How to Start a Wedding Planning Business - 11 Secrets to Getting Started
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How to Start a Wedding Planning Business

October 25, 2021

You’re here because you want to be a wedding planner. More importantly, you want to know how to start your own wedding planning business. Inside this article, I’ll walk you through 11 steps to getting your wedding planning business started.

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!

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OK – you've made this HUGE decision that you want to start a wedding planning business. But not just ANY kind of wedding planning business. You want to build a business that gets amazing clients, is successful, and allows you to build and grow something that's YOURS.

You want to plan gorgeous weddings, work with incredible clients, get featured in magazines, and spend your days obsessing over linen swatches, pretty flowers, candles, and of course, the logistics that make all the pretty happen.

In this blog post, I've put together my 12+ years of experience in running a profitable, multi-6-figure, multi-country wedding planning & design business so you can build a business you love quicker, faster, and better.

First, let me say how delighted I am for you. In other words, when I started my wedding planning and design company back in 2007, I had the same feelings you did about creating a life and career I wanted.

Similarly, I was excited, nervous, energized, and willing to consume any information available on how to start a wedding planning business.

(Back in 2007, that information was hard to come by. There were not a lot of resources on how to start a wedding planning business. However, you've got a lot of information on hand to guide you.)

I'm going to break down how to start a wedding planning business–but not just any kind of wedding planning business–one that will be profitable and scalable.

I'm going to break down how to start a wedding planning business–but not just any kind of wedding planning business–one that will be profitable and scalable.  In this blog post, I've put together my 12+ years of experience in running a profitable, multi-6-figure, multi-country wedding planning & design business so you can build a business you love quicker, faster, and better.


Here are the 11 steps you need to take to start and grow your new wedding planning business:


KNOW WHAT KIND OF WEDDING PLANNING BUSINESS YOU WANT

Before you do anything, knowing what kind of wedding planning business you want is the first step. I've got an easy exercise for you to figure this out, too.

We call it vision casting.

It's important to know what kind of business you want, which will help you to write strategies to make that biz come to life.

In addition, we can't know what we're really building until we see the destination we want to arrive at, right?

That's what vision casting is. It's knowing the destination you want to arrive at–the business that you want.

To make this even easier for you, I've recorded an entire podcast episode on how to vision cast for your business. Episode 42 of The Power in Purpose Podcast gives you step-by-step guidance and action on how to start your biz.

Everyone is building a different kind of business under different circumstances. For instance, you might want to have a career that allows you to raise your family at the same time. Or, you might want to build a million-dollar empire.

This is why it's important to know what kind of business YOU want so that you can reverse engineer the strategies that it will take to get there.

Don't skip this step. And listen to this podcast episode to get started.

WRITE A BUSINESS PLAN FOR YOUR WEDDING PLANNING BUSINESS

Yes, I know you wanted to skip this part–biz plans are so 2007, aren't they?

No. They're essential. To build the wedding planning business YOU want (the one you vision casted for!), you have to write a strategy to get there.

That's what a business plan is: an overarching strategy for how you will get from where you are today to where you want to go. And it cannot be overlooked.

Writing your business plan doesn't have to be challenging or overwhelming. You don't need an MBA or a fancy degree to start a business.

Instead, you just need to discover a problem that needs solving, and then your business becomes the solution.

With that said, I know that writing a business plan isn't the easiest (or sexiest) task.

That's why I've created my Free Business Plan Outline + Guide, a way to jumpstart your efforts and get you writing a plan for your business.

Write a wedding planner business plan with this free guidebook.

I take all the guesswork of how to write a business plan and even teach you some strategies. Plus, it's free! That's why I want to make sure you grab it.

KNOW YOUR IDEAL CLIENTS YOUR WEDDING PLANNING BUSINESS WILL SERVE

The #1 reason why businesses fail is they don't know who their customers are. They don't really, truly, and personally know their customers. 

Their values.

Their problems.

However, this isn't going to be you; you're here to learn how to start a wedding planning business–and a crucial step is knowing your ideal clients.

Instead, you're going to create a business that fully understands who your ideal clients are so that you can solve their problems quicker, faster, and better than anyone else.

You have to get specific about who your ideal clients are and why they need you to solve their problems. Knowing more about what motivates them, what they value, what challenges they face, and yes, what problems they have means you can position yourself as the solution.

I want to make clear that knowing your ideal clients is more than knowing what kind of car they drive, what their favorite color is, and their age range. Those things are essential, but they only tell you part of the story.

If you want to book high-end clients in the wedding industry, you need to check out The Client Cocktail. In this mini training, I teach you how to call in dreamy clients and magazine worthy weddings.

When you start your business, you'll be tempted to serve everyone and anyone. That's one of the biggest mistakes new entrepreneurs make: they reason they'll cast a wide net, which will increase their chances of customers. After all, the wider the net, the more you can catch, right?

Nope.

What ends up happening is you become too watered down, too unspecific, too generic. However, by appealing to everyone, you appeal to no one, because no one can really connect with your company.

They don't look at what you offer, your message, and say, “this is for me.”

CREATE A WEDDING BRAND THAT GETS NOTICED

There are a lot of wedding planners out there. What makes you different?

One of the cornerstones to marketing is that people buy with their eyes, and your brand–aka the visual manifestation of your company–is what sets you apart.

You need to create a visual brand that gets noticed.

One that makes YOUR ideal client stop in their tracks.

One that makes your perfect client buy with their eye.

Your visual branding helps to accelerate the know/like/trust factor with your customer. The couple who wants to hire someone like you lands on your website or sees some of your marketing, and because of its polished nature and overall experience, they want to know more.

After you've set a vision and written your business plan, don't let it all fall apart by having a bad logo and website.

Your clients will notice right away that your business doesn't live up to what it's offering. And they will click off.

You have a matter of seconds to capture someone's attention (sometimes, it's a faction of that number!). How will you capture the attention of your ideal clients with your marketing and branding?

Here are some quick resources for you to get started creating a kick-ass brand from DAY ONE (bc that's how we roll!)

  • Showit Website Platform – to create a GORGEOUS website (it's my website platform!)
  • Hautestock – for gorgeous stock images that don't look stock. Firstly, Hautestock's images are great for your website to fill in the gaps where you might not have a portfolio. Secondly, they make perfect social media posts so you can start marketing TODAY – even if you don't have any clients or work!
  • Styled Stock – another fantastic styled stock membership for beautiful stock images that don't look like “stock images.”
I'm going to break down how to start a wedding planning business–but not just any kind of wedding planning business–one that will be profitable and scalable.  In this blog post, I've put together my 12+ years of experience in running a profitable, multi-6-figure, multi-country wedding planning & design business so you can build a business you love quicker, faster, and better.

WORK ON YOUR WEDDING PLANNING BIZ MORE THAN IN YOUR BIZ

You had the idea to start a wedding planning business because you want to be a wedding planner. However, the moment you decide to open up your own company, you're a business owner first. Wedding planner, second.

They say that businesses fail not only because they don't know their ideal clients, but because the owner of that business doesn't work on their business. 

You toil away at being the best wedding planner, focusing all your time on planning weddings and serving your clients, but what about the business owner side? 

I want you to work more ON your business than IN your business. Aka, consider yourself a business owner above all other roles that you might have in your business.

Owning a business is like having a classic car: it needs love, care, and attention. It needs you to tune it, fix what's broken, and invest in its care.

If you're serious about owning a wedding planning business, consider yourself an entrepreneur first and a business owner second.

My advice? Seek out education to help you build and grow your wedding planning business from the ground up the right way. Find mentors and business owners who are where you want to do be and hire them to help you.

In addition, you should invest in courses, conferences, and other educational avenues to learn all you can and speed up your results.

Always learning, always moving forward. That's my motto.

NETWORK WITH THE RIGHT PEOPLE

The wedding industry is mostly about connections, and some of the most incredible business comes from referrals (if you sign-up for The Client Cocktail you'll know how important this is!).

You have to seek out new connections as much as you can–but not just any old “links”–you have to focus on the right ones.

As you set out to market your business, you need to get in front of the right people. Ideally, the people and companies that are already in front of your ideal clients.

They have the power to refer to you and to help lift your business alongside theirs.

Do you want to know one of the first things I did when I started my business?

I networked my butt off. Networking with the right people is one of the first things I did when I started my biz, and it paid off. I was armed with my biz plan, a vision for the future, and a nice looking brand/website, I sought out businesses who were already in front of my ideal clients.

And it paid off, in dividends. 

KNOW YOUR MESSAGE & MARKET AS MUCH AS YOU CAN

Marketing is simply sharing your message so that it reaches the right people. What's your message?

Your company's mission, vision, and purpose are vital. They connect you to your customers and what ground you when the going gets tough.

You need to have a clear, concise message about what your company does, how life looks for your customers after you do it, and why you do it in the first place.

DO IT YOUR WAY

When you start a business, you follow the same path as those you admire. No doubt you've rapidly followed a bunch of people on the ‘gram who are killing it in their wedding planning biz right now.

And you're probably thinking: I need to do it this way too.

Maybe. Or maybe not. Don't fall into the trap of copying what other folks are doing. That's their business–their vision–not yours.

I want you to feel empowered to do it YOUR way. Sure, you can seek out roadmaps and blueprints on how to build your business, but make sure you adapt what you learn as it fits your unique circumstances.

Don't build someone else's business. Build yours.

GIVE IT TIME TO TAKE ROOT

As a biz coach, I've seen biz owners quit just when the going gets going. Owning a wedding planning business is a marathon and not a sprint. It takes time for your efforts to start to take root.

When I started my company, it took me six months to land my first client. Imagine if I had quit five months and two weeks in? 

I want you to know that things take time. Give your business time to take root. It will happen, with consistency and perseverance. Don't quit at the first failure. 

Kate Crocco, author and guest on The Power in Purpose podcast called failures something else–redirections. 

Remember, your failures lead you toward your successes.

Patience is necessary for business (just like with most things in life). The strategies you implement today may not start to see results for 3-6 months. But they will see results if you give them a chance. 

HIRE A MENTOR & LEARN, LEARN, LEARN

Why not hire someone to help you do all the above and teach you the ropes so that you can accelerate your business quicker and faster?

There is no greater gift you can give your biz than enlisting the help of someone who has been where you want to go.

As a business coach and mentor, of course, I'm going to advocate for what I do. That's because I've seen the results my expertise brings to those that I humbly help.

If you're serious about starting a wedding planning business, pay for an expert to teach you the road to success. 

Be open to learning as much as you can, from a variety of trusted sources, as you navigate the tricky road of entrepreneurship. Recognize that you don't know everything, be 100% coachable, and apply what you learn in your business.

You'll achieve the results you want quicker, better, and faster than you had expected.

BELIEVE IN YOURSELF

Finally, I want you to believe in yourself.

No, seriously, I want you to believe in your abilities to design a business you love, a business YOU want. While you may lack experience in certain areas, you have a wealth of knowledge about how things work.

You're smart. You're driven. And you're here for the right reasons. Believe in your abilities to learn as you go and apply your knowledge and unique life experiences to the services and products you provide.

Too many people quit because they lack the confidence and belief in themselves to do what they want to do. I don't want you to be one of those people. 

I believe in you. So believe in yourself. All things are possible and you CAN design a business that you love–and one that gives back to your meaningful life.

Let's summarize this post so you can start your wedding planning business:

And if you're ready to take your wedding planning dreams to the next level, I want to invite you to check out my coaching program for wedding planners.

The Planner's Playbook is your secret weapon to planning, designing, and coordinating high-end weddings like a pro. The doors to this program are open now for a limited time. Click here to learn more about The Planner's Playbook!

How do I start a wedding planning business?

Follow these steps to start and launch your wedding planning business:

  1. Vision cast for the kind of business you want

    It's important to know what kind of business YOU want so that you can reverse engineer the strategies that it will take to get there.
    Don't skip this step. And listen to this podcast episode to get started.

  2. Write a business plan

    Every business needs a strategy to grow and scale. Sit down and write your business plan using your vision as a guide for the strategies you'll create in marketing, sales, services, and pricing.

  3. Know your ideal clients

    Businesses exist to serve their customers. Who are you serving? Know your ideal client as well as you know your BFF–and then create products and solutions that help them.

  4. Create a brand that gets noticed

    The wedding industry is a saturated market. You'll need to create a brand that stands out from the competition and gets noticed. How will you be different from the rest?

  5. Work more on your biz than in your biz

    In the beginning, it'll be easy because you won't have many clients. But as your business grows, it's important to continue to work on your business more than in it.

  6. Network with the right people

    The wedding industry is a people industry. Form relationships and connections with the right people–the businesses already in front of your dreamy clients–and watch your biz grow.

  7. Know your message

    Marketing is simply sharing your message so it reaches the right people. Know your message and watch your ICA's start knocking on your door.

  8. Do it your way

    Resist the temptation to copy others and instead, be confident that you can do things your way. A signature way of doing anything for your customers will set you apart from the competition.

  9. Give it time to take root

    Nothing happens overnight. It could take months to land your first wedding, so give your business time to take root. Don't rush the brush, so to speak. That moment you feel like quitting? Keep going.

  10. Hire a mentor and learn, learn, learn

    Why try and figure this out all on your own when you could hire someone to help you achieve your goals quicker, faster, and better? Hire a mentor who has been where you want to go and watch how quickly you scale.

  11. Believe in yourself

    A little confidence goes a long way. Believe in your worthiness, your experience, your creativity and your capabilities. You can do this.

If you're serious about starting your wedding planning business, here are some resources I offer to help:

Know that I'm cheering you on and believing in you. 

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Each week, we explore how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have. Get ready to dig in and have meaningful conversations about business and life, as we explore the strategies and techniques that build the kind of business you want. 

I believe entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

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