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I believe that entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

I help women like you build a profitable business with purpose.

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Taking a Break To Have Business Breakthroughs: Why Going Slow Can Help You Avoid Burnout

Do you struggle to take a break? I bet the main reason you find it so difficult to pause is that you’ve trained yourself to believe that doing that equals accomplishing. The more you do, the more you accomplish. But it is time to break free of that pressured way of thinking and move into […]

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What Makes You One-of-a-Kind in the Wedding Industry?

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Are you a crisp, cool, and profesh?

...a bubbly entrepreneur?

...or a fresh, spirited strategist?

Are you ready to go from just dreaming about something to actually doing it?? If so, then you are gonna want to tune into this conversation with Kelsey Chapman. Kelsey is an author, podcaster, and personal cheerleader to women building their dream life and business. She attributes her business and entrepreneurial success to her faithful mentors who walked her through each stage and step of her business. Now she is excited to pay it forward and be that cheerleader for you… because she believes you can turn your wildest dreams into reality.

Are you ready to go from just dreaming about something to actually doing it?? If so, then you are gonna want to tune into this conversation with Kelsey Chapman.  Kelsey is an author, podcaster, and personal cheerleader to women building their dream life and business. She attributes her business and entrepreneurial success to her faithful […]

Kelsey Chapman on How To Make The Jump From Dreamer to Doer

2021 Mindset Series

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What if I told you that you’re afraid of success?.. and the fear of success could be what’s holding you back? There are so many mindset blocks that come up as entrepreneurs but not enough of us are talking about the fear of success. Or when we do talk about it, we gloss over it […]

Could The Fear of Success Be Holding You Back?

2021 Mindset Series

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Have you been dreaming about booking destination weddings and elopements? Whether you value new and unique experiences for your couples and their guests, or you simply want an excuse to get on a plane, this post breaks down 6 steps to attracting your ideal clients.

How to Book Destination Weddings And Elopements In Your Wedding Business

How to Attract Your Ideal Clients

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Imposter Syndrome – we have all faced it at some point in our lives and business. And today’s guest is not afraid to dig into vulnerable topics like imperfection, inclusivity, and burnout. Laylee Emadi is an educator with a heart for serving others and today she wants you to break free of imposter syndrome and step into your role as an educator and expert.

Laylee Emadi On How to Overcome Imposter Syndrome & Step Into Your Role As an Educator

2021 Mindset Series

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Continuing on the topic of mindset let’s talk about perseverance and leading in difficult situations. Jana Morrin is CEO and co-founder of Speakfully, a platform behind a movement to create psychologically safe environments through its documentation, reporting, and supporting resources. Jana has channeled her passion for change in workplace culture into creating a safer work environment for everyone. Jana shares her story of workplace harassment and how that has led her to where she is today. She shares her wisdom of how to preserve through workplace violence, spread awareness, and the power of vulnerability and transparency in leadership. On Today’s episode of The Power in Purpose Podcast: How to bridge the gap and create relationship with employees and administration within a business What to do when you feel uncomfortable in the workplace Qualities that make a GREAT leader in business

Continuing on the topic of mindset let’s talk about perseverance and leading in difficult situations. Our guest on today’s episode of The Power in Purpose podcast knows a thing or two about persevering in difficult situations.

Speakfully’s Jana Morrin On How to Persevere And Lead In Difficult Situations

2021 Mindset Series

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After 26 years as a highly regarded marketing and advertising executive for some of the world’s most iconic brands, Shelley Paxton opened the doors for her new company in 2018. Shelley’s mission is to liberate souls of leaders and organizations by inspiring them to realize their greatest purpose and potential. Shelley and I unpack how to slow down and liberate yourself from the “shackles of should”. This episode dives into how to become chief soul officer of your business and your life. On Today’s episode of The Power in Purpose Podcast: The power and importance of giving yourself a permission slip to do what you need to do How to stop “shoulding” all over yourself How you can encourage others in their journey to freedom and purpose

Shoulda, woulda, coulda? Do you find yourself “shoulding” all the time? You know that tape that plays in your head… I should do this. I should have done that. My guest on today’s episode of The Power in Purpose is author business coach, and Chief Soul Officer Shelley Paxton.

Shelley Paxton on How To Liberate Yourself From The Shackles of “Should”

Growing a Business

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Are you a wedding planner or wedding photographer wondering how to get wedding clients when you’re just starting out? Inside this article, I’m giving you three quick tips to jumpstart your inquiries!

How To Get Wedding Clients When You’re Just Starting Out

How to Attract Your Ideal Clients

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How to overcome analysis paralysis

Have you been feeling stuck in your business? You might be suffering from analysis paralysis. If you’re unable to make a decision out of fear that you might make the wrong one–this article will teach you how to overcome analysis paralysis.

What Is Analysis Paralysis, What Causes it & How To Overcome It

2021 Mindset Series

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Are you a wedding pro wondering what systems in your need in your business? You’re in the right place. Instead of drowning in tasks, learn how you can automate systems while still providing a delightful client experience for your wedding clients.

The 5 Systems Wedding Pros MUST Have In Their Business with Systems Expert Sarahna Fernandes

Growing a Business

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So, you want to be a wedding planner?! Congratulations! Welcome to the party. I promise you being a wedding planner is a fantastic job and career. I can't wait to see what you do! But now you're asking the obvious question… how do I become a wedding planner with no experience? Such a good question– and I'm here to help! Inside this article, I'm walking you through how to become a wedding planner even if you have no experience (yet!). Actually, I don't want you to worry too much about the experience part. And here's why…

Inside this article, I’m walking you through how to become a wedding planner even if you have no experience (yet!). Actually, I don’t want you to worry too much about the experience part. And here’s why…

How To Become A Wedding Planner With No Experience

Starting a Business

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Tired of procrastinating and want to learn how to launch your next big idea? I know you're ready to launch that ‘ish. Whether it's your new business, a podcast, a service or an idea. So my question to you is… why haven't you launched that ‘ish yet? I have a sneaking suspicious there might be a few things holding you back from launching your business (or a new product, or your blog, a podcast–you name it!). Inside this article, I want to explore what's holding you back from launching whatever it is you want to do in this world.

I know you’re ready to launch that ‘ish. Whether it’s your new business, a podcast, a service or an idea. So my question to you is… why haven’t you launched that ‘ish yet? I have a sneaking suspicious there might be a few things holding you back from launching your business (or a new product, […]

It’s Time For You To Launch Your Shit. But Here’s What’s Holding You Back

Mindset's To Fix

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader).

I'm Candice: former owner of Jubilee Events, 2x published author, podcast host, and your guide to a building the kind of business you want.

I've been mentoring creative entrepreneurs for over 8 years, mostly while I was growing my renowned wedding planning & design company.

In 2019, I sold my 6-figure business so I could help you build the kind of business that you want.

Purpose changed my life—I know first hand how powerful it is. I'm on a mission to help women discover their gifts, build businesses around their talents, and live each day on purpose.

hey there!

You just found your weekly dose of why.

Get ready to grow your business with intention, one episode at a time. Join me every Tuesday to have a conversation about marketing, mindset, or money on The Power in Purpose Podcast.

it's like having me in your back pocket (literally)

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Each week, we explore how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have. Get ready to dig in and have meaningful conversations about business and life, as we explore the strategies and techniques that build the kind of business you want. 

I believe entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

Hitting You With The Freeness

Struggling to find your ideal clients? My on-demand masterclass will have you attracting your dreamy clients in no time.

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My Favorite Things

Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.

my guilty pleasure

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Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.

Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical direct trade slow-carb everyday carry chartreuse tofu godard.

Wanna steal my biz secrets?

or at the very least, hear the story about how I met Beyonce?