As a small business coach, I talk a lot about marketing A LOT. And that's because as a fellow small business owner, you know that marketing is one of the top departments in your biz. Email marketing is one of the most effective forms of marketing – and can help you grow your business more sustainably. If you're looking for an elegant and easy-to-use email marketing platform, you've probably heard of Flodesk. But how does it measure up in 2024? In this in-depth Flodesk review, I'll break down everything you need to know about Flodesk, including its features, pricing, pros, cons, and how it compares to other email marketing tools. Plus, I'll share with you if I think Flodesk is really worth it for you – no matter what stage of business you're at.

I've been using email marketing in my business for over 7 years, and I can confidently tell you that the majority of my sales come from email! So, when it comes to selecting a platform for your email marketing campaigns – you want to make sure you pick the right one.

What is Flodesk?

Let's kick off our Flodesk review with an overview of what Flodesk is.

Flodesk is a rapidly growing email marketing software known for its stunning design templates and user-friendly interface. Launched with a mission to empower small businesses and creatives to create beautiful, professional-looking emails without needing a design background, Flodesk is carving out its own niche in a competitive industry.

Flodesk makes it easy to design emails people love to get with stunning templates and the world’s most intuitive builder. Grow your list with landing pages, pop-ups, and embedded forms, make money while you sleep with workflow automations, and run email marketing like a pro with advanced segmentation and robust analytics.

Interested in giving Flodesk a try for free? Click here to sign up for a free trial with Flodesk – and save 50% off your first year!

What types of businesses does Flodesk work for?

Flodesk is a versatile email marketing platform that can be used by a wide variety of businesses! Here are some types of businesses that can benefit from using Flodesk – and ones that I see do REALLY well on the platform:

1. Creative Entrepreneurs
   Designers, photographers, artists, and other creatives love Flodesk for its visually appealing email templates. It’s a great fit for those who want their emails to reflect their unique style.
2. Small Businesses
   Flodesk’s easy-to-use interface and affordable flat-rate pricing make it a solid choice for small businesses looking to simplify their email marketing without breaking the bank.
3. E-commerce Brands
   With integrations for platforms like Shopify, e-commerce businesses can easily use Flodesk to send product updates, promotions, and abandoned cart emails, all while maintaining a beautiful brand presence.
4. Coaches and Consultants
   If you’re a coach, consultant, or service provider, Flodesk’s automation tools help you stay in touch with clients, send follow-up emails, and manage your subscriber list with ease. Plus, you can make those weekly emails look gorgeous!
5. Event Planners & Wedding Industry Pros
   Flodesk’s aesthetic appeal is perfect for wedding planners, photographers, invitation designers, florists, and event organizers who want to send visually stunning emails that match their brand. If you're in the wedding industry, make sure you also check out my podcast series on how to get started with email marketing. Click here to check out all the episodes!
6. Bloggers, Podcasters, & Influencers
   Flodesk is ideal for bloggers, podcasters, and influencers who want to connect with their audience, share updates, and monetize their email lists through promotions and product recommendations.
7. Nonprofits & Community Organizations
   With Flodesk, nonprofits, and community organizations can easily create campaigns, keep supporters informed, and raise funds with professional-looking emails.
8. Digital Creators
   Whether you're selling templates, subscriptions, or using affiliate marketing – digital creators love using Flodesk to take the conversation off social media and into their audience's inboxes.

In short, Flodesk is a great fit for any business that values design and ease of use, especially those in creative, e-commerce, and service-oriented industries.

Flodesk Pricing: How much does Flodesk cost?

Before we look at the features of the platform in this Flodesk review, let's talk about Flodesk pricing.

Flodesk stands out in the email marketing world for its simple, transparent pricing model. Unlike many other platforms that charge based on the number of subscribers or emails sent, Flodesk offers a flat-rate pricing structure. Here’s what you can expect in terms of costs:

1. Flat-Rate Monthly Plan
Flodesk’s core pricing plan is $38 per month. This includes:

• Unlimited emails: You can send as many emails as you want, no matter how large your list grows.
• Unlimited subscribers: Whether you have 10 or 10,000 subscribers, you’ll still pay the same flat rate.

2. Annual Plan
However, if you want to save a bit more, Flodesk also offers an annual plan. For $418 per year, this breaks down to about $35 per month. Therefore, by choosing the annual plan, you’ll save 20% compared to paying month-to-month.

Plus, Flodesk offers a 50% discount off your first year if you use the code CANDICE50. This discount makes the platform even more affordable and especially attractive for anyone getting started with email marketing. The cost of Flodesk for one month is less than a trip to Starbucks!

What’s included in both plans?

• Access to all features (no tiered plans)
• Unlimited access to the drag-and-drop email builder, stunning templates, workflow automations, and analytics
• Unlimited use of the form and landing page builder to grow your subscriber list

Does Flodesk have a free trial?

For those who want to try before committing, Flodesk offers a 30-day free trial, giving you access to all features without ANY limitations. This allows you to explore the platform and see how it fits your business needs without any financial risk.

Why Flodesk’s Pricing is Different

Many other email marketing platforms charge based on the size of your subscriber list, meaning your costs increase as your list grows. This can be a challenge for businesses with large email lists or those looking to scale their marketing efforts. Flodesk’s flat-rate pricing is a game-changer for anyone looking to avoid surprise costs and budget with confidence, making it especially attractive for growing businesses and entrepreneurs.

Is Flodesk Worth the Cost?

Considering the unlimited emails, beautiful templates, and user-friendly automation features, Flodesk’s pricing offers excellent value, particularly for small businesses, creatives, and entrepreneurs who want to send high-quality emails without worrying about escalating costs as their audience grows.

Flodesk Review: The Best Features Of The Platform

Now that we have covered all the basics inside this Flodesk review let's dive into the features of the platform that make it stand out.

Here’s a more detailed breakdown of Flodesk’s key features that make it stand out in the email marketing world:

1. Drag-and-Drop Email Builder

Flodesk’s drag-and-drop email builder is one of its most appealing features. It allows users to create stunning, professional-looking emails without needing to write a single line of code. The interface is designed to be simple and intuitive, so even those without technical skills can craft beautifully designed emails. You can easily add text, images, buttons, and more with a few clicks.

Why It’s Great:
The builder saves time, reduces the learning curve, and empowers users to focus on design and content, not the mechanics of email creation.

2. Gorgeous, Customizable Templates

Flodesk is known for offering some of the most visually appealing email templates in the industry. These templates are designed to stand out and help you make a lasting impression. Whether you're sending newsletters, promotions, or event invitations, you can choose from a variety of beautifully designed templates that can be easily customized to match your brand’s colors, fonts, and style.

Why It’s Great:
It’s ideal for businesses in creative industries or those who value aesthetics, ensuring that every email feels on-brand and professional.

3. Unlimited Emails and Subscribers

Unlike many email marketing platforms that charge based on the size of your email list, Flodesk offers a flat-rate pricing model. This means you can send unlimited emails and grow your list without worrying about additional costs. Whether you have 100 or 100,000 subscribers, the pricing remains the same.

Why It’s Great:
This feature is particularly beneficial for growing businesses that don’t want to be penalized financially as their subscriber base increases.

4. Automated Workflows

Flodesk makes it easy to automate your email marketing with customizable workflows. You can set up automated email sequences for tasks like welcoming new subscribers, sending reminders, and following up with customers after a purchase. These automations allow you to engage with your audience consistently without the need for constant manual input.

Why It’s Great:
Automations save time, keep your audience engaged, and help you nurture leads and convert them into customers while you focus on other aspects of your business.

5. Segmentation

Flodesk allows you to segment your audience into different groups based on their behaviors, link clicks, interests, and demographics. This means you can send highly targeted emails to specific segments of your list, ensuring that the right message reaches the right people.

Why It’s Great:
Segmentation improves the effectiveness of your email marketing, increasing open and click-through rates by sending personalized content tailored to your subscribers’ needs.

6. Form Builder

With Flodesk, you can create stylish and functional forms to capture leads directly from your website. These forms include pop-ups, embedded forms, and full-page forms that are designed to integrate seamlessly with your email marketing campaigns. The forms are customizable, so you can match them to your branding and personalize the fields you want to collect from your audience.

Why It’s Great:
This feature is essential for growing your subscriber list and capturing leads from various points on your website or landing pages.

7. Landing Pages

Flodesk also offers the ability to create beautiful, standalone landing pages. These landing pages can be used for collecting email subscribers, promoting special offers, or hosting free downloads. Since they’re easy to set up and integrate with your email lists, they serve as a great tool for lead generation.

Why It’s Great:
Landing pages help you grow your audience and generate leads quickly, without needing a separate website or design tools.

8. Analytics and Reporting

Flodesk provides clear and easy-to-read analytics that give you insight into how your emails are performing. You can track key metrics such as open rates, click-through rates, and engagement to understand what’s working and what needs improvement. This data helps you refine your strategy and optimize your campaigns over time.

Why It’s Great:
With these insights, you can make data-driven decisions to improve your email marketing efforts, making sure your audience stays engaged.

9. E-commerce Integration

Flodesk integrates smoothly with e-commerce platforms like Shopify, making it a great option for online stores. You can use Flodesk to send product updates, promotional campaigns, abandoned cart reminders, and more. These automations help increase sales and keep your customers coming back.

Why It’s Great:
E-commerce businesses can benefit from this integration to enhance customer experience and drive conversions directly from their email marketing efforts.

10. Flat-Rate Pricing

One of the most unique aspects of Flodesk is its flat-rate pricing. At $38 per month, you can send unlimited emails to unlimited subscribers. This pricing model is a major selling point for businesses that expect to grow their email list over time, as it prevents them from incurring higher costs as their subscriber base increases.

Why It’s Great:
Predictable, affordable pricing makes Flodesk a cost-effective choice for businesses of all sizes, especially those with larger lists.

Flodesk Review: Top 2024 Flodesk Features

We've covered the basics of the Flodesk platform – but that's not all it has to offer. I want to spotlight two of my favorite new features Flodesk launched in 2024.

Flodesk Checkout

One of my favorite recent features is Flodesk Checkout. I wrote an entire review of this feature in this blog post in case you want to dive in more. Flodesk Checkout is designed to help you not only grow your email list but also monetize your businesses directly through the platform. This feature lets you create beautiful, high-converting sales pages and checkout experiences to sell digital products, services, or subscriptions—all without needing a separate e-commerce platform.

Pros of Flodesk Checkout:

• Easy-to-use, visually stunning sales page builder
• Seamless payment processing with Stripe
• Flexible product offerings and pricing options
• Clear, simple analytics to track sales performance
• All-in-one solution with email marketing integration
• Upsell and down-sell options in your cart

Cons of Flodesk Checkout:

• Currently only integrates with Stripe (no PayPal or other payment processors yet)
• Limited advanced sales features compared to dedicated e-commerce platforms, but nothing that's stopping me from using it!

Flodesk Link Actions

The next feature Flodesk rolled out this year was link actions – and this one is a gamechanger. With link actions, you now have a simple yet powerful way to engage subscribers and trigger different actions based on their interactions with your emails.

Link actions let you trigger specific actions when someone clicks on a link within your email, offering a more dynamic and personalized email experience. Whether you want to segment your audience, trigger automations, or track engagement, Link Actions gives you the flexibility to do so without complicated setups.

Here’s a breakdown of how Link Actions works and why it’s such a valuable tool:

1. Audience Segmentation Based on Link Clicks

One of the standout features of Link Actions is the ability to automatically segment your audience based on which links they click in your emails. For example, if you include multiple links in a single email—like a link to a blog post, a product page, and a service offering—you can segment your subscribers based on which link they engage with.

Why It’s Great:
This segmentation allows you to send more personalized follow-up emails based on your subscribers’ interests, leading to higher engagement and conversion rates.

Example Use Case:
A wedding planner could send out an email with links to both their “Full Wedding Planning” and “Day-of Coordination” services. Based on which service a subscriber clicks, they can automatically be added to a segmented list and receive follow-up emails with more specific information about the service they’re interested in.

2. Trigger Automated Workflows

Flodesk Link Actions can be used to trigger automations when a subscriber clicks on a specific link. This allows you to create seamless workflows based on your subscribers’ behavior. For example, if someone clicks on a link to a free resource, you can automatically enroll them in a nurturing email sequence that sends them more helpful content over the coming days.

Why It’s Great:
This feature helps you automate follow-ups, product recommendations, or onboarding sequences without manually tracking interactions, making your marketing more efficient and personalized.

Example Use Case:
A business coach might include a link to book a free consultation in their email. When a subscriber clicks on the link, they’re automatically added to an email sequence that provides more information about the coaching services, testimonials, and a reminder to book a call.

3. Track Subscriber Engagement

Link Actions also help you track how engaged your subscribers are with your content. By monitoring which links are clicked and which subscribers are interacting with your emails, you can better understand their interests and how warm your leads are. You can then use this data to adjust your marketing strategy, send targeted offers, or re-engage inactive subscribers.

Why It’s Great:
Having this visibility into subscriber behavior allows you to fine-tune your email marketing strategy and ensure you’re sending the most relevant content to the right people.

Example Use Case:
An e-commerce brand can track clicks on specific product links in a promotional email. If a subscriber clicks on a particular product, they can be sent a follow-up email with a discount for that product or a related item.

4. Simplified Setup for Targeted Campaigns

Setting up Link Actions in Flodesk is incredibly simple. You can create specific actions with just a few clicks, and the platform takes care of the rest. Whether you’re looking to segment your list, trigger an automation, or both, Flodesk makes it easy to set up sophisticated marketing campaigns without needing advanced technical skills.

Why It’s Great:
The simplicity of Flodesk’s Link Actions feature allows businesses of all sizes to create advanced, targeted campaigns without the need for complex workflows or third-party tools.

Pros of Flodesk Link Actions:

• Automatically segment subscribers based on their interests
• Easily trigger email workflows from link clicks
• Track and monitor subscriber engagement in real time
• Simplified setup makes it accessible for beginners and pros alike
• Enhances personalization and relevance in your email marketing

Cons of Flodesk Link Actions:

• Limited to triggering actions based solely on link clicks (more advanced behavior tracking would require additional tools)
• Some users may want even more segmentation options beyond link clicks

I had the privilege of teaching an entire masterclass on Flodesk link actions! Click here to watch the replay and see ALL the incredible use cases and options available.

Is Flodesk a good email marketing platform?

Yes, Flodesk is a great email marketing platform, especially for creatives, small businesses, and entrepreneurs who prioritize aesthetics and simplicity. It stands out due to its beautifully designed email templates, intuitive drag-and-drop builder, and flat-rate pricing model, which allows for unlimited emails and subscribers without scaling costs. Flodesk is perfect for users who want a visually appealing, user-friendly platform to create stunning emails without needing advanced technical skills.

I hope this Flodesk review was helpful! If you're interested in trying Flodesk out for yourself, click here to start a free trial.

You can test out ALL the features of Flodesk for free, and you don't need to sign up until you send out your first email! If you're already a Flodesk user and want a 50% discount on your first year, use the code CANDICE50.

I know you're going to love Flodesk's simple and easy user face mixed with some of the most powerful features email marketing has to offer. Check out more resources below on email marketing, including podcast episodes and blog posts I've written recently.

I love email marketing so much that I talk about it a lot on my podcast and blog. Before you go, make sure to check out these additional resources.

Check out some of the additional blog posts and resources below that can help you play around with your email marketing funnel!

• How To Use Email Marketing As A Wedding Pro – Step-by-Step Guide
• How To Sell Your Digital Products With Flodesk Checkout
• Flodesk vs. Mailchimp: Which One Should You Pick For Your Email Marketing In 2024?
• Launch Your List Series Episode 1: It’s Time To Launch Your Email List! How To Get Started With Email Marketing As A Wedding Pro
• Launch Your List Series Episode 2: This Is How You Grow Your List With A Lead Magnet
• Launch Your List Series Episode 3: How To Automate Your Email Marketing With Nurture Sequences
• Launch Your List Series Episode 4: The Serve, Serve, Sell Email Marketing Strategy That Turns Cold Leads Into Dreamy Clients
• Launch Your List Series Episode 5: The Psychology Behind Quiz Lead Magnets & Why They Work
• Launch Your List Series Episode 6: 3 Types of Quiz Lead Magnets Wedding Pros Can Launch & The Strategy Behind Each
• Launch Your List Series Episode 7: Building Your Quiz Email Marketing Funnel In Minutes With AI
• Launch Your List Series Episode 8: You Have An Email List… Now What? 11 Tips To Grow Your Email List!
• How to Create An Automated Email Marketing Funnel That Sells With A Nurture Sequence
• In a Marketing Funk? Tayler Cusick Hollman from Enji Has The Answer To Creating Your Marketing Plan
• If You Want To Make Six Figures You Need This Wedding Industry Marketing Plan
• 7 Must-Haves Before Starting An Email List
• Flodesk vs. Mailchimp: Which One Should You Pick For Your Email Marketing In 2024?