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I believe that entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

I help women like you build a profitable business with purpose.

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Want to Book Better Clients? Stop Marketing and Improve Your Client Experience Instead

You can already tell I’m about to get into it, right? While I don’t want you to go into your scheduling app and delete all of the incredible content you’ve been creating, I do feel like I need to be honest with you. In the first few years of business, there is an INCREDIBLE pressure […]

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If you’ve recently taken the leap and decided to become a wedding planner, can I just start by giving you a huge congratulations?! The truth is, although business can be hard sometimes, I still remember the excitement I had when I discovered this career path many moons ago. And I am SO grateful that I […]

How to Book your FIRST Client as a Wedding Planner

Starting a Business

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Have you always known you wanted to become a wedding planner? Or maybe you stumbled onto a TLC TV show and just realized this dream job even exists? No matter where your journey begins, starting a side hustle as a wedding planner is INCREDIBLY EXCITING, and I am so glad your Google search led you […]

Looking for a Side Hustle? Here’s How To Become a Wedding Planner on a Budget 

Starting a Business

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You didn’t start your business to be stressed out working every Saturday, did you? Today’s blog post is for YOU if you are a wedding planner (or other wedding pros!) looking for to find the FREEDOM in entrepreneurship that you’ve heard so much about (but let’s be honest – have yet to experience). Today, I’m […]

The 5 Stages of Scaling Your Wedding Business You Need to Know About 

Growing a Business

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Are you ready to bring a little Rihanna energy into your wedding planning business? Ready to walk into your accountant’s office with that “Bitch better have my money” energy? Listen, if planning to profit is not your strong suit (you wanted to become a wedding planner, not an accountant after all!), today’s blog post is […]

6 Ways Wedding Planners Leave Money on the Table

Making Money

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I believe that one of the most important stages of the client journey is at the very beginning. Are you tired of feeling disorganized and overwhelmed when bringing on new clients? The onboarding process is a crucial step in building a successful wedding business, and having a streamlined system in place can make all the […]

Wedding Pros: Here’s How to Create A Better Customer Onboarding Experience

Podcast Show Notes

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Danielle Peet is the owner of Wild Smile Events, a leading Kootenays wedding planning business based in British Columbia, Canada. Serving over 75 couples since 2018, her business growth stems from years of volunteerism and personal study. Danielle also has a passion for organizing the complex and tedious details that come with hosting events.

Planner’s Playbook Member Spotlight: Danielle Peet of Wild Smile Events

Planner's Playbook Member Spotlights

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Looking for a wedding planner course? As a fellow course junkie, I know how powerful investing in your education can be in your business. And I’m proud of you for looking into resources to grow your wedding planning business. It’s important to seek out guidance to help fast-track your results! Let’s be honest – google […]

What You Need More Than Another Wedding Planner Course

Workshops & Education

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Looking for a wedding planner course? As a fellow course junkie, I know how powerful investing in your education can be in your business. And I'm proud of you for looking into resources to grow your wedding planning business. It's important to seek out guidance to help fast-track your results! Let's be honest - google will only get you so far. But do you really need another wedding planning course to get your business off the ground or to take your existing wedding planning business to the next level? And how do you decide which wedding planner course to buy?

A couple of months ago, I put together a step-by-step playbook for becoming a wedding designer and a wedding planner design process. It was an absolute favorite for both new and experienced wedding planners alike (keep reading to find out how you can get access), so today, I thought I would share just a few […]

Here’s What Every Wedding Planner Needs To Include In Their Wedding Design Proposals

Wedding Planning Advice

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If you’re looking for 5 tips on crafting a business plan, you’ve come to the right place. In order to have a thriving wedding business that fuels your meaningful life, you can’t skip one essential first step…

5 Tips On Crafting a Business Plan To Book Out Your Biz With Your Ideal Clients And Get Paid

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As a wedding professional, should you focus on organic marketing strategies, such as blogging, Instagram, and networking? Or is it more beneficial to invest in paid marketing strategies, such as bridal shows, Google ads, and vendor directories? Davey Jones is my guest on this episode of The Power in Purpose podcast, and he believes that success in marketing lies somewhere in the middle. Davey Jones and I had a fun conversation about marketing in the wedding industry. I loved having the chance to pick his brain about paid marketing strategies and which ones really work for wedding professionals. In this episode of The Power in Purpose Podcast with Davey Jones, you'll learn: - The difference between "paid" and "organic" marketing strategies - The pros and cons of organic vs. paid marketing - Which businesses in the wedding industry benefit from advertising - The best paid advertising channels for wedding professionals, such as Facebook, Instagram, Google, YouTube, and magazine ads - A starting budget for advertising no matter where you're starting from - The goals you should have for a digital advertising strategy

As a wedding professional, should you focus on organic marketing strategies, such as blogging, Instagram, and networking? Or is it more beneficial to invest in paid marketing strategies, such as bridal shows, Google ads, and vendor directories? Davey Jones is my guest on this episode of The Power in Purpose podcast, and he believes that […]

Davey Jones Wants Wedding Pros To Focus On Paid And Organic Marketing Strategies

Podcast Show Notes

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Let's just be honest... the wedding industry has become SO saturated. So many businesses and people are doing the same thing, learning the same strategies, and marketing their business in the same ways. Marketing industry expert Aleya Harris wants you to break out of the 'sea of sameness' in the wedding industry.

Let’s just be honest… the wedding industry has become SO saturated. So many businesses and people are doing the same thing, learning the same strategies, and marketing their business in the same ways. It makes differentiating yourself from the competition tough. But that’s where marketing industry expert Aleya Harris comes in– she wants you to […]

Aleya Harris On How To Differentiate Yourself In The Wedding Industry

Podcast Show Notes

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Farm-to-table jianbing kickstarter, mixtape taxidermy actually scenester. Asymmetrical tattooed locavore meggings YOLO organic pabst forage.

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader).

I'm Candice: former owner of Jubilee Events, 2x published author, podcast host, and your guide to a building the kind of business you want.

I've been mentoring wedding industry entrepreneurs for over 10 years, mostly while I was growing my renowned wedding planning & design company.

In 2019, I sold my 6-figure business so I could help you build the kind of business that you want.

Purpose changed my life—I know first hand how powerful it is. I'm on a mission to help women discover their gifts, build businesses around their talents, and live each day on purpose.

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