Wondering what the deal is with a business plan–and if you even need to write one? In this episode, I walk you through what a business plan will reveal about your business and how to get started. Every business in the wedding industry needs a business plan. And a wedding industry business plan isn't as hard to write as you think! In this episode of The Power in Purpose Podcast, we talk about the five things a business plan will reveal about your business. Once you listen, be sure to download your Free Business Plan Template, Outline & Guide.
Are you ready to start moving in the RIGHT direction by taking ownership of your ideas, forming them into strategies, and then taking action? Are you ready to grow the business YOU want? In today’s episode of the podcast, I’m helping you step into your BOSSINESS by sharing the 5 things a business plan will reveal about your biz.
I know what you're thinking: writing a business plan is not high on your list of things to do.
You're probably asking yourself, what's the point of writing a business plan? I know what I want for my business, and I'm working toward my dreams, goals, and aspirations every single day.
It's true. You've gotten this far in your journey WITHOUT a business plan. No one can take that away from you. But imagine, just for a second, what you could accomplish if you wrote down a strategy for your wedding business?
So, why is writing a wedding business plan important?
Here's a fun statistic: did you know that people who write down their goals are 42% more likely to achieve them?
The same principle can be applied to strategies for your wedding business. I'm talking about strategies like sales, ideal clients, marketing, and growth.
They’re all the same in that when you develop these areas on paper, you’re much more likely to see them through to success.
What is a business plan?
A biz plan is an overarching strategy for the who, what, how, when, and most importantly, the why.
And let's face it, the why is why we’re all here and why YOU listen to our podcast!
You take strategies you would have in your company: your ideal clients, marketing, sales, competitive analysis… and you map out a plan for them.
A business plan is an overarching strategy for the who, what, how, when, and the why.
In today's episode, I'm sharing the 5 things a business plan will reveal about your wedding business. I'm going to walk you through my philosophy about business plans, share the 5 strategies it will reveal, and give you tips on how to jumpstart the process.
What does a biz plan accomplish?
It requires you to think deeply about what you want for your future, who you want to serve, and how you’re going to get there.
Writing a business plan has the power to transform your biz.
But I get it.
It’s not like I’m sharing 5 ways to make million dollars…. But….. it is the secret sauce to building and scaling a business that will last and maybe make you a million dollars.
It will definitely reveal if your business is even capable of making a million dollars.
After you listen to the episode, be sure to download your Free Business Plan Template, Outline & Guide. This free template helps to take the fear out of writing a biz plan and will get you past the dreaded blinking cursor.
In this podcast episode about how to write a wedding industry business plan, I teach you:
- Why a business plan is so important for your business and what a business plan actually is
- The 5 things a biz plan will reveal about your company
- How to do market research
- The power of knowing your ideal customer
- How your strengths, weaknesses, opportunities, and threats help you build a strategy
- Discovering your core values and what they mean
- Uncovering your purpose and making that your center
- 7 tips on how to get started with your biz plan
- How often you should revise/update your business plan
A biz plan requires you to think deeply about what you want for your future, who you want to serve, and how you’re going to get there.
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know– what was your biggest takeaway? Head to my Instagram to join the conversation!
Explore More Wedding Industry Resources
- How To Become A Wedding Planner With No Experience
- What You Need More Than Another Wedding Planner Course
- How To Go From Side Hustle To Full Time Wedding Planner
- 7 Ways to Use Honeybook as a Wedding Planner
- How Do I Write A Wedding Planner Business Plan?
- 5 Tips On Crafting a Business Plan To Book Out Your Biz With Your Ideal Clients And Get Paid
- How to Start a Wedding Planning Business
- The Secret to Designing a Business You Love: How To Vision Cast For Your Biz – And Why You Need To
- How To Build Your Portfolio As A Wedding Planner When You’re Just Starting Out
- Here’s What Every Wedding Planner Needs To Include In Their Wedding Design Proposals
- How to Start a Wedding Planning Business
For More Wedding Industry Business Secrets, Follow Me on Instagram
🎉 Friends! The doors to The Planner’s Playbook are officially open - and I am feeling ALL the feels.
When we set out to create The Planner’s Playbook in 2021, I knew I wanted to teach everything I know about how to plan, design, and coordinate high-end weddings.
I spent 12 years in the trenches - planning weddings of ALL shapes and sizes (and trust me when I tell you, I’ve done my fair share of tough weddings, Month of Coordination, and budget weddings, too 😅😅).
When I was coming up the ranks as a new wedding planner in Connecticut, I wish I had a business coach that was willing to open up their calendar to show me the ropes. Lord, I would have avoided SO. MANY. MISTAKES.
One thing I did have, though, was a small Twitter community (hey iWed ladies! 👋🏻) of fellow planners from around the world. We used Twitter back in the day to connect, share, network, and problem-solve. I don’t think I would have gotten as far as I did without those incredible women (who I still talk with to this day!).
So, when I created The Planner’s Playbook, I wanted to make sure it was PACKED with practical education that you could instantly implement in your planning biz and see results.
I also knew that community is THE most important thing–because shit, I would have been first class LOST without it. And boy, do we have an incredible one inside The Planner’s Playbook.
Over the last 18 months, we’ve served HUNDREDS of wedding planners inside The Planner’s Playbook. We’ve helped them streamline their process, book high-end clients, up their prices, make more money, market with ease, and feel less ALONE!
✨THIS ✨is your invitation to come and join us inside this incredible community of wedding planners - so you can do all the above - and so much more.
DM me PLAYBOOK and I’ll send you a direct link to sign-up (plus a special gift).
The doors are only open for a few days - and I don’t want you to miss out!
PS: in equally important news, I’m heading to the salon 💇♀️ rn. Stay tuned to my stories to see which color / cut I picked!
Give me the baby rings and the #☝🏼 mom pendant.
Can you relate? 😂
Shout out to my BFF @epicdoty
Inspiration for this reel: @mariaferrercurves
#candicecoppola
As a wedding professional, should you focus on organic marketing strategies, such as blogging, Instagram, and networking?
Or is it more beneficial to invest in paid marketing strategies, such as bridal shows, Google ads, and vendor directories?
@daveyandkrista is my guest on this episode of The Power in Purpose podcast, and he believes that success in marketing lies somewhere in the middle.
Davey Jones and I had a fun conversation about marketing in the wedding industry.
I loved having the chance to pick his brain about paid marketing strategies and which ones really work for wedding professionals! It’s one of my favorite all time episodes!
In this episode of The Power in Purpose Podcast with Davey Jones, you’ll learn:
✨The difference between “paid” and “organic” marketing strategies
🔥 The pros and cons of organic vs. paid marketing
👩💻 Which businesses in the wedding industry benefit from advertising
👀 The best paid advertising channels for wedding professionals, such as Facebook, Instagram, Google, YouTube, and magazine ads
💰 A starting budget for advertising no matter where you’re starting from
🎯 The goals you should have for a digital advertising strategy
I can’t wait to hear what you thought of our convo!
There’s nothing better than watching a woman confidently make moves in her business. One of my favorite parts of being a business coach is witnessing first hand the progress and success women have in my programs— especially when they do business on their own terms.
To more wins in 2023 — and throwing confetti to celebrate! 🎉
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