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Starting a Business

How Much Does It Cost to Become a Wedding Planner?

January 23, 2022

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!


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I remember the first moment I decided to become a wedding planner. I was on the couch recovering from having appendicitis and somehow ended up binge-watching a wedding show on TV. The next thing I knew, I sent my then boyfriend to the store and stocked up on bridal magazines. I spent the rest of the weekend daydreaming and imagining what my wedding planning business would look like. Over a decade later, I realized now more than ever that the more things change, the more they stay the same. If you have ever had the urge to start your own wedding planning business and wonder how much it costs to become a wedding planner, this post is for you.

Like any business, there ARE costs associated (of course!), but if you feel the nudge, I want to make sure you have everything you need to get started.

What's the cost to become a wedding planner? First, I'm going to break down how much it costs to become a wedding planner into different categories, so you know exactly how much to budget for as you start your wedding business.

First, I'm going to break down how much it costs to become a wedding planner into different categories so you know exactly how much to budget for as you start your wedding business.

Hold up – let me just hop on my soapbox for a sec. You might be bootstrapping right now, and I respect the hustle. But as you read through the information below, I want you to always keep in mind what it's costing you to save money. Some of these expenses COULD be avoided. But I'm here to tell you – there is always a cost. Saving money by skipping a formal CRM (like Honeybook) and doing every single thing manually (which will, at best, only cost you your precious time) or something with larger financial consequences (like dealing with the IRS because you didn't register your business), will always cost you.

Start-Up Costs: Wedding Industry Education

There's no one-size-fits-all when it comes to wedding industry education. I'll be the first to tell you there is a lot of noise out there. When it comes to wedding industry education, you can take an online course, sign up for an event planning management program at your local college, or even sign up for one-on-one coaching with a top wedding planner in your area. Even here at Candice Coppola Headquarters, we have a few different options at different price points and levels of support.

The reality is education costs cost anywhere from $57 (like the Planner's Playbook) to $1000+. More expensive isn't always better, but it is important to take your investments in your wedding planning education seriously and focus not only on marketing your business but also on delivering what you're marketing.

Like we say inside the Planner's Playbook, with weddings: there are no do-overs.

This is one of the biggest mistakes I see wedding planners make. So often, I see wedding planner coaches focus so much on getting you new clients and not enough time focusing on making sure that you're ready to actually execute the services you're offering. Shameless plug here: that's exactly why I created the Planner's Playbook. With a monthly focus, I made it to deliver everything you need to grow (and thrive in) your wedding business.

If you have been in business for less than three years, the Planner's Playbook was designed to provide all the training and support you need as a wedding planner to design, coordinate and plan high-end weddings like a pro. It's your secret to those magazine-worthy weddings on your vision board!

The last Planner's Playbook was 57 pages to give you an idea of what your $57/month gets you. I can promise you it is the best money you're spending on your wedding business right now. And customer experience is important to me, so I can just tell you: I mean what I say.

Start-Up Cost: Register Your Business!

To use some round numbers, I'm going to ask you to budget about $300 for this as a one-time cost, but make sure to check into your own individual state regulations.

Do not skip this step because the longer you let the legal stuff slide in your business side, the harder it will be to ever get legit. Not to mention, the last thing you want is to plan a million-dollar wedding and find out that the business insurance you bought is invalid without a license. It is one of the most important costs to become a wedding planner.

You can use LegalZoom (#notsponsored) tools to get your business up and running. Although, I do recommend seeing a local attorney in your area, too.

What's the cost to become a wedding planner? First, I'm going to break down how much it costs to become a wedding planner into different categories, so you know exactly how much to budget for as you start your wedding business.

Start-Up Cost: Get Yourself a Decent Website

It's 2022, and there is literally no excuse anymore. You're going to want to get a legit website with all the bells and whistles. It will likely cost you between $9-$50 a month for everything, but it's worth it.

When I built my business, I didn't know any rich people looking for a wedding planner, and I wasn't getting referrals. I focused on building a solid website and driving traffic using SEO.

Spoiler alert: it's a lot easier now to build a nice website than it was in 2007.

Honestly, the time and money I have put into my website have paid off tenfold. I'm sure you're reading this blog post and poking around right now on my website–thinking, “this lady is legit!” First of all, you would be correct. 🙂 But secondly, when you create a gorgeous website for clients to interact with, you immediately have the chance to give a great first impression.

And by the way, not to throw another shameless plug at you, but if you don't know EXACTLY who your ideal clients are yet, make sure you check out the ideal client cocktail.

Start-Up Cost: Brand Your Business

I will budget a conservative $200 here because I know most of us start our business on a budget. A professional graphic designer might be out of the question, and you can DIY some of this to start.

Plan to invest in some templates from the creative market or something similar if you can't afford a graphic designer yet. Branding is a place where you always want to invest time. Spend time thinking about and curating your visual brand. Think about your visual brand. You can always change it later, but you're going to want a solid foundation to help build yourself as a recognizable name in your space. It really is part of the cost to become a wedding planner!

Download free wedding planner emergency kit checklist

Start-Up Cost: Marketing Expenses

This goes hand in hand with branding. You're probably going to spend some time browsing stock images, templates, and more. Listen, I know how tempting it is to try and get by using only free stock images. Still, ultimately you're going to find it hard to differentiate yourself (especially as a new wedding planner) if you find yourself using the same stock photos as everybody else. Paying for a stock photo membership (like Haute Stock or Styled Stock Society) can be very affordable and will give you a leg up on some of the new competition in town.

What's the cost to become a wedding planner? First, I'm going to break down how much it costs to become a wedding planner into different categories, so you know exactly how much to budget for as you start your wedding business.

Start-Up Cost: A Brand Photo Shoot

This is definitely not an area to skimp, so plan on budgeting about $500-$1000 for this. I know it might be tempting to roll with your old iPhone photos, but really, what is the difference between what you and what the wedding planner next door offers? YOU, OF COURSE. People buy from people they know, like, and trust. To really connect with your ideal clients (especially in an online world), they need to see you. They need to know what you look like, what you value, and most importantly, that you believe in investing in your business (before they hand over a huge chunk of change and ask you to plan one of the most important days of your life).

Start-Up Cost: Online Software (like Honeybook!)

Listen y'all know I love HoneyBook so let me just finish off here. HoneyBook is only $4.95 per month. You'll need a CRM as you grow, and the sooner you start adding automation and consistency to your business, the better. Honeybook lets you send contracts, proposals, and (even better) collect payments. Trust me when I say you are going to become addicted to the cha-ching noise it makes every time you get paid. HoneyBook is truly my secret to how I was able to run a successful wedding planning business like a professional and offer my couples a seamless experience. I know you want that too! When things get missed as a wedding planner, they tend to be missed in a BIG way. Add this to your budget when you're considering how much it costs to become a wedding planner so you can sleep easily.

One of your final start-up costs as a wedding planner will be to invest in a contract and any other legal agreements needed.

When you start your wedding planning business–you need to have a contract for your clients to sign.

You know that creating the perfect event is all in the details, such as the venue, the decor, the catering. When it all comes together and works the way it should, it’s a great experience for all parties. With that said, a smart wedding planner knows that planning ahead and communicating clearly will prevent issues every time.

This Event Planning Agreement is a contract template that clearly defines expectations, terms, and conditions related to the execution of an event.

It includes:

  • List of services being provided on behalf of the event
  • How, when, and what method of payment for rendering payment
  • Cancellation terms for both parties, and
  • Termination clause

This event planning contract template for wedding planners also includes the all-important force Majeure clause, which relieves obligations for both parties in the event of a catastrophic and unforeseen issue.

Your wedding planner contract likely needs some adjustments after 2020 and COVID-19. Be sure to check out the wedding planner contract from Legally Set and save 20% off your purchase with the code PURPOSE.

You can also grab the wedding planner contract bundle at an extra special price, including a styled shoot agreement and an independent contractor agreement!

OK, that was a lot! Let's recap – when looking at the cost to become a wedding planner, you need to budget for these 8 things:

  1. Education: ($57-$1,000)
  2. Business Registration ($300)
  3. Website ($200+ monthly)
  4. Branding ($200)
  5. Marketing Expenses (Stock Images, Templates, etc. $300)
  6. Brand Photoshoot ($500 – $1,000)
  7. Online Software ($4.95 per month for Honeybook)
  8. Contracts and Legal Agreements (grab yours from and use the code PURPOSE to save 20%)

That's pretty much it! As you start to build your business, there are a million and one things you can invest in. But as for the bare bones of it all, I would stick with these eight. And don't forget! One of the best things you can do RIGHT NOW to set yourself up for a successful wedding planning biz is getting on the waitlist for the next time the Planner's Playbook opens up.

Explore More Wedding Industry Resources

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When you created systems for your business - did you create them for your best days… or your worst?

My guest on this weeks episode of The Power in Purpose Podcast is none other than @simplysandrayvonne - a systems strategist and Honeybook expert for wedding pros - and Sandra wants you to think about your systems differently.

Our conversation talks about how you can set up your systems for your worst days, and also how to navigate your business with a chronic illness.

✨ Comment the word SUPPORT below and I’ll DM you a direct link to listen. I can’t wait to hear what you think! 🥰

#thepowerinpurposepodcast #weddingpros #honeybook #weddingplanning101 #weddingphotography #weddingindustry #weddingbusiness #candicecoppola #systemsandprocesses
Who you think you’re emailing vs who is actually responding 💀

I had to jump on this one because it was too funny 😂 Fun times at #trinidadcarnival on Jouvert morning! I definitely enjoyed myself, my wig, and the corn soup.

We all put on a polished front but I think who we are behind the scenes and away from our desks is way more interesting and relatable! Here’s some encouragement to make a reel like this too and show off your personality 😆 #relatable #behindthescenes
We were long overdue for a shank and cuddle. 🫶🏼 ilysm and tag your bestie who needs to hear this pep talk too and for the love of Pete STOP PROCRASTINATING 😘 #motivation #procrastination #candicecoppola #weddingindustry #weddingpros #weddingvendodors #smallbusiness #peptalk #shankandcuddle
Should you be on TikTok? That’s a question I get asked a lot - and it should come as no surprise that I have some STRONG feelings about this.

The quick answer is yes - but not on the way you think.

Comment EPISODE 128 and I’ll send you a link to this weeks episode of The Power in Purpose podcast where you’ll hear me make the case for why it think it’s a MUST.

Plus, I talk about Nancy Meyers, THAT submarine, and Vanderpump Rules.

Once you listen, I’d love to hear your take. Agree or disagree with my opinion?!
 #weddingindustry #weddingpro #candicecoppola #marketing #weddingpros #weddingplanning101 #weddingindustryeducation #marketingstrategy #socialmediamarketing

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I believe entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

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