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I believe that entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

I help women like you build a profitable business with purpose.

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Where Are Your Ideal Clients Hiding? Here’s What You Should Do To Marketing Your Wedding Business

You’ve done the hard work. You know your ideal client like your BFF. Today, I’m going to share with you how to find a lot more of them in real life, or more accurately, how to make sure they find you.

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What Makes You One-of-a-Kind in the Wedding Industry?

Raise a glass!

Are you a crisp, cool, and profesh?

...a bubbly entrepreneur?

...or a fresh, spirited strategist?

Let’s talk about the oversaturation of the wedding pro-education industry for a second. Today, everyone is shouting from the rooftops that they can teach you to be a better wedding planner. But how do you tell the good from the bad? How do you tell who and what is worth investing in with so many […]

What Are The Best Resources For Wedding Planners?

Growing a Business

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Your beliefs about money have EVERYTHING to do with making more of it. Amanda Joyce Weber is a mindset and sales coach who helps online business owners to cultivate the mindset they need to land clients and make money on repeat. Through one-on-one coaching and her signature Sincere Sales method, she takes the “ick” out of selling. Amanda is also the host of the podcast, One Simple Shift, that teaches that the biggest results start with one simple mindset shift.

Your beliefs about money have EVERYTHING to do with making more of it. And that’s what my guest, Amanda Joyce Weber, wants to have a conversation with YOU about on this episode of the podcast. Amanda Joyce Weber is a mindset and sales coach who helps online business owners to cultivate the mindset they need […]

Amanda Joyce Weber Teaches Us How To Fix Our Broke Money Mindset

2021 Mindset Series

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Detailed Honeybook Review: Is Honeybook right for YOUR business? Here are 5 things you NEED to know before you make the switch.

Is Honeybook Right For Your Business? 5 Things You Need to Know Before You Make the Switch

The Client Experience

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I'm not exaggerating when I tell you that your entire business changes when you start marketing to your ideal client. Seriously, as a wedding planner for 13 years and a business coach for wedding planners for over 10 years, I have seen the transformation over and over again. Wedding planners come to me feeling burnt out wondering why all of their hard work and perseverance isn't bringing them the couples that they really, really, want. And I know you're here for wedding planner marketing tips–so let's get going.

As a business coach for wedding planners for over ten years (and over 13 as a wedding planner myself), I know firsthand that your entire business changes when you start marketing directly to your ideal client. Today, I’m going to teach how to do just that.

Wedding Planner Marketing: How To Attract & Speak Directly to Your Ideal Clients

Wedding Industry Marketing

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Author and founder of the Rising Tide Society, Natalie Franke, wants you to know that you're built to belong.

Author and founder of the Rising Tide Society, Natalie Franke, wants you to know that you’re built to belong. Because the last 20 months… they haven’t been easy. Wedding professionals and entrepreneurs are entering a new season of business and community. After over a year of hunkering down at home, in-person opportunities to connect and […]

Natalie Frank On Why There’s Enough Business For You: Overcoming Your Scarcity Mindset & Being Built To Belong

2021 Mindset Series

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No = respect. That’s right, I said it. Sometimes you need to say no, out of respect for the person asking and out of respect for yourself. It is time to start saying no to the things that don’t fulfill you and don’t bring you joy AND be okay with that no.  This episode is […]

You Can Do Anything But Not Everything: How To Get Better At Saying No

2021 Marketing Series

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Don’t worry, this isn’t going to be one of those “charge what your worth” kind of articles (in fact, I think charging what your worth is a big lie). Instead, I’m breaking down how to set your own wedding planner pricing, and answering: “how much do wedding planners cost”?

How Much Should You Charge As A Wedding Planner? Learn How To Figure Out Your Wedding Planner Pricing

Growing a Business

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I don’t believe we’re meant to do the same thing forever. In fact, I think most entrepreneurs are multi-passionate, multi-hyphenated creatives. And this is a sentiment that became even more obvious after we asked you what types of episodes you’d like to see on The Power in Purpose podcast. You want to learn about pivoting […]

Pivoting In Business: What I Learned When I Sold My Business & Followed My Purpose

2021 Mindset Series

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Hiring a team is SO important and will be a crucial part of your business thriving! It is time to let go of all the excuses of why you can't hire someone to help you. I want you to realize that hiring someone will give you time to do the things you love in your business; it will allow you to hand off tasks that you don't enjoy to someone who loves to do them. I will let you in on a secret… almost all entrepreneurs who are going from solo to team struggling with hiring someone to help them. There's a little mental gymnastics we have to move through before you'll believe what I believe: that hiring someone to help you in your business won't cost you in the long run, it will only benefit you.

Hiring a team is SO important and will be a crucial part of your business thriving! It is time to let go of all the excuses of why you can’t hire someone to help you. I want you to realize that hiring someone will give you time to do the things you love in your […]

The 4 Lies You’re Telling Yourself About Why You CAN’T Start Hiring A Team

2021 Mindset Series

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Trying to be perfect and do things perfectly … all the time ... is freaking exhausting. It’s unattainable and it's unsustainable. It is time to let go of perfectionism and move into the now.

Trying to be perfect and do things perfectly … all the time … is freaking exhausting. It’s unattainable and it’s unsustainable. It is time to let go of perfectionism and accomplish all the things you want to do. Ready to learn how to let go of perfectionism, so you can start getting things done? THAT’s what […]

How To Let Go of Perfectionism And Start Getting Things Done

2021 Mindset Series

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Do you struggle to take a break? I bet the main reason you find it so difficult to pause is that you’ve trained yourself to believe that doing that equals accomplishing. The more you do, the more you accomplish. But it is time to break free of that pressured way of thinking and move into […]

Taking a Break To Have Business Breakthroughs: Why Going Slow Can Help You Avoid Burnout

2021 Mindset Series

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader).

I'm Candice: former owner of Jubilee Events, 2x published author, podcast host, and your guide to a building the kind of business you want.

I've been mentoring creative entrepreneurs for over 8 years, mostly while I was growing my renowned wedding planning & design company.

In 2019, I sold my 6-figure business so I could help you build the kind of business that you want.

Purpose changed my life—I know first hand how powerful it is. I'm on a mission to help women discover their gifts, build businesses around their talents, and live each day on purpose.

hey there!

You just found your weekly dose of why.

Get ready to grow your business with intention, one episode at a time. Join me every Tuesday to have a conversation about marketing, mindset, or money on The Power in Purpose Podcast.

it's like having me in your back pocket (literally)

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Each week, we explore how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have. Get ready to dig in and have meaningful conversations about business and life, as we explore the strategies and techniques that build the kind of business you want. 

I believe entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

Hitting You With The Freeness

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My Favorite Things

Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.

my guilty pleasure

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Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.

Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical direct trade slow-carb everyday carry chartreuse tofu godard.

Wanna steal my biz secrets?

or at the very least, hear the story about how I met Beyonce?