How To Create A Quiz Lead Magnet That Sells & Nurtures
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Grab tools and resources to instantly level up your wedding biz. From pricing calculators to email templates, business processes to swipe files... the Candice Coppola Shop has it all.

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I believe that entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

I help women like you build a profitable business with purpose.

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Podcast Show Notes

Why Your Next Lead Magnet Should Be a Quiz How To Create One with Zafira Rajan

March 15, 2021

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I'm candice!

I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!

hello,

What's your brand cocktail for success?

take the quiz

*cues up to the bar* Let's start the tab, shall we? Take the quiz and find your brand cocktail for success.

Are you as obsessed with online quizzes as I am?! Maybe you've been dreaming of creating YOUR quiz lead magnet, but you have no clue how to get started?

Truth be told, I've always loved a good quiz–even back in the day when I used to read cosmo and take their quizzes!

I'd been wanting to have my own quiz for a long time–so I reached out to my friend and copywriter, Zafira Rajan, because she's the quiz *master.* I quickly hired her to help me build out my own cosmo style quiz and the results of our work together are incredible.

If you've been wanting to create a quiz for your business–just for fun *OR* for strategy, then today's episode is for you. Zafira and I talk ALL about why a quiz should be your next lead magnet– and *EVERYTHING* you need to know about creating a quiz on your own.

(seriously, it's like you're getting Zafira as your quiz architect today–for free!)

Why Your Next Lead Magnet Should Be a Quiz with Zafira Rajan. If you've been wanting to create a quiz for your business–just for fun *OR* for strategy, then today's episode is for you. Zafira and I talk ALL about why a quiz should be your next lead magnet– and *EVERYTHING* you need to know about creating a quiz on your own.

This episode is part of our ongoing marketing series.

To see previous episodes and current episodes, click here.

Zafira Rajan is a launch copywriter, strategist, and guru for all things quizzes. She specializes in creating authentic connections that turn into lifetime customers through unique and personal sales pages and ideas. 

In this episode, Zafira teaches everything you've ever wanted to know about quizzes. From why a quiz is the next best business lead magnet to how to write your quiz and follow up with your customers after they take your quiz.

If you've EVER wanted to create a quiz as a lead magnet for your business, Zafira breaks down the why and how of quizzes from start to finish. We even talk about my experiences with Zafira and creating my quiz!  

On this episode where we teach you how to create your quiz lead magnet, learn:

  • How to know when you should create a quiz for your business
  • Narrowing down the topic of your quiz
  • How to utilize your quiz results for your business
  • How to serve your customers well after they take your quiz
Read the Transcript of This Episode

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know– what was your biggest takeaway? Head to my Instagram to join the conversation!

CONNECT WITH COPYWRITER & QUIZ EXPERT ZAFIRA RAJAN

  • Check out Zafira's website
  • Check out her quiz!
  • Go follow Zafira on Instagram

RESOURCES MENTIONED IN THIS EPISODE

  • My quiz lead magnet: What's your brand strategy cocktail for wedding pro success?
  • TryInteract software for your quiz

Explore More Wedding Industry Resources

  • The Only Marketing Hack You Need In Your Creative Business
  • Kara Duncan On How Solopreneurs Can Balance Doing “All the Things” with Fast & Slow Marketing
  • How To Find Your Niche In The Wedding Industry: 5 Steps For Niching Down
  • How to Create An Automated Email Marketing Funnel That Sells With A Nurture Sequence
  • 5 Instagram Marketing Trends You Need To Know In 2021
  • Everything You Need To Know About Blogging in 2021 With Vanessa Hicks
  • Podcasting as a Powerful Marketing Funnel with Veteran Podcaster Kinsey Roberts


Some of the links used in this blog post are affiliate links. When you purchase something, our company receives a small compensation at no cost to you. This compensation helps to maintain the cost of creating helpful content, like our podcast, so you can build a profitable business with purpose.

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The #1 Reason Why You’re Not Booking The Right Wedding Clients (And How To Fix It) »

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Each week, we explore how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have. Get ready to dig in and have meaningful conversations about business and life, as we explore the strategies and techniques that build the kind of business you want. 

I believe entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

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show notes

Planner’s Playbook Member Spotlight: Deanna Wheeler of Olive Branch Events Co.

Planner's Playbook Member Spotlights

Planner’s Playbook Member Spotlight: Alexa Sweeney of Monarch Creative Events

Planner's Playbook Member Spotlights

Planner’s Playbook Member Spotlight: Sydney Meyer of In Ink Weddings and Events

Planner's Playbook Member Spotlights

Planner’s Playbook Member Spotlight: Mariana Duzansky of Forever Wedding Services

Planner's Playbook Member Spotlights

Copying In The Wedding Industry: How To Handle Thieves Who Steal Or Copy Your Work

Podcast Show Notes

The 5 Systems Wedding Pros MUST Have In Their Business with Systems Expert Sarahna Fernandes

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