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I believe that entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

I help women like you build a profitable business with purpose.

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Creating Business Systems & Workflows That Honor Your Health With Sandra Henderson

Are your systems built for your best days or your worst days? I’m a big believer that your business should support your life, and in saying that, having systems & workflows that honor your health (even on bad days!) needs to be priority number one! In my conversation with Sandra, she shared her journey of […]

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When the idea for The Planner’s Playbook – an educational community for wedding planners – came to mind, I faced a crucial decision. Where should I host this online community? For many, Facebook Groups are a default choice; it’s familiar, almost everyone has an account, and it has a range of useful features. But a […]

Honest Circle.Co Review: Why I Chose Circle.co vs. Facebook Groups for My Community

Wedding Industry Tech Tools

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Have you been thinking about starting an email list to help you market your wedding business? Or maybe you’ve been hearing others around you talking about it and you’re wondering what all the fuss is about? Does email marketing really work in the wedding industry? Don’t worry – I’m going to break down the 7 […]

7 Must-Haves Before Starting An Email List

Wedding Industry Marketing

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It’s time for a reality check, friends: your business isn’t profitable if you’re just paying yourself the leftovers. Today, I’m diving deep into WHAT you are doing that is eating away at your profit (hint: it’s in the title of this blog post and it has to do with your wedding packages), and what exactly […]

Why Adding TOO Much To Your Wedding Planning Packages is a BAD Thing

Making Money

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If there’s one thing you need to know about my wedding planning days, it’s that you would’ve never caught me walking around on a wedding day without my receipts. And while I know there are a million and one things that you need to do the week of the wedding, one of the most important […]

What to Include in Your Wedding Day Binder (The Ultimate Guide!)

Wedding Planning Advice

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Inside this blog post, I'm sharing with you 5 sales techniques that will help you land the sale more often. Consider it your secret sauce to booking MORE of those dreamy, lovable clients.

Landing the sale in your business sounds a lot easier than it is. It can be challenging for business owners to consistently make sales–which is why I’ve written this article.

5 Secrets To Consistent Sales – Sales Techniques That Work For Creatives

Landing the Sale

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Before you brush this off as something you’ll improve “once things slow down a bit,” I’m here to bring you a harsh reality: if you don’t have a strong onboarding workflow for your wedding planning clients, things might never “slow down” again (and not in the good way – where you are sipping margaritas on […]

The Best Wedding Planner Onboarding Workflow: 5 Things You Need

Building Your Branding

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Are you a wedding planner or wedding photographer wondering how to get wedding clients when you’re just starting out? Inside this article, I’m giving you three quick tips to jumpstart your inquiries!

How To Get Wedding Clients When You’re Just Starting Out

How to Attract Your Ideal Clients

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So, you want to be a wedding planner?! Congratulations! Welcome to the party. I promise you being a wedding planner is a fantastic job and career. I can't wait to see what you do! But now you're asking the obvious question… how do I become a wedding planner with no experience? Such a good question– and I'm here to help! Inside this article, I'm walking you through how to become a wedding planner even if you have no experience (yet!). Actually, I don't want you to worry too much about the experience part. And here's why…

Inside this article, I’m walking you through how to become a wedding planner even if you have no experience (yet!). Actually, I don’t want you to worry too much about the experience part. And here’s why…

How To Become A Wedding Planner With No Experience

Starting a Business

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You’re here because you want to be a wedding planner. More importantly, you want to know how to start your own wedding planning business. Inside this article, I’ll walk you through 11 steps to getting your wedding planning business started.

How to Start a Wedding Planning Business

Growing a Business

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The final week before the wedding is where you shine. Remember, at this stage, it’s your show, not the client’s, their family’s, or that vendor who thinks they’re running things. By this stage, your clients need to trust you enough to let go and let you do the job they hired you to do. Not […]

How To Prepare For Your First Wedding As A Wedding Planner

Wedding Planning Advice

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How do you become the vendor on everyone’s lips? Some wedding pros in the industry seem to get all the amazing referrals and opportunities. They’re on the tip of everyone’s tongue, and because of that, their business seems to be EVERYWHERE. Carin Hunt from Celebration Pros is my guest on this episode of The Power […]

How To Become The Vendor On Everyone’s Lips With Carin Hunt

Podcast Show Notes

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Farm-to-table jianbing kickstarter, mixtape taxidermy actually scenester. Asymmetrical tattooed locavore meggings YOLO organic pabst forage.

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader).

I'm Candice: former owner of Jubilee Events, 2x published author, podcast host, and your guide to a building the kind of business you want.

I've been mentoring wedding industry entrepreneurs for over 10 years, mostly while I was growing my renowned wedding planning & design company.

In 2019, I sold my 6-figure business so I could help you build the kind of business that you want.

Purpose changed my life—I know first hand how powerful it is. I'm on a mission to help women discover their gifts, build businesses around their talents, and live each day on purpose.

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Get ready to grow your business with intention, one episode at a time. Join me every Tuesday to have a conversation about marketing, mindset, or money on The Power in Purpose Podcast.

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