Wondering what the deal is with a business plan–and if you even need to write one? In this episode, I walk you through what a business plan will reveal about your business and how to get started. Every business in the wedding industry needs a business plan. And a wedding industry business plan isn’t as hard to write as you think! In this episode of The Power in Purpose Podcast, we talk about the five things a business plan will reveal about your business. Once you listen, be sure to download your Free Business Plan Template, Outline & Guide.
Are you ready to start moving in the RIGHT direction by taking ownership of your ideas, forming them into strategies, and then taking action? Are you ready to grow the business YOU want? In today’s episode of the podcast, I’m helping you step into your BOSSINESS by sharing the 5 things a business plan will reveal about your biz.
I know what you’re thinking: writing a business plan is not high on your list of things to do.
You’re probably asking yourself, what’s the point of writing a business plan? I know what I want for my business, and I’m working toward my dreams, goals, and aspirations every single day.
It’s true. You’ve gotten this far in your journey WITHOUT a business plan. No one can take that away from you. But imagine, just for a second, what you could accomplish if you wrote down a strategy for your wedding business?
So, why is writing a wedding business plan important?
Here’s a fun statistic: did you know that people who write down their goals are 42% more likely to achieve them?
The same principle can be applied to strategies for your wedding business. I’m talking about strategies like sales, ideal clients, marketing, and growth.
They’re all the same in that when you develop these areas on paper, you’re much more likely to see them through to success.
What is a business plan?
A biz plan is an overarching strategy for the who, what, how, when, and most importantly, the why.
And let’s face it, the why is why we’re all here and why YOU listen to our podcast!
You take strategies you would have in your company: your ideal clients, marketing, sales, competitive analysis… and you map out a plan for them.
A business plan is an overarching strategy for the who, what, how, when, and the why.
In today’s episode, I’m sharing the 5 things a business plan will reveal about your wedding business. I will walk you through my philosophy about business plans, share the 5 strategies it will reveal, and give you tips on how to jumpstart the process.
What does a biz plan accomplish?
It requires you to think deeply about what you want for your future, who you want to serve, and how you will get there.
Writing a business plan has the power to transform your biz.
But I get it.
It’s not like I’m sharing 5 ways to make millions of dollars…. But….. it is the secret sauce to building and scaling a business that will last and maybe make you a million dollars.
It will definitely reveal if your business is even capable of making a million dollars.
After you listen to the episode, be sure to download your Free Business Plan Template, Outline & Guide. This free template helps to take the fear out of writing a biz plan and will get you past the dreaded blinking cursor.
In this podcast episode about how to write a wedding industry business plan, I teach you:
- Why a business plan is so important for your business and what a business plan actually is
- The 5 things a biz plan will reveal about your company
- How to do market research
- The power of knowing your ideal customer
- How your strengths, weaknesses, opportunities, and threats help you build a strategy
- Discovering your core values and what they mean
- Uncovering your purpose and making that your center
- 7 tips on how to get started with your biz plan
- How often you should revise/update your business plan
A biz plan requires you to think deeply about what you want for your future, who you want to serve, and how you’re going to get there.
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know– what was your biggest takeaway? Head to my Instagram to join the conversation!
Explore More Wedding Industry Resources
- How To Become A Wedding Planner With No Experience
- What You Need More Than Another Wedding Planner Course
- How To Go From Side Hustle To Full-Time Wedding Planner
- 7 Ways to Use Honeybook as a Wedding Planner
- How Do I Write A Wedding Planner Business Plan?
- 5 Tips On Crafting a Business Plan To Book Out Your Biz With Your Ideal Clients And Get Paid
- How to Start a Wedding Planning Business
- The Secret to Designing a Business You Love: How To Vision Cast For Your Biz – And Why You Need To
- How To Build Your Portfolio As A Wedding Planner When You’re Just Starting Out
- Here’s What Every Wedding Planner Needs To Include In Their Wedding Design Proposals
- How to Start a Wedding Planning Business
For More Wedding Industry Business Secrets, Follow Me on Instagram
Today I got to share Cue with my DI mastermind, and I’m feeling really proud. 🥹
I’ve been so busy building it that it felt good to stop for a minute and share the story with a room full of people I love and admire. So many smart, talented, generous people who I’m lucky to call my friends.
This was a special one. ❤️
Would you guys like to hear what I shared? I’m thinking about breaking it down into a series here on Instagram. Should we do it?
@ninelemonsfengshui encouraged me to share it with you all here, and I think I should. LMK in the comments if you’d be interested in my presentation from today!
Day one in Charleston for the DI Mastermind, and I spent ten hours of it in my hotel room working on Cue. I’ve been at it since 7 a.m., trying to get client portals ready, and I didn’t get as far as I’d hoped.
But I did close my laptop long enough to hug some of my mastermind friends, catch up before sessions start tomorrow, and see this.
I’d love to tell you this sunset inspired some profound revelation, but mostly I think I needed to leave my fucking room. 😂
Although maybe that’s the reminder: there will always be something that needs more of me. I’m allowed to step outside and enjoy where I am before everything is finished.
And so are you! 💜
I’ve been doing brand shoots for almost 20 years, and I have opinions 😂 Here are 9 things that make them great:
1. Hire a photographer who specializes in brand shoots. There’s a big difference in quality when you work with someone who understands how to photograph you AND your business. Go with the best you can afford.
2. Book more time than you think you need. An hour is nice for headshots, but multiple outfits and scenes take hours. If you want lots of variety, give yourself time to create it. If you’re going to do it, go big and do it right.
3. Know how you’ll use the photos. Your website, social media, launches, presentations—tell your photographer what you need. Plan for different crops, orientations, and room for text.
4. Have a creative direction. Build a mood board so everyone understands the vibe. Think about the story you want the photos to tell before you show up.
5. Dress for where your brand is going. This is your chance to show up as the version of yourself you’re stepping into. Bring outfits that make you feel like her.
6. Get your photographer involved in the planning. Ask for their input on locations, outfits, lighting, and timing. You hired an expert—let them help shape the shoot.
7. Plan actual scenes. Hosting, teaching, designing, creating—what are you doing in the photos? Build moments around your work so you leave with more than portraits.
8. Don’t spend the entire shoot behind a laptop. Your business has more personality than that. Give people something interesting to look at.
9. Bring someone to help. Someone to handle outfits, fix your hair, catch a twisted necklace, and keep things moving. Those extra hands make a difference.
Which photo from @c10ike is your favorite?
Off to spend a week in Charleston (my first time!) for @juliecchenell Digital Insiders Mastermind. I absolutely love getting to spend a week with my colleagues and business friends.
We share meals and ideas and laughs and horror stories and wins and it’s truly the best thing ever. If you’re not already in a mastermind group for your business that allows you to get together once or twice a year, I HIGHLY recommend it! I always leave these events feeling inspired and motivated.
This year I get to share with the group my journey in building @planwithcue and I’m both excited and nervous to share what I’ve been working on. Wish me luck!
To my DI crew I can’t wait to see you soon!!!!!!!
All, Building Your Brand, Featured, Goal Setting, Growing a Business, Ideal Clients, Podcast Show Notes, Starting a Business
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