose Flodesk. If you’re running a true newsletter business and want all the growth levers, choose Kit.

If you’re ready to make your emails look as good as your brand:
👉 Try Flodesk — and grab my first-year discount here: Use code CANDICE50 for up to 50% off your first year (affiliate).

Explore More Wedding Industry Resources

• Set Up Flodesk Step-by-Step (Guide for Wedding Pros!)
• How To Sell Your Digital Products With Flodesk Checkout
• An Honest Flodesk 2025 Review: The Pros, Cons, And If It’s Worth It
• Flodesk vs. Mailchimp: Which One Should You Pick For Your Email Marketing In 2025?
• Launch Your List Series Episode 6: 3 Types of Quiz Lead Magnets Wedding Pros Can Launch & The Strategy Behind Each
• Launch Your List Series Episode 1: It’s Time To Launch Your Email List! How To Get Started With Email Marketing As A Wedding Pro
• How To Use Email Marketing As A Wedding Pro – Step-by-Step Guide