upgrade your clients

power in purpose podcast

Join My Mastermind

shop the shop

Grab tools and resources to instantly level up your wedding biz. From pricing calculators to email templates, business processes to swipe files... the Candice Coppola Shop has it all.

hey there!

I believe that entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

I help women like you build a profitable business with purpose.

close menu


For Wedding Planners

get biz tools

like a pro

All the training and support you need to design, coordinate, and plan high-end weddings

Let's Go!

Lessons in Business

The #1 Reason Why You’re Not Booking The Right Wedding Clients (And How To Fix It)

March 16, 2021

is honeybook the right fit for your biz?
how to get your first client
8 free af ways to market your biz
Now Trending:
I'm candice!

I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!


What's your brand cocktail for success?

take the quiz

*cues up to the bar* Let's start the tab, shall we? Take the quiz and find your brand cocktail for success.

You're probably wondering how to book MORE weddings in your wedding industry business. But not just any kind of weddings or clients. You want to book the *right* clients–the kind of customers who appreciate your work and have the money to back it up. Not only that, you want to know how to get high-end wedding clients because you're ready to upgrade your customers and grow your business to the next level.

But how do you book better weddings and how do you get high-end wedding clients?

First, we have to talk about why you're attracting the WRONG people.

If you’re in the wedding industry and you’re NOT booking the right clients (you know, those customers you’re DYING to work with but can’t quite seem to catch), you’re in luck. In this article, I’m sharing with you the number one reason why you’re NOT booking the right wedding clients–and how you can fix it.

There are lots of reasons why you might be attracting the wrong people. I help wedding pros build a profitable business with purpose–and over the last 8 years of coaching wedding industry creatives–I've discovered the number one reason why they're not attracting high-end clients.

Want to know the reason why?

It's because they're stuck trying to appeal to everyone.

I'm willing to bet that you're doing the same.

Hear me out: if you want to book better, high-end wedding clients… you need to pick a lane. But before you do that, we need to have a little heart-to-heart about your scarcity mindset, because *THAT'S* what's holding you back from booking the high-end clients you want (and deserve!).

WTF is a “scarcity mindset”?

A scarcity mindset is a belief that you will never have enough of something. And in this case, we're talking about clients and money. When you operate from a scarcity mindset, you believe that you have to take *this* job because you don't believe there's enough work for you to say NO.

Yeah, YOU are not willing to say NO.

And instead, you’re saying yes to whoever contacts you because you’re scared that there isn’t enough business out there for you. You deserve to have wedding couples who value the work you do and are willing to pay top dollar for it. In fact, you could be booking them right now— but the problem is, you’re not willing to say no.

If you’re in the wedding industry and you’re NOT booking the right clients (you know, those customers you’re DYING to work with but can’t quite seem to catch), you’re in luck. In this article, I’m sharing with you the number one reason why you’re NOT booking the right wedding clients–and how you can fix it.

If you’re just getting started, you might believe that you *have* to take these less than ideal customers (because that’s how everyone starts, right?! WRONG.)

Or if you're a few years into your business, you've amassed a portfolio of less ideal clients… and now it's all you can attract (even when you try to *pretty up* their wedding in your galleries by strategically leaving OUT that ugly centerpiece their aunt made).

If you're operating from scarcity right now, saying YES to people you KNOW you shouldn't be working with, then your first step to book better, high-end weddings is to start saying no to work that doesn't serve you.

How do you book better weddings?

The first step is saying no to bad weddings and getting rid of your scarcity mindset. If you want to book better weddings, you need to start saying no to the customers who don't align with where your business is going. It’s hurting your business, your creativity, and your bank account.

There was *ONE* time in my career where I knew I should say no, but I said yes to a shitty client. I wanted the money (I have expensive taste in handbags) and I paid dearly for it.

That bride almost broke me. But I learned a valuable lesson.

First off, not all money is good money. Just because a check cashes doesn’t mean it’s good… And then second, if I wanted to *NEVER* work with a client like her again, I needed to fix my mindset. You gotta do the same.

Listen— saying no is scary. Waving goodbye to the only kind of clients you’ve ever worked with on a hope and prayer you’ll hook higher-end clients is terrifying (raising your price is pretty damn scary too, but we’ll get to that another time).

But if you’re going to continue to say yes to weddings..

  • at less than ideal locations…
  • that have a shit ton of headaches and BS…
  • with clients who can barely afford the wedding they’re having…
  • so they ask their aunt to do the flowers (and btw, they look like shit)
  • and they’re begging for discounts like you’re a charity…

Then you’re going to keep attracting those same clients.

Shitty clients are like magnets for more shitty clients.

Round and around we go— in a cycle of less than ideal customers whose weddings in your portfolio attract the same kinds of customers. Over and over again.

Here’s the good news. You can make a change (like I did) and start saying NO to work you don’t want to do anymore.

Stop operating from scarcity, making broke decisions because you don’t believe there is enough for you.

And instead, step into the belief that there are good clients out there. Heck, there are freaking GREAT clients out there— and they’re waiting for you to step up and start talking to them.

How do you get high-end customers?

All right, by now you know that you need to stop with the belief that there are not enough high-end, dope wedding clients out there for you.

So if you want the kinda clients who…

  • Get married at venues and locations you’ve always dreamed of working at
  • Have a budget that can afford all the trimmings
  • Pick up the bar tab (and then some).
  • Value your work and expertise because they KNOW they hired the best
  • Have weddings that are so dang pretty, magazines are calling *YOU* to feature it
  • Are so good they’re actually freaking nice (and they respect your boundaries)
  • Make you the talk of the town, tell all their friends aboutcha, and leave five star reviews…

… then you have to start saying no to the old clients, so you can welcome in the good.

But how do we welcome in the good clients?!

It's simple (but also challenging at the same time – because isn't that a metaphor for life?!)…

If you’re in the wedding industry and you’re NOT booking the right clients (you know, those customers you’re DYING to work with but can’t quite seem to catch), you’re in luck. In this article, I’m sharing with you the number one reason why you’re NOT booking the right wedding clients–and how you can fix it.

You need to know who you are talking to. Yes, you need to sit down and map out who these high-end, ideal clients are. Things like what they…

  • Desire most when it comes to their wedding
  • Worry about when it comes to their wedding
  • Really want from a wedding pro like you
  • Value most when it comes to their wedding experience

Their desires, worries, problems, and values are going to be DIFFERENT from the clients you're serving right now (and we've established that we're kicking those customers to the curb).

If you’re serious about wanting to upgrade your clients— I’ve got a little something up my sleeve to help. 

You need to check out The Client Cocktail. It’s the recipe you’ve been waiting for to attract, sell, and serve more of the *right* people. 

Explore More Wedding Industry Resources

For More Wedding Industry Business Secrets, Follow Me on Instagram

Raise your hand if you let shiny object syndrome wreck havoc in your business 👋🏻👋🏻👋🏻👋🏻

Steven Greitzer from @ourprovenance joined me for a tech talk this week on the podcast! We definitely chat about the mistakes we make when it comes to tech - and how you can be more intentional with the tools you use.

He also shares his predictions for tech this year! 2023 was definitely all about ChatGPT and the rise of AI, and Steven has some opinions about what you can expect in 2024. 

If you’re not familiar with Stephen, he’s the founder and CEO of Provenance. After spending many years officiating weddings and coaching first-timers to do the same, it became painfully clear that the only resources out there for wedding officiants were generic Madlib templates, convoluted blog posts, and outdated scripts.

Today, Provenance has a suite of AI tools that has been helping thousands of couples, officiants, and guests design personalized and meaningful ceremony scripts, vows, and toasts for modern-day weddings.

With over a decade in the tech space, and now a tech founder himself, Steven was the perfect guest to have on this week to break down tech trends we need to watch out for!

It was an awesome episode and I’m excited for you to tune in and hear Steven’s predictions. 

#provenance #weddingplanning101 #weddingplanningsoftware #weddingindustry #weddingideas #candicecoppola #powerinpurposepodcast #aitools #weddingtrends #weddingpros
Did you read the timeline?🙄

One of the biggest problems wedding planners have to deal with is unprofessional colleagues. It’s one of the hardest parts of our job - and we don’t talk about it enough. 

I talked about this and more in my latest YouTube video! 

#weddingplannereducation #weddingplanning #weddingplanners #weddingpros #weddingvendor #weddingvendors #weddingpro #weddings #candicecoppola #plannersplaybook
Is your website built like a museum or an airport?

Engagement sales season is here, and I’m not gonna lie - your website probably needs a little refresh! 

But before you blow some dust off your homepage and start adding your most recent weddings, I’d love for you to listen to my conversation with @alexcollierdesign. She’s a Showit and Brand designer for wedding pros, and in this episode of The Power in Purpose Podcast, Alex shares how your website sets the tone for your client experience.

As a business coach for wedding pros, I know how obsessed you are with giving your couples and clients an amazing experience. You invest in software, templates, service providers, gifting experiences, and business coaches to help you make your client experience the best on the block.... but what about your website?

What role does it play in your overall client experience, and what does it tell a couple about what life will be like for them once they start working with you?

We chat about all this and more - in today’s episode!

#thepowerinpurposepodcast #candicecoppola #showit #showitdesigner #weddingpros #weddingindustry #weddingwebsite #weddingpro #businesspodcast #weddingpodcast
I’m making today a decision day in my business. I do this when I’ve let a lot of decisions pile up to the point where it feels overwhelming to make ANY decision about anything. I feel super stuck on where to focus my energy right now because so many things are ‘hanging in the balance.’ Can you relate?!

So, today is a decision day - and I’m working on laying out my calendar, figuring out my marketing strategy for the year, deciding on new products, launches, roadmaps, and lots of other things.

If you ever find yourself stalled and stuck because you’ve ignored making decisions about big and small things - consider having a decision day in your business, too!

PS - would you like to see more reels and videos like this from me on IG? I’d love to know if you found this helpful! #candicecoppola #honeybook #weddingpro #weddingindustry #businessowner #businessstrategy #decisionmaking #weddingplannereducation

+ show Comments

- Hide Comments

add a comment

Join the Convo

Check out the most recent posts

Here's some recent posts to check out

before you go...

More Strategy Tips

on YouTube

Downloads packed with my 10+ years of expertise planning million-dollar events

It's time to give your wedding biz a glow-up.

shop now

Resources that get delivered immediately

You just found your new biz BFF.

Get ready to grow your business with intention, one episode at a time. Join me every Tuesday to have a conversation about marketing, mindset, or money on The Power in Purpose Podcast.

it's like having me in your back pocket (literally)

LISTEN ON the blog
listen on google

Each week, we explore how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have. Get ready to dig in and have meaningful conversations about business and life, as we explore the strategies and techniques that build the kind of business you want. 

I believe entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

listen on amazOn

these posts are on fire

Wanna steal my biz secrets?

or at the very least, hear the story about how I met Beyonce?