I know you’ve got a lot on your plate right now. Wedding season is in full swing, and if your calendar looks anything like mine used to, you’re probably bouncing from one event to the next, barely coming up for air. But here’s the thing most people don’t talk about enough: your busiest season is also your most important marketing season. So today, I want to talk about the best types of content to post during wedding season.
And listen, I’m not just saying this because “consistency is important” (you’ve heard that one before), but because the content you post now is what fills your calendar for next year. It’s what keeps your brand top-of-mind for engaged couples who are actively looking for vendors. It’s what builds connection, trust, and visibility — even when you don’t have time to answer DMs at the end of the night.
And trust me, I’ve learned this the hard way. Back when I was deep in the trenches of planning weddings, I used to tell myself, “I’ll get back to marketing when things slow down.” But here’s the thing… things never really do slow down — and by the time I looked up, I had missed out on new inquiries, potential vendor collabs, and visibility opportunities that would’ve paid off months down the line.
So if you’ve been tempted to put your content on autopilot right now, consider this your gentle nudge: don’t disappear during wedding season. In fact, this is the time to double down on content that showcases your work, builds your authority, and reminds people why you’re the one they want to work with.
Whether you’re a planner, photographer, florist, or venue owner — this guide is going to help you stay visible, stay relevant, and stay booked… even when your schedule is stacked.
Why Posting Consistently During Wedding Season Matters
Before diving into the specific types of content to post during wedding season, let’s talk about why wedding season is such a crucial time for marketing your business.
Wedding season isn’t just about serving your current clients—it’s also when potential clients are actively looking for inspiration, researching vendors, and making booking decisions. The way you show up during this time can directly impact your inquiries and future bookings.
Here’s what happens during peak wedding season (that you might not be thinking about):
- More couples are attending weddings, getting inspired, and starting to plan their own.
- Engaged couples are actively searching for vendors, browsing social media, and gathering ideas for their big day.
- Your past and current clients are sharing their wedding experiences online, tagging vendors, and generating organic visibility for your brand.
If you’re not consistently posting content, you’re missing a major opportunity to connect with potential clients when they’re most engaged. Visibility leads to trust, and trust leads to bookings. The more you show up with valuable content, the more likely you are to attract high-quality leads, increase website traffic, and book premium clients.
Now, let’s dive into the best types of content to post during wedding season and how to make the most of your marketing efforts.
1. Behind-the-Scenes Content
Too many wedding pros focus only on polished, final images—but couples want to see the real process behind creating a flawless wedding. They want to know what happens before the first guest arrives, how the magic comes together, and what it looks like when an expert handles the details.
Behind-the-scenes content gives your audience an inside look at your role in a wedding day, helping potential clients see the value in hiring you. When couples understand the level of effort, coordination, and expertise involved, they’re more likely to trust you—and book you.
Types of Content to Post During Wedding Season:
- Wedding Day Prep: Show a time-lapse of setting up a venue, styling decor, or finalizing a timeline.
- Your Team in Action: Capture candid moments of your team coordinating, setting up, or directing vendors.
- Before & After Transformations: Showcase a venue setup from an empty space to a fully designed wedding reception.
- A Day in Your Life: Give your audience a peek into what wedding season really looks like—client meetings, travel days, or wedding day logistics.
- Real Wedding Challenges (and How You Solve Them): Share moments where you fixed a last-minute problem. Whether it’s reworking a timeline or finding a quick solution for a missing boutonniere, this type of content reassures couples that they’re in good hands.
Behind-the-scenes content helps couples connect with your brand on a deeper level. It positions you as an expert while giving them an unfiltered look at the effort, skill, and passion that goes into creating a dream wedding.
Next up, let’s talk about real wedding features and how they can be a goldmine for your content strategy.
2. Real Wedding Features
One of the most powerful types of content to post during wedding season is real wedding features. Sharing past weddings not only highlights your work but also builds credibility with potential clients who want to see real examples of what you can create.
Couples don’t just want inspiration… they want reassurance. They want to believe they’re making the right decision hiring you. Seeing real weddings you’ve planned, photographed, or designed helps them visualize their own big day and feel confident reaching out at the same time.
Types of Content to Post During Wedding Season:
- Full Wedding Recaps: Share a blog post or carousel post featuring key moments, vendor collaborations, and design elements from a recent wedding.
- Client Love Stories: Tell the story of how a couple found you, what their vision was, and how you brought it to life. Adding quotes from your clients makes it even better.
- Highlight Unique Details: From a bold floral installation to a customized wedding menu, show off the special elements that made this wedding stand out.
- Behind-the-Scenes vs. Final Look: Give followers a peek into the before-and-after transformation of a venue or tablescape.
- Collaborate on Posts with Vendors: Collaborating on posts or tagging fellow wedding pros not only strengthens your relationships but also increases your reach when they share your content.
Real wedding features provide a ton of content opportunities, from long-form blog posts to quick Instagram reels. Plus, they give potential clients a tangible look at your style, skills, and ability to execute beautiful events.
Next, let’s dive into how educational content can position you as the go-to expert in your market.
3. Wedding Planning Tips
I’ve said on a podcast episode that I think for the most part, educational content is dead. People want aspirational content first and foremost, but that doesn’t mean that education has no place on your feed (it just shouldn’t be the focus!).
One of the best ways to stand out in a crowded market is to position yourself as an expert. Educational content builds trust with potential clients by answering their questions, solving common problems, and providing value before they even inquire.
Couples planning their wedding are often overwhelmed with decisions, timelines, and logistics. They’re actively searching for guidance, and if you’re the one providing it, they’ll see you as a trusted resource. By consistently sharing expert advice, you not only help couples but also increase your chances of being the planner, photographer, florist, or venue they book.
Types of Content to Post During Wedding Season:
- Wedding Planning Timelines: Guide couples on when to book vendors, send invitations, and finalize details.
- Budgeting Tips: Help couples allocate their budget wisely, avoid hidden costs, and make informed financial decisions.
- Common Mistakes to Avoid: Share pitfalls you’ve seen couples make and how to prevent them.
- Vendor Hiring Guides: Offer insights on what couples should ask before booking a planner, photographer, florist, or other vendors.
- Wedding Day Survival Tips: Provide checklists or last-minute reminders to ensure a smooth, stress-free wedding day.
- FAQ Roundups: Address frequently asked questions about the wedding planning process, from guest list etiquette to timeline logistics.
By sharing actionable tips, you establish yourself as the go-to expert while also attracting couples who value your knowledge and experience. Just make sure that this isn’t the only type of content you’re posting during wedding season.
Next, let’s talk about leveraging user-generated content and client testimonials to boost credibility and engagement.
4. User-Generated Content and Client Testimonials
Nothing builds trust with potential clients faster than social proof. When couples see real clients sharing their experiences and love for your work, it reinforces your expertise and makes them more likely to book you.
Couples rely heavily on recommendations and reviews when choosing wedding vendors. Seeing past clients rave about your services—whether through testimonials, tagged photos, or video shoutouts—gives them confidence in your ability to deliver.
Types of Content to Post During Wedding Season:
- Client Testimonials & Reviews: Share screenshots or stylized graphics featuring glowing testimonials from past couples.
- Tagged Photos & Stories: Repost images or videos from couples who tag you in their wedding content.
- Behind-the-Scenes Praise: Share thank-you emails or DMs (with permission) from happy clients raving about your work.
- Feature Stories: Create a post or blog showcasing a client’s journey from planning to their big day, including their comments and final wedding images.
Encouraging couples to share their experience with you creates a ripple effect—every time someone talks about their incredible wedding and tags you, it increases brand visibility and builds trust with future clients.
Now, let’s talk about how to leverage vendor collaborations to expand your reach and strengthen your industry connections.
5. Vendor Collaborations and Networking to Expand Your Reach
Finally, building strong relationships with other wedding vendors isn’t just good for referrals—it’s also a powerful content strategy. When you collaborate with photographers, florists, venues, and other industry professionals, you expand your reach and strengthen your credibility within the wedding community.
Your ideal clients are following multiple wedding professionals while planning their big day. When you share content that highlights other vendors (and they do the same for you), you’re introducing each other to new potential clients who already trust their recommendations.
Types of Content to Post During Wedding Season:
- Vendor Spotlights: Feature your favorite vendors on social media or in a blog post, explaining why you love working with them.
- Behind-the-Scenes with Vendors: Share videos or images of you collaborating with vendors during a wedding day.
- Styled Shoots: Post professional images from styled shoots (grab my free guide to learn more!) where you’ve worked with other vendors to create stunning wedding inspiration.
- Cross-Promotion: Participate in shared giveaways, guest blog posts, or co-hosted live streams to maximize exposure.
Vendor collaborations create a win-win situation—you’re strengthening your industry relationships while also increasing brand visibility and reaching new potential clients. see the true ROI of working with you.
Are You Posting the Right Types of Content During Wedding Season?
If you want to attract engaged couples, build brand awareness, and book more weddings, you need to be intentional about the types of content to post during wedding season (so that you stop ghosting your audience for six months of the year!).Start planning your content for the season now, repurpose top-performing posts, and stay consistent. The content you post today builds next year’s bookings, strengthens your brand, and sets your business up for long-term success. It’s worth prioritizing this year!
Explore More Wedding Industry Resources
- How to Start a Wedding Planning Business
- How to Capture Wedding Day Content Like a Pro (Even If You’re Not a Content Creator)
- 7 Easy Ways to Market Your Wedding Planning Business Consistently During Peak Season
- Trend Report: 2025 Marketing Trends Wedding Pros Need To Pay Attention To
- Instagram Trends For Wedding Pros in 2025: What You Need To Know
- Full-Service Design vs. Design Lite: Which Should Wedding Planners Offer?
- A Complete List of Wedding Planner Expenses
- How To Use Email Marketing As A Wedding Pro – Step-by-Step Guide
- The Ultimate Wedding Planner Templates
- What to Include in Your Wedding Day Binder (The Ultimate Guide!
- 2025 Wedding Trends (For Wedding Planners!)
For More Wedding Industry Business Secrets, Follow Me on Instagram
Raise your hand if you’ve ever gotten a message so long, you needed a snack halfway through reading it. 🙃
This week, we’re talking about THAT kind of client (or inquiry).
The one with 67 questions.
And unlimited access expectations.
And zero boundaries.
In this week’s podcast episode, I’m giving you the tools and scripts you need to protect your time, your energy, and your business (while still showing up like a professional).
Comment 184 and I’ll send you the link to listen (and let you know the threads post that stopped me in my tracks last week).
#candicecoppola #weddingindustry #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #weddingindustryeducation #weddingplanner
I love living here—but every now and then, a sunset like this one stops me in my tracks!
The kind of moment that makes you pause and remember:
*This* is the whole point.
Not just building a business.
Not just hitting the next milestone.
But building a life that feels like this.
Next week, I get to share this place—my home—with 11 incredible women I have the honor of coaching. And I hope this sunset gives them what it gives me:
Perspective. Peace. Possibility.
🧡🧡🧡🧡🧡
#ialmostforgot #chasingsunsets #barbadoslife #caribbean #coachingretreat #lifeonpurpose #weddingproinsiders
Tariffs. Rising costs. Vendor pricing shifts. 😬
This week’s episode of The Power in Purpose is unlike anything I’ve done before because honestly? This feels like an emergency.
With new tariffs being applied across nearly all imported goods, the impact on the wedding industry is hitting everyone. Florists, planners, rental companies, caterers, DJs… no one is untouched.
So I called in someone who really knows what’s going on behind the scenes: my husband Jason (yes, his very first appearance on the pod 🎙️), who has deep expertise in logistics, shipping, and global trade.
Together, we’re breaking down:
👉🏻 Why these new tariffs are happening (in plain English)
👉🏻 How they’re driving up pricing for vendors + clients alike
👉🏻 What you should be saying to your clients right now
👉🏻 How to advocate, advise, and guide through economic uncertainty
Here’s the thing: you don’t have to have all the answers. What matters most is transparency, honesty, and your ability to help clients adjust and adapt.
Comment “183” and I’ll DM you the link to listen.
#candicecoppola #weddingindustry #tariff #tariffs #weddingindustry #weddingbuzz #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation #weddingplanner
Does the “wedding tax” really exist - and have weddings gotten too expensive? 😳
As an industry, let’s have an open and transparent conversation about costs… and trust. I’m breaking this down on this week’s episode of my podcast, The Power in Purpose, and I’m inviting you to join.
I’m asking/answering questions like:
👉🏻 Have costs risen too high?
👉🏻 Why are so many couples “venue poor”?
👉🏻 Have we lost trust with couples - and what can we do to gain it back?
👉🏻 Do vendors really charge more when they hear the word “wedding?”
👉🏻 Are we losing our hospitality as an industry?
👉🏻 How can we be more transparent?
And a whole lot more.
Comment 182 below and I’ll send you the link to this week’s episode.
#candicecoppola #weddingindustry #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #weddingtax #thepowerinpurposepodcast #weddingindustryeducation
Some of the links used in this blog post are affiliate links. When you purchase something, our company receives a small compensation at no cost to you. This compensation helps to maintain the cost of creating helpful content, like our podcast, so you can build a profitable business with purpose.
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