Let's talk about the oversaturation of the wedding pro-education industry for a second. Today, everyone is shouting from the rooftops that they can teach you to be a better wedding planner. But how do you tell the good from the bad? How do you tell who and what is worth investing in with so many different options at your fingertips? With over 13 years in the wedding industry under my belt, I've gathered the best resources for wedding planners – just the best, nothing else – and all stuff that I've personally used in my own business.
Inside this blog post, I'm sharing with you the BEST resources for wedding planners–from software to stock photos, education to courses, we're covering it all in today's post.
So, if you've been searching for resources to up your wedding planning business–bookmark this post and check out each below.
WeddingPro Insiders
This is my pride and joy, and if you've followed me for a while, you could have probably guessed WeddingPro Insiders would be at the top of the list. Not to be dramatic, but my 12-month business mastermind is kind of the crown jewel over here at Candice Coppola.
It's a complete 360 transformation in your wedding business – with high-level support and accountability where you need it most. I think what I'm most proud of is the community I've been able to cultivate with such an intimate group.
You should NOT have to do business (or cocktail hour) alone, and in WeddingPro Insiders, you won't have to. Spaces tend to fill up fast, so if that sounds like what your heart has been needing, get on the waitlist, and I will reach out once the doors open again!
The Planners Playbook
Calling all wedding planners looking to elevate their business! Unlike WeddingPro Insiders, which caters to weddings pros of all kinds (from cake designers to stationery pros!), the Planners Playbook was created just for you, a wedding planner.
There's a lot of focus on marketing and some of the sexier shiny objects in business out there, but in the Planners Playbook, I want to help you become better at doing the work you love: planning magazine worthy weddings.
So are you ready to level up your planning skills and learn ALLLLL my wedding planning, coordination, AND design tricks? I know–how can you resist! Be sure to get on the waitlist so you'll be the first to know when The Planners Playbook opens!
Honeybook
You know I LOVE Honeybook. I love the little sound my phone makes whenever I get paid, but more importantly, I love how EASY it makes it for my customers to pay me. I could go on and on about the features, but if you are looking for a tool to help you manage your customers' contracts, brochures, and invoices all in one place, I honestly believe Honeybook can't be beaten.
It was my weapon of choice in my own wedding planning business, and I still use it for my coaching business today. Sign up using this link and get 50% off for your first entire year!
Another perk? Honeybook connects you with even more resources for wedding planners because of their close relationship with the Rising Tide society. Trust me, this is a community you want to be in!
Legally Set
If you are running a business, you need a solid contract (and likely – contracts!). My dear friend Kunbi (who you've likely heard on the Power in Purpose podcast!) has created contract templates for wedding pros of all kinds. She also has a free rescheduling addendum on her site, so make sure to snag that, too (heaven forbid you ever need it again, right?). It's hard to tell the good from the bad online, but your contract isn't something you want to roll the dice with, hoping it's strong enough to protect you. I trust Legally Set with whatever I need (and you can hire Kunbi if you want even more support!).
Flodesk
There are so many reasons why I love Flodesk, and if you are a wedding planner looking to grow an email list, I have a feeling you are going to love them too. First, they have so many great email templates that make your emails actually look good. I can't be the only one more excited to create a beautiful email, right?
And because I'm enjoying the process more, I'm actually sending out more emails to my list as well (and making more sales). Lastly, I love that the price for Flodesk doesn't change, no matter how large my list grows. Get 50% off for life here.
Haute Stock
Remember when stock photo sites used to be completely janky (and hideously expensive)? Haute Stock has been such a game-changer for me as I always look for new ways to market my wedding coaching business. I also love the value they place on diversity, and I know not all of my stock photos from them will have exactly the same type of model in them (one that, quite frankly, rarely represents the type of clients I actually work with!).
If you're just starting out in your wedding planning business, Haute Stock is going to be one of those secret weapon wedding planner resources you love. Building your portfolio is tough at first, but Haute Stock has beautiful images you can use to get started!
Styled Stock Society
If Haute Stock isn't your style (or you just believe more is more), I also absolutely love Styled Stock Society for fresh stock photos on the regular. One little extra thing I love about them is that they provide new templates every month (Pinterest Pins, Instagram carousels, onboarding brochures, you name it – all editable in Canva!). So not only do you get stock photos, you get easy ways to create graphics you will actually use.
They have plenty of wedding photos too, so you can use them to beef up your website with imagery. And let's not forget the ‘gram!
The Client Cocktail
When it comes to the best resources for wedding planners, you need to figure out who your ideal client is first. Otherwise, your efforts to improve your customer experience and increase your marketing efforts will ultimately be in vain. Fortunately, finding your ideal clients just happens to be my secret sauce, and I've spilled all the details you need here.
The Client Cocktail is NOT another ideal client avatar exercise. Instead, it's a four-part formula teaching you:
- How to Repel the Clients you don't want (before they inquire)
- How to find and attract real life ideal clients (I won't try to convince you that unicorns exist!)
- Once they inquire, I teach you my sales techniques so you can book weddings faster than ever before
- Finally, I teach you how to serve them really well (so they refer their friends!)
Oh yeah, I even throw in my favorite rum punch recipe and an implementation checklist so you actually use what you've learned. Sound good? You can grab it here for only $37!
Engage Summits
I believe that by elevating the people you surround yourself with, you automatically elevate your business. There are so many conferences out there that help you connect with fellow wedding planners, but truly nothing is like Engage Summits (at least that I've found!). Not only do they provide the most incredible speakers and education, but attending their summits is a completely immersive experience. Be prepared to feel inspired and creatively stretched once you realize truly everything that is possible for you.
Signature CEO Conference
Can I be honest? Sometimes I think we spend too much time looking within our industry, and we forget to look outside and see what we can bring in from other industries. Last but not least, if you are looking to truly transform your wedding business into a place where you are more than just a “wedding planner” but a true CEO, consider Signature CEO Conference your stepping stone to truly leaning into and embracing that role. If you are looking to connect with fellow entrepreneurs of all kinds and want to step into something a little different than the typical wedding planner education circles, I highly recommend it!
Top 10 Resources for Wedding Planners
If you have ANY questions about anything I've recommended here, send me a DM and let's chat about it. If you know me, you know I'm insanely passionate about helping wedding planners grow and build a business and life they LOVE. These resources are just stepping stones to get you there.
Want the links again? Here are my top 10 resources for wedding planners
- WeddingPro Insiders
- The Planners Playbook
- Honeybook
- Legally Set
- Flodesk
- Haute Stock
- Styled Stock Society
- The Client Cocktail
- Engage Summits
- Signature CEO Conference
Is your head spinning from all the resources I just hit you with? If you are wondering where to start, jump on the waitlist for The Planner's Playbook – it will be the best money you ever spent.
Explore More Wedding Industry Resources
- How to Start a Wedding Planning Business
- Wedding Planner Marketing: How To Attract & Speak Directly to Your Ideal Clients
- 5 Contracts Every Wedding Planner Must Have To Be Legally Set
- How Much Should You Charge As A Wedding Planner? Learn How To Figure Out Your Wedding Planner Pricing
- How To Get Wedding Clients When You’re Just Starting Out
- Day of Coordination: The Pros and Cons as a Wedding Planner
- 4 Strategies That Will Help You Book MORE Of Your Ideal Clients
- How to Book Destination Weddings And Elopements In Your Wedding Business
- Why You’re Not Attracting The Right Clients and How to Fix It
- How To Become A Wedding Planner With No Experience
- 2023 Honeybook Review: Is Honeybook Worth It And What You Need To Know Before You Sign Up
- How To Find Your Niche In The Wedding Industry: 5 Steps For Niching Down
- How to Build your Portfolio as a Wedding Planner (when you’re just starting out!)
For More Wedding Planner Business Secrets Follow Me On Instagram
If you`re into business advice, cocktails, #islandlife, real housewives memes, #teamariana, skincare, and houseplants– then you`re definitely following me for all the right reasons!
In case you need a refresher - I`m Candice! And I believe you shouldn`t have to do business (or happy hour) alone.
I help wedding pros of ALL kinds build a profitable business with purpose.
I`ve been mentoring wedding pros since 2011, mostly while I was growing my renowned wedding planning & design company.
In 2019, I sold my 6-figure business so I could help you build the kind of business that you want. There are so many ways we can connect to help you grow your business! Here are a few:
🎙 Check out my podcast, The Power in Purpose
📹 Watch my YouTube channel if you`re five years or less into your business
📗 Join me inside my community for planners, The Planner`s Playbook
💡Apply to be inside my high-level mastermind for women in the wedding industry, WeddingPro Insiders
Building the kind of wedding business you want doesn`t have to be hard. In fact, growing your business can be easy.
The secret to growing your business quickly is working with someone who has been where you want to go. And I`m that guy! 😉
Thanks for being here 🥰❤️ and thanks to @tyzwilson for the photo 😘
#fridayintroductions #candicecoppola #honeybook #weddingpro #weddingpros #weddingindustry #weddingindustryeducation #weddingindustryexperts #weddingmba #businesscoach #eventprofs #weddingplanner #weddingplannerlife #lifeofaweddingplanner #risingtidesociety #therisingtidesociety #theplannersociety #plannersplaybook
One of the most common questions I’m asked is, “Candice, should I raise my price?”
I know this is a struggle point for most business owners, makers, and service providers. No matter if you’re brand new to business or you’ve been in business for a gazillion years, we feel really self conscious about our price.
We hem and haw over whether we should increase it or keep it where it is, and start asking questions like...
👀 How do I know if I am ready for a price increase?
👀 What should my pricing be??
👀 What does it mean if I start charging more money?
👀 What will happen if I raise my rates? Will my clients abandon me?
I have to admit - the answer to whether you should increase your price isn’t as straight forward as I’d like it to be, which is why I recorded today’s episode!
While it is a process to raise your rates, this episode of The Power in Purpose podcast will help you understand better when it’s smart to raise your price - and the strategy behind raising your rates.
I also talk about the repercussions of a price increase - because I know you’re scared of that, too.
I can’t wait to hear your thoughts on todays episode!
#candicecoppola #weddingpro #honeybook #weddingplanner #lifeofaweddingplanner #weddingplannerlife #weddingphotographer #weddingplannereducation #weddingphotographers #weddingindustry #weddingindustryeducation #weddingindustryexperts #weddingindustrypodcast #weddingmba #eventprofs #pricingstrategy #pricing #businessquotes #businessstrategy
As a wedding pro, you may find yourself in a position where you need to raise your price. But how do you know when it`s time to do so? Is it time for a price increase?
Swipe 👉🏼 to see some telltale signs it`s time for you to raise your price and some motivation to do it.
If you want more, be sure to check out the latest episode of my podcast or comment "PRICING" below, and I`ll send you the link!
#thepowerinpurposepodcast #powerinpurposepodcast #candicecoppola #weddingpro #honeybook #weddingplannereducation #weddingpros #weddingindustry #weddingindustryeducation #weddingindustryexperts #plannersplaybook #weddingmba #weddingplannerlife #therisingtidesociety #risingtidesociety #businesstips #businessquotes #dayofcoordinator #fempreneur
🤣🤣🤣🤣
First, what did you think of my analogy about ‘tweaking’ your brand into something that becomes unrecognizable?
On the podcast this week I’ve got a special guest: my own brand designer and strategist, @nicoleayang!
Nicole and I are talking about HOW to create an instantly recognizable brand, WHY it’s important to your success - and branding trends with think are TIRED 🥱.
It’s an episode filled with branding gems from one of the smartest and most talented branding strategists I know!
👉🏼 I’d love to know what your take away is from this episode - and if I should have Nicole back for another round of branding truth bombs?! 💣
Tell me below!
*
*
*
*
*
#theplanersplaybook #candicecoppola #weddingpro #weddingpros #dayofcoordinator #weddingplanner #weddingplanning #thepowerinpurposepodcast #weddingpropodcast #weddingindustry #weddingindustrypodcast #branding #brandingtips #brandingpodcast #weddingindustryeducation #honeybook #risingtidesociety #nicoleyang
Some of the links used in this blog post are affiliate links. When you purchase something, our company receives a small compensation at no cost to you. This compensation helps to maintain the cost of creating helpful content, like our podcast, so you can build a profitable business with purpose.
+ show Comments
- Hide Comments
add a comment