Kendra Swalls of Girl Means Business On Know, Like, Trust
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I believe that entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

I help women like you build a profitable business with purpose.

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The Key To Sales: The Know, Like, Trust Factor with Kendra Swalls

October 26, 2020

 Kendra Swalls introduces you to the know, like, trust factor. The foundational marketing and sales principle that will take you from broke to booked.

What’s the key to landing the sale?

In today’s episode, my guest Kendra Swalls introduces you to the know, like, trust factor– the foundational marketing and sales principle that will take you from broke to booked.

Kendra Swalls is a former elementary school teacher turned photographer and entrepreneur who is helping women let go of the notion that perfection equals success. 

She founded Paisley Layne Photography and is on a mission to help women not only launch their dream business, but to show them all of the marketing and social media tips and tools she's learned on her own journey. She wants women to know that balancing motherhood and your career is definitely possible and achievable.

She’s also the host of the Girl Means Business podcast, where she shares insights on balancing motherhood, business, and marketing so you can find your passion, purpose, and power through entrepreneurship

On Today’s episode of The Power in Purpose Podcast with Kendra Swalls:

  • What is the Know, Like & Trust factor, and how we can use it to connect with our audience and land the sale
  • How you can easily get started with email marketing to connect with your customers
If you're a wedding pro who is looking for an easier way to do business, you're invited to join me inside my mastermind, WeddingPro Insiders. WeddingPro Insiders is a mastermind for wedding pros who want to attract premium clients, scale their services with ease, and build profitable businesses with purpose.  
Join now!

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know — what was your biggest takeaway? Head to my Instagram to join the conversation!



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Some of the links used in this blog post are affiliate links. When you purchase something, our company receives a small compensation at no cost to you. This compensation helps to maintain the cost of creating helpful content, like our podcast, so you can build a profitable business with purpose.

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hey there! i'm candice

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I help business owners like you build profitable businesses with purpose. I'm a skincare junkie & bravo-holic living my best life on an island in the Caribbean.

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Before selling my company in 2019, my team and I worked with hundreds of clients all over the world, from New York City to Fiji, Vermont to Costa Rica, celebrating moments that mattered in our clients' lives. 

These days, I'm mentoring wedding pros like you—helping you to build the kind of business you want (and deserve!). When I'm not helping business owners reach their goals, you can find me obsessively researching new skincare products and watching anything on Bravo (I'm a self-diagnosed bravo-holic!)

I built my wedding planning and design business, Jubilee Events, from zero to six-figures in the first 2 years.

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