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How to Attract Your Ideal Clients

Where Are Your Ideal Clients Hiding? Here’s What You Should Do To Marketing Your Wedding Business

October 22, 2023

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!

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Wedding business marketing can be tough-especially if you're trying to attract magazine-worthy clients. Can I be brutally honest with you? If you haven't worked with your ideal client avatar yet in your wedding business, it might be because you're showing up in all the wrong places. Or, you're talking to someone who doesn't really exist.

Often, when I ask wedding planners to describe their ideal client to me, they describe the exact same person.

My ideal client is 25-35 years old and a professional. She shops at Nordstrom, her household income is well over six figures, oh yeah – and she also is willing to shell out a bunch of cash for a wedding planner.

Although these facts might be true about your ideal client, this is not enough to market to them effectively and find them in real life. Partly because it's incredibly vague. And partly because you treat your ideal client like they are perfect (spoiler alert: they aren't!).

Before you can even attempt to dive into better wedding business marketing, attempting to book more ideal clients and make sales, you need to do some hard work uncovering who your ideal clients are.

Seriously, don't skip this step. It seems simple enough, but without it, the rest of this post won't be nearly as effective!

Okay, ready? I'm going to trust you paused to do the work here, or you've invested a chunk of change ($47!) and grabbed my Ideal Client Cocktail so you can genuinely uncover who your ideal client is. I'm biased, but I feel pretty confident in saying that it just might be the best $47 you've ever spent.

Wedding Business Marketing Strategies: How do you book more high-end weddings? And what's the strategy for marketing your wedding business? If you're a wedding planner wanting to learn how to market, this article is for you.

Finding your Ideal Client Avatar in Real Life And Getting The Most Out Of Your Wedding Business Marketing Strategy

Can I tell you a secret? It's much easier to have your ideal client avatar find you than find them. Below, I have listed five places where your ideal client is likely looking for your services. You know your ideal client best, so I will leave which area you should focus on up to you.

When it comes to marketing to your ideal client in the wedding industry, you want to show up where they are, but you also want to show up in a way that makes you feel comfortable and lets you (at least somewhat) enjoy the process.

For instance, if you hate Instagram, focus on building your blog content. If networking drains you, focus more on the online marketing channels. As a business coach for wedding pros, I have learned that there is no one right way to do things. You get to decide what a business you love looks like!

Now, let's jump into the five main places your ideal clients can find you!

1) Google Searches

If I know anything about your ideal client, it's that they are using Google to find exactly what they need. After all, how did you find me today? I'm guessing it started with a search! Can I be honest with you? I geek out over SEO. I have found repeatedly that focusing on your search engine presence is beneficial in so many ways.

First, you automatically look like a professional when you show up on page 1 of Google. Second, SEO strategies don't change as frequently as the Instagram algorithm. It's much easier to stay on page 1 than you think.

If you are a podcast listener, make sure you listen to this episode with Vanessa Hicks. She talks about how the average lifespan of an Instagram post is 48 hours, but the average lifespan of a blog post is 700 days! Doesn't that sound like a place where you should put your marketing efforts? Blogging is excellent for SEO and one of the ways you can make sure you show up in your ideal client's Google searches.

A quick tip: When they search for your service, they check reviews! Include your Google Business profile when you ask your couples for reviews.

2) Locations

When they are searching for their wedding venue or destination, their searches revolve around the locations they are interested in. When you are crystal clear about who your ideal client is, you can use that information to target your ideal clients.

Want to rev up your wedding business marketing?

Start blogging about your favorite locations in your city – your favorite wedding venues, places to take wedding day portraits, your favorite hotel for out-of-town guests to stay! A little SEO tip? Use nicknames of your locations, too (and airport codes – if it's popular!).

Don't forget to collaborate and feature other wedding vendors that complement your service! Before you collaborate, make sure your ideal clients are similar, and you are crystal clear on who you hope to bring in! Guest blogging can be a great way to increase your exposure, and backlinks to your site are great for SEO (that's when they link back to your website as a way of cross-promotion!).

3) Recommendations from Family and Friends

Wouldn't it be nice if you knew the friends and family members of your most ideal clients?

Don't worry. I know that's not realistic (for now!). With that in mind, recommendations from family and friends are an incredibly effective way to get more ideal client business once you start. You shouldn't feel bad about asking current and past clients to send more people your way.

The other point I want to make here is that although marketing is essential, I want you to make sure you're taking care of the clients you have really, really well.

So often, we face mindset blocks where we just want more and more. We constantly worry that we don't have enough, so all of our efforts go toward finding new clients (and we're willing to take everyone and anyone). That's not the kind of business that I want for you.

Often, there is more opportunity in our current clients than we realize. Treat them well, and you will reap the benefits for years to come.

How do you book more high-end weddings? And what's the strategy for marketing your wedding business? If you're a wedding planner wanting to learn how to market, this article is for you.

4) Referrals from Other Wedding Vendors (so get networking!)

Wedding business marketing is all about networking.

Has your ideal client already booked a few of their wedding vendors before they start to look for your service? If so, they are getting recommendations from the wedding vendors they've already booked. I have to admit, this works better for wedding vendors who are typically booked further down the line in the wedding planning process than it would for someone like a wedding planner. Often, we are the ones recommending other vendors and not the ones that get recommended ourselves. Not always, though!

Don't ever underestimate the wedding venues that might send couples your way or the cake designer with a lot of friends (that look a lot like your ideal client!) getting married soon.

When I started my business, I put a lot of effort into making as many connections as possible, and I have seen this investment pay off tenfold. As in-person events start to safely open up again, get involved in your community.

If you are new to the industry, consider interning or volunteering with fellow wedding pros who do the work you would love to do.

5) Instagram

I tell the women in my mastermind all of the time: the eye buys. In the wedding industry, we are incredibly fortunate to have an abundance of beautiful visuals. Put the stunning photos you have (of real weddings or styled shoots) to work on Instagram.

A quick tip: Make sure you use location-based hashtags and geo-tagging the places where you want to work. If your ideal clients are looking for inspiration and information for their wedding, that's where they will look.

If you don't have a robust portfolio (yet), you can get away with stock photos in the meantime. I highly recommend you take the networking skills I talked about above and put together a styled shoot (or two) as soon as possible! It is a great way to showcase your real and authentic work, but it's also a great way to really get to know other vendors in the community. We are all in this together!

Wedding Business Marketing Strategies: How do you book more high-end weddings? And what's the strategy for marketing your wedding business? If you're a wedding planner wanting to learn how to market, this article is for you.

Wedding Business Marketing Tips: How To Find More Of Your Ideal Clients

As a quick recap, if you want to book more ideal clients for your wedding business and you're ready to kick up your wedding business marketing… you need to show up where they are hanging out (in real life and online!). Just because you build it doesn't mean they will come. If you focus your marketing efforts where your ideal clients are already hanging out, it will be much easier (and more sustainable).

Although I recommend you dive straight into my Client Cocktail for even more actionable advice, here are a few places your ideal client avatar is hanging out right now:

  1. They use Google to find exactly what they need (and check reviews!)
  2. When they are searching for their wedding, their searches revolve around the locations they are interested in.
  3. Your ideal client is asking their friends and family for recommendations.
  4. Has your ideal client already booked a few of their wedding vendors before they start to look for your service? If so, they get recommendations from the wedding vendors they've already booked.
  5. The eye buys (and we all love a visual platform). Your ideal clients look at Instagram hashtags and geotags to find inspiration and information for their wedding.

Once we know where your ideal clients are looking for you (and exactly what they are looking for!), booking them gets much easier! Cheers to booking a lot more dreamy clients in the future!

Before finding your ideal client, you must know exactly who you are talking to. Grab My Client Cocktail for a breakdown of EXACTLY how to find (+ book) your ideal clients.

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Christmas at my home in the day vs night 🤩

I’ve finally finished putting together our home for the holidays. What do you think of our 2023 look?

Almost all of the decorations - from candles, ornaments, garlands, and trees - I already had in my collection. This year I just styled it differently and added a few pieces (like the flocked garland 😍). 

I’m so excited to host friends and family for the holidays in the space. Stay tuned 💁🏼‍♀️ 

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#christmastree #christmasdecor #christmasmood #christmasdecorating #christmasornaments #christmasiscoming #holidaydecor #christmasinspo #christmasdecor2023 #christmaslights #christmasdecoration #christmasideas #christmasinspiration #christmasstying #christmasmagic #christmashome #ba lsamhill
✨ it’s time ✨

I still have lots more to share, but I couldn’t wait to show you our Christmas tree for 2023 (at least the main one in our living room!).

I 10/10 recommend putting a mirror behind your tree to add some extra sparkle! I love how this tree turned out this year. 

❓Which ornament is your favorite?!

Stay tuned tomorrow to see how I transformed our living room into a snowy glam wonderland 💁🏼‍♀️

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#christmastree #christmasdecor #christmasmood #christmasdecorating #christmasornaments #christmasiscoming #holidaydecor #christmasinspo #christmasdecor2023 #balsamhill
Before you start decorating for Christmas, you need to see what you have. 

My years as an event designer and stylist taught me how to style my home for the holidays. Watch me set up all my Christmas decor and holiday decor and get some Christmas decor inspo! I’m so excited to share with you my theme this year and some of the new items I picked up 👀👀👀

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#christmasdecor #christmasdecorations #christmasiscoming #christmasseason #christmasdecorating #christmasinspo #christmasdecorinspo #balsamhill #christmasdecor2023 #holidaydecor #christmassetup #christmasstyling
It’s all happening! I am SO ready to decorate for Christmas this year and I’ve been wanting to share with you how we decorate our home for the holidays…

So, introducing decorating for Christmas 2023! This is the first if many videos I hope to share over the next few weeks. 

Let’s inbox my four Christmas trees and get things started. Yes, I have 4 Christmas trees. 

Decorating for the holidays is my THING and I can’t tell you how much happiness it brings me to have our house brimming with Christmas food, music, scents, and decorations! 

Which tree should I decorate first?! .
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#christmasdecor #christmasdecorations #christmasiscoming #christmasseason #christmasdecorating #christmastrees #balsamhill #christmasdecor2023 #holidaydecor #christmassetup

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