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Communicating With Gen Z: How To Tweak Your Business Communication Style Without Sacrificing Boundaries

Have you been finding it’s getting harder and harder to communicate with Gen Z customers? Maybe you’re getting ghosted more often, or you find people are more resistant to hop on a Zoom call than they used to be? In the past, we’ve managed to stick to tried-and-true communication methods. Most of us have come […]

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A woman smiles while holding a stylus and tablet, sitting against a background with wooden and brick elements. Dressed in a white top and orange overalls, she appears ready to tackle her latest auto draft design project.

Branding and client experience are important as a wedding pro, and today, we are talking about where the two meet! In this episode, I’m chatting with Ally B of Ally B Designs all about the elements of brand experience, the role of branding in attracting ideal clients, the impact of templates on brand consistency, and […]

How to Create a Consistent Brand Experience (And Why You Need To) With Alicia Bauer

Building Your Branding

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There is never a dull moment in the wedding industry. This year, in particular, has been weirdly slow for many wedding professionals, both new and experienced alike. Did you just breathe a sigh of relief knowing it’s not just you? If you’re finding yourself in a slower season than you’re used to, don’t worry—this can […]

What To Do During A Slow Wedding Season: A Guide for Wedding Planners

Making Money

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Blogging is one of my favorite marketing strategies for wedding pros. Not only does blogging help showcase your expertise (and gorgeous photos!), but it also gives you a way to connect with potential clients who are LOOKING for your services right now (unlike social media where you are interrupting their feed trying to catch their […]

4 Wedding Blogging Mistakes Almost Every Wedding Planner Makes

Wedding Industry Marketing

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A woman with long blonde hair and blue eyes is smiling, standing outside in a park, wearing a white shirt and a grey blazer, perhaps on her way to a networking event.

One of the best ways to grow your wedding business is through networking. The wedding industry is a relationship-based industry, but could the relationships you’re building be putting your business at risk? Today, I’ve brought on Nicole Cheri Oden to talk all about the LEGAL side of networking. Here’s the tea: the legal side of […]

Can You Get Sued For Networking? Attorney Nicole Cheri Oden On The Legal Side Of Relationships In The Wedding Industry

Podcast Show Notes

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Oh boy, this topic is near and dear to me. When I decided to become a wedding planner, I was sick at home binge-watching some wedding TV shows, and before you knew it, I picked up a pile of wedding magazines and decided I would be a wedding planner. And yes, I had no idea […]

How To Build Your Portfolio As A Wedding Planner When You’re Just Starting Out

Growing a Business

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A woman with dark hair, smiling, sits at a desk with a laptop and a white microphone in front of her, starting a podcast.

Have you ever thought about starting a podcast for your wedding business? Desiree Adams is a luxury wedding planner in New York and the host of the Ask The Planner podcast and today, she’s sharing exactly how you can grow your business and diversify your revenue by starting a podcast. While she hasn’t directly booked […]

Can Starting a Podcast Help Grow Your Business and Diversify Your Revenue as a Wedding Pro? Desiree Adams From Ask The Planner Podcast Shares More

Podcast Show Notes

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It’s time for a reality check, friends: your business isn’t profitable if you’re just paying yourself the leftovers. Today, I’m diving deep into WHAT you are doing that is eating away at your profit (hint: it’s in the title of this blog post and it has to do with your wedding packages), and what exactly […]

Why Adding TOO Much To Your Wedding Planning Packages is a BAD Thing

Making Money

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Who hasn’t dreamed of being asked to jet-set with their clients to plan weddings in dreamy destinations like Santorini or Mexico? When I met my now-husband, Jason, I knew I wanted to help Americans get married in Barbados–where I packed up my life and moved to in 2014. I know firsthand the unique challenges of […]

How To Become A Destination Wedding Planner

Building Your Branding

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With over 12 years in the wedding industry under my belt, I'm going to share with you ALL the mistakes you have to avoid as a wedding planner. I have seen certain mistakes be made - by wedding planners - over and over again. As a business coach, I want something different for you. I want you to have the business that you want, and I want to make sure you're not believing some of the lies that marketers in our industry are screaming from the rooftops. Like you already know - it's not all good advice on the internet. I'm going to break down just 9 of the biggest wedding planner mistakes I see people make (and give your some advice on what to do instead!).

Okay. Buckle up, friends! With over 15 years in the wedding industry under my belt, I’m going to share with you ALL the mistakes you have to avoid as a wedding planner. I have seen certain mistakes be made – by wedding planners – over and over again. As a business coach, I want something […]

9 Mistakes to Avoid When Starting your Wedding Planning Business

Starting a Business

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A woman sitting on the floor surrounded by books, possibly using wedding planner templates.

Are you in the first five years of your career as a wedding planner? Whether you’ve got some systems in place (and are just realizing the importance of templates), or you are brand new to the wedding planning industry and are starting from zero, you’re in the right place. I believe in you, and I […]

The Ultimate Wedding Planner Templates in 2024

Wedding Planning Advice

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Are you wondering how to plan a styled shoot as a wedding planner? Maybe this is the first time you’ve ever planned a styled shoot–and you’re super nervous about everything coming together well. Or, this could be your second or third go-around… and you want to up your game. Either way, I’m sharing how to […]

How To Plan A Styled Shoot As A Wedding Planner

Growing a Business

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader).

I'm Candice: former owner of Jubilee Events, 2x published author, podcast host, and your guide to a building the kind of business you want.

I've been mentoring wedding industry entrepreneurs for over 10 years, mostly while I was growing my renowned wedding planning & design company.

In 2019, I sold my 6-figure business so I could help you build the kind of business that you want.

Purpose changed my life—I know first hand how powerful it is. I'm on a mission to help women discover their gifts, build businesses around their talents, and live each day on purpose.

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Get ready to grow your business with intention, one episode at a time. Join me every Tuesday to have a conversation about marketing, mindset, or money on The Power in Purpose Podcast.

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