Curious how you can use storytelling in marketing? As a marketer and small business owner, remember that you ARE your own marketer. I want you to be a good storyteller, too. Storytelling and marketing go hand in hand with stories being one of the MOST effective ways to share your message. This podcast episode teaches you the four types of stories you can tell in your marketing.
In today’s episode, I am going to tell you what types of stories you can tell, what makes a great story, and because we are all about action over here on the podcast, I’m going to finish with tangible ways to share to better stories.
This episode is part of our ongoing marketing series.
To see previous episodes and current episodes, click here.
Make sure to stay until the end because I have a great free resource to help you put today’s training into action.
Storytelling is part of human nature. It’s how we teach lessons and share about our lives as they pass down to the next generation. Stories are a huge part of our lives and constantly surround us; they suck us in, hook us, and keep us coming back.
Today’s episode explores all things storytelling in marketing. How you can tell your story to engage your audience and sell out your services. We're talking about the types of stories to tell, how you tell those stories, and where to start your storytelling journey.
In this episode on storytelling in marketing, learn:
- Why storytelling is important as a business owner and as your own marketer
- 4 different types of stories to utilize in your marketing
- Key elements of a great story
After this episode, you'll have all you need to start telling better stories in your marketing. Don't forget to download your storytelling worksheet to help you craft up your first marketing story.
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know — what was your biggest takeaway? Head to my Instagram to join the conversation!
RESOURCES MENTIONED IN THIS EPISODE
- Donald Miller’s book Building a Story Brand
- All Marketers are Storytellers by Seth Godin
- Brand Flip by Marty Neumeier
- Everybody Writes By Ann Handley
- Download your FREE storytelling workbook