You're probably wondering how to book MORE weddings in your wedding industry business. But not just any kind of weddings or clients. You want to book the *right* clients–the kind of customers who appreciate your work and have the money to back it up. Not only that, you want to know how to get high-end wedding clients because you're ready to upgrade your customers and grow your business to the next level.
But how do you book better weddings and how do you get high-end wedding clients?
First, we have to talk about why you're attracting the WRONG people.
There are lots of reasons why you might be attracting the wrong people. I help wedding pros build a profitable business with purpose–and over the last 8 years of coaching wedding industry creatives–I've discovered the number one reason why they're not attracting high-end clients.
Want to know the reason why?
It's because they're stuck trying to appeal to everyone.
I'm willing to bet that you're doing the same.
Hear me out: if you want to book better, high-end wedding clients… you need to pick a lane. But before you do that, we need to have a little heart-to-heart about your scarcity mindset, because *THAT'S* what's holding you back from booking the high-end clients you want (and deserve!).
WTF is a “scarcity mindset”?
A scarcity mindset is a belief that you will never have enough of something. And in this case, we're talking about clients and money. When you operate from a scarcity mindset, you believe that you have to take *this* job because you don't believe there's enough work for you to say NO.
Yeah, YOU are not willing to say NO.
And instead, you’re saying yes to whoever contacts you because you’re scared that there isn’t enough business out there for you. You deserve to have wedding couples who value the work you do and are willing to pay top dollar for it. In fact, you could be booking them right now— but the problem is, you’re not willing to say no.
If you’re just getting started, you might believe that you *have* to take these less than ideal customers (because that’s how everyone starts, right?! WRONG.)
Or if you're a few years into your business, you've amassed a portfolio of less ideal clients… and now it's all you can attract (even when you try to *pretty up* their wedding in your galleries by strategically leaving OUT that ugly centerpiece their aunt made).
If you're operating from scarcity right now, saying YES to people you KNOW you shouldn't be working with, then your first step to book better, high-end weddings is to start saying no to work that doesn't serve you.
How do you book better weddings?
The first step is saying no to bad weddings and getting rid of your scarcity mindset. If you want to book better weddings, you need to start saying no to the customers who don't align with where your business is going. It’s hurting your business, your creativity, and your bank account.
There was *ONE* time in my career where I knew I should say no, but I said yes to a shitty client. I wanted the money (I have expensive taste in handbags) and I paid dearly for it.
That bride almost broke me. But I learned a valuable lesson.
First off, not all money is good money. Just because a check cashes doesn’t mean it’s good… And then second, if I wanted to *NEVER* work with a client like her again, I needed to fix my mindset. You gotta do the same.
Listen— saying no is scary. Waving goodbye to the only kind of clients you’ve ever worked with on a hope and prayer you’ll hook higher-end clients is terrifying (raising your price is pretty damn scary too, but we’ll get to that another time).
But if you’re going to continue to say yes to weddings..
- at less than ideal locations…
- that have a shit ton of headaches and BS…
- with clients who can barely afford the wedding they’re having…
- so they ask their aunt to do the flowers (and btw, they look like shit)
- and they’re begging for discounts like you’re a charity…
Then you’re going to keep attracting those same clients.
Shitty clients are like magnets for more shitty clients.
Round and around we go— in a cycle of less than ideal customers whose weddings in your portfolio attract the same kinds of customers. Over and over again.
Here’s the good news. You can make a change (like I did) and start saying NO to work you don’t want to do anymore.
Stop operating from scarcity, making broke decisions because you don’t believe there is enough for you.
And instead, step into the belief that there are good clients out there. Heck, there are freaking GREAT clients out there— and they’re waiting for you to step up and start talking to them.
How do you get high-end customers?
All right, by now you know that you need to stop with the belief that there are not enough high-end, dope wedding clients out there for you.
So if you want the kinda clients who…
- Get married at venues and locations you’ve always dreamed of working at
- Have a budget that can afford all the trimmings
- Pick up the bar tab (and then some).
- Value your work and expertise because they KNOW they hired the best
- Have weddings that are so dang pretty, magazines are calling *YOU* to feature it
- Are so good they’re actually freaking nice (and they respect your boundaries)
- Make you the talk of the town, tell all their friends aboutcha, and leave five star reviews…
… then you have to start saying no to the old clients, so you can welcome in the good.
But how do we welcome in the good clients?!
It's simple (but also challenging at the same time – because isn't that a metaphor for life?!)…
You need to know who you are talking to. Yes, you need to sit down and map out who these high-end, ideal clients are. Things like what they…
- Desire most when it comes to their wedding
- Worry about when it comes to their wedding
- Really want from a wedding pro like you
- Value most when it comes to their wedding experience
Their desires, worries, problems, and values are going to be DIFFERENT from the clients you're serving right now (and we've established that we're kicking those customers to the curb).
If you’re serious about wanting to upgrade your clients— I’ve got a little something up my sleeve to help.
You need to check out The Client Cocktail. It’s the recipe you’ve been waiting for to attract, sell, and serve more of the *right* people.
Explore More Wedding Industry Resources
- How To Create An Ideal Client Avatar in Four Easy Steps
- How To Get Wedding Clients When You’re Just Starting Out
- How To Find Your Niche In The Wedding Industry: 5 Steps For Niching Down
- Why You’re Not Attracting The Right Clients and How to Fix It
- The Key To Sales: The Know, Like, Trust Factor with Kendra Swalls
- Book More Clients This Engagement Season with This Sales Process
- 5 Secrets To Consistent Sales – Sales Techniques That Work For Creatives
For More Wedding Industry Business Secrets, Follow Me on Instagram
Raise your hand if you’ve ever gotten a message so long, you needed a snack halfway through reading it. 🙃
This week, we’re talking about THAT kind of client (or inquiry).
The one with 67 questions.
And unlimited access expectations.
And zero boundaries.
In this week’s podcast episode, I’m giving you the tools and scripts you need to protect your time, your energy, and your business (while still showing up like a professional).
Comment 184 and I’ll send you the link to listen (and let you know the threads post that stopped me in my tracks last week).
#candicecoppola #weddingindustry #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #weddingindustryeducation #weddingplanner
I love living here—but every now and then, a sunset like this one stops me in my tracks!
The kind of moment that makes you pause and remember:
*This* is the whole point.
Not just building a business.
Not just hitting the next milestone.
But building a life that feels like this.
Next week, I get to share this place—my home—with 11 incredible women I have the honor of coaching. And I hope this sunset gives them what it gives me:
Perspective. Peace. Possibility.
🧡🧡🧡🧡🧡
#ialmostforgot #chasingsunsets #barbadoslife #caribbean #coachingretreat #lifeonpurpose #weddingproinsiders
Tariffs. Rising costs. Vendor pricing shifts. 😬
This week’s episode of The Power in Purpose is unlike anything I’ve done before because honestly? This feels like an emergency.
With new tariffs being applied across nearly all imported goods, the impact on the wedding industry is hitting everyone. Florists, planners, rental companies, caterers, DJs… no one is untouched.
So I called in someone who really knows what’s going on behind the scenes: my husband Jason (yes, his very first appearance on the pod 🎙️), who has deep expertise in logistics, shipping, and global trade.
Together, we’re breaking down:
👉🏻 Why these new tariffs are happening (in plain English)
👉🏻 How they’re driving up pricing for vendors + clients alike
👉🏻 What you should be saying to your clients right now
👉🏻 How to advocate, advise, and guide through economic uncertainty
Here’s the thing: you don’t have to have all the answers. What matters most is transparency, honesty, and your ability to help clients adjust and adapt.
Comment “183” and I’ll DM you the link to listen.
#candicecoppola #weddingindustry #tariff #tariffs #weddingindustry #weddingbuzz #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation #weddingplanner
Does the “wedding tax” really exist - and have weddings gotten too expensive? 😳
As an industry, let’s have an open and transparent conversation about costs… and trust. I’m breaking this down on this week’s episode of my podcast, The Power in Purpose, and I’m inviting you to join.
I’m asking/answering questions like:
👉🏻 Have costs risen too high?
👉🏻 Why are so many couples “venue poor”?
👉🏻 Have we lost trust with couples - and what can we do to gain it back?
👉🏻 Do vendors really charge more when they hear the word “wedding?”
👉🏻 Are we losing our hospitality as an industry?
👉🏻 How can we be more transparent?
And a whole lot more.
Comment 182 below and I’ll send you the link to this week’s episode.
#candicecoppola #weddingindustry #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #weddingtax #thepowerinpurposepodcast #weddingindustryeducation
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