Candice (00:03.746)

Hey, hey, it's your coach Candice. There is a phrase I hear all the time as a business coach. It's a phrase I really believe in. And it's also a phrase that I have said about my own business more times than I can count. It's this.

I want build a business on my own terms. Have you said that to yourself? Have you said that out loud? Have you said that to a coach or to a colleague? I will bet every dollar in my pocket that you have. And we usually say that phrase after somebody tells us what we should be doing in our business. Something like, well, you should be on social media, or you have to be networking, or you have to be doing insert the

And you look at that and you think, I just don't want to do business that way. I started this so I could do things on my own terms. This is one of the greatest privileges of being an entrepreneur. You get to make choices, you get to decide what you sell, who you work with, how you want to structure your week, how large you want your business to become, how much access you want clients to have to you, what you want to be known for, and what kind of life you want your business to support. But

There's another participant in this business, outside of you, your team, and your clients, that I think we have very conveniently forgotten about. And it's the market. The market gets a vote in almost everything you do. So today, I want to give you the question that I think most business owners in our industry and in any industry should ask themselves. And I want you to be very honest with yourself when you hear it.

Is avoiding this thing helping me protect something that is genuinely important? Or am I just trying not to feel uncomfortable? And I'm gonna explain what I mean by that question, but please sit with it. Because this question is the whole episode of what we're going to talk about today, that tension between building a business on your own terms and actually building a business that makes money that works. And I think this conversation today.

Candice (02:13.974)

Matters because I see more and more entrepreneurs trying to eliminate every part of business that they don't enjoy. And then they wonder, they come to me wondering why growth in their business feels so freaking difficult. We have gotten really good at talking about boundaries and being in alignment and authenticity and ease and doing things differently and rejecting hustle culture.

And some of that conversation was desperately needed. It was born out of absolute need and burnout. But somewhere along the way, I'm afraid that we started confusing I don't want to do that with I shouldn't have to do that. And those are not the same things. So today's episode is for you. If you are feeling really frustrated with your growth in business, if you've been searching for sort of the magical pill, the magical marketing strategy, the magic

Diet and exercise program where you don't have to diet and you don't have to exercise. Today's episode is for you and I am so freaking glad you are listening to today because I have put so much thought and so much effort into this conversation.

It needs to be had. So if you're searching for that magic marketing strategy that does not require visibility, posting on Instagram, selling, relationship building, or if you found yourself saying there has to be another way, every single time the obvious next move makes you feel somewhat uncomfortable. Because maybe there is another way. But the alternative still has to perform the same job.

And that is what we're going deep on today. At some point, building a business on your own terms can actually become building an entire business around everything you're trying not to do. And that is what I want to steer you away from. So let's get into it. Hey there, friend. Welcome back to the Power and Purpose Podcast. If you're a regular listener, today is the

Candice (04:25.772)

The coveted shank and cuddle you came for. I'm really happy you're here. Thanks for tuning in for another week. If this is your very first episode of The Power and Purpose, I would love to welcome you to our amazing crew of business builders. This is where we talk about the real shit that comes with building a business in the wedding industry. We talk about strategy, mindset, leadership.

And occasionally the things that I think we're all thinking, but nobody wants to actually talk about. So thanks for being here. If you love today's episode, make sure you're following or subscribed where you listen. And if you have a friend in business who has been saying, you know, I'm I don't want to post on Instagram anymore, or I don't want to have to market my business this way, or I don't want to have to sell or do insert the blank, send them this episode.

Maybe without any additional commentary, maybe you just drop it in your text thread and say, I think you should listen to this. Before we get into today's episode, let me provide you with a Q update. So exciting. If you have no idea what Q is, Q is my new wedding planning software for wedding planners. And I am here to share a very quick update at the top of today's episode of where we're at. We are so close to launch.

We are freakishly close to launching this, and I am kind of freaking out on the inside, if I can be completely honest. I just came home from a weeklong trip, a 10-day trip to Portugal, where I spent eight incredible days with a group of women in Comporta, which is about 90 minutes south of Lisbon. Small little beach town, absolutely serene.

Incredible place, highly recommend. Great shopping, great food, great vibes. We were in a beach house for a week, and we every single day came together to mastermind, discuss, learn, build our businesses, and it was truly incredible. I can't tell you, I can't put into words how incredible this trip was. It was really special. I got to know these women, the products that they're building, we're all building something.

Candice (06:35.512)

completely different. I'm the only wedding industry person in the group. And it was just amazing. And I came back from Portugal excited, but also really terrified of what we're doing. Because we're doing like this is the this is the biggest thing I have ever done and the most exciting. And when you're doing something big and exciting and you've got a lot of interest and a lot of excitement, which I can't thank you guys enough for all your encouragement and excitement in cue.

You can sign up for the wait list. The the the link is in the show notes, but just go to planwithq.com and you can get on the cue wait list for when we launch. But long story short, when you do something really big like this and you've got a lot writing on it, you are naturally terrified. So I am sitting in that discomfort right now. I am sitting with being a beginner, but not really a beginner, but a beginner at something. And I am

Feverishly working over the next couple of weeks to make sure that Q has everything we want it to have when we launch it in mid-October. So stay tuned. Okay. And check out my Instagram because I'm going to be sharing more Q updates there. All right. So we're here to talk about this question that I think every entrepreneur should be asking themselves and something that I really, really need you.

To sit with.

Candice (08:12.652)

Is avoiding this thing, whatever this thing is, and we're gonna figure that out in a second, helping me protect something genuinely important, or am I just trying not to feel uncomfortable? In a previous episode, we talked about open loops and the discomfort that we feel with open loops and how we avoid things because of discomfort. And today's episode is sort of an offshoot of that in a lot of ways. You guys were freaking out about that open loop.

Episode, by the way. I received so many DMs, so many people reached out to me saying, Thank you for recording that. Like it really unlocks something in my brain. And so I wanted to continue the conversation because as a business coach, I see a lot of things behind the scenes. And one of the things that I encounter a lot is the fantasy version of a business. I want to tell you what actually happens on most of my coaching calls because I think

It's the real story of this episode. Somebody comes to me and says, I don't want to market on Instagram or I don't want to network or I don't want to do insert the blank. And I say, okay, but that's actually the easiest way to scale your business. Why, why don't you wanna do that? And what I hear underneath the answer almost every time is some kind of fantasy. And there is a fantasy version of business where you don't have to put yourself out there, where clients just come to you.

Where life is easy and inquiries roll in, and you never have to feel awkward or exposed or rejected. And I feel like sometimes people fast forward through the whole part of the entrepreneurial story that actually creates the outcome. They want to fast forward through the hard bits and they want to get to the fantasy version of their business. And I I totally get it. I understand.

There's a version of entrepreneurship that gets sold to us all the time. And it's almost entirely the enjoyable parts, especially in a creative business. You see the wedding planner walking through the beautiful venue and you see what she's wearing and how she's presenting herself. You see a florist installing flowers in Lake Como, and you're like, duh, that's exactly what I want. You see a photographer shooting a gorgeous couple on the coast of Italy, and suddenly now you're like, I need to be doing that.

Candice (10:33.826)

And my personal favorite version, online version of entrepreneurship is the person who wakes up, you know, and has this whole morning routine. You know, they drink something green, they put on a red light mask, they're going to Pilates, they take a bubble bath at two o'clock in the afternoon, and they somehow made like half a million dollars before dinner, which is, by the way, a nutritious, protein-packed, like amazing gourmet.

Michelin star dinner that they just happen to like whip up in their kitchen. And you watch this and you think, yes, obviously that. I would like that version of my business. Of course you would. So would I. But what you're looking at is either A totally manufactured content for Instagram or B

When we look at the coma wedding and the photographer and the florist and the planner, you're really looking at the output of a machine that you never actually got to watch being built. You didn't see the years of being visible before anybody cared what this person had to say. You didn't see the shitty weddings that that photographer photographed. And I hate to I hate to just say that, but I mean it's the truth, right? You didn't see the sales conversations, you didn't see the rejection that florists went through.

The networking they did, the investments they made that actually amounted to zero. You didn't see the cringe content that they posted in order to figure out the formula for something more polished. You didn't see their cash flow problems, pricing mistakes, the wedding that actually cost them money, the clients that they disappointed unintentionally. You're watching the one minute highlight reel.

Of a machine that somebody built over 10 years. And let's give them freaking credit for that machine. Unfortunately, though, we fall in love with the output, the end result, the transformation without ever looking at the time and the investment that it took to build the machine. Also, what I find is that a wedding planner may love planning weddings, but that does not mean they love running a company.

Candice (12:46.094)

Planning becomes the craft they love. But running a company means that you need to be focused on a million things: lead generation, sales, marketing, managing your money, decision making, closing loops, leadership, client acquisition, operations, difficult conversations, conflict, contracts, pricing, capacity, hiring, taxes.

Profitability and making sure there is enough money coming into the company that everybody gets paid, including you. And every one of those things is happening in every single business that's working. Every single one. Somebody is paying attention to these things. And that is the coaching point that I want you to sort of hang on to for the rest of the episode.

Every uncomfortable job in your business gets done by somebody. It's either you doing it or you have to pay somebody to do it. Those are the only two options. The market, and we're gonna talk about the market, does not offer a third option. And this is where I want you to understand the market and why the market gets a vote.

Candice (14:09.634)

You are allowed to have preferences as a business owner. You don't have to be on Instagram. You don't have to make reels. You don't have to attend networking events. Nobody's holding a gun to your head and saying you have to do consultation or sales calls. You don't have to blog or run ads or have an email list. You don't have to build a business the way I built mine or the way your favorite photographer built theirs, or the way that every expert

Who is trying to teach business insists that you should. But, and this is a very, very important but, you still have to solve the problem that those activities were solving. You still have to solve the problem that ads solve. You still have to solve the problem that sales calls solve. You still have to solve the problem that relationship building solves. And this is the piece that I think gets lost by a lot of people. So if you don't want to.

use Instagram? Cool. How are people going to discover you? If you don't want to network with venues and vendors, awesome. Where are your referrals going to come from? If you hate selling and don't want to do sales, awesome. What mechanism is moving someone from I'm interested to I'm gonna pay you thousands of dollars. Thousands of dollars. And

Side quest, we sort of get too comfortable asking somebody to pay us $10,000 to photograph their wedding, not realizing just how much money $10,000 is in the grand scheme of things. So, okay, side quest over. Back to the point. If you don't want to follow up with somebody because it feels pushy, how are you going to nurture relationships with people who actually might need more time? And follow-up is an act of caring for somebody and getting them to pay attention.

If you don't want to create content for your business, how are prospective clients learning about what you know, what you believe, how you work, and why they should trust you? What are you gonna do? I think that this distinction is is is freeing, honestly, once you understand it, because I am not saying there's only one way to build the business. There are dozens of ways to solve the same business problem. But what I'm saying is that.

Candice (16:36.908)

The problem still has to be solved. You still have to find a way to get people to pay attention to you. You still have to find a way to build visibility and reputation. You still have to find a way to fill your sales funnel with qualified leads, and you still have to find a way to sell those leads and then convert them and then care for them and deliver on the work that you do. And even in post-work, you still have to find a way.

To stay connected to your clients and make sure they're happy with the work that was done. You can reject a strategy, but you cannot reject the function that a strategy performs. And so when somebody tells me, I don't want to be on Instagram, my next question is always, okay, what are we replacing it with?

I'm not here to convince you, although I will say, okay, but if we reject that, I mean, that's the easiest way to build brand visibility, create connection, build reputation. So like, okay, I I I I'll walk down this path with you, but what are we gonna replace it with? Because there needs to be an answer.

Candice (17:47.456)

And by the way, somebody else doing it for you is a completely legitimate answer. You don't wanna do sales calls, hire a closer, train an associate to run them. You don't wanna be on Instagram, pay a qualified content person to do it for you. Part with $2,000 a month and pay somebody to do it. If you don't want to network, then maybe you're gonna need to pay for ads or pay for SEO or pay for referral partnerships that do some of that discovery for you.

And paying for it is absolutely not cheating. I mean, that's what money's for. I'm a capitalist, babe. Let's pay for it. But notice what did not happen here. The job didn't disappear. Marketing suddenly just didn't evaporate. The function is still being performed, but you have just moved the cost from, let's say, your nervous system to your bank account.

The lesson here is that you have to do the uncomfortable thing or you have to pay somebody to do the uncomfortable thing. Those are the options in front of us. And until somebody presents us with an awesome third option, and AI is not one of those awesome third options, but until somebody presents us with an awesome third option, those are our two options. You either do the uncomfortable thing or you pay somebody to do it. And there are stages in business where we cannot afford.

to pay somebody to do it. So then guess what happens? We have to do it. And then there are times in our business where we have worked really hard and we deserve to take that off our plate and we get to pay somebody to do it for us.

What you can't do is decide that the uncomfortable thing doesn't need to happen because the market decides that. The market decides how it's gonna find you. The market decides the game, the rules of the game. You have to operate within some of the rules. And this is probably the part of the episode where some of you are going to feel personally attacked while others knew it was coming.

Candice (19:54.398)

You knew it was coming. You're like, here comes that shank and cuddle that I pay Candace for every week with my time.

And here's the thing, sometimes we use language that sounds incredibly empowering to protect ourselves from something that is deeply uncomfortable. We say, that's just not how I want to market. Social media doesn't feel authentic to me. I'm not a salesperson. Networking feels fake. I don't want to bother people by following up. I want my work to speak for itself. And maybe all of that is true. I mean, I think Hermes and Chanel and Prada, the work speaks for itself, right?

But they still have to market their business. Do you notice that like there's still a whole machine operating, even though those businesses work and speak for themselves? I also want you to sit with maybe a harder question or a tougher question. If you have caught yourself saying this or if you've caught yourself believing this, think about this question.

Is this actually a strategic business decision to walk away from these things, or is discomfort making the decision for me?

Because entrepreneurship asks us to tolerate discomfort all the time. We have to actually, that is the one thing that I want you to get better at. Tolerating discomfort. Visibility can can sort of activate the fear that somebody's going to judge you, right? That's uncomfortable. Selling brings you face to face with the

Candice (21:37.65)

The potential of being rejected. Networking can make you feel more socially awkward than you already are, or even exposed. Like you sort of need to play a part, especially in the wedding industry where everything is really surfacey and kind of, I mean, I mean, I'm just gonna be honest, it's kind of fucking corny. Like, how many weddings do you have? who cares? You know? Following up can make you worry that you're badgering somebody.

Because when people follow up with you and you're not interested, you're like, why the frig are you emailing me? Stop. Spam, right? So you're immediately equating your behavior with others to that. Raising your prices creates the possibility that somebody is gonna say no. It actually increases it a lot by a lot, by a large margin. Putting an opinion online, and I know this all too well, creates the possibility that somebody's gonna disagree with you.

And I'm gonna give you a little inside scoop. I hate being disagreed with. I'm like, ew, who are you? What bye? Especially when my opinion is right. And upgraded, you know, I have that wrong take from time to time. but sometimes I get really defensive. And I know you do too. And your brain would absolutely love to build a business in which you never have to experience any of those feelings. Of course.

Obviously, your brain's job is not to build you a profitable company, its job is to protect you. And sometimes protect protection looks like a very intelligent sounding business strategy. And I hear these all the time. People come to me, they make the case, and I let them do it because you know they've put a lot of thought and effort, and everybody deserves to make the case. But my job is not necessarily to make things easier.

Easy for you to agree with you.

Candice (23:39.48)

So I have a little avoidance test for you. Here's how you can tell the difference between whether you're doing something because it's it's the right decision or you're doing it because you're avoiding the uncomfortability that comes along with it. Ask yourself if somebody handed me a version of this that felt completely safe, no judgment, nobody was gonna reject me, I wasn't gonna feel awkward, would I still refuse to do it? If the answer is yes, that's actually probably a real value.

Of yours. And we're gonna talk about how values play a large role in making these decisions in a second. I want you to honor that value. If the answer is no, then I don't think you are making this decision based on values. I think you're making this decision based on fear and avoidance.

So let's talk about values versus preferences. Because a value is something much deeper. A value is I want to be present with my children. I value creative autonomy. I value spaciousness in my calendar. That's something I value a lot. I care deeply about the quality of client experience. That's a value. I don't want to manage a huge team. That's a value.

I wanna protect my health, my mental health, my physical health. These are all values. But sometimes we take a preference and we elevate it to the status of a value because it then becomes sort of unquestionable in our minds.

I don't want to follow up. That's not necessarily a value. I don't like networking. Probably not a value. I don't want to talk about my business online. Also, not a value. Those are likely just things that you dislike. And you're allowed to dislike things. I don't think many of us like a lot of those things all the time. We sort of go through patterns where we have like bursts of creative creative energy. You're like putting our throwing ourselves out there. We're like, my God, I'm online. I'm back.

Candice (25:45.74)

And then we have hibernation bursts where we're like, ew, I don't wanna do this anymore. It's hard. So you're allowed to dislike things.

Candice (25:58.22)

And here's the question, again, the one that I told you at the beginning of today's episode and asked you to sit with. And I want you to ask it about a specific thing that you have been refusing to do.

Is avoiding this thing helping me protect something genuinely important, like a value, or am I just trying not to feel uncomfortable? I dislike a lot of stuff, but I still do the stuff because they support something that I value more. I'm gonna give you a real example. Industry conferences absolutely drain me, and I actually don't particularly love public speaking.

It is not my strong suit. And and you might be shocked by this, but I'm just not a great public speaker. At least I don't think I am. I get on stage and I'm like, it is not my fa it's not my jam. And going to conferences is not my jam either. I have sat through the same talks over and over again. Like, I know the content, girl. I could teach it. I could give talks on it. And I do. But I still go to the in-person events.

Because some of the best connections of my entire career came from tolerating a session that I had already heard so that I could work the room after, or going to a conference and leaving my business behind and immersing myself in back to back to back things, being fully on and present. I don't love that activity, but I actually really love what it makes possible for me. And

That's just part of business. Now there's another thing I see a lot with wedding professionals. Somebody tells me that like referrals really matter, but they don't want to network. They're like, I don't want to go to another industry event. I'm tired. Or they tell me, I want luxury clients, but they don't want to develop relationships with the people who are already serving their clients or level up their branding or their presentation to serve those clients. People tell me, I I wanna be the I want to become the top.

Candice (28:14.584)

planner, photographer, invitation designer in my market. But I don't want to put my face anywhere. I don't wanna, I don't wanna be on camera. Like, how are we gonna do that then?

And at some point I have to ask, okay, babe, what's the plan then? If you let's use that, I wanna be the number one.

Insert the blank. But I don't want to put my face on everything. Okay, what's the plan then? What are we gonna do? If you're not going to show up and show your ideas and show what you're made of, your values, your work, if you're not gonna do that, who's gonna do it? And how are we gonna make you the top insert the blank? What's the plan? And I don't think you should force yourself to do something that you hate forever, but

You know, I think we need to be careful about building permanent limitations around a temporary discomfort. Most people are uncomfortable at putting themselves out there until they do it enough where they just don't care anymore or it just doesn't feel hard.

Maybe you hate sales calls because you've only done 12 of them. I get it. Before my very first consultation, I was standing in front of the mirror with a script, reading it over and over again. Babe, I was practicing. I I was overprepared, like my life depended on it. And I didn't land the first client. I didn't land the second one either. But I recited that poem. I recited it, girl, long enough that the third one came along and I booked them.

Candice (29:53.9)

And if I had decided after consult number two that I'm just not a salesperson, there would be no Jubilee events. There would be no Candace Copla. There'd be no power and purpose. So maybe networking feels awkward because you haven't really developed a skill yet. Or maybe content feels exhausting because every time you sit down to create something, you're trying to make it perfect. And you don't even know what perfect is. You're not a fucking video editor. Maybe the solution isn't to eliminate the activity.

Maybe the solution is just to become better at it.

So, are you designing your business around your values or around avoidance? Because I think we can now say that they look remarkably similar from the outside. I never want somebody listening to this podcast thinking they need to sacrifice their health, their family, their entire identity for a business. No. But I also don't want you using the language of alignment or, you know, the

Boundaries to rationalize decisions that repeatedly move you farther away from the business you say you want. Business is freaking hard, and it's gonna require you to confront discomfort every single day. The business owners who can tolerate that discomfort are the business owners who win. But there's also

A version here that I want to walk you through. And it's the fact that sometimes the business you want does not exist. And it's a possibility that I think we have to talk about. Because sometimes you're not blocked. You don't need to believe in yourself harder. Your nervous system is actually fine. You don't need another service, a new website, another mindset shift. Sometimes the business model that you're building just doesn't work and it's current.

Candice (31:54.054)

And I need you to listen up to me. This is called product market fit. And it can, you can be deeply passionate about something people do not want to pay for. I see it every single day. Every single day. You can offer an incredible service at a price that the market's like, nope, I'm not gonna pay that. You can decide that you only want luxury clients.

While operating in a market that simply does not have enough luxury demand to support you or your revenue goals.

You can package your service in a way that is convenient for you, but extremely inconvenient for the customer. Do you think they're going to buy that? No. No. You can create a product that you absolutely adore, that you are so jazzed about that nobody wants.

Candice (32:51.906)

That does not mean the market is cruel. That does not mean that you haven't found your people yet. Many times it means the market is giving you information. And I think sometimes entrepreneurs get very emotionally attached to the idea that because we worked hard on something, customers and the market and the industry should recognize its value. But customers are not grading us on our effort. They don't care about that shit.

They're asking, does this solve a problem I care about? Do I want it? Do I trust you? Is it worth the price? Is this the way I want to buy it? And entrepreneurship requires curiosity about those answers instead of being defensive. And I cannot tell you how I am learning this freaking lesson every day while I build Q. Every day I'm learning this.

So if your business isn't gaining traction, I want you to ask yourself: do enough people actually want this? Are they willing to pay what I need them to pay? Can I reliably reach those people? Does this business model support the income and the life that I want? Am I unwilling to do something the model fundamentally requires?

Have I tested this idea with the market? Or have I spent the last two years protecting the idea from being tested? Because I'm afraid of what the answer might be. Ugh.

It stresses me out because a lot of people live in that last bit a lot. And that last one is so uncomfortable because sometimes endlessly preparing feels safer than actually finding out. And I see people in getting ready mode. They live in getting ready mode, but the market cannot give you useful information about something that you refuse to put in front of it.

Candice (34:56.248)

So here's the good news. None of this means that you have to white knuckle your way through strategies that you despise for the rest of your freaking life. You can change the machine. And in fact, that is one of the great advantages of owning the machine. Maybe you hate Instagram, so you develop extraordinary venue relationships and build a very referral driven business. Maybe you don't love big networking events, but you're phenomenal.

One on one. So you take three people to coffee every single month.

Maybe you hate producing endless content. I mean, don't we all? So instead, you write a thoughtful article a month that actually ranks in search and even in AI search.

Candice (35:44.96)

This is what we call business design.

This is what we call on your own terms. It's not pretending that the function of marketing or sales or client experience, brand awareness, visibility. It's not pretending that those things don't exist. It's understanding the function well enough to create a different mechanism for accomplishing it.

Candice (36:17.89)

And that is a very different thing than ignoring the machine that we have been talking about and hoping that you're gonna be the one person who doesn't need Instagram in the wedding industry to run a successful business.

Candice (36:35.094)

And so there's a little bit of nuance I want to leave you with. I absolutely believe you should build a business that works for your life. I don't believe every business needs employees, everybody has to scale. And I don't believe that you should just blindly copy what everyone else is doing. In fact, I want you actually doing the opposite. But before you reject the conventional way of doing something, you need to understand what problem it was solving at its core. And once you understand that,

You have tremendous freedom. You can engineer your version of marketing, sales, customer support, or whatever it is that you are rejecting. But the I don't want to market, sell, network, create content, follow up, ask for referrals, or be visible. But I would like a steady stream of high-paying clients to give me thousands of dollars, that is not going to work. That is a wish, not a business model. And

I don't think telling you otherwise would be

So here's what I want you to think about after this episode. Look at the part of your business where you feel the most stuck right now: inquiries, sales, visibility, referrals, revenue. And before you immediately go searching for another strategy or course or piece of software, another person like me telling you what to do, I want you to ask yourself one question. What am I avoiding? Is there something you have been trying to engineer your entire business around, never having to do?

Probably. So maybe you don't need another strategy or to become more skilled at doing the thing you don't want to do. Maybe you need to become more skilled at the thing you've been avoiding. Or maybe you need to find a different way to accomplish the same function. You know, the old saying, there's many ways to skin a cat. Why would you want to do that? And where did that come from, by the way?

Candice (38:34.04)

So maybe you need to find a different way to accomplish the same function, or maybe you need to pay somebody to do it so that you can stay in the part of the business that you love. All of those answers are useful, but awareness only matters if you do something with it. You can listen to a hundred podcast episodes, babe. You can save all these YouTube videos, you can buy another course, write down another idea. None of it changes your business until you actually apply something. None of it. So take.

One thing from this episode. Figure out what you've been avoiding and decide what you're going to do with that information. And if you need support figuring out what your business actually requires in this season, you can always find the ways to work with me in the show notes. Thank you for spending this time with me today. I know you have a lot competing for your attention. And I never take that lightly. I never take it lightly that you choose to spend some time here. So thank you.

You can absolutely build a business on your own terms. Just remember your customers have terms too. And somewhere between what you want and what you're willing to do and what the market actually wants to buy is where your business lives.

I want to remind you, there's so much power in your purpose, and I'll see you next time.