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I believe that entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

I help women like you build a profitable business with purpose.

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For Wedding Planners

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All the training and support you need to design, coordinate, and plan high-end weddings

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Planner’s Playbook Member Spotlight: Kay Hayden of Hayden & Co. Events

Kay Hayden is a rising Austin, Texas wedding planner and owner of Hayden & Co. Events. She is passionate about ensuring that her clients receive a quality customer experience and the magical day they deserve. This is very evident in the way she plans, organizes, and executes the intimate details for their joyous occasions.

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What Makes You One-of-a-Kind in the Wedding Industry?

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Are you a crisp, cool, and profesh?

...a bubbly entrepreneur?

...or a fresh, spirited strategist?

When it comes to whether or not you should include pricing for your wedding planning packages on your website, you are going to hear a lot of noise on either end of the spectrum. Seriously, people are PASSIONATE that you either should or should not make this marketing move (and make no mistake - it IS a marketing move). While I’m the first to remind you that sometimes in business, we have to treat marketing decisions lightly (I like to think of it as one big experiment!), when it comes to listing your wedding planner pricing on your website, the truth of the matter is this…

Should You List Your Wedding Planner Pricing Packages On Your Website? When it comes to whether or not you should include pricing for your wedding planning packages on your website, you are going to hear a lot of noise on either end of the spectrum. Seriously, people are PASSIONATE that you either should or should not make this marketing move (and make no mistake – it IS a marketing move).

Wedding Planners – Should You List Your Wedding Planner Pricing Packages On Your Website?

Wedding Industry Marketing

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Rhonda Green is the fun-loving CEO and Lead Planner at Color Me In Events. Her wedding planning business is based in the Dallas-Fort Worth area and offers full-scale planning and design for any size wedding. With several decades of planning under her belt, Rhonda knows A LOT about weddings!

Planner’s Playbook Member Spotlight: Rhonda Green of Color Me In Events

Planner's Playbook Member Spotlights

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If you’ve been considering investing in the project management software Asana – this post is for you. This is my Asana review of how I use Asana in my business. Plus, I have an Asana discount where you can get 10% off an annual plan (see below for details!).

Honest Asana Review: How I Use Asana in My Biz + Save 10%

Wedding Industry Tech Tools

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In 2011 I made some HUGE financial mistakes that are embarrassing to admit–and almost left me burned out and broke. Hear the story about what happened–and how I came back from the brink.

Tax Bills, Loans, and Financial Crisis: How I Almost Lost My Business

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Syrie Roman is the owner of Social Maven – a wedding and event planning business located in Western New York. From flowers to favors, Syrie brings an extra dose of flair, fun, and sophistication to each event. This comes from her background in various industries, and experience in designing and thoughtfully executing the perfect day for clients.

Planner’s Playbook Member Spotlight: Syrie Roman of Social Maven

Planner's Playbook Member Spotlights

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Today, I want to dive in a little deeper today and talk about 5 different ways you can structure your business to make more money as a wedding planner. It’s not just about booking more and more weddings until you burn out. There isn’t just one way to make more money as a wedding planner so as you browse through the five ways below, do me a favor and keep this in mind: will this get me closer to the business I really want? You don’t have to try to do everything to make more money. Be strategic and pour into the ways of making more money that is aligned with the business you want to run and the life you want to live. 

What if I told you that you could make more money as a wedding planner without booking more weddings? When you first started your wedding planning business (and hopefully you’ve reviewed it a few more times since then!), you likely spent a fair amount of time deciding what you should charge. Perhaps you thought about […]

5 Ways to Make More Money As A Wedding Planner

Making Money

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Neena McConnell is the owner of Wallflower Events and Designs, a wedding and events planning company with expanded services in floral design. She has a passion for all things creative and takes on tasks with confidence, grace, and determination.

Planner’s Playbook Member Spotlight: Neena McConnell of Wallflower Events and Designs

Planner's Playbook Member Spotlights

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There are a million and one places to invest in your wedding business but today, I'm going to give you some FREE places to focus during seasons where you have more money than time. On top of that, marketing for wedding planners should be multi-faceted anyway. It's never a bad idea to invest in some free marketing tools and strategies and some of what I am going to dive into below could pay off for years to come.

There are a million and one places to invest in your wedding business, but today, I’m going to give you some FREE places to focus during seasons where you have more money than time. On top of that, marketing for wedding planners should be multi-faceted anyway. It’s never a bad idea to invest in some […]

8 Free Ways To Market Your Wedding Planning Biz

Building Your Branding

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Michaela Teetaert is a certified wedding planner and the owner of Prairie Weddings by Michaela. Her wedding planning business is located in Manitoba, Canada where she lives on a beautiful acreage with her family. Michaela decided to become a wedding planner because she loves planning events and helping people on their big day.

Planner’s Playbook Member Spotlight: Michaela Teetaert of Prairie Weddings by Michaela

Planner's Playbook Member Spotlights

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Are you a wedding planner or wedding photographer wondering how to get wedding clients when you’re just starting out? Inside this article, I’m giving you three quick tips to jumpstart your inquiries!

How To Get Wedding Clients When You’re Just Starting Out

How to Attract Your Ideal Clients

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Today, we have so many resources at our fingertips to create powerful and profitable blogs for our wedding business. But before you start typing, I’m going to share my top blogging tips for wedding pros in 2022, so you can jump ahead and start maximizing your blogging efforts today.

Top 5 Blogging Tips For Wedding Pros in 2022

Growing a Business

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader).

I'm Candice: former owner of Jubilee Events, 2x published author, podcast host, and your guide to a building the kind of business you want.

I've been mentoring wedding industry entrepreneurs for over 10 years, mostly while I was growing my renowned wedding planning & design company.

In 2019, I sold my 6-figure business so I could help you build the kind of business that you want.

Purpose changed my life—I know first hand how powerful it is. I'm on a mission to help women discover their gifts, build businesses around their talents, and live each day on purpose.

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You just found your weekly dose of why.

Get ready to grow your business with intention, one episode at a time. Join me every Tuesday to have a conversation about marketing, mindset, or money on The Power in Purpose Podcast.

it's like having me in your back pocket (literally)

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Each week, we explore how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have. Get ready to dig in and have meaningful conversations about business and life, as we explore the strategies and techniques that build the kind of business you want. 

I believe entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

Wanna steal my biz secrets?

or at the very least, hear the story about how I met Beyonce?