Let's talk about the oversaturation of the wedding pro-education industry for a second. Today, everyone is shouting from the rooftops that they can teach you to be a better wedding planner. But how do you tell the good from the bad? How do you tell who and what is worth investing in with so many different options at your fingertips? With over 13 years in the wedding industry under my belt, I've gathered the best resources for wedding planners – just the best, nothing else – and all stuff that I've personally used in my own business.
Inside this blog post, I'm sharing with you the BEST resources for wedding planners–from software to stock photos, education to courses, we're covering it all in today's post.
So, if you've been searching for resources to up your wedding planning business–bookmark this post and check out each below.
This is my pride and joy and if you've followed me for a while, you could have probably guessed WeddingPro Insiders would be at the top of the list. Not to be dramatic, but my 12-month business mastermind is kind of the crown jewel over here at Candice Coppola.
It's a complete 360 transformation in your wedding business – with high-level support and accountability where you need it most. I think what I'm most proud of is the community I've been able to cultivate with such an intimate group.
You should NOT have to do business (or cocktail hour) alone and in WeddingPro Insiders, you won't have to. Spaces tend to fill up fast so if that sounds like what your heart has been needing, get on the waitlist and I will reach out once doors open again!
The Planners Playbook
Calling all wedding planners looking to elevate their business! Unlike WeddingPro Insiders which caters to weddings pros of all kinds (from cake designers to stationery pros!), the Planners Playbook was created just for you, a wedding planner.
It's kind of my latest and greatest and even though it's not *quite* ready to come out of the oven yet, you can get on the waitlist here (doors open October 2021). There's a lot of focus on marketing and some of the sexier shiny objects in business out there, but in the Planners Playbook, I want to help you become better at doing the work you love.
So are you ready to level-up your planning skills and learn ALLLLL my wedding planning, coordination, AND design tricks? I know–how can you resist! Be sure to get on the waitlist so you'll be the first to know when The Planners Playbook opens!
Ya'll know I LOVE Honeybook. I love the little sound my phone makes whenever I get paid, but more importantly, I love how EASY it makes it for my customers to pay me. I could go on and on about the features, but if you are looking for a tool to help you manage your customers' contracts, brochures, and invoices all in one place, I honestly believe Honeybook can't be beat.
It was my weapon of choice in my own wedding planning business and I still use it for my coaching business today. Sign up using this link and get 50% off for your first entire year!
Another perk? Honeybook connects you with even more resources for wedding planners because of their close relationship with the Rising Tide society. Trust me, this is a community you want to be in!
If you are running a business, you need a solid contract (and likely – contracts!). My dear friend Kunbi (who you've likely heard on the Power in Purpose podcast!) has created contract templates for wedding pros of all kinds. She also has a free rescheduling addendum on her site so make sure to snag that too (heaven forbid you ever need it again, right?). It's hard to tell the good from the bad online, but your contract isn't something you want to roll the dice with hoping it's strong enough to protect you. I
trust Legally Set with whatever I need (and you can hire Kunbi if you want even more support!).
There are so many reasons why I love Flodesk, and if you are a wedding planner looking to grow an email list, I have a feeling you are going to love them too. First, they have so many great email templates that make your emails actually look good. I can't be the only one more excited to create a beautiful email, right?
And because I'm enjoying the process more, I'm actually sending out more emails to my list as well (and making more sales). Lastly, I love that the price for Flodesk doesn't change, no matter how large my list grows. Get 50% off for life here.
Remember when stock photo sites used to be completely janky (and hideously expensive)? Haute Stock has been such a game-changer for me as I always look for new ways to market my wedding coaching business. I also love the value they place on diversity, and I know not all of my stock photos from them will have exactly the same type of model in them (one that, quite frankly, rarely represents the type of clients I actually work with!).
If you're just starting out in your wedding planning business, Haute Stock is going to be one of those secret weapon wedding planner resources you love. Building your portfolio is tough at first, but Haute Stock has beautiful images you can use to get started!
Styled Stock Society
If Haute Stock isn't your style (or you just believe more is more), I also absolutely love Styled Stock Society for fresh stock photos on the regular. One little extra thing I love about them is that they provide new templates every month (Pinterest Pins, Instagram carousels, onboarding brochures, you name it – all editable in Canva!). So not only do you get stock photos, you get easy ways to create graphics you will actually use.
They have plenty of wedding photos too, so you can use them to beef up your website with imagery. And let's not forget the ‘gram!
The Client Cocktail
When it comes to the best resources for wedding planners, you need to figure out who your ideal client is first. Otherwise, your efforts to improve your customer experience and increase your marketing efforts will ultimately be in vain. Fortunately, finding your ideal clients just happens to be my secret sauce and I've spilled all the details you need here.
The Client Cocktail is NOT another ideal client avatar exercise. Instead, it's a four-part formula teaching you:
- How to Repel the Clients you don't want (before they inquire)
- How to find and attract real life ideal clients (I won't try to convince you that unicorns exist!)
- Once they inquire, I teach you my sales techniques so you can book weddings faster than ever before
- Finally, I teach you how to serve them really well (so they refer their friends!)
Oh yeah, I even throw in my favorite rum punch recipe and an implementation checklist so you actually use what you've learned. Sound good? You can grab it here for only $37!
I believe that by elevating the people you surround yourself with, you automatically elevate your business. There are so many conferences out there that help you connect with fellow wedding planners, but truly nothing is like Engage Summits (at least that I've found!). Not only do they provide the most incredible speakers and education, attending their summits is a completely immersive experience. Be prepared to feel inspired and creatively stretched once you realize truly everything that is possible for you.
Signature CEO Conference
Can I be honest? Sometimes I think we spend too much time looking within our industry and we forget to look outside and see what we can bring in from other industries. Last but not least, if you are looking to truly transform your wedding business to a place where you are more than just a “wedding planner” but a true CEO, consider Signature CEO Conference your stepping stone to truly leaning into and embracing that role. If you are looking to connect with fellow entrepreneurs of all kinds and want to step into something a little different than the typical wedding planner education circles, I highly recommend it!
Top 10 Resources for Wedding Planners
If you have ANY questions about anything I've recommended here, send me a DM and let's chat about it. If you know me, you know I'm insanely passionate about helping wedding planners grow and build a business and life they LOVE. These resources are just stepping stones to get you there.
Want the links again? Here are my top 10 resources for wedding planners
- WeddingPro Insiders
- The Planners Playbook
- Legally Set
- Haute Stock
- Styled Stock Society
- The Client Cocktail
- Engage Summits
- Signature CEO Conference
Is your head spinning from all the resources I just hit you with? If you are wondering where to start, jump on the waitlist for The Planner's Playbook – it will be the best money you ever spent.
Explore More Wedding Industry Resources
- How to Start a Wedding Planning Business
- Wedding Planner Marketing: How To Attract & Speak Directly to Your Ideal Clients
- 5 Contracts Every Wedding Planner Must Have To Be Legally Set
- How Much Should You Charge As A Wedding Planner? Learn How To Figure Out Your Wedding Planner Pricing
- How To Get Wedding Clients When You’re Just Starting Out
- Day of Coordination: The Pros and Cons as a Wedding Planner
- 4 Strategies That Will Help You Book MORE Of Your Ideal Clients
- How to Book Destination Weddings And Elopements In Your Wedding Business
- Why You’re Not Attracting The Right Clients and How to Fix It
- How To Become A Wedding Planner With No Experience
- Is Honeybook Right For Your Business? 5 Things You Need to Know Before You Make the Switch
- How To Find Your Niche In The Wedding Industry: 5 Steps For Niching Down
- How to Build your Portfolio as a Wedding Planner (when you’re just starting out!)
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Some of the links used in this blog post are affiliate links. When you purchase something, our company receives a small compensation at no cost to you. This compensation helps to maintain the cost of creating helpful content, like our podcast, so you can build a profitable business with purpose.