You've got a wedding industry business. Maybe you're a wedding planner, wedding photographer, or wedding florist. You've been working your butt off serving your customers, but you can't keep going at this pace forever. Instead of working with all the clients, you want to find your niche in the wedding industry. Inside the article, I'm sharing 5 steps for niching down (so you can start calling in the clients you *really* want).
You've probably listened to a ton of podcasts on how to find your niche in the wedding industry. There's lots of great advice out there, but I wanted to create an easy resource you can use to uncover your niche and keep your business moving. You don't have much time to waste (you've got clients to serve and money to make!)–so I will get right into this article.
To niche down your wedding industry business, you need to ask and answer the five questions I will share with you. Grab a pen, and a piece of paper and take some notes – and then take action on these questions.
![You've got a wedding industry business. Maybe you're a wedding planner, wedding photographer, or wedding florist. You've been working your butt off serving your customers, but you can't keep going at this pace forever. Instead of working with all the clients, you want to find your niche in the wedding industry. Inside the article, I'm sharing 5 steps for niching down (so you can start calling in the clients you *really* want).](https://blog.candicecoppola.com/wp-content/uploads/2021/03/how-to-niche-down-in-the-wedding-industry.jpg)
What do you want to be known for in the wedding industry?
The first question you must ask yourself as you explore your wedding industry niche is… what do you want to be known for? When you fast forward to your business in the future (this is such a fun thing to do, btw), what does your business look like, and who are you *really* serving?
When we start our businesses in the wedding industry, we're often happy with any work that walks through the door. This means that we take on customers who we don't really like – maybe their style isn't our favorite, or their weddings are not the kind of weddings we really want to do.
I talked a lot about this in this blog post, and I want to reiterate the sentiment that YOU get to decide who you want to work with and who you don't. So as you explore niching down in your wedding industry business, I want you to answer what *YOU* want to be known for.
What kind of weddings really trip your trigger?
While I teach that your business exists to serve your customers, and everything you do in your business *needs* to be customer-focused, to niche down well, we need to put you first. What do you REALLY want when it comes to your business and your career. What do you want to be known for?
Once you know the answer to this question, you can start weeding out clients who don't align with your vision (and thereby start calling in clients who do).
Where do you want to work when it comes to weddings?
So many of your ideal client problems can be solved by knowing *exactly* where you want to work in the wedding industry. Which venues do you want to work at? If you're a destination wedding creative, which locations are your jam?
As you look to niche down and uncover your wedding industry niche, you can fast track your success by picking which venues your ideal clients are booking… and then start aligning yourself with those venues.
Think about how much the venue says about a couple. You'll know their style, their priorities, the unique challenges they might face while planning their wedding– and probably the most important part–their budget.
Get crystal clear on where you want to work regarding your wedding industry niche, and then get your butt in the doors of those venues.
![You've got a wedding industry business. Maybe you're a wedding planner, wedding photographer, or wedding florist. You've been working your butt off serving your customers, but you can't keep going at this pace forever. Instead of working with all the clients, you want to find your niche in the wedding industry. Inside the article, I'm sharing 5 steps for niching down (so you can start calling in the clients you *really* want).](https://blog.candicecoppola.com/wp-content/uploads/2021/03/niche-in-the-wedding-industry-681x1024.jpg)
What’s your intrinsic wedding industry style?
The wedding industry is such a visual business, and to help your ideal client buy with their eye, you've gotta have some style.
So, what's your intrinsic wedding industry style?
When I was a wedding planner, I would tell my clients that I had an eclectic style – meaning I could literally design anything. Classic? Done it. Boho? Easy. Weird, magically, fairytale wedding? Hang on, let me show you my portfolio.
When I ask you what your intrinsic wedding industry style is, I don't want you to get hung up on only having ONE style (although, if that's your jam, that's totally OK). You can serve a diverse range of styles, but here's the difference: there's something in every wedding you design, photograph, or are a part of that is *intrinsically* you.
Your personality, your eye, your flair for [insert something here] is threaded through every piece of work you do. So while the styles may be diverse, there's just something about *YOUR* weddings that lets people know it was you behind the camera (or the flowers, or the beauty… you get the idea).
And that helps you to find your wedding industry niche.
I want you to dig into your intrinsic wedding style and find what makes your approach unique to you. Then, I want you to make sure everyone knows about it.
How much money do you want to make in your wedding business?
Ah, yes, the money talk. Listen up. You get to choose how much money you want to make in your business, and it's about time you step up and start looking at the numbers. To call in clients who can pay your bills, you need to know how much money you want to make in your business.
Niching down in your wedding industry business isn't just about style (although that's important, as we've established). It's also about making sure you align yourself with couples whose budget can actually support your lifestyle (and if you have a love of expensive handbags like me, that budget needs to be pretty high).
I need you to clarify how much money you want to make in your business every single year and then look at the types of customers that can make that a reality. This is an important part of discovering your wedding industry niche (and it might be the MOST important part).
Why?
Because without money, you're just a hobby, baby. And you will burn out quickly and wonder why you're working so dang hard and getting paid so little.
Where are there gaps in the wedding marketplace?
If you've read the book Blue Ocean Strategy, then you know you should be aiming to build a business that doesn't compete on pricing and services. One way to do that is to explore what gaps exist in the marketplace – and if that gap interests you – fill it.
You've done a lot of work so far to discover your wedding industry niche, and this last question helps you to drill down and uncover an opportunity that no one else is paying attention to.
![You've got a wedding industry business. Maybe you're a wedding planner, wedding photographer, or wedding florist. You've been working your butt off serving your customers, but you can't keep going at this pace forever. Instead of working with all the clients, you want to find your niche in the wedding industry. Inside the article, I'm sharing 5 steps for niching down (so you can start calling in the clients you *really* want).](https://blog.candicecoppola.com/wp-content/uploads/2021/03/wedding-industry-niche-681x1024.jpg)
Gaps in the marketplace could be around unique services, an experience, and of course, style. What gaps exist in the marketplace, and how can *you* be different from the other [insert your competition here] businesses in your area.
What are they NOT doing that they should be doing?
Is there a trend that NO ONE paying attention to?
Where is the industry moving right now that you could be ahead with?
Knowing what gap you fill in the marketplace means you can build and grow a business that exists all by itself (that's a good thing, btw). It means that you've carved out a niche that no one is paying attention to… and you've effectively eliminated your competition.
![](https://blog.candicecoppola.com/wp-content/uploads/2021/05/Client-Cocktail-1024x745.png)
If all this talk of wedding industry niche has your head spinning (in a GOOD WAY!) I want to invite you to check out The Client Cocktail. Ready to book magazine-worthy weddings?
Not only am I going to teach you how to niche down, but I'm going to show you how to attract, sell, and serve your high-end clients.
OK, let's recap. Here are the 5 questions you need to answer to uncover your wedding industry niche:
- What do you want to be known for?
- Where do you want to work?
- What’s your intrinsic style?
- How much money do you want to make?
- Where are there gaps in the marketplace?
Explore More Wedding Industry Resources
- The #1 Reason Why You’re Not Booking The Right Wedding Clients (And How To Fix It)
- How To Create An Ideal Client Avatar in Four Easy Steps
- How To Get Wedding Clients When You’re Just Starting Out
- Why You’re Not Attracting The Right Clients and How to Fix It
- Check out The Client Cocktail
- How To Design A Styled Shoot As A Wedding Planner
- Wedding Industry AI: Things You Need To Consider If Using AI For Your Business
- Are Your Wedding Industry Sales Down? Here’s How To Figure Out What’s Wrong
- 5 Strategies To Finally Stop Scope Creep In Your Wedding Planning Business
- How To Build A Wedding Business Brand That Doesn’t Compete
For More Wedding Industry Business Secrets, Follow Me on Instagram
A weeks worth of #ootdstyle ✨ I think day 4 is definitely my fav. 😉 Which outfit did you like the most?
I really enjoyed sharing these this week in my stories and want to keep doing it! My question is - do you like this kinda content?! I have an idea I’ve been marinating on that I’m not 💯 sure of just yet… 😉
Happy Sunday!
#ootdroundup #ootdwatch #ootd #ootdshare #ootdinspiration #wfhfashion #wfhoutfit #candicecoppola
![A weeks worth of #ootdstyle ✨ I think day 4 is definitely my fav. 😉 Which outfit did you like the most?
I really enjoyed sharing these this week in my stories and want to keep doing it! My question is - do you like this kinda content?! I have an idea I’ve been marinating on that I’m not 💯 sure of just yet… 😉
Happy Sunday!
#ootdroundup #ootdwatch #ootd #ootdshare #ootdinspiration #wfhfashion #wfhoutfit #candicecoppola](https://blog.candicecoppola.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
Cheers to Fridays, Aperol Spritzes, new friends and summer vibes ✨
just a reminder that I have 4 amazing episodes waiting for you on my podcast all about email marketing, so you can get back to having fun on Instagram ✨🫶🏼
Imagine if you didn’t stress out so much about your marketing because you diversified your sales funnel with more sustainable strategies like email marketing?
maybe you could just enjoy social media a little more and stress about it a little less.
Xo!
#aperolspritz🍹 #fridayintroductions #summervibes #flodesk #candicecoppola #weddingindustry #weddingindustryexperts #weddingpros #weddingprofessionals
![Cheers to Fridays, Aperol Spritzes, new friends and summer vibes ✨
just a reminder that I have 4 amazing episodes waiting for you on my podcast all about email marketing, so you can get back to having fun on Instagram ✨🫶🏼
Imagine if you didn’t stress out so much about your marketing because you diversified your sales funnel with more sustainable strategies like email marketing?
maybe you could just enjoy social media a little more and stress about it a little less.
Xo!
#aperolspritz🍹 #fridayintroductions #summervibes #flodesk #candicecoppola #weddingindustry #weddingindustryexperts #weddingpros #weddingprofessionals](https://blog.candicecoppola.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
Selling is usually hard for everyone. We feel “icky” when we sell, and many of us don’t want to feel pushy or like we are bothering other people with our services/offers. But selling is important. Like, really freaking important. lol
This week, I’m teaching you a selling model that I created for my marketing. Yes, even I struggle (sometimes daily) with selling. It’s the Serve, Serve, Sell Formula, and it will help you tremendously, especially when it comes to email marketing!
📣 COMMENT 137 and I’ll send you a Spotify and Apple Podcasts link to this episode so you can hear more about my sales formula and binge all 4 episodes that are currently live! 🙌🏼
#emailmarketing #emailmarketingtips #weddingindustry #weddingpro #weddingpros #thepowerinpurposepodcast #powerinpurposepodcast #candicecoppola #weddingindustryeducation #weddingindustryexperts #weddingpodcast #businesspodcast #marketingstrategies #flodesk
![Selling is usually hard for everyone. We feel “icky” when we sell, and many of us don’t want to feel pushy or like we are bothering other people with our services/offers. But selling is important. Like, really freaking important. lol
This week, I’m teaching you a selling model that I created for my marketing. Yes, even I struggle (sometimes daily) with selling. It’s the Serve, Serve, Sell Formula, and it will help you tremendously, especially when it comes to email marketing!
📣 COMMENT 137 and I’ll send you a Spotify and Apple Podcasts link to this episode so you can hear more about my sales formula and binge all 4 episodes that are currently live! 🙌🏼
#emailmarketing #emailmarketingtips #weddingindustry #weddingpro #weddingpros #thepowerinpurposepodcast #powerinpurposepodcast #candicecoppola #weddingindustryeducation #weddingindustryexperts #weddingpodcast #businesspodcast #marketingstrategies #flodesk](https://blog.candicecoppola.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
The best thing I’ve ever bought is a plane ticket to Barbados. Cheers to 10 years of marriage with you ✨✨
10 years ago today we snuck off (sorry friends and fam!) to get married at a small little church on the beach. It felt like I was doing something crazy - we had only been dating for 10 months - but my nerves were quieted by an inner sense of knowing that this was right.
When you know you know. ❤️
I’m so lucky to have a partner where everyday feels like our anniversary. Thank you for giving me a life better than I could have ever imagined, and for being my person. #kistoos #kistoos💞 #10yearanniversary
![The best thing I’ve ever bought is a plane ticket to Barbados. Cheers to 10 years of marriage with you ✨✨
10 years ago today we snuck off (sorry friends and fam!) to get married at a small little church on the beach. It felt like I was doing something crazy - we had only been dating for 10 months - but my nerves were quieted by an inner sense of knowing that this was right.
When you know you know. ❤️
I’m so lucky to have a partner where everyday feels like our anniversary. Thank you for giving me a life better than I could have ever imagined, and for being my person. #kistoos #kistoos💞 #10yearanniversary](https://blog.candicecoppola.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
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