You've filed for your LLC, created a website, launched your Instagram, and (*cues champagne*) opened up your wedding business. Congratulations! A lot of hard work has brought you to this point, and the time has come for us to put all that hard work to use. You're finally ready to book your first set of clients! But… now you're wondering… how do I get wedding clients when I'm just starting out? My friend, that's an excellent question–and one I am going to answer for you today. In this article, I'm sharing how to get wedding clients when you're just starting out.
With a little elbow grease, some patience, and a smidge of tenacity–you can put these three quick tips to work and call in your ideal client in no time. Ready to learn these three quick and easy secrets to getting wedding clients when you're just starting out?
Here's how to get your first wedding clients when you're just starting out…
Step One: Network With Vendors
The quickest way to get to where YOU want to go (you know, having a successful business that makes money and lets you do what you love every. single. day!) is to align yourself with wedding industry creatives who are ALREADY in front of your ideal clients.
Start researching wedding vendors in your area and look for wedding pros who are booking the kinds of couples you want to work with.
Research all you can about their business, explore their portfolios, and go and follow them on Instagram. Begin to compile a list of incredible partners you should align your business.
Here's a short list of vendors to look out for (and reach out to):
- Wedding Planners
- Wedding Photographers
- Stationery Professionals
- Caterers
- Rental Companies
- Videographers
- Bridal Stores
- Wedding Hair & Makeup Artists
- Entertainment Companies
- DJs & Bands
- Wedding Floral Designers
All these vendors have the power to refer to you–and my friend–there is no better way to get your first wedding client than to have a fellow pro vouch for your creativity and professionalism.
The wedding industry is a relationship business. And the more relationships you build inside the industry, the easier it becomes to book clients with ease.
Once you've found all your dreamy partners, reach out to them and introduce yourself. But here's where I want you to really listen to me: the key to networking is NOT what they can do for you. The key to networking is what YOU can do for them. When you approach your dream partners, do so by showing what you can do to serve and help them.
I promise that the approach of “what can I do for you” will get you building relationships and establishing referrals in NO time.
If you're not 100% sure who you want to work with yet, grab The Client Cocktail. It's my quick mini-training that will have you booking out your biz with your ideal clients in no time (and magazine-worthy weddings to boot!).
Step Two: Reach Out To Wedding Venues
The first decision a couple has to make for their wedding is… where are we going to get married? That's why I want you to research venues in your area where YOUR ideal client is getting married and start to create connections with them.
Where a couple decides to get married says A LOT about their style, budget, and priorities–so aligning yourself with the *right* venues will supercharge your efforts in landing your first client.
Make a list of venues that you are DYING to work at–and start making connections with their owners/sales team. Remember my networking tip from above. It's not what they can do for you–it's what you can do for them.
Pretty soon, you'll have a flurry of inquiries at your dream venues. You'll be booking weddings at them in no time! And that worry about how to get wedding clients when you're just starting out? Oh yeah. That's a thing of the past.
Step Three: Market your business where your customers hang out
Listen. If you're not going to talk about your business–who will? When you're just starting out in business and need to get wedding clients–you've got to get out there and TALK about your business. But I want to share a little secret with you…
Focus your energy in the *right* places.
Instead of shouting everywhere, I want you to be strategic about where you market your business. This is going to save you a lot of time and a lot of heartbreak. Your goal is to market your business where your ideal clients are hanging out. Where do they congregate, get together, and look for an amazing creative vendor like you?
Are they…
- Reading magazines?
- Searching Instagram hashtags?
- Looking at vendors tagged in posts?
- Hanging out on Pinterest?
- Searching on Google?
- Talking to other vendors?
- Posting in Facebook Groups?
- Browsing online directories?
Once you can confirm where YOUR ideal clients are hanging out, I want you to show up in those places and market your business.
Marketing is simply spreading your message so that it reaches the right people. Once you understand where the right people are, all you have to do is spread your message.
And spread it again.
Oh yeah, and again and again!
(If you're looking for my thoughts on marketing your wedding planning business, check out all the wedding planner marketing tips I've rounded up)
Excited to book your first client?! I know you can do it using these simple steps. Want to make it even easier? Let The Client Cocktail do the work! Learn how to attract, sell, and serve your ideal clients.
OK, let's do a quick recap. Here's how to get wedding clients when you're just starting out:
- Network with wedding vendors.
The quickest way to get to where YOU want to go (you know, having a successful business that makes money and lets you do what you love every. single. day!) is to align yourself with wedding industry creatives who are ALREADY in front of your ideal clients.
- Reach out to wedding venues.
Make a list of venues that you are DYING to work at–and start making connections with their owners/sales team.
- Market your business where your customers hang out.
Instead of shouting everywhere, I want you to be strategic about where you market your business. Show up where your customers are hanging out.
Want more? Check out this video on my YouTube channel ↓
Explore More Wedding Industry Resources
- How To Become A Wedding Planner With No Experience
- Wedding Planner Pricing: How Much Should You Charge As A Wedding Planner? Learn How To Figure Out Your Price
- How To Prepare For Your First Wedding As A Wedding Planner
- Top Networking Tips for Wedding Planners
- How To Book Your FIRST Client As A Wedding Planner
- 8 Free Ways To Market Your Wedding Planning BizHow To Prepare For Your First Wedding As A Wedding Planner
- How To Find Your Niche In The Wedding Industry: 5 Steps For Niching Down
- Wedding Industry Marketing Trends in 2024: A Marketing Trend Report For Wedding Pros
- Enji Marketing Software: A 2024 Review
- The Best Wedding Planner Podcasts To Grow Your Business
- 6 Things You Need to Include In Your Wedding Planner Pricing Guide
- The Best Wedding Floor Plan Software for Wedding Planners
For More Wedding Industry Business Secrets, Follow Me on Instagram
A weeks worth of #ootdstyle ✨ I think day 4 is definitely my fav. 😉 Which outfit did you like the most?
I really enjoyed sharing these this week in my stories and want to keep doing it! My question is - do you like this kinda content?! I have an idea I’ve been marinating on that I’m not 💯 sure of just yet… 😉
Happy Sunday!
#ootdroundup #ootdwatch #ootd #ootdshare #ootdinspiration #wfhfashion #wfhoutfit #candicecoppola
Cheers to Fridays, Aperol Spritzes, new friends and summer vibes ✨
just a reminder that I have 4 amazing episodes waiting for you on my podcast all about email marketing, so you can get back to having fun on Instagram ✨🫶🏼
Imagine if you didn’t stress out so much about your marketing because you diversified your sales funnel with more sustainable strategies like email marketing?
maybe you could just enjoy social media a little more and stress about it a little less.
Xo!
#aperolspritz🍹 #fridayintroductions #summervibes #flodesk #candicecoppola #weddingindustry #weddingindustryexperts #weddingpros #weddingprofessionals
Selling is usually hard for everyone. We feel “icky” when we sell, and many of us don’t want to feel pushy or like we are bothering other people with our services/offers. But selling is important. Like, really freaking important. lol
This week, I’m teaching you a selling model that I created for my marketing. Yes, even I struggle (sometimes daily) with selling. It’s the Serve, Serve, Sell Formula, and it will help you tremendously, especially when it comes to email marketing!
📣 COMMENT 137 and I’ll send you a Spotify and Apple Podcasts link to this episode so you can hear more about my sales formula and binge all 4 episodes that are currently live! 🙌🏼
#emailmarketing #emailmarketingtips #weddingindustry #weddingpro #weddingpros #thepowerinpurposepodcast #powerinpurposepodcast #candicecoppola #weddingindustryeducation #weddingindustryexperts #weddingpodcast #businesspodcast #marketingstrategies #flodesk
The best thing I’ve ever bought is a plane ticket to Barbados. Cheers to 10 years of marriage with you ✨✨
10 years ago today we snuck off (sorry friends and fam!) to get married at a small little church on the beach. It felt like I was doing something crazy - we had only been dating for 10 months - but my nerves were quieted by an inner sense of knowing that this was right.
When you know you know. ❤️
I’m so lucky to have a partner where everyday feels like our anniversary. Thank you for giving me a life better than I could have ever imagined, and for being my person. #kistoos #kistoos💞 #10yearanniversary
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