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If you’re excited to launch a quiz lead magnet, but you’re wondering what types of quizzes wedding pros can (and should create), we are diving into three different options for you today. If you love the idea of adding a quiz lead magnet to your website, but you need a little bit of inspo to […]
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Who hasn’t dreamed of being asked to jet-set with their clients to plan weddings in dreamy destinations like Santorini or Mexico? When I met my now-husband, Jason, I knew I wanted to help Americans get married in Barbados–where I packed up my life and moved to in 2014. I know firsthand the unique challenges of […]
I’ve never met a BuzzFeed quiz that I didn’t love, but what do quizzes have to do with business and our email marketing series? Well, in this episode, I’m very excited to share with you how a quiz can be the best lead magnet option for your wedding industry business. Let’s talk about the psychology […]
How can you turn your email marketing into an automated marketing funnel that actually sells your product or service? Today, I’m teaching you my simple and secret email marketing strategy that has made me over a million dollars in sales. And the best part is? It’s a formula you can use over and over again! […]
The best part about email marketing is you can automate so much of it! How do you create an email nurture sequence? What types of email nurture sequences can you create? And why do I think they’re the missing link in your email marketing? We’re going to dive into all of that today! This week, […]
How do you get people onto your email list? And not just any person, but someone that can hire you to plan, photograph, design, or support them for their wedding? Today, learn how you can grow your email list with a lead magnet (with people who might actually buy from you!). This week, I’m sharing […]
Should you work for free to gain experience in the wedding industry? That’s what I thought when I first started my wedding business. As a business coach for wedding planners, I’ve seen this debate from every angle, and it’s not always black and white. Sometimes offering your services for free makes sense, while other times, […]
This week, I’m kicking off an EIGHT part series where I’m teaching wedding pros how email marketing can help you make more money. I’m so excited, and I hope you’ll join me each week as we dive deeper and deeper into all aspects of email marketing. Plus, if you’re ready to put everything I’m sharing […]
Have you been finding it’s getting harder and harder to communicate with Gen Z customers? Maybe you’re getting ghosted more often, or you find people are more resistant to hop on a Zoom call than they used to be? In the past, we’ve managed to stick to tried-and-true communication methods. Most of us have come […]
Branding and client experience are important as a wedding pro, and today, we are talking about where the two meet! In this episode, I’m chatting with Ally B of Ally B Designs all about the elements of brand experience, the role of branding in attracting ideal clients, the impact of templates on brand consistency, and […]
There is never a dull moment in the wedding industry. This year, in particular, has been weirdly slow for many wedding professionals, both new and experienced alike. Did you just breathe a sigh of relief knowing it’s not just you? If you’re finding yourself in a slower season than you’re used to, don’t worry—this can […]
Blogging is one of my favorite marketing strategies for wedding pros. Not only does blogging help showcase your expertise (and gorgeous photos!), but it also gives you a way to connect with potential clients who are LOOKING for your services right now (unlike social media where you are interrupting their feed trying to catch their […]
I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader).
I'm Candice: former owner of Jubilee Events, 2x published author, podcast host, and your guide to a building the kind of business you want.
I've been mentoring wedding industry entrepreneurs for over 10 years, mostly while I was growing my renowned wedding planning & design company.
In 2019, I sold my 6-figure business so I could help you build the kind of business that you want.
Purpose changed my life—I know first hand how powerful it is. I'm on a mission to help women discover their gifts, build businesses around their talents, and live each day on purpose.
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Get ready to grow your business with intention, one episode at a time. Join me every Tuesday to have a conversation about marketing, mindset, or money on The Power in Purpose Podcast.
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