If you’ve ever asked ChatGPT to write something for your business, only to receive a generic, lifeless response, you’re not imagining it. AI is powerful, but if you don’t know how to train ChatGPT to write like you, it’s going to spit out the same vague content everyone else is getting. And in the wedding industry, where connection and personality are everything, that kind of copy just doesn’t cut it.

I’m Candice Coppola—business coach, podcast host, and your new business BFF. Through my programs like The Planner’s Playbook and WeddingPro Insiders, I help women in the wedding industry grow businesses rooted in clarity, confidence, and strategy. One of the biggest shifts I’ve seen recently? Wedding pros using AI not just to save time, but to scale their marketing in a way that still feels personal and on-brand.

In this post, I’ll show you exactly how to train ChatGPT to write like you. You’ll learn how to define your brand voice, feed ChatGPT the right samples, and use prompts that actually work. Whether you’re writing social captions, client emails, or blog posts, this strategy will help you finally get AI to sound like your business, not a boring template.

Why ChatGPT Doesn’t Sound Like You (Yet)

Training ChatGPT isn’t about feeding it a prompt and hoping for the best. It’s about teaching AI how you sound (your tone, your language, and the way you communicate with your audience). Most wedding pros who feel frustrated by AI are missing this step entirely. They skip right to asking ChatGPT for captions or emails and end up with copy that sounds robotic, off-brand, or just plain boring.

You need to start thinking of ChatGPT like a new team member. If you wouldn’t expect an assistant to write your blog posts without first walking them through your voice, tone, and values, so why expect it from AI?

The foundation for effective training is knowing what makes your voice unique. If you’re not sure what that is yet, or if you’ve been blending in with every other wedding pro on Instagram, start here: How to Build a Personalized Brand in the Wedding Industry. Before you learn how to train ChatGPT to write like you, you need to understand what “you” sounds like.

Once you have a handle on your voice, you can start teaching ChatGPT to mimic it, and that’s when the magic happens.

Step-by-Step: How to Train ChatGPT to Write Like You

Training ChatGPT to sound like you isn’t complicated, but it does require more than simply copying and pasting a prompt and hoping for the best. If you want results that feel aligned, here’s how to actually train ChatGPT to write like the polished, professional version of you.

1. Define Your Brand Voice

Before ChatGPT can write like you, you need to know what “you” sounds like. Start by identifying your brand voice—tone, personality, key phrases, and the vibe you want your audience to feel when they read your content. Are you calm and elevated? Bold and witty? Somewhere in between?

2. Gather Your Tone Samples

Think of this as your brand voice portfolio. Grab several examples of past content you’ve written that feel like you. These could be Instagram captions, emails, blog posts, or even voice memos you’ve transcribed. Paste those samples into ChatGPT and let it analyze your style.

Your goal here isn’t perfection; it’s giving ChatGPT raw material to learn from. The more examples you provide, the more consistent and on-brand the outputs will be. 

3. Tell ChatGPT Who You Are (and Who You Serve)

Context is key. One of the biggest mistakes wedding pros make with AI is skipping the backstory. Always start your chat by sharing your role, ideal client, tone, and what you’re trying to create. For example:

“I’m a luxury wedding planner who works with busy, design-forward couples who want a high-touch, full-service experience. My brand voice is confident, warm, elevated, and a little cheeky.”

The more background you give, the better the results.

4. Build a Custom Prompt Template

Once you’ve trained ChatGPT on your voice, save time by creating a prompt template you can reuse. This might look like:

“Using the tone and writing style I’ve shared above, write an Instagram caption that promotes my wedding design services. The tone should be X, the audience is X, and the call-to-action is X.”

Refining your prompt inputs leads to better outputs. If you’re still writing everything from scratch every time you open ChatGPT, you are wasting time, girl. 

Need help writing prompts that actually work? My post on ChatGPT prompts for wedding pros is packed with examples you can copy, tweak, and make your own.

5. Use AI to Collaborate, Not Just Generate

AI works best when it’s part of your process, not the whole thing. Use it to brainstorm hooks, outline content, or clean up drafts. But don’t let it override your intuition, expertise, or opinions. If you want more on that, check out my post on how to use ChatGPT in your wedding business without losing your voice.

Learning how to train ChatGPT to write like you is a game-changer, but it’s not magic. It’s a tool that works with you, not for you. When you understand how to guide it with clarity, strategy, and your unique voice, it becomes a powerful asset in your marketing toolkit.

That said, knowing how to use ChatGPT is only part of the equation. To really get results, you need to understand what it can (and can’t) do for you. 

What ChatGPT Can (and Can’t) Do for You

When used well, ChatGPT is like having a marketing assistant who gets you. But while it’s powerful, it has its limits, and understanding them is the key to using AI intentionally instead of generically. The goal isn’t to let ChatGPT do all the talking. It’s to use it in a way that enhances your brand voice, not replaces it.

What ChatGPT Can Do:

• Help you brainstorm content ideas
  Stuck on what to post? ChatGPT can generate headlines, hooks, and outlines that get the creative wheels turning.
  
• Draft on-brand captions and emails
  Once trained with your voice and brand pillars, it can create content that sounds like you, not everyone else who hasn’t trained their AI.
  
• Repurpose existing content
  Turn a blog post into an email, a Reel into a carousel, or a testimonial into a homepage headline, without starting from scratch.
  
• Save time on structure and formatting
  Whether it’s a proposal, client guide, or onboarding email, ChatGPT can help you structure your thoughts so you’re not starting with a blank page.
  

What ChatGPT Can’t Do:

• Replace your perspective or expertise
  AI can mimic tone, but it can’t replace your lived experience, instincts, or personal opinions. That’s what makes your content powerful.
  
• Recognize nuance or context like a human would
  Your messaging might shift based on client type, event style, or your mood that day. AI won’t catch those subtleties unless you guide it.
  
• Write perfect content with one click
  You still need to edit, refine, and infuse it with your real-world experience to make sure it truly connects with your audience.
  
• Maintain your brand voice without training
  If you’re copying and pasting generic prompts and expecting magic, you’ll end up with content that feels flat.
  

Even when ChatGPT is trained well, your brand voice is the filter everything should pass through. That’s why you need to be especially mindful when reviewing content. Because while it can sound like you… sometimes, it doesn’t.

So how can you tell when ChatGPT content misses the mark? Let’s break down the common AI “tells” that signal your content needs a little more you.

Common Mistakes Wedding Pros Make with ChatGPT

One of the biggest mistakes wedding pros make when using ChatGPT is copying and pasting without checking if the content actually sounds like them. And while your audience may not know it was written by AI, they can feel when something’s off. If your content suddenly reads more like a corporate brochure than a conversation, it’s time to edit.

Even when your prompts are solid, AI still needs editing. Here are some signs your content might sound more robot than real, and what to watch out for before you hit publish:

1. Robotic or overly formal tone. ChatGPT often defaults to polished, generic language. If your content doesn’t sound natural or aligned with your personality, that’s a red flag.

2. Overly used phrases and grammatical choices. There are some obvious giveaways you’re using AI for your content. Repeating yourself, overusing emojis, excessive use of emdashes, or writing in a way that feels overly enthusiastic or unnatural are all signs the content didn’t get a human edit. 

3. Lack of specificity. Vague messaging won’t connect. Add details, personal stories, or phrases you would actually say.

4. It doesn’t sound like how you’d talk. If the voice feels stiff or off-brand, it needs editing. Your content should feel like a conversation you would have, not something pulled from a script.

ChatGPT is a powerful collaborator, but it’s still just a tool. If you want people to trust and book you, your content has to sound like you.

Ready to Make ChatGPT Sound Just Like You?

If you’ve been dabbling with ChatGPT but your content still doesn’t sound like you, you don’t need to give up, you just need the right strategy. When trained well, ChatGPT becomes a time-saving sidekick that writes in your voice, reflects your brand, and helps you market with confidence.

Want to learn exactly how to do it? Join me for my workshop on how to train ChatGPT to write like you. This 90-minute training designed for wedding pros who want to use AI without sounding like a robot. I’ll walk you through how to define your tone, upload your samples, and create prompt templates that make marketing way easier. 

And if you’re ready for more support as you build a brand that sounds like you and sells with confidence, follow along on Instagram or check out the resources, coaching, and community waiting for you inside The Planner’s Playbook and WeddingPro Insiders.

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