Are you as obsessed with online quizzes as I am?! Maybe you've been dreaming of creating YOUR quiz lead magnet, but you have no clue how to get started?

Truth be told, I've always loved a good quiz–even back in the day when I used to read cosmo and take their quizzes!

I'd been wanting to have my own quiz for a long time–so I reached out to my friend and copywriter, Zafira Rajan, because she's the quiz *master.* I quickly hired her to help me build out my own cosmo style quiz and the results of our work together are incredible.

If you've been wanting to create a quiz for your business–just for fun *OR* for strategy, then today's episode is for you. Zafira and I talk ALL about why a quiz should be your next lead magnet– and *EVERYTHING* you need to know about creating a quiz on your own.

(seriously, it's like you're getting Zafira as your quiz architect today–for free!)

This episode is part of our ongoing marketing series.

To see previous episodes and current episodes, click here.

Zafira Rajan is a launch copywriter, strategist, and guru for all things quizzes. She specializes in creating authentic connections that turn into lifetime customers through unique and personal sales pages and ideas. 

In this episode, Zafira teaches everything you've ever wanted to know about quizzes. From why a quiz is the next best business lead magnet to how to write your quiz and follow up with your customers after they take your quiz.

If you've EVER wanted to create a quiz as a lead magnet for your business, Zafira breaks down the why and how of quizzes from start to finish. We even talk about my experiences with Zafira and creating my quiz!  

On this episode where we teach you how to create your quiz lead magnet, learn:

• How to know when you should create a quiz for your business
• Narrowing down the topic of your quiz
• How to utilize your quiz results for your business
• How to serve your customers well after they take your quiz

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know — what was your biggest takeaway? Head to my Instagram to join the conversation!

CONNECT WITH COPYWRITER & QUIZ EXPERT ZAFIRA RAJAN

• Check out Zafira's website
• Check out her quiz!
• Go follow Zafira on Instagram

RESOURCES MENTIONED IN THIS EPISODE

• My quiz lead magnet: What's your brand strategy cocktail for wedding pro success?
• TryInteract software for your quiz

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• Podcasting as a Powerful Marketing Funnel with Veteran Podcaster Kinsey Roberts

Some of the links used in this blog post are affiliate links. When you purchase something, our company receives a small compensation at no cost to you. This compensation helps to maintain the cost of creating helpful content, like our podcast, so you can build a profitable business with purpose.