When you first enter the wedding industry, you are often eager to book anything you possibly can. We've all been tempted to work those crappy weddings for the promise of something, anything, you can add to your portfolio. The novelty wears off fast though. If you have been dreaming about how to book destination weddings and elopements, you are in the right place. In this article, I'm going to share with you how to get destination wedding clients.
As a wedding planner for over 13 years, I've learned a thing or two about booking the kind of clients you want (you can read more about my journey here if you are curious)! My wedding business, which I sold in 2019, started in Connecticut. When I met my now-husband, I eagerly started booking weddings in his destination where I now live and love – the dreamy little island of Barbados! Today, I am going to share with you 6 steps you need to take to book more destination weddings.
And if you want to fast track building out the destination wedding side of your wedding planning business, I recommend grabbing this resource on how to become a destination wedding planner in my shop.
Make sure your website and branding make it CLEAR that you offer destination wedding and elopement services.
I know that it sounds too good to be true but sometimes simply saying that you offer destination weddings and elopement services is enough to have people book you. Don't assume that your ideal customer automatically knows that you are ready and willing to book their destination wedding. We are going to talk more about how to attract destination wedding planning couples in the next few steps, but you need to start here first. After all, what's the point of attracting destination wedding planning couples if your website and branding aren't going to seal the deal?
At the very least, advertising destination wedding services prompt wedding couples to start a conversation. Even if they don't end up booking you for a destination wedding, you never know if they will send referrals your way. When it comes to branding, be clear over clever. If you are dreaming of becoming a destination wedding planner, make it clear in your marketing!
Select 3-5 destinations you want to be known for. Don't worry, this list can grow over time.
I know, I know. Nobody ever wants to commit to their niche, right? If you have been dreaming about destination weddings, chances are you also have dreams of traveling the world and exploring many different locations with your wedding couples.
Bear with me while I hit you with a cliché like “Rome wasn't built in a day”.
When you first start to advertise that you were open to destination wedding business, focus on just 3 to 5 destinations that you really want to be known for. Once you become the go-to wedding authority in your space for those destinations, you can start to expand to even more dreamy locations.
Research venue options that your ideal client would be interested in. If you don't know who your ideal client is, you need to grab my Client Cocktail!
Seriously, let me just insert a shameless plug here. You may think you have a pretty good idea of who your ideal client is, but after teaching hundreds of wedding pros how to create their ideal client avatars (and the feedback I've received), I can guarantee you that you don't know them as well as you think you do.
They are NOT just somebody between the ages of 30-35 with a household income of $200,000/year who loves shopping at Nordstrom and frequently drinks Starbucks (or whatever you have written down in your notebook right now).
The first step to booking your ideal clients (destination weddings, elopements, or otherwise), is a deep understanding of what they truly value (whether they admit it to themselves or not). For just $47, my ideal client cocktail will be the best money you've spent on your wedding business this year. Marketing your business to attract ideal clients is a lot easier when you know EXACTLY who you are talking to.
Align yourself with those venues, resorts, cities/towns, and areas through discoverable content like blog posts, Pinterest pins, and geo-tagged Instagram posts.
Once you have a deep understanding of the venues, resorts, cities, and locations that your ideal client would be interested in, you need to focus on creating as much quality searchable content that leads back to you as possible. Writing blog posts, creating Pinterest pins, and geo-tagging Instagram posts are great ways to get in front of what your ideal clients are already searching for.
I practice what I preach, ya'll, after all – how did you find me today? There's a good chance it was through searchable content!
Don't let imposter syndrome get you! Don't worry if you haven't worked at the places you are trying to sell yet. Use stock images with credit if needed.
Who hasn't felt imposter syndrome from time to time? I hate to be the one to break it to you, but as you embark on this new adventure to book more destination weddings and elopement, there is a good chance that imposter syndrome may rear its ugly head.
If you are reading this blog post and have made it this far, here's what I know about you: you are resourceful enough to figure things out as you go. Remind yourself of that often.
Book the Wedding Planning Clients You WANT
When I started my wedding business in 2007, I told my accountant I was planning on doing the first few weddings for free or very low cost, so I could build my portfolio. The advice he gave me was pure gold, and I'm sharing it with you today.
He said to me, “Candice, I don't know much about wedding planning, but I do know a lot about home building. Oftentimes, home builders enter the industry with the best of intentions, to do work for free or very low cost to build their portfolio. In reality, what ends up happening is that they get stuck at a certain price point and have an incredibly hard time breaking out of it because the work and their portfolio doesn't match the work they want to book.”
You need to start where you want to land. Boom, mic drop.
He might not have had any experience in the wedding industry, but boy was his advice spot on. Looking back, I'm so glad I took the time to listen. I ended up building my business on a DIY WordPress website using janky stock images and replacing them as I got better and better. Compared to the stock images we have access to now, I have to laugh a little bit!
In your marketing, tell stories about what you WOULD do there as a wedding planner/photographer/vendor.
Now that you've gotten crystal clear, all that's left to do is spread your message far and wide and wait for your ideal clients to find you and book you. In your marketing, tell stories about what you would do there as a wedding planner, photographer, or another vendor.
Not quite sure how to effectively use stories in your marketing? Make sure to listen to this podcast episode!
For example, using a stock image of a beach, talk about how you recommend your customers book venues that have access to a private area of beach instead of in front for the whole resort to see. You have the inside scoop, of course (that's why you did the research first!). Another example? Share stock images of food and talk about how you help your couples choose a wedding menu. Seriously, the sky's the limit, and if you don't have real weddings to talk about (yet!), that doesn't mean you can't share what you DO know.
How to Book More Destination Wedding Couples (+ Become the “Go To” Destination Wedding Planner)
Can you tell I'm passionate about getting wedding planners (and other wedding vendors) the businesses they have always wanted? Finding (and booking) your ideal clients is one of the things I'm known for. If that includes booking destination weddings, I am so glad that you found your way here. Below, you will find a quick summary of the 6 steps I recommend to book more destination weddings and elopements. This WORKS, ya'll.
- Make sure your website and branding make it CLEAR that you offer destination wedding and elopement services.
- Select 3-5 destinations you want to be known for. Don't worry, this list can grow over time.
- Research venue options that your ideal client would be interested in. If you don't know who your ideal client is, you need to grab my Ideal Client Cocktail!
- Align yourself with those venues, resorts, cities/towns, and areas through discoverable content like blog posts, Pinterest Pins, and geo-tagged Instagram posts.
- Don't worry if you haven't worked at the places you are trying to sell yet. Use stock images with credit if needed.
- In your marketing, tell stories about what you WOULD do there as a wedding planner/photographer/vendor.
- Grab my Playbook on how to become a destination wedding planner.
Bonus Step: DM me on Instagram and tell me when you've booked your first destination wedding or elopement customer!
Ready to book destination weddings and elopements? Add “Destination Wedding Planner” or “Elopement Photographer” to your portfolio? I'm excited to see what you do. Want to make narrowing down your ideal clients even easier? Grab My Client Cocktail! Inside, you'll learn how to attract, sell, and serve your ideal clients. Whether they are dreaming of Italy or Mexico…
Explore More Resources
- How to Start a Wedding Planning Business
- How Much Should You Charge As A Wedding Planner? Learn How To Figure Out Your Wedding Planner Pricing
- How To Create An Ideal Client Avatar in Four Easy Steps
- Why You're Not Attracting The Right Clients and How to Fix It
- How To Become A Wedding Planner With No Experience
- Sign Up For Honeybook For Only $1!
- 4 Strategies That Will Help You Book MORE Of Your Ideal Clients
- How To Become A Destination Wedding Planner
For More Wedding Industry Business Secrets, Follow Me on Instagram
It’s time for a come to Jesus moment…
If you want a wedding business in two years, you’ve got to stop letting Threads hijack your brand.
You’re drowning in hot takes from people who’ve never managed a 200-guest wedding, handled sensitive family issues with care, or built a real business ROOTED in hospitality.
And worse? You might be reposting their stuff.
Every time you drag a client, mock a fellow vendor, or echo some out-of-touch “truth” that doesn’t reflect how you actually work… you chip away at your credibility.
Your future clients are watching. So are your peers. And the people you want to refer you.
You don’t have to sanitize your voice.
But you do need to be intentional about what you’re amplifying.
I’m all for an occasional gos session or needing to vent about real frustrations. But GIRRRRLLL, that’s what your best friend and momma are for!!
Swipe through if you’ve been feeling off lately. This might be why.
And a good test to run any “hot take” through is something my friend @c10ike says a lot:
✨ Is it necessary?
✨ Is it kind?
✨ Is it true?
Reputation isn’t built in the spotlight. It’s built in the quiet moments when you choose not to take the bait.
In this clip from the latest episode, I’m breaking down one of the most overlooked but powerful ways to build a brand that commands respect: staying out of the bullshit.
👉 That means stepping away from the gossip-filled group chats.
👉 That means not chiming in when someone starts bashing another vendor.
👉 That means not running to threads when you see another vendor f*cking up.
Reputation isn’t just what you say about yourself. It’s what others feel safe saying around you. And if people feel like you’re a safe space to gossip, chances are they’ll feel just as safe gossiping about you.
This episode is your reminder to keep it clean. Stay client-focused. Surround yourself with good people. Let your reputation speak louder than any tea ever could.
Comment 187 and I will send you the link to listen to this week’s episode.
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#candicecoppola #weddingindustry #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation #weddingplanner
Success leaves clues 👏
I used to think successful people had something I didn’t.
More confidence.
More clarity.
More certainty.
But then I looked closer.
And here’s what I saw:
They weren’t waiting to feel ready.
They weren’t waiting to be chosen.
They weren’t waiting AT ALL.
They moved with the fear.
They spoke up despite the self-doubt.
They gave themselves permission before anyone else ever did.
Because success? It’s not about perfection. It’s about boldness.
✨ This week’s podcast episode is all about that shift — the one that luxury clients can feel when they’re deciding whether to trust you. And the one that might be keeping you stuck.
Comment 186 and I will send you the link.
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#candicecoppola #weddingindustry #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation #weddingplanner
You didn’t start your business because it was safe.
You started it because something deep inside you said yes—even if no one else could see the vision.
That was audacity.
That was courage.
That was you, betting on yourself.
This week on the podcast, I’m inviting you back to that version of yourself.
The one who launched the site.
Named the business.
Started marketing without a roadmap.
Took bold action before you felt ready.
Because she didn’t disappear. She’s just buried under the pressure, the fear, the expectations. And it’s time to call her back.
Comment 186 and I will send you the link to listen 🫶
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#candicecoppola #weddingindustry #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation #weddingprofessionals #becomeaweddingplanner #startaweddingbusiness #weddingmba
All, Building Your Brand, Getting Down to Business, Goal Setting, Ideal Clients, Wedding Industry Marketing
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