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I believe that entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

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Inside this blog post, I'm sharing with you 5 sales techniques that will help you land the sale more often. Consider it your secret sauce to booking MORE of those dreamy, lovable clients.

5 Secrets To Consistent Sales – Sales Techniques That Work For Creatives

Landing the sale in your business sounds a lot easier than it is. It can be challenging for business owners to consistently make sales–which is why I’ve written this article.

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Before you brush this off as something you’ll improve “once things slow down a bit,” I’m here to bring you a harsh reality: if you don’t have a strong onboarding workflow for your wedding planning clients, things might never “slow down” again (and not in the good way – where you are sipping margaritas on […]

The Best Wedding Planner Onboarding Workflow: 5 Things You Need

Building Your Branding

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Are you a wedding planner or wedding photographer wondering how to get wedding clients when you’re just starting out? Inside this article, I’m giving you three quick tips to jumpstart your inquiries!

How To Get Wedding Clients When You’re Just Starting Out

How to Attract Your Ideal Clients

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So, you want to be a wedding planner?! Congratulations! Welcome to the party. I promise you being a wedding planner is a fantastic job and career. I can't wait to see what you do! But now you're asking the obvious question… how do I become a wedding planner with no experience? Such a good question– and I'm here to help! Inside this article, I'm walking you through how to become a wedding planner even if you have no experience (yet!). Actually, I don't want you to worry too much about the experience part. And here's why…

Inside this article, I’m walking you through how to become a wedding planner even if you have no experience (yet!). Actually, I don’t want you to worry too much about the experience part. And here’s why…

How To Become A Wedding Planner With No Experience

Starting a Business

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You’re here because you want to be a wedding planner. More importantly, you want to know how to start your own wedding planning business. Inside this article, I’ll walk you through 11 steps to getting your wedding planning business started.

How to Start a Wedding Planning Business

Growing a Business

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The final week before the wedding is where you shine. Remember, at this stage, it’s your show, not the client’s, their family’s, or that vendor who thinks they’re running things. By this stage, your clients need to trust you enough to let go and let you do the job they hired you to do. Not […]

How To Prepare For Your First Wedding As A Wedding Planner

Wedding Planning Advice

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How do you become the vendor on everyone’s lips? Some wedding pros in the industry seem to get all the amazing referrals and opportunities. They’re on the tip of everyone’s tongue, and because of that, their business seems to be EVERYWHERE. Carin Hunt from Celebration Pros is my guest on this episode of The Power […]

How To Become The Vendor On Everyone’s Lips With Carin Hunt

Podcast Show Notes

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If you’re reading this, chances are you’re looking for ways to elevate your client onboarding experience (trust me you’re not alone!). First impressions MATTER, and a well-thought-out new client welcome packet can set the tone for a successful working relationship with your new couples. Today, we’re diving right into what to include to ensure your […]

What To Include In A New Client Welcome Packet

The Client Experience

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Enji marketing software for KPI days

Have you ever felt like you’re the Instagram intern in your business? Wish you could feel confident and in control instead? While I don’t have a magic wand to help you with your marketing, after years of searching, I think I’ve found the next best thing. If you haven’t tried Enji marketing software for your […]

Enji Marketing Software: A 2024 Review

Making Money

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Confident woman in a pink blazer and jeans with her chin resting on her hand, resembling the expertise of Andrea Shah, the wedding website copywriter.

Every wedding pro I know is on the struggle bus this season with sales… And sure, most of what we’re experiencing is part of the ‘wedding gap’ (and an election year), but could your website copy also be the problem? Worse, is your copy catfishing people?! Copywriter to wedding pros Andrea Shah joins me in […]

Is Your Website Copy Catfishing Clients? Andrea Shah Shares The BIGGEST Mistakes You’re Making With Website Copy

Podcast Show Notes

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A wedding planner pricing a table setting with pink and gold plates and silverware.

Are you a new wedding planner looking to create a pricing guide to send to new customers? If so, you’re in the right place. Creating a strategic wedding planner pricing guide is important for your business growth and profitability. It’s one of the first (and last!) things your couples see before they decide to sign […]

6 Things You Need to Include In Your Wedding Planner Pricing Guide

Wedding Industry Marketing

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A table setting with a green runner and place settings for the wedding planner process.

There is SO much that goes into planning a wedding (literally hundreds of hours worth of steps!), but as a new wedding planner, getting organized and knowing where to start can be a little overwhelming. As a former wedding planner (for over a decade!) turned business coach for wedding pros, I understand the struggle! So, […]

6 Things You Need To Include In Your Wedding Planner Process

Wedding Planning Advice

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader).

I'm Candice: former owner of Jubilee Events, 2x published author, podcast host, and your guide to a building the kind of business you want.

I've been mentoring wedding industry entrepreneurs for over 10 years, mostly while I was growing my renowned wedding planning & design company.

In 2019, I sold my 6-figure business so I could help you build the kind of business that you want.

Purpose changed my life—I know first hand how powerful it is. I'm on a mission to help women discover their gifts, build businesses around their talents, and live each day on purpose.

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Get ready to grow your business with intention, one episode at a time. Join me every Tuesday to have a conversation about marketing, mindset, or money on The Power in Purpose Podcast.

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or at the very least, hear the story about how I met Beyonce?