Computer & Technical Advice Marketing

MATCHOLOGY by AISLE SOCIETY: Technology That Changes How You Get Published

{ photography by: carla ten eyck // bridal styling by: beth chapman styling // shoot design: jubilee events }

I’ve had the great fortune of having my work featured in various publications over my 10 year career. Still, to this day, I get the same level of excitement seeing a wedding or event we planned/designed featured online or in print for another couple to be inspired by.  I’ve been eagerly awaiting the reveal of MATCHOLOGY by Aisle Society since they launched their kickstarter campaign earlier this year. Before I give you a review of MATCHOLOGY and how it can benefit your business, I want to introduce you to the ladies behind Aisle Society and why they’re so special.

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Top 3 Financial Mistakes You’re Making in Your Wedding Business

Michelle Loretta from Sage Wedding Pro's shares the top 3 financial mistakes you're making in your wedding business... via candicecoppola.com

I’ve always admired Michelle for her strong, honest sense of the wedding industry. In a loud chorus of advice from business coaches, Michelle’s voice is one you need to listen to.  I asked her to share some financial wisdom that could help us all– and these are the 3 top financial mistakes you’re making in your wedding business. The article below is written entirely by her.

I’ve known the brilliant, smart and funny Michelle Loretta for many years. In fact, I think we go as far back as 2008 when we met at an industry conference. If are not familiar with Michelle– you need to be! She is a business consultant and financial strategist for wedding and event professionals. As founder of Sage Wedding Pros she blends her past as an accountant for Deloitte, a sales and marketing manager for DDLA, a merchandiser for Coach, and a stationery entrepreneur to strengthen wedding businesses worldwide.

Sage Wedding Pros also produces the next-level summit Be Sage Conference — which I highly recommend you put on your list of must attend conferences. Michelle is also an avid speaker, sharing her knowledge at a number of additional industry conferences including NACE Experience, Biz Bash Live, and Association of Bridal Consultants.

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Business Musings

You Can’t Be Everything to Everyone

Wedding Industry Advice: You can't be everything to everyone

Wedding Industry Advice: You Can’t Be Everything to Everyone

Living in the Caribbean for nearly three years has taught me so much about what I want for my business. I live in Barbados– which is a glittering gem of an island located in the southern Caribbean sea. The wedding industry here is highly competitive and secretive– and businesses strive to be a “one stop shop” for anyone looking to get married here. Continue reading below for more wedding industry advice…

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Business Musings

WEDDING INDUSTRY: Interview with Sasha Vasilyuk and How to Use PR To Get Your Business Noticed

Maintaining relevancy in the wedding industry can be challenging– and this is where elevating your PR strategy as an entrepreneur becomes essential. I recently had a chance to interview Sasha Vasilyuk, the founder of I DO PR — a leading public relations agency that helps wedding and lifestyle brands connect with the media. Her interview below offers tangible tips on how to leverage your business and brand using PR– and what you’re also doing wrong. She’s also offered a special discount code on anything in her shop– so be sure to read through her entire interview to learn more!

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