As a business coach for wedding pros, I’ve coached thousands of them, and when someone tells me they feel intimidated by email marketing (which happens constantly), Flodesk is the first platform I point them to. I recommend it because my students actually use it and see results without wanting to throw their laptops across the room.

When you’re starting or growing a wedding business, you don’t need another complicated piece of software slowing you down. Marketing as a small business is hard enough. You need a tool that helps you look polished, stay consistent, and communicate your amazing services with confidence.

Email marketing checks all those boxes, and yet, most wedding pros avoid it like the plague because the platforms they try first feel clunky, overwhelming, and outdated.

That’s the gap Flodesk fills beautifully.

And with Flodesk’s platform evolving, new features rolling out, and pricing that stays accessible for new and growing creative businesses, it’s become an even stronger choice for wedding pros in 2026 and beyond.

So, let’s break down why Flodesk remains my go-to recommendation and how it supports my students at every stage of their business (from beginner to seasoned OG).

Email Marketing Doesn’t Have to Feel Like a Tech Marathon

Here’s something I see again and again in the wedding industry:

Your creativity? Off the charts.

Your tech tolerance? Barely registering.

Most wedding pros are insanely talented at design, planning, communication, and client experience (all things we OBSESSED over), but traditional email marketing tools feel like learning a second job.

Flodesk eliminates that barrier.

It’s simple. It’s intuitive. And you don’t need a YouTube search history full of “how do I format this email?” (Although, to be fair, there are some awesome tutorials out there!).

My students open it for the first time and actually feel excited instead of overwhelmed, and that alone is a massive win. I often say, “If you’re excited about your marketing, you’ll DO your marketing!” and Flodesk proves that time and time again!

The Templates Look Elevated and On-Brand (Because the Eye Buys)

This industry is visual. If something doesn’t look elevated, refined, or on par with the brand a wedding pro is working hard to build, they won’t use it.

Flodesk gets this in a way other platforms simply don’t.

Their templates are modern, beautiful, and strategically designed to look like they came from a luxury creative business, not a corporate newsletter from 2010. Students customize a template once and immediately feel like: “Okay… THIS looks like me.”

When someone feels proud of their emails, they send more of them. And when you send more emails, you book more clients.

I know that how your brand shows up in the world MATTERS to you – and it should. Because our industry is so visual, clients care about the aesthetic and details. Flodesk spares NO expense when it comes to helping you build visually beautiful emails with just a few clicks.

My Students Email Faster and More Often with Flodesk

Here’s one of the biggest reasons I recommend Flodesk: It helps beginners skip overthinking.

Instead of tinkering with formatting for an hour, they drop in a photo, write their message, and hit send. This means consistency becomes doable (and email marketing is all about the long game), marketing becomes lighter, and booking clients becomes easier.

Flodesk removes the friction that stops so many wedding pros from emailing in the first place.

Flodesk’s New Features + Integrations Have Leveled Up the Entire Platform

Flodesk has expanded far beyond “a pretty email tool.” Their feature set has grown a lot — and that means my recommendation has only gotten stronger.

Here’s what stands out for wedding pros today:

✔ Integration with Canva

I know you already live inside Canva and now you can easily integrate your canva account with Flodesk, making the platform even more powerful

✔ Manychat integration

If you’re using Manychat to help you grow your following, engagement, and build a leads system – it now integrates directly into Flodesk. THIS might be even bigger than the Canva integation!

✔ Improved workflows and automations

My students don’t always need advanced CRM-level automations. They need emails that go out automatically to communicate, sell, and stay connected. I love that Flodesk has been working hard on improving their workflows and automation features, allowing you to do so much more!

Why Flodesk Works So Well for Creative, Visual Industries

Wedding pros aren’t writing newsletters that feel like corporate memos. They’re writing:

• Behind-the-scenes stories
• Planning insights
• Design ideas
• Emotional touchpoints
• Portfolio updates
• Client experience content

Email marketing becomes relationship-building, not “marketing tech.”

Flodesk supports that style of communication better than any other platform I’ve seen my students use. It lets you show your brand visually while keeping your workflow simple behind the scenes.

Flodesk’s New Pricing Model: Still Built For Small Business

I don’t know about you, but it feels like every other week I get an email from one of the software companies I use telling me rates are going up again. They’re adding features I don’t need and charging me more for them. It’s frustrating, and honestly, it’s out of touch with how small businesses actually operate.

Flodesk is different.

I’ve had the chance to meet with their two female founders and talk about the heart and soul behind their brand. One thing that stood out immediately is how dedicated they are to supporting small businesses — the creatives, the solopreneurs, the service providers, the wedding pros. The people who are actually doing the work and wearing all the hats.

While every other platform seems to be racing toward enterprise pricing and corporate customers, Flodesk remains committed to the nuances, pressures, and realities that our businesses face. And you can feel this commitment everywhere: in their customer support, their product roadmap, their features — and yes, in their pricing.

Their 2026 pricing tiers are intentionally built to help small businesses grow without creating financial drag:

Lite – $19

• 0–1,000 subscribers
• Max 25,000 subscribers
• Unlimited emails
• Unlimited forms
• 1 workflow

Pro – $25

• Everything in Lite
• Unlimited workflows
• 1 checkout

Everything – $49

• Unlimited workflows
• Unlimited checkouts
• Unlimited forms
• Unlimited emails

For wedding pros, especially newer businesses that are still building demand, experimenting with marketing, and trying to keep subscriptions under control, this pricing structure is incredibly fair. It’s approachable. It’s predictable. And it doesn’t punish you for growing!

You can start small, stay small if you want to, or scale your list into the thousands without getting slammed with surprise fees or a price hike that makes you rethink everything.

Flodesk has kept small businesses at the center of their model and this pricing proves it.

Want to Try Flodesk? Here’s Your Discount.

If you’re ready to start emailing consistently and you want a platform that actually feels good to use, you can use my partner link to get 25% off your first year of Flodesk.

👉 Use code: CANDICE50
👉 Or click here to sign up and save!

You’ll be able to explore the templates, set up your first form, and send your first email quickly — and beautifully.

Want Support Launching Your Email List? I’ve Got a Podcast Series Just for You

If you’re ready to start emailing consistently or even launch your list for the very first time, I’ve got something that will help you hit the ground running.

I recently partnered with Flodesk on a full podcast series dedicated to helping wedding pros and creative entrepreneurs launch (or relaunch) their email list. We walk through everything from choosing your platform, to building a simple workflow, to creating emails people actually want to open.

You can binge listen to the entire Launch Your List series here.

If you love learning by listening or you want a step-by-step jumpstart, this series is a perfect next step.

And don’t forget, you can use my partner link and code to get 25% off your first year of Flodesk when you’re ready to dive in.

Most creative entrepreneurs stay stuck because the tools they’re told to use were never designed for them. Flodesk was. It meets wedding pros, designers, and creatives exactly where they are.

I’ll keep recommending Flodesk because I’ve watched it help my students show up, send the email, and book more clients. If you’re serious about building a business with staying power, don’t wait for the “perfect moment” to start your list.

Happy emailing!

Explore More Wedding Industry Resources

• Set Up Flodesk Step-by-Step (Guide for Wedding Pros!)
• Flodesk vs. Kit: The Most Thorough Comparison For Small Businesses
• How To Sell Your Digital Products With Flodesk Checkout
• Flodesk vs. Mailchimp: Which One Should You Pick For Your Email Marketing?
• 7 Must-Haves Before Starting An Email List
• How to Create An Automated Email Marketing Funnel That Sells With A Nurture Sequence
• How To Use Email Marketing As A Wedding Pro – Step-by-Step Guide

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