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Getting Down to Business

Trusting Your Gut To Make Decisions In Your Wedding Business

October 18, 2024

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I'm candice!

I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!

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*cues up to the bar* Let's start the tab, shall we? Take the quiz and find your brand cocktail for success.

In this short and sweet episode of The Power in Purpose podcast, I’m diving into a topic that’s been coming up a lot lately in my mastermind, Wedding Pro Insiders—trusting your gut when making business decisions. We all know how overwhelming it can be to sift through the countless opinions and strategies thrown at us daily, and it’s easy to feel lost in a sea of conflicting advice.

Today, I’m sharing my thoughts on why you should listen to your intuition and how it’s already guided you to where you are today. I also talk about a simple yet powerful technique called the sway test, which my business coach Amber Housley introduced to me. This test is a great way to tap into your intuition and help you make decisions when you’re feeling uncertain.

I truly believe that your inputs directly affect your outputs in business. That’s why it’s so important to turn down the noise and give yourself space to think clearly. In this episode, I encourage you to trust that inner voice more often, whether you're deciding on your next marketing move, handling client relationships, or making big business changes. Your intuition has more power than you think!

The cover for podcast episode 154 is shown on a smartphone, featuring a waveform graphic. Titled "Trusting Your Gut To Make Decisions In Your Wedding Business," it delves into decision-making skills vital for thriving in the wedding industry.

In this episode about how to make decisions in your wedding business:

  • [00:47]: Trusting Your Gut in Business Decisions
  • [04:07]: The Sway Test
  • [07:01]: Empowering Yourself Through Intuition

A big thank you to the sponsors of this week's episode, Honeybook and Flodesk.

Candice (00:01.359)

You're here to grow a business, but not just any kind of business. You want to grow a profitable business with purpose. A business where you wake up every single day driven to serve your customers and make a difference in your own life. I'm Candace Coppola, published author, business coach, and your guide to building a profitable business with purpose. Join me here every single week

as we explore how to build and grow your business with purpose. Get ready to dig in and have meaningful conversations about the strategies and techniques that will help you build your dream business. This is the power in purpose.

Candice (00:47.64)

Hey there, friend. Shorty episode for you today. I'm feeling called to talk to you about trusting your gut in your business. It's a conversation that we've been having a lot behind the scenes in my mastermind, Wedding Pro Insiders. And I just feel like I want to come here and talk to you about making decisions in your business and why you should trust your gut reaction.

I know that you look to a lot of spaces and places to guide you on this journey of growing your business, starting your business, scaling your business. And I also know that sometimes it can be really overwhelming, the amount of opinions and strategies and hot takes that people have. sometimes you can really feel like your head is spinning. You're not sure which direction to go. Advice is conflicting.

and you're just not sure what to do in your business. A good example is if you were to go on threads right now, which by the way, I love threads, but it is the most self-righteous place on the internet. Really and truly. If you were to go there right now, I guarantee you would see 50 different ways of doing one thing. All of the different ways conflicting with each other and each person very steadfast.

in their beliefs about why their way of doing something is right. And when we're at a crossroads in our business or when we're making decisions in our business, we often look to experts, whether it's here on podcasts or on threads or Instagram, to guide us and to help us. It can be overwhelming sifting through the information. And to be honest, some of the information isn't very good.

It's not necessarily right for you. In these situations where you feel like you don't know what to do, I want you to trust your gut because your gut has gotten you where you are right now. Your gut really hasn't failed you. Maybe one or two times you can think, boy, my intuition was off. But more often than not, your gut has guided you to the business you have today and to the life that you have in a lot of the big decisions that you've made.

Candice (03:09.175)

And we can lose sight of our own intuition and our own structure for decision-making when we listen too much to outside influences or we think that outside influences are the be-all end-all of answers for our business. So this is just some encouragement for you today to trust your gut, to lean on your gut and your intuition when you need to make a decision in your business.

And one technique that my business coach shared with me that might work for you that taps into your intuition is called the sway test. And I've done the sway test many times. I want to shout out Amber Housley, who has been my business coach for jackass years forever and who will forever be my business coach. I always go back to Amber when I need help making decisions because she is the best at helping me make decisions. But there was one decision I was trying to make.

where she imparted on me that I needed to look within and to find the answer. So she gave me the sway test. You can also Google the sway test, but here's how it goes. Here's how you can tap into your gut and into intuition the next time you're not sure what decision to make. I want you to stand with your feet flat on the ground, preferably barefoot so you can feel the ground beneath your feet. And I want you to ask yourself some questions that you know the answer to, yes or no questions. Something like, my name is Candice.

And my favorite color is orange. Yes or no questions. And what you're going to see is that your body naturally sways. It either sways forward ever so slightly, or it sways backward. It sways forward ever so slightly as a yes, and it sways backward ever so slightly as a no. I'm not talking wild pendulum swings. I'm talking the gentlest move. You'll feel it kind of in your shoulders. It comes from your upper back, your shoulders.

feel a little bit of a sway. And it's said that that's your intuition giving you the answer. So you stand there, feet flat on the ground, ask yourself some calibration questions. We got to make sure our sway is on point. And then I want you to ask it a question that you need clarity on. Think of it like your magic eight ball, but it is your body. It is your gut and in your intuition. Give it a try.

Candice (05:34.103)

And when the noise, the outside side noise is just too great and you feel like I can't listen to another expert tell me what I'm doing wrong or tell me what I should be doing now, do yourself a favor and turn off the noise. Because I believe your inputs directly affect your outputs. What you input into your business, into your mind, directly affects

how you produce and what you output into your business in the world. I'm going to do a whole podcast episode on inputs versus outputs, but turn down the noise. Give yourself space. I find that I make some of my best decisions when my mind is clear and not influenced by outside stuff. I also find that I make my best decisions when I ask Amber what I should do on Boxer and when I do the sway test.

That's what I wanted to impart upon you today is to trust your gut and your intuition. It's likely never steered you wrong. We need to actually just really tap into our own intuition to guide us in our business and the decisions that we make, whether it's hiring new employees, saying yes to a client, firing a client, how you want to respond to a client, how you want to handle a situation, what you should be doing for your marketing, what you should be doing for your finances, what you should be doing for your pricing, all of that.

can be guided by your intuition. You don't need a coach. You don't always need a guru or guide to help you. A lot of the answers, they lie within. All right, friend, I told you it was a shorty episode. We don't even have any ads today. No intros, but definitely an outro. I want to remind you there's so much power in your purpose. Cheers to trusting your intuition, and I'll see you next time.

Thanks so much for tuning in to this week's episode of the Power and Purpose Podcast. If you enjoyed the show, be sure to subscribe so you never miss an episode and consider leaving a review. Head over to powerinpurposepodcast.com to access all of the resources and links mentioned in today's episode. That's powerinpurposepodcast.com. I'll see you next time.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know– what was your biggest takeaway? Head to my Instagram to join the conversation!

Explore More Wedding Industry Resources

For more business tips and a look into my island life, follow me on the ‘gram

Sometimes, the key to raising your price as a wedding planner is having a little audacity.

I don’t want 2025 to be the year where you let the side of your brain that believes you can’t do things get in the way of you doing them. Like…

Raising your price
Growing your team
Building your brand
Getting paid more than your babysitter

Instead, I want you to imagine this…

You’re wrapping up your biggest year in business yet. You’ve hit $100K, working with clients who value you, charging rates that actually pay you like a CEO, and running a business that feels as good as it looks.

What changed?

💡 You stopped waiting for permission to level up.
💡 You stopped thinking six figures was only for other planners.
💡 You started pricing yourself for profit—not just to stay busy.
💡 You had a little extra audacity that believed it was possible.

Growing your wedding planning business toward the income goals you have is WAY more possible than you think. You just need to switch up a few key strategies in your business, and I promise, it’s right there.

📣 Next week, I’m hosting a FREE masterclass where I’m breaking down exactly how wedding planners hit their first $100K year—without overworking, undercharging, or waiting years to “earn” it.

🔥 Want in? Drop “TRAINING” in the comments, and I’ll DM you the link!

#candicecoppola #weddingplannerlife #weddingpro #weddingindustry #weddingplannereducation #weddingbusiness #sixfigureweddingplanner #weddingplannercommunity #eventplannerlife #luxuryweddingplanner #weddingplanningtips #weddingpros #bridalbiz #weddingplannermentor #plannerlife  #engagedcouples #weddingplannerstrategy #eventprofs #weddingmarketing #weddingindustryexpert
It all started with one deep-ass conversation.

A few weeks ago, I was sitting on my patio in Barbados with @c10ike, talking for hours about life, business, friendship, and everything in between.

No agenda, no filters, no bullshit. Just real, unedited conversations.

And somewhere between the beach, the lattes, and the 5-hour deep dives, we realized something: these conversations deserved to be shared.

So much of what we see online is curated to perfection. But the best moments? The most transformative, soul-filling, perspective-shifting conversations? They don’t happen on a stage, or in a perfectly polished IG post.

They happen in the in-between.

On a couch, barefoot.

On a patio, wine in hand.

When the masks are off, and we just talk.

So this week, I’m bringing you my newest series on the podcast: Patio Chats.

In this episode, we’re talking about:
✨ Why we need more scruffy hospitality
✨ Paying attention to the people who pay attention to YOU.
✨ Why your “soil” determines what you attract.
✨ The small ways we can all create better ripples in our industries, our friendships, and our lives.

Comment 177 and I’ll send you the link to listen.

Photo Credit: @colleenannelennehan 

#patiochats #weddingindustry #weddingindustryexperts #weddingbusiness #weddingbusinesscoach #weddingpodcast #weddingvendor #weddingcendors #weddingfriends


Some of the links used in this blog post are affiliate links. When you purchase something, our company receives a small compensation at no cost to you. This compensation helps to maintain the cost of creating helpful content, like our podcast, so you can build a profitable business with purpose.

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