menu

upgrade your clients

power in purpose podcast

Join My Mastermind

shop the shop

Grab tools and resources to instantly level up your wedding biz. From pricing calculators to email templates, business processes to swipe files... the Candice Coppola Shop has it all.

hey there!

I believe that entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

I help women like you build a profitable business with purpose.

close menu

LEARN MORE ABOUT ME

For Wedding Planners

get biz tools

like a pro

All the training and support you need to design, coordinate, and plan high-end weddings

Let's Go!

Workshops & Education

What You Need More Than Another Wedding Planner Course

March 18, 2023

is honeybook the right fit for your biz?
how to get your first client
8 free af ways to market your biz
Now Trending:
I'm candice!

I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!

hello,

What's your brand cocktail for success?

take the quiz

*cues up to the bar* Let's start the tab, shall we? Take the quiz and find your brand cocktail for success.

Looking for a wedding planner course? As a fellow course junkie, I know how powerful investing in your education can be in your business. And I'm proud of you for looking into resources to grow your wedding planning business. It's important to seek out guidance to help fast-track your results! Let's be honest – google will only get you so far. But do you really need another wedding planning course to get your business off the ground or to take your existing wedding planning business to the next level? And how do you decide which wedding planner course to buy?

Whether you are a few years into your wedding business or are still waiting for that magic moment when you book your first client, you will always be sharpening your blade and perfecting your craft. 

Looking for a wedding planner course? As a fellow course junkie, I know how powerful investing in your education can be in your business. And I'm proud of you for looking into resources to grow your wedding planning business. It's important to seek out guidance to help fast-track your results! Let's be honest - google will only get you so far. But do you really need another wedding planning course to get your business off the ground or to take your existing wedding planning business to the next level? And how do you decide which wedding planner course to buy?

As a wedding planner, you only have one chance to get it right. There are no do-overs in the wedding business. And who you learn from is important.

But before you swipe your credit card on the next shiny course that’s marketed to you on Instagram, let’s talk about what it really takes to run a wedding planning business.

The truth is: good marketers are the loudest, but it doesn’t mean what they are offering is the most important. There are a lot of wedding planners out there doing a great job of marketing an unsustainable business. 

If you are new to the wedding industry, you don’t need to start with a “wedding planner course” that’s just a thinly veiled marketing course. In order to run a profitable, sustainable wedding planning business, you need more than just good marketing skills. Despite what you might think, the best way to learn to plan a wedding is not always to just jump in the ring and book as many weddings as cheaply as possible for “experience”.

Before you look for your first (or next) wedding planner course, I want you to decide what you really want. If you haven’t vision cast for your business yet, start here

After all, how can I tell you how to get where you want to go if we don’t know the destination yet? Once you take some time to vision cast for your wedding business and get crystal clear on what you really want, you need to decide who you can trust to get you there. Trust me, there are enough educators out there. A successful wedding business looks a little different to everyone. Please don’t invest in a wedding planner course created by someone who has never been where you want to go. 

You also don’t need a million mentors. In fact, it’s better to learn from just one person than to try and take bits and pieces from every expert on the internet.

Once you decide where you want to go, ask yourself if you need to add a specific skill to your tool belt (like how to design a tablescape) or do you have a broader range of skills you need to improve? If you aren’t sure exactly where to start to get the kind of business you want, it’s probably the last one.

Looking for a wedding planner course? As a fellow course junkie, I know how powerful investing in your education can be in your business. And I'm proud of you for looking into resources to grow your wedding planning business. It's important to seek out guidance to help fast-track your results! Let's be honest - google will only get you so far. But do you really need another wedding planning course to get your business off the ground or to take your existing wedding planning business to the next level? And how do you decide which wedding planner course to buy?

If you are looking at a stack of wedding magazines and thinking, “I want to know everything about planning, designing, and coordinating weddings”, let me pause for a second and invite you to check out the Planner’s Playbook.

I know I just told you to vet the people you buy for – so here’s my super short bio. I started my wedding planning business in 2009 with no experience and no contacts – just like you. From there, I built my wedding planning and design business, Jubilee Events, from zero to six figures in the first 2 years. Over the course of ten years, I grew a successful wedding planning business, working with high end couples and six and seven figure wedding budgets. When I moved to Barbados, I expanded my business to be multi-country, and help me build the kind of life I really wanted. Not only have I been published in dreamy places like Brides, Martha Stewart Weddings, Style Me Pretty, and more, but my work also landed me a book deal where I co-authored The White Dress in Color and The White Dress Destinations. 

TL;DR: If you want to work with high end clients (and big budgets), planning and designing magazine-worthy weddings, and becoming the sought after wedding planner in your area, I know how to get you where you need to go.

The next question you need to ask yourself before swiping your credit card for a wedding planner course is whether or not you need ongoing support.

If you are in the first five years of your wedding business, I am willing to bet that you do. Running a wedding planning business is hard work, and the industry is constantly involving. It’s not the kind of job where you take a “how to become a wedding planner course” and ride on the coattails of that knowledge for the next ten years (although I am guessing you already knew that). As you choose your next wedding planner course carefully, ask yourself if it has the kind of support you really need to get to the next level. As a new wedding planner, it’s important to get yourself in the right rooms. 

Connecting with other wedding planners that take their business as seriously as you do will move your business forward faster than any course you take alone.

I know this might sound like another shameless plug, but the community feature is one of my favorite parts of the Planner’s Playbook. Not only do the women inside get monthly coaching from yours truly, we have a strong community where they can ask each other questions too. Real time feedback from others in your shoes (or maybe just a little ahead of you) is invaluable as you start and grow your wedding planning business. 

Most courses don’t include the level of support you need in the early stages of your wedding business. You don’t need another course with a Facebook group. You need a little more than that.

Okay, enough of what you do need. Here are a couple reasons why you might NOT need to buy another wedding planner course right now:

  1. Courses that cover a large range of topics, like “everything you need to know to become a wedding planner”, will often be filled with general information that won’t help you more than a thorough Google search. 
  2. If you DO find a wedding planner course that’s detailed enough, it can quickly become overwhelming. Seriously. When the heck are you going to find time to sit down and learn everything at once? If I know you, I know there is a good chance you’ll either binge the entire thing (and never implement it) or put it on your to-do list and never look at it again.
  3. The wedding planning industry is constantly changing, and some wedding planner courses are not updated often enough. If you are going to invest your time and money, you want to make sure that the information you are absorbing is current.
  4. Most courses don't include the level of support and community that you really, really, need.

I know what you’re thinking… okay Candice, so what do I need more than a wedding planner course right now?

The Planner's Playbook is not open for enrollment right now, but because you've read this post all the way to the end, here's a special link for you to jump in right now.

The Planner's Playbook is NOT just another wedding planner course. Here's why it's what you need instead:

  1. Instead of overwhelming you with information, we dive deep into one aspect of your wedding planning business each month and share ACTIONABLE advice so you can build the foundation of your wedding business one step at a time.
  2. Every month, we focus on one of the Planner's Playbook pillars: planning, design, or coordination. As a wedding planner who has been around the block a few times, I can promise you that mastering the fundamentals in each of these three categories is key to building a wedding planning business that's sustainable, profitable, and enjoyable.
  3. Each month, I also include a done-for-you marketing plan. This isn't something I wrote two years ago that I am re-selling. I look at what's happening in the wedding industry right now, combined with my years of experience, and create a marketing plan that you can implement the same month it lands in your inbox.
  4. We have a strong community of wedding planners, in all stages of business, and a community where you can receive real-time support 24/7. And no, it's not just another Facebook group.
  5. On top of our community, you get live support and coaching from yours truly. Once a month, we host live monthly coaching calls where you can ask your most burning questions. Once a quarter, we host additional workshops to further help you put what you are learning into action.

Better Yet? The Planner's Playbook is a monthly membership, so you can stay for as long as you need. Seriously.

At $57/month, you also aren't committing to a payment plan for the next twelve months before you've ever made a profit. Listen, some of the best courses for wedding planners can cost four figures, and they still don't get implemented. You don't need to commit to that kind of investment before your business has even made a profit. If, for some reason, the Planner's Playbook stops being *exactly* what you need, you can cancel. But remember, I've been in your shoes. And I've built it to be exactly what I wish I had in the first few years of my own wedding planning business.

Explore More Wedding Industry Resources

For More Wedding Planner Business Secrets Follow Me On Instagram

Raise your hand if you let shiny object syndrome wreck havoc in your business 👋🏻👋🏻👋🏻👋🏻

Steven Greitzer from @ourprovenance joined me for a tech talk this week on the podcast! We definitely chat about the mistakes we make when it comes to tech - and how you can be more intentional with the tools you use.

He also shares his predictions for tech this year! 2023 was definitely all about ChatGPT and the rise of AI, and Steven has some opinions about what you can expect in 2024. 

If you’re not familiar with Stephen, he’s the founder and CEO of Provenance. After spending many years officiating weddings and coaching first-timers to do the same, it became painfully clear that the only resources out there for wedding officiants were generic Madlib templates, convoluted blog posts, and outdated scripts.

Today, Provenance has a suite of AI tools that has been helping thousands of couples, officiants, and guests design personalized and meaningful ceremony scripts, vows, and toasts for modern-day weddings.

With over a decade in the tech space, and now a tech founder himself, Steven was the perfect guest to have on this week to break down tech trends we need to watch out for!

It was an awesome episode and I’m excited for you to tune in and hear Steven’s predictions. 

#provenance #weddingplanning101 #weddingplanningsoftware #weddingindustry #weddingideas #candicecoppola #powerinpurposepodcast #aitools #weddingtrends #weddingpros
Did you read the timeline?🙄

One of the biggest problems wedding planners have to deal with is unprofessional colleagues. It’s one of the hardest parts of our job - and we don’t talk about it enough. 

I talked about this and more in my latest YouTube video! 

#weddingplannereducation #weddingplanning #weddingplanners #weddingpros #weddingvendor #weddingvendors #weddingpro #weddings #candicecoppola #plannersplaybook
Is your website built like a museum or an airport?

Engagement sales season is here, and I’m not gonna lie - your website probably needs a little refresh! 

But before you blow some dust off your homepage and start adding your most recent weddings, I’d love for you to listen to my conversation with @alexcollierdesign. She’s a Showit and Brand designer for wedding pros, and in this episode of The Power in Purpose Podcast, Alex shares how your website sets the tone for your client experience.

As a business coach for wedding pros, I know how obsessed you are with giving your couples and clients an amazing experience. You invest in software, templates, service providers, gifting experiences, and business coaches to help you make your client experience the best on the block.... but what about your website?

What role does it play in your overall client experience, and what does it tell a couple about what life will be like for them once they start working with you?

We chat about all this and more - in today’s episode!

#thepowerinpurposepodcast #candicecoppola #showit #showitdesigner #weddingpros #weddingindustry #weddingwebsite #weddingpro #businesspodcast #weddingpodcast
I’m making today a decision day in my business. I do this when I’ve let a lot of decisions pile up to the point where it feels overwhelming to make ANY decision about anything. I feel super stuck on where to focus my energy right now because so many things are ‘hanging in the balance.’ Can you relate?!

So, today is a decision day - and I’m working on laying out my calendar, figuring out my marketing strategy for the year, deciding on new products, launches, roadmaps, and lots of other things.

If you ever find yourself stalled and stuck because you’ve ignored making decisions about big and small things - consider having a decision day in your business, too!

PS - would you like to see more reels and videos like this from me on IG? I’d love to know if you found this helpful! #candicecoppola #honeybook #weddingpro #weddingindustry #businessowner #businessstrategy #decisionmaking #weddingplannereducation

+ show Comments

- Hide Comments

add a comment

  1. Jamie says:

    Love it!

Join the Convo

Check out the most recent posts

Here's some recent posts to check out

before you go...

More Strategy Tips

on YouTube

Downloads packed with my 10+ years of expertise planning million-dollar events

It's time to give your wedding biz a glow-up.

shop now

Resources that get delivered immediately

You just found your new biz BFF.

Get ready to grow your business with intention, one episode at a time. Join me every Tuesday to have a conversation about marketing, mindset, or money on The Power in Purpose Podcast.

it's like having me in your back pocket (literally)

LISTEN ON apple
LISTEN ON the blog
LISTEN ON SPOTIFY
listen on google

Each week, we explore how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have. Get ready to dig in and have meaningful conversations about business and life, as we explore the strategies and techniques that build the kind of business you want. 

I believe entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

listen on amazOn

these posts are on fire

Wanna steal my biz secrets?

or at the very least, hear the story about how I met Beyonce?