Candice (00:00.238)

For the last seven weeks, we've talked all about email marketing. And in the final episode of our Launch Your List series, I want to share with you 11 tips to grow your email list. You're here to grow a business, but not just any kind of business. You want to grow a profitable business with purpose, a business where you wake up every single day driven to serve your customers and make a difference in your own

I'm Candace Coppola, published author, business coach, and your guide to building a profitable business with purpose. Join me here every single week as we explore how to build and grow your business with purpose. Get ready to dig in and have meaningful conversations about the strategies and techniques that will help you build your dream business. This is the power in purpose.

Candice (00:59.288)

Hey there, friend. Welcome back to the Power and Purpose podcast. It's me, your host Candice. And to cap off our Launch Your List series, I have a very fun episode that's going to help you actually attract people to your quiz and to your lead magnet, helping you grow your email list. We've had a lot of fun over the last seven weeks. I've heard from so many of you in my Instagram DMs and in my inbox how much you're loving the series, how much you're learning.

and how excited you are to test out email marketing in your business. I've actually heard from many of you that you're going to try email marketing for the first time because of this series and that makes me so happy. It makes me so happy because I truly believe that email marketing is one of the most sustainable ways to grow any business. And with some modifications, we can make it work for wedding industry pros and those modifications I have taught you throughout.

this series. So thanks for joining me for the last seven weeks. And in our eighth week, I thought it would be the perfect time for us to talk through a playbook of strategies to get people to actually subscribe. It's one thing to have a lead magnet. It's another thing to have a great quiz, maybe a pop -up on your website or even a landing page. That's all good, but it's not enough. And I want to equip you with all the tools in my personal toolkit.

that I use to attract people to my email list so that I can have meaningful conversations with them in their inbox. So today is a deep dive into strategy and how we can attract people to your email list. I love these types of episodes because you walk away with really tangible tips. And what I've done is I've taken marketing strategies from my own playbook, from my own marketing strategy that I use with my team.

and I've modified them ever so slightly so that they'll suit your wedding industry business. So I cannot wait to dive into all the goods that we have in store for you in today's episode. We're going to go rapid fire through all of them. And of course we can discuss them in more detail during our email marketing challenge, which by the way is happening next week. If you're listening to this episode as it airs live, our email marketing challenge is happening August 12th through the 16th. This challenge is 100 % free.

Candice (03:22.818)

I wanna thank Flowdesk and Interact for sponsoring this challenge and making it accessible to everyone by making it free. Now I created this challenge because I know that for many of us, it's not enough to just listen to podcast episodes on how to do something. Oftentimes we need a little extra push, we need some momentum, we need coaching and community to get projects over the finish line. So I decided, you know what, I'm gonna do a free challenge. I'm gonna give my time back

you guys and I'm going to help you get your list launched because email marketing is such a sustainable way to grow your business. I truly believe in it and I want you to do it. So that's why we have this great challenge. If you're not already registered, what are you doing? You have to be there. First of all, you and I are going to be hanging out together every single day for the entire week. We have fun co -working sessions. We have coaching sessions. We

surprises in store for you. I'm talking merch. I'm talking free goodies. I'm talking templates that are only accessible and available during this challenge. So register. Just, I mean, come get your free t -shirt girl. I'm kidding. Although we are going to be giving away some t -shirts and other really cool things. So go to CandaceCopla .com slash challenge, go and sign up. And when you do, I'll send you an email with some preliminary details.

And as we inch closer to the challenge date, I'll be sending you all the details and every single day during the challenge, I'll be emailing you with a new prompt for the day and all the details so that we can come together and get your email list launched. That's CandaceCoppola .com slash challenge. I literally cannot wait to see you there and I can't wait to support you. Okay, so let's talk.

about 11 ways that you can grow your email list, taking the marketing strategies that I use in my business straight from my playbook and adding them to yours. What I love about most of these strategies is that they're things you're already kind of doing. It's just adding and folding in email marketing to your existing marketing strategies and your marketing cadence. So basically you're going to find that many of my suggestions, we're just adding email now to

Candice (05:39.698)

and we're directing people to jump on your email list or to take your quiz or to download your lead magnet, meaning that you can insert your new lead magnet or your new quiz directly into your existing marketing structure. So it's gonna, you're gonna be like, duh, I didn't think about that, but that's such a good idea. I'm already doing that. A lot of these are really, really easy, but it's just reframing how you're thinking about what you're doing.

So the first is using Instagram. Obviously, it's where you probably you're primarily marketing your business using Instagram to promote your lead magnets and your quiz. So I want you to find a good rhythm and cadence of posting on Instagram, driving traffic to your lead magnet or your quiz. You can literally talk about it in almost every post, especially if you have a quiz and that quiz is something like, you know, what wedding planning services is right for you or, you know, what

is your photography style for your wedding. We've talked all about quizzes in previous episodes, gave you tons of ideas of the types of quizzes you can create. And so just mentioning it in Instagram posts frequently and often will help to drive traffic to your lead magnets. But there's also something that you can do outside of just posting about it and telling people where to go that I think works really well. And I've been using this in my business for, I would say the last maybe six months.

You've likely seen this. So if you follow me, which I think you do, I hope you do. If you follow me or if you follow other educators or even influencers, you've likely seen them say, comment below a certain word and I'll send you the link to this product or I'll send you a link to my free guide. And they're using a program called ManyChat. You might be familiar with ManyChat. ManyChat is a third party software that you can link up to Instagram. And the way it works is you set up an automation in ManyChat.

And that automation is triggered by a keyword that somebody comments below your Instagram post. So for instance, maybe you're promoting your quiz and you say in the caption, comment below quiz and I'll send you a link to take my free quiz. And anybody who comments with the word quiz below that post will get a DM that you've created in many chat that gives them a link to the quiz and whatever else you'd like to say.

Candice (08:02.262)

It's really cool. It happens almost instantly. So we get that instant gratification on the other side of the user. And what's nice is it is automated. So you don't have to be DMing people hours later when you finally see it a link. And so it makes it very easy for you to get your services, your lead magnet, whatever it is that you are promoting into the hands of somebody who's interested in seeing what it's all about. I love ManyChat. It's worked really well for our business. I think the stats for our business do not lie.

People love commenting and they love the exchange is very easy. They just come into Word. They don't have to DM you. They don't have to initiate conversation. And they know based on past experience that they'll get that information, that link instantly. And they'll get that information, which is what they want from you, which is a good thing. So I love ManyChat and I love the idea of you using it to promote your lead magnets and your email list.

Now, ManyChat is pretty affordable. I think it's about $15 a month. Not very expensive. There is a free version, so you can test that out. And if this isn't in the budget right now, that's OK. You can take the technique and just do it yourself and see if you get some traction. And if it becomes a point where you just can't message everybody back quick enough, then you know, like, you know what? I think the $15 is actually money well spent. And let me sign up for this software to do

So many chat prompts are really great and posting about your lead magnets on Instagram is really important. You have an audience there and whenever you're promoting a new marketing channel, you wanna take advantage of your existing audience and see who you can drive to that new marketing channel. So let's make sure we're using Instagram. The next is to have a link in your bio but with a compelling hook. I think the many chat

is you're going to see better success with that than a link in bio, but a link in bio is just as important. But I think getting that DM instantly is more exciting for the person receiving it. And there more apps to leave the app than to see something, then go to the link in bio, then click it, then click out of Instagram and bring it into their browser. There's a lot of steps involved.

Candice (10:23.672)

So many chat, like more and we've seen better results with that. But a link in bio is still an important way for you to promote your lead magnet and you do need to promote your lead magnet in your link in bio. So while we're talking about Instagram here, consider changing up the link in your bio to promote your quiz. And especially now that Instagram gives you more than one link, you don't have to have a link tree. You can have a link to your website and then it's

want to know what your wedding style says about you, take my free quiz. And then obviously a link to your quiz. You do want to make the call to action compelling. And so this is where you want to play around with hooks in your title. For instance, find out your wedding style in five minutes or less. Or find out what your wedding style says about you. So a compelling hook will get someone to click and take your quiz.

So play around with hooks and see what people gravitate towards. I think an interesting way to test this out is to use Instagram posts and use hooks, like try a hook out in a post and see if a lot of people comment based on that hook. And you can start to test different hooks in your Instagram posts and decide on which one got the most engagement, which one generated the most subscribers.

And then that could be the hook that you use in your link in bio. But you definitely want a good hook. Find out more about your wedding style in five minutes or less versus find out more about working with me. That's not as compelling as what does your wedding style say about you? Take my quiz to find out. Right? I mean, for us, we're like, we want to find out what our style says about us. And then I'll be happy to learn more about working with you. So a compelling hook always wins. And that's something to really consider.

in all of your marketing is compelling hooks. Let me know if we should do a podcast episode around this topic. I feel like we could bring in a copywriter to talk us through compelling hooks and why they matter and how to create a compelling hook in your marketing. Now, if you subscribe to ManyChat, you can also have your bio say something like DM me quiz and I'll send you a link. then whenever somebody DMs, you can set up an automation in ManyChat. Whenever somebody DMs you that word quiz, then

Candice (12:45.664)

Many chat will send that DM to them and they can go and take it. So I love a link in bio, but I do want you to attach a compelling hook to it. Real quick. Today's episode is brought to you by our partner, Flowdesk. As you get started on your email marketing journey, I want you to know that Flowdesk is here to help. Flowdesk is an email marketing software used by thousands of creative entrepreneurs like you to grow their business and their brand. What I love so

about Flowdesk is just how easy and simple it is to create stunning and effective email campaigns in just a few clicks. It's perfect for the wedding industry and for anyone looking to grow their email marketing. I want you to go to kandiscopla .com slash flowdesk, sign up for a free trial and you can start designing beautiful email campaigns right away while I teach you everything you need to know about email marketing.

That's CandaceCoppola .com slash Flowdesk to start your free trial. Check it out and see what's possible. And thanks to Flowdesk for sponsoring this episode of the podcast. Now let's get back to the episode. Okay, the next way that you can grow your email list is using Pinterest. I'm actually surprised at how many wedding pros are not on Pinterest. This is definitely a podcast we should have and we should talk about. And I know this because

In my programs, a lot of people come to me and they don't realize how powerful Pinterest is. They tell me they're not on it. But I also see a lot of people talking about it on threads and I'm like, what are you guys doing? Pinterest is a gold mine for clients and it's a great way for you to boost your SEO and for you to build your brand. And so with Pinterest, it really is like double duty when it comes to promoting your lead magnets and your quiz and helping grow your email list because you can not only...

pin directly to your quiz to promote it, but you can also promote blog posts that lead to your quiz, which we'll talk about in a second. So I love Pinterest as a way to grow your email list. And essentially what you will do is make sure you have a landing page for your quiz or your lead magnet, and you'll pin that landing page directly to Pinterest, create some graphics for it, and you'll drive traffic to that landing page with Pinterest. It works like a charm.

Candice (15:06.54)

I will tell you, have so many years doing this that Pinterest is one of my top referrers. Google SEO and then Pinterest are the main traffic drivers for my website. And they also were the main traffic drivers for my planning website. So I speak from both sides of the coin. We know that your couples are on Pinterest to plan their wedding. We know they're going there and they're using Pinterest

help them figure out what they want to research, to even find information about their venue, style. So there's so much they're using Pinterest for. And if you can insert yourself into Pinterest and insert your lead magnet, you're going to just grow your chances of growing your list. Now, the next way that you can grow your email list is to talk about your lead magnets on Instagram stories. And this is one thing that I love doing. I actually have a reminder.

to do this every single month with certain lead magnets. And the reason why I love promoting a quiz or lead magnet on stories is it's not permanent. So for all my girlies out there who don't wanna be pushy and salesy, you wanna dip your toe in, this is a low hanging fruit, it's a low lift. You can post about your quiz, get people to take it, and you can share it multiple times a month, maybe even once a week.

as one of your content pillars is promoting your email list. You don't have to worry about spamming your feed or the aesthetic of your grid. And you can have some fun in your Instagram stories, making it your one goal to promote your quiz or your lead magnet in stories. It can be as simple as just sharing a pre -made canvographic, which is what I do.

and you can keep them in a folder on your phone. So maybe you have a folder that's just titled like Story Shares or Lead Magnet Graphics. And you can go to that folder every single week and pick something you wanna share. You can save it in Engie if you're using Engie as your email marketing or your social media marketing software. So there's lots of ways that you can create this and just share the same graphic every single week, driving traffic to your quiz or your lead magnet.

Candice (17:19.522)

I also suggest maybe saving this to your highlights too. if anybody is cruising your profile, clicks on your highlight like free guide or take my quiz, they can see some details about it and get access to it immediately. The next is to think about running some Instagram or Facebook ads to your lead magnet. So if you're interested in playing with paid traffic, why not use it to promote

quiz or to promote your guide or lead magnet. An ad is a great way to drive initial traffic to your email list. And usually freebies or quizzes convert really well because it is a huge ask to have a cold audience just pay you off an Instagram ad or a Facebook ad. But it's not such a huge ask for them to go drop their email and their name in and get your free guide.

you'll see that running ads to your lead magnets is just a great way to grow your list. And honestly, if you want to do it quick and fast, especially during engagement season, this can actually pay off much better for you than just boosting a post, which I see a lot of wedding pros do. I see a lot of wedding pros during engagement season boosting a post. And that's really great for brand awareness, reminding people that you're here, what you're about.

And I fully promote that. If you have the budget for it and you want to play around with ads, that's great. But if you want to play around with ads and you want those ads to convert into a conversation, you should probably run them to your lead magnet or your quiz. Because think about it like this. Somebody sees a great ad about your wedding planning services and they click on your profile, they take a look, and then they're like, okay, cool. And they keep scrolling. Somebody sees an ad and it says something like, what is your wedding

take my quiz to find out. And they're like, okay, I'm engaged. I want to know what my wedding style is. This doesn't seem like it's harmful. It seems pretty easy. They click over, they take the quiz, and then now they're connected with you and you have the chance to email them through your nurture sequence, raise more brand awareness about who you are, what you do, and how you can serve them, hopefully leading to a consultation and a sale. So you can see how powerful it is to run

Candice (19:40.282)

to a lead magnet versus just boosting any old random post. So if you want to play with paid traffic, this is a great way to do it. And you just increase your odds of that paid traffic converting into an actual sale. Now, ads are something that I am experimenting with too in my business. It's not something that I've relied heavily on. I'm familiar with it. And I think I have beyond basic knowledge about ads.

But I'm not an ads expert by any stretch. And I've mostly built my business organically, the business that I have now. And of course, my wedding planning business was fully organic. But I think there are some opportunities in ads that we can discuss. And maybe we should discuss it in a future podcast episode. So I'll add that to my list of future topics. The next way that you can promote your lead magnet is through other email nurture sequences. So the longer that you're in business, the more likely that you're going to have

more than one lead magnet. So you might have a quiz, you might have a guide, you might have a checklist. And the more you play around with email marketing, the more you're gonna think about lead magnets that you can create that are gonna attract better quality leads to you. And so over time, you may wanna promote other lead magnets in those lead magnet nurture sequences. So for instance, when somebody opts in to my free business plan outlining guide,

they get entered into a nurture sequence. And in that nurture sequence, I promote all my other lead magnets over time. I drop an email that's like, hey, have you taken my quiz? You should if you haven't. And I know they haven't because I have intelligent email marketing that tells me they haven't. And so I send them this email and it encourages them to take my quiz. And you might be thinking, well, why do I want people to download multiple lead magnets? Or why do I want people

Why do I need multiple? You don't need multiple. Just one will do. But the more you can create conversation and connection with people, the more likely they are willing to take that conversation offline and into real life. And the more likely they are to know you like you and trust you. So if you can get someone to download your free guide, and then in a few days you send an email and you're like, hey, have you taken my quiz to find out what your wedding style is? And they take that and the results are on point.

Candice (22:04.248)

going be like, you know what, I should really reach out to this person. It sounds like I should maybe hire them for my wedding or learn more about the services. So other email nurture sequences and your lead magnets that are different from each other are great ways to cross pollinate and promote. I do this all the time. And it's great. And you'd be so surprised. People end up downloading everything because, listen,

have these resources available. I put a lot of time and effort and some money into creating them. I want people to take advantage of them, quite frankly. I want you to download all my freebies. I want you to see all these things because I know they can help you make quick progress, give you a quick win. And in the event that I can help you further, these are some paid offers to do that. And I love when people download everything. And it's so funny because I get notifications every time somebody joins my list where they download something. And I love seeing somebody just

jump on my list and then seeing all the notifications of all the things they're downloading after they make their first download. It's so gratifying and I love knowing that it's helping them. So promoting your quiz or your lead magnet, your guide, your checklist, whatever you've got going on in other lead magnets is a great way to continue to grow your list and to deepen your connections. Another tip I have for you is to write blogs related to your quiz or to your lead magnet.

and to spend a little time making sure that they rank on Google for keywords that people were searching for. I will talk forever about how blogging and SEO is one of the most effective and underutilized strategies for wedding pros. I get that you guys don't like to write and don't feel like you're a great writer. I get that blogging is a heavy lift. It feels hard. You you've got

write the content, you've got to find the images, you've got to follow the SEO steps. I mean, it's not the easiest thing in the world, but it is one of the most effective ways to market your business. And I'll have to tell, I have to just tell you as a side note, so many wedding pros don't do blogging, that it is a pretty wide open landscape on a lot of localized keywords that you could be ranking

Candice (24:21.89)

There are people who do it really well in the ranking and they're getting that business. Trust me, they're not doing it because they like it. They're doing it because it pays the bills and it brings in clients. And so if you could be a part of that small minority, you can actually take advantage of a large share of leads who are using Google to find their vendors, to get information. So I love an SEO ranked blog post to promote your lead magnet.

What you can do is you can actually go through any blogs that you currently have and you can drop a graphic or a call to action to go take your quiz or to go download your free checklist or guide. I do this and every time we create a new lead magnet, we think, okay, what blog post would this apply to and where can we mention it? So we go back to old content and we add it. And then you can start thinking forward and you can say, okay, well, I have this great quiz about what your wedding style says about you.

maybe I should write some blog posts like the top five trending wedding styles for your Austin, Texas wedding. And so for anybody searching Austin, Texas wedding ideas or wedding style, hopefully they'll come across your blog post and they'll read. They'll get to know your business. Then they'll take your quiz cause we'll see a link to it or graphic. And then you're talking to them in their inbox. You've taken the conversation off of your blog.

You've taken it off of social media, and you've brought it basically directly into their living room through email marketing. So blog posts are a tremendous way to grow your email list, and it's one of the ways that I really rely on growing my email list. I guarantee you have at least one or two blog posts that you can go to today and drop your quiz link or your lead magnet link to. And now, as you start to generate ideas for your blog, I want you to think

How can this post rank for a keyword that my ideal client is searching for? And how can I lead them to my lead magnet? My quiz, my checklist, how can I lead them onto my email list in this blog post so I can continue the conversation? All right, admit it. You love taking quizzes. And I feel like I have convinced you in this podcast series that you need a quiz. Personally, I love quizzes. I love taking them.

Candice (26:44.526)

talking about them and I love creating them. I would love for you to create a quiz as your lead magnet for your wedding industry business. A quiz that shows off your personality, creates a connection with potential clients and helps them buy your products and services. Quizzes are such a fun way to generate leads for your wedding business and to grow your email list. Interact is the top quiz building software and with their new AI tool,

You can create a quiz in literally just minutes. Yes. You can create an on -brand and fun quiz in just a few clicks, which means your new quiz, it can actually be launched today. Go to tryinteract .com slash AI and make a quiz in minutes with their new AI feature. You can get started for free by going to tryinteract .com slash AI.

And I want to thank Interact for generously sponsoring today's episode of the podcast. If you need some help coming up with blog post ideas, here's a quick tip. Take your quiz topic, go to ChatGPT, and ask ChatGPT to come up with five to 10 blog post ideas around that quiz topic. And let's see what ChatGPT has to say. I bet it's going to give you some great ideas. I also bet it's going to give you some corny ideas.

But we can take the great ones and run with it. Next, I want you to consider the landing page for your quiz or your lead magnet. I want you to think about how you can get this to rank for SEO. So let's say you create a photography checklist for your Austin wedding. We want to think through what keywords would people type into Google for a photography shot list or checklist.

create your landing page for this lead magnet and we get that landing page to rank on Google. So somebody is typing in Austin, Texas photography checklist and here's your landing page. And your landing page has followed all the SEO strategies that you've learned about on this podcast and through the amazing SEO educators in the industry. And you make it easy for people to find your content when they're looking for it.

Candice (29:06.572)

And this landing page has a little information about your lead magnet and they can drop their name and email in to get it. You can go to CandaceCoppola .com slash biz plan, B -I -Z plan and see this at work. This is a lead magnet landing page for my free business plan outlining guide. And it ranks for wedding planner business plan. And you can see that it goes beyond just insert your name and your email. I have more content and context around the lead magnet to help it

on Google. And this works wonders for me and helps people who are actually searching for exactly what this is find it, which is the most important. Next, you can think about doing a YouTube video around your lead magnet. And I know what you're thinking. You're like, Candace, I can barely post on Instagram and you want me to go on YouTube. This might not be for you and that's okay. Keep on listening. But for

friends out there who want to get on YouTube and want to experiment with YouTube, here's an idea. Long gone are the days where you need to have a weekly show to be successful on YouTube. And you can look at YouTube as a way for you to rank for keywords using video. That's how I'm approaching YouTube. That's straight from my marketing playbook right into yours. I'm not looking to get famous on YouTube. In fact, I would prefer not to get famous on YouTube. What I am looking to do is bank

content that I know my ICA has questions around and create a catalog of frequently asked questions. So when somebody is searching for how do I start a wedding planning business? How do I become a destination wedding planner? How do I create a wedding planning strategy or client process? They will find blogs of mine, but they'll also find YouTube videos thinking

thought process being like, how can I diversify how I'm found and how can I deliver information in the formats that people want to watch in or read in? That was my methodology behind YouTube and you can just steal that. So here's the deal. You can create some videos that are optimized for search on YouTube that naturally lead to your quiz or to your lead magnet. And it can be a great way for you to get steady leads.

Candice (31:27.114)

long term because YouTube videos last forever. They last forever. Unlike stories and some of the other marketing techniques, even Instagram, I mean, it's up, but does it last forever? No. YouTube lasts forever. Google obviously prioritizes YouTube videos and search engine results because, hello, it owns YouTube. This is a great way for you to promote your quiz or your lead magnet. You can create some videos

record them, put them up on YouTube and talk about local weddings, wherever you're located, some of your tips and tricks, basically even taking blog posts that you've written and turning them into videos, which is what I do all the time. And in those videos, a call to action will be like, take my free quiz, download my free guide, helping to drive traffic to your opt -in. Another great way for you to grow your list is to use QR codes on business cards. So QR codes have obviously been around a while.

And I think in the last five years, myself included, we've actually started to use them. We're like, okay, I think we're gonna use these actually. And a funny statistic we found, 77 % of millennials and 78 % of Gen Zs say they appreciate a QR code. It makes it so much easier for them. I they're literally everywhere. You go to the airport now and you order your food by QR code. There's not even a waiter. They just bring it out to you. They don't even take your

So if you do wedding shows or if you are gonna be at even a wedding conference or something, if you're gonna be at a place where you're handing out a lot of business cards, this is a great way to get people on your email list. Think about it like this. You're doing a wedding show, you have a special card printed up for that wedding show, it's a QR code and they can go and download your free checklist, your guide, take your quiz, getting them on your email list where you can continue that conversation post show. When you do a wedding show, you're likely getting a list of people who attended the show if you're lucky.

and they've opted in to hear from you, but it's a bit tricky. You can add them to your email marketing software, but it's a bit tricky to get them to engage. This makes it really easy to get them on your email list ethically and legally, and it also introduces them to you. You can send out a special nurture email post show, talking about how great it was to connect with them, talking about your products or services if you offered a bonus at the show or some kind of incentive with a time limit on it.

Candice (33:49.964)

You can speak to that. It's just a great way to extend the conversation in an automated and strategic, targeted, strategic marketing. That's what it is. So QR codes and business cards, love it. I do this all the time. Next is a freebie swap. So you can cross promote with some of your fellow vendors. This is really fun. I recently did this. I thought it was a lot of fun. And this could be a way for you to grow both of your email

So the way this works is you and the person you're swapping with will both email your list on the same day promoting each other's lead magnet. So you would, if you and I were swapping, you might be like, hey, if you ever thought about starting a wedding business and you want to figure out what your business type is, I wanna tell you about my business coach's quiz. And you would send them a link to my quiz. Now, on

I would email my list and talk about your quiz and how anybody who might be planning their wedding may want to go and check out what wedding style are you and your quiz. So we're swapping our freebies. We're emailing our list on the same day and we're helping to cross pollinate and drive traffic to each other. And what's so great about this is if you partner with a local vendor who takes email marketing seriously like you

you're going to get people on your list that they've attracted. It's just honestly a brilliant way to grow your business. You're both going to be attracting similar clients and you can share each other's lists, so to speak, and help to attract the right clients to each other. It's a great, great strategy. I loved doing it. I thought it was super smart. So that is another way that you can grow your email list. So let's recap because I believe we've gone through all 11.

of my tips for growing your email list. So you can see a lot of the stuff you're already doing. You can create Instagram posts and reels using the many chat prompt to promote your lead magnet or quiz. You can add it to your link in bio with a strong call to action. You can promote it on Pinterest. You can share it on your Instagram stories. You can promote it using paid ads for Facebook and Instagram, especially if you've dabbled in this before.

Candice (36:07.24)

It makes sense to boost posts related to your lead magnet instead of just boosting any random post. You can add it to your current nurture sequences, write blog posts that rank for good keywords. You can also make sure that the landing page ranks on Google for the right keywords. You can film a YouTube video or several YouTube videos to just increase your footprint and visibility on Google.

You can add a QR code to your business cards, especially if you're going to be at a wedding show or a conference. And you can do a freebie swap with other vendors that you love working with. Now, listen, you don't have to do all of this. My advice would be let's pick one. Let's pick the lowest hanging fruit, the easiest thing for you to try and start there. But now you have the entire playbook. You have the full toolkit for how you can grow your email list.

That wraps up today's episode and this entire email marketing series. I can't believe it's over. I cannot believe this is the final episode. I know this isn't the final time we will talk about email marketing here on the show, but this is the last episode in this series. We won't have an episode next week because we are going to be getting together for the challenge. And I will be basically live podcasting every single day inside our challenge Facebook group.

So I want to make sure that you go to CandaceCoppola .com slash challenge to sign up for free. And I will see you next week. We start August 12th. Don't forget to go sign up. I want to thank Flowdesk and I want to thank Interact for sponsoring the Launcher List series and our challenge. I want to thank them so much. They have really helped us to produce these episodes for you.

and to make all of this information accessible. So thank you to Flowdesk and thank you to Interact. Thank you to you for trusting me with your business and trusting the strategies and techniques that I teach you here on the podcast. I want to remind you there is so much power in your purpose. I'll see you next week in our challenge. Thanks so much for tuning in to this week's episode of the Power and Purpose Podcast.

Candice (38:23.254)

If you enjoyed the show, be sure to subscribe so you never miss an episode and consider leaving a review. Head over to power and purpose podcast .com to access all of the resources and links mentioned in today's episode. That's power and purpose podcast .com. I'll see you next