You're probably wondering how to book MORE weddings in your wedding industry business. But not just any kind of weddings or clients. You want to book the *right* clients–the kind of customers who appreciate your work and have the money to back it up. Not only that, you want to know how to get high-end wedding clients because you're ready to upgrade your customers and grow your business to the next level.
But how do you book better weddings and how do you get high-end wedding clients?
First, we have to talk about why you're attracting the WRONG people.
There are lots of reasons why you might be attracting the wrong people. I help wedding pros build a profitable business with purpose–and over the last 8 years of coaching wedding industry creatives–I've discovered the number one reason why they're not attracting high-end clients.
Want to know the reason why?
It's because they're stuck trying to appeal to everyone.
I'm willing to bet that you're doing the same.
Hear me out: if you want to book better, high-end wedding clients… you need to pick a lane. But before you do that, we need to have a little heart-to-heart about your scarcity mindset, because *THAT'S* what's holding you back from booking the high-end clients you want (and deserve!).
WTF is a “scarcity mindset”?
A scarcity mindset is a belief that you will never have enough of something. And in this case, we're talking about clients and money. When you operate from a scarcity mindset, you believe that you have to take *this* job because you don't believe there's enough work for you to say NO.
Yeah, YOU are not willing to say NO.
And instead, you’re saying yes to whoever contacts you because you’re scared that there isn’t enough business out there for you. You deserve to have wedding couples who value the work you do and are willing to pay top dollar for it. In fact, you could be booking them right now— but the problem is, you’re not willing to say no.
If you’re just getting started, you might believe that you *have* to take these less than ideal customers (because that’s how everyone starts, right?! WRONG.)
Or if you're a few years into your business, you've amassed a portfolio of less ideal clients… and now it's all you can attract (even when you try to *pretty up* their wedding in your galleries by strategically leaving OUT that ugly centerpiece their aunt made).
If you're operating from scarcity right now, saying YES to people you KNOW you shouldn't be working with, then your first step to book better, high-end weddings is to start saying no to work that doesn't serve you.
How do you book better weddings?
The first step is saying no to bad weddings and getting rid of your scarcity mindset. If you want to book better weddings, you need to start saying no to the customers who don't align with where your business is going. It’s hurting your business, your creativity, and your bank account.
There was *ONE* time in my career where I knew I should say no, but I said yes to a shitty client. I wanted the money (I have expensive taste in handbags) and I paid dearly for it.
That bride almost broke me. But I learned a valuable lesson.
First off, not all money is good money. Just because a check cashes doesn’t mean it’s good… And then second, if I wanted to *NEVER* work with a client like her again, I needed to fix my mindset. You gotta do the same.
Listen— saying no is scary. Waving goodbye to the only kind of clients you’ve ever worked with on a hope and prayer you’ll hook higher-end clients is terrifying (raising your price is pretty damn scary too, but we’ll get to that another time).
But if you’re going to continue to say yes to weddings..
- at less than ideal locations…
- that have a shit ton of headaches and BS…
- with clients who can barely afford the wedding they’re having…
- so they ask their aunt to do the flowers (and btw, they look like shit)
- and they’re begging for discounts like you’re a charity…
Then you’re going to keep attracting those same clients.
Shitty clients are like magnets for more shitty clients.
Round and around we go— in a cycle of less than ideal customers whose weddings in your portfolio attract the same kinds of customers. Over and over again.
Here’s the good news. You can make a change (like I did) and start saying NO to work you don’t want to do anymore.
Stop operating from scarcity, making broke decisions because you don’t believe there is enough for you.
And instead, step into the belief that there are good clients out there. Heck, there are freaking GREAT clients out there— and they’re waiting for you to step up and start talking to them.
How do you get high-end customers?
All right, by now you know that you need to stop with the belief that there are not enough high-end, dope wedding clients out there for you.
So if you want the kinda clients who…
- Get married at venues and locations you’ve always dreamed of working at
- Have a budget that can afford all the trimmings
- Pick up the bar tab (and then some).
- Value your work and expertise because they KNOW they hired the best
- Have weddings that are so dang pretty, magazines are calling *YOU* to feature it
- Are so good they’re actually freaking nice (and they respect your boundaries)
- Make you the talk of the town, tell all their friends aboutcha, and leave five star reviews…
… then you have to start saying no to the old clients, so you can welcome in the good.
But how do we welcome in the good clients?!
It's simple (but also challenging at the same time – because isn't that a metaphor for life?!)…
You need to know who you are talking to. Yes, you need to sit down and map out who these high-end, ideal clients are. Things like what they…
- Desire most when it comes to their wedding
- Worry about when it comes to their wedding
- Really want from a wedding pro like you
- Value most when it comes to their wedding experience
Their desires, worries, problems, and values are going to be DIFFERENT from the clients you're serving right now (and we've established that we're kicking those customers to the curb).
If you’re serious about wanting to upgrade your clients— I’ve got a little something up my sleeve to help.
You need to check out The Client Cocktail. It’s the recipe you’ve been waiting for to attract, sell, and serve more of the *right* people.
Explore More Wedding Industry Resources
- How To Create An Ideal Client Avatar in Four Easy Steps
- How To Get Wedding Clients When You’re Just Starting Out
- How To Find Your Niche In The Wedding Industry: 5 Steps For Niching Down
- Why You’re Not Attracting The Right Clients and How to Fix It
- The Key To Sales: The Know, Like, Trust Factor with Kendra Swalls
- Book More Clients This Engagement Season with This Sales Process
- 5 Secrets To Consistent Sales – Sales Techniques That Work For Creatives
For More Wedding Industry Business Secrets, Follow Me on Instagram
LISTEN UP! I'm mixing up quite the presentation for attendees of @signatureceo conference - and it’s all about leveraging data to grow your biz - will I see you there?
My friend Tara Melvin of @perfectplanning puts on one of *the best* conferences for creative entrepreneurs and CEOs. This'll be my second time speaking at this conference, so let me share with you a few facts about what you can expect:
👉🏼 Every detail of the event has been well thought out. Tara and her team do NOT play!
👉🏼 Each speaker on stage wants you to walk away with tangible steps to grow your business. There's no fluff here.
👉🏼 The attendees of this conference are exceptional, FUN, high-achieving entrepreneurs who you NEED to be in the room with.
Those are just a few of the reasons why I want you to join me April 11th-13th. Plus, wouldn't it be great to hang in person and connect?!
So, if you're a creative biz owner with an authentic spirit looking to maximize profits, be in control of your business, become a proficient leader, ensure stability for your business, elevate your business, and you're eager to adapt new business intelligence that will allow you to soar in your industry, then join us!
Register today with my promo code COPPOLA2023 to receive $200 off your 3-day registration!
This offer expires on February 14th at midnight. Head to @signatureceo for all the deets.
Will I see you at the conference?!
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I’m getting settled back into life after a whirlwind week at @creativeeducatorconference - and I want to share a few things with you.
First, @laylee_emadi put together the most incredible space for learning, connection, and the exchange of ideas. If you’ve ever hosted a live event, then you know how much WORK goes into it. Hats off to Laylee and her team for intentionally creating such a safe place for people to be themselves.
Friends, there’s something magical that happens when people get together. I know (maybe better than most) how the last few years have taken that away from us.
But if I can encourage you to do one thing this year for your business and for yourself it would be to get off Zoom and get in the room with some new people.
It can change your life.
There were so many special moments last week, but the sweetest was *finally* getting to meet some of the women that I’ve been coaching for… I dunno… YEARS?!
We laughed, ate meals, hugged, learned together, talked shit, laughed some more, and had the best time. Ladies, I love you all so much and I can’t wait to do it again.
@simplysandrayvonne @elizabethberghuisphotography @rohanaolson @the_evergreencollective
Laylee, you are brave and brilliant–and I can’t thank you enough for giving me a chance to share a little behind-the-scenes magic of my own business.
To everyone I got a chance to chat with and learn from–thanks for being so generous with your conversation and ideas. You are all amazing-and I can’t wait to see how you make waves and ripples this year!
The day is finally here! The doors to The Planner’s Playbook are officially open!
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The Planner’s Playbook is my newest coaching program for wedding planners, and it’s your secret weapon to planning, designing, and coordinating magazine-worthy weddings.
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Designed for wedding planners who are three years or less into their business–and it will give you all the training AND support you need to:
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🙌🏼 Design high-end, magazine-worthy weddings that bring your couples’ story to life (so you can become that industry taste-maker everyone is dying to work with)
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🙌🏼 Plan luxury weddings from A-Z like a pro without having to figure it out on your own (we’re talking big budgets, tented weddings, stellar vendors, and perfected timelines)
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🙌🏼 Serve your customers better than your competitors and turn them into raving fans (so they become your word-of-mouth champions and refer *more* luxe clients your way)
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🙌🏼 Simplify your planning process with a clear picture of how to work with your clients on any occasion or budget (like your timelines, checklists, workflows, proposals, contracts–you know, all the things)
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🙌🏼 Boost your productivity with solid systems and processes that make wedding planning easy (and deliver an incredible client experience)
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🙌🏼 Reach a higher-end clientele that’s dying to work with you and craves your one-of-a-kind wedding planning experience (so that you can charge more money and scale your business)
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I’ve taken my 12 years of experience in the wedding industry and created this program to teach you everything you need to know about design, planning, and coordination.
💡 Imagine all the things you could accomplish if you had the right resources and support to guide you. Ready to learn more?
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👉🏻👉🏻👉🏻 Head to plannersplaybook.com to join us inside!
As we built this experience, we put a lot of thought into what you need to build and grow your business.
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We know that success follows a proven path, and with the Planner’s Playbook, you'll have everything you need to plan, design, and coordinate high-end weddings.
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💡 TRAINING
I'm not joking when I tell you that I've been through *every* wedding planning scenario imaginable. I know that in order to grow your wedding planning business, you've got to become the best in the game.
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Inside The Planner's Playbook, we teach you the in's and out's of wedding planning–including how to design and coordinate
your events.
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🙋🏼♀️ COMMUNITY
You can't do business alone–and as long as I'm around, you'll never have to. That's why we've built community into The Planner's Playbook–where you'll network with other planners from all over the world.
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We're just one click away to offer you support, encouragement,
and advice.
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💕 SUPPORT
Ever wish you could just jump on a zoom call with someone you admire and ask them all your burning questions?
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Inside The Planner's Playbook, we offer you the support you need to grow your wedding planning business. Our monthly coaching calls are your opportunity to get direct, personalized feedback from me (hey!) on just about anything.
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When you're a Playbooker, you'll always have a trusted mentor to lean on.
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🚀 ACTION
Wanna make progress? You've got to take a step forward.
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Inside The Planner's Playbook, you won't just learn how to be the best wedding planner–you'll also have the support system to take action in your business and get shit done.
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Imagine all the things you could accomplish if you had the right resources and support to guide you.
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To learn more and join us go to 👉🏻👉🏻👉🏻👉🏻 plannersplaybook.com
We can’t wait to welcome you! 💕💕
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