I remember the first moment I decided to become a wedding planner. I was on the couch recovering from having appendicitis and somehow ended up binge-watching a wedding show on TV. The next thing I knew, I sent my then boyfriend to the store and stocked up on bridal magazines. I spent the rest of the weekend daydreaming and imagining what my wedding planning business would look like. Over a decade later, I realized now more than ever that the more things change, the more they stay the same. If you have ever had the urge to start your own wedding planning business and wonder how much it costs to become a wedding planner, this post is for you.
Like any business, there ARE costs associated (of course!), but if you feel the nudge, I want to make sure you have everything you need to get started.

First, I'm going to break down how much it costs to become a wedding planner into different categories so you know exactly how much to budget for as you start your wedding business.
Hold up – let me just hop on my soapbox for a sec. You might be bootstrapping right now, and I respect the hustle. But as you read through the information below, I want you to always keep in mind what it's costing you to save money. Some of these expenses COULD be avoided. But I'm here to tell you – there is always a cost. Saving money by skipping a formal CRM (like Honeybook) and doing every single thing manually (which will, at best, only cost you your precious time) or something with larger financial consequences (like dealing with the IRS because you didn't register your business), will always cost you.
Start-Up Costs: Wedding Industry Education
There's no one-size-fits-all when it comes to wedding industry education. I'll be the first to tell you there is a lot of noise out there. When it comes to wedding industry education, you can take an online course, sign up for an event planning management program at your local college, or even sign up for one-on-one coaching with a top wedding planner in your area. Even here at Candice Coppola Headquarters, we have a few different options at different price points and levels of support.
The reality is education costs cost anywhere from $57 (like the Planner's Playbook) to $1000+. More expensive isn't always better, but it is important to take your investments in your wedding planning education seriously and focus not only on marketing your business but also on delivering what you're marketing.
Like we say inside the Planner's Playbook, with weddings: there are no do-overs.
This is one of the biggest mistakes I see wedding planners make. So often, I see wedding planner coaches focus so much on getting you new clients and not enough time focusing on making sure that you're ready to actually execute the services you're offering. Shameless plug here: that's exactly why I created the Planner's Playbook. With a monthly focus, I made it to deliver everything you need to grow (and thrive in) your wedding business.
If you have been in business for less than three years, the Planner's Playbook was designed to provide all the training and support you need as a wedding planner to design, coordinate and plan high-end weddings like a pro. It's your secret to those magazine-worthy weddings on your vision board!
The last Planner's Playbook was 57 pages to give you an idea of what your $57/month gets you. I can promise you it is the best money you're spending on your wedding business right now. And customer experience is important to me, so I can just tell you: I mean what I say.
Start-Up Cost: Register Your Business!
To use some round numbers, I'm going to ask you to budget about $300 for this as a one-time cost, but make sure to check into your own individual state regulations.
Do not skip this step because the longer you let the legal stuff slide in your business side, the harder it will be to ever get legit. Not to mention, the last thing you want is to plan a million-dollar wedding and find out that the business insurance you bought is invalid without a license. It is one of the most important costs to become a wedding planner.
You can use LegalZoom (#notsponsored) tools to get your business up and running. Although, I do recommend seeing a local attorney in your area, too.

Start-Up Cost: Get Yourself a Decent Website
It's 2022, and there is literally no excuse anymore. You're going to want to get a legit website with all the bells and whistles. It will likely cost you between $9-$50 a month for everything, but it's worth it.
When I built my business, I didn't know any rich people looking for a wedding planner, and I wasn't getting referrals. I focused on building a solid website and driving traffic using SEO.
Spoiler alert: it's a lot easier now to build a nice website than it was in 2007.
Honestly, the time and money I have put into my website have paid off tenfold. I'm sure you're reading this blog post and poking around right now on my website–thinking, “this lady is legit!” First of all, you would be correct. 🙂 But secondly, when you create a gorgeous website for clients to interact with, you immediately have the chance to give a great first impression.
And by the way, not to throw another shameless plug at you, but if you don't know EXACTLY who your ideal clients are yet, make sure you check out the ideal client cocktail.
Start-Up Cost: Brand Your Business
I will budget a conservative $200 here because I know most of us start our business on a budget. A professional graphic designer might be out of the question, and you can DIY some of this to start.
Plan to invest in some templates from the creative market or something similar if you can't afford a graphic designer yet. Branding is a place where you always want to invest time. Spend time thinking about and curating your visual brand. Think about your visual brand. You can always change it later, but you're going to want a solid foundation to help build yourself as a recognizable name in your space. It really is part of the cost to become a wedding planner!

Start-Up Cost: Marketing Expenses
This goes hand in hand with branding. You're probably going to spend some time browsing stock images, templates, and more. Listen, I know how tempting it is to try and get by using only free stock images. Still, ultimately you're going to find it hard to differentiate yourself (especially as a new wedding planner) if you find yourself using the same stock photos as everybody else. Paying for a stock photo membership (like Haute Stock or Styled Stock Society) can be very affordable and will give you a leg up on some of the new competition in town.

Start-Up Cost: A Brand Photo Shoot
This is definitely not an area to skimp, so plan on budgeting about $500-$1000 for this. I know it might be tempting to roll with your old iPhone photos, but really, what is the difference between what you and what the wedding planner next door offers? YOU, OF COURSE. People buy from people they know, like, and trust. To really connect with your ideal clients (especially in an online world), they need to see you. They need to know what you look like, what you value, and most importantly, that you believe in investing in your business (before they hand over a huge chunk of change and ask you to plan one of the most important days of your life).
Start-Up Cost: Online Software (like Honeybook!)
Listen y'all know I love HoneyBook so let me just finish off here. HoneyBook is only $4.95 per month. You'll need a CRM as you grow, and the sooner you start adding automation and consistency to your business, the better. Honeybook lets you send contracts, proposals, and (even better) collect payments. Trust me when I say you are going to become addicted to the cha-ching noise it makes every time you get paid. HoneyBook is truly my secret to how I was able to run a successful wedding planning business like a professional and offer my couples a seamless experience. I know you want that too! When things get missed as a wedding planner, they tend to be missed in a BIG way. Add this to your budget when you're considering how much it costs to become a wedding planner so you can sleep easily.
Start Up Cost: Legal Contracts & Agreements
One of your final start-up costs as a wedding planner will be to invest in a contract and any other legal agreements needed.
When you start your wedding planning business–you need to have a contract for your clients to sign.
You know that creating the perfect event is all in the details, such as the venue, the decor, the catering. When it all comes together and works the way it should, it’s a great experience for all parties. With that said, a smart wedding planner knows that planning ahead and communicating clearly will prevent issues every time.
This Event Planning Agreement is a contract template that clearly defines expectations, terms, and conditions related to the execution of an event.
It includes:
- List of services being provided on behalf of the event
- How, when, and what method of payment for rendering payment
- Cancellation terms for both parties, and
- Termination clause
This event planning contract template for wedding planners also includes the all-important force Majeure clause, which relieves obligations for both parties in the event of a catastrophic and unforeseen issue.
Your wedding planner contract likely needs some adjustments after 2020 and COVID-19. Be sure to check out the wedding planner contract from Legally Set and save 20% off your purchase with the code PURPOSE.
You can also grab the wedding planner contract bundle at an extra special price, including a styled shoot agreement and an independent contractor agreement!
OK, that was a lot! Let's recap – when looking at the cost to become a wedding planner, you need to budget for these 8 things:
- Education: ($57-$1,000)
- Business Registration ($300)
- Website ($200+ monthly)
- Branding ($200)
- Marketing Expenses (Stock Images, Templates, etc. $300)
- Brand Photoshoot ($500 – $1,000)
- Online Software ($4.95 per month for Honeybook)
- Contracts and Legal Agreements (grab yours from LegallySet.com and use the code PURPOSE to save 20%)
That's pretty much it! As you start to build your business, there are a million and one things you can invest in. But as for the bare bones of it all, I would stick with these eight. And don't forget! One of the best things you can do RIGHT NOW to set yourself up for a successful wedding planning biz is getting on the waitlist for the next time the Planner's Playbook opens up.
Explore More Wedding Industry Resources
- How To Become A Wedding Planner With No Experience
- How To Get Wedding Clients When You’re Just Starting Out
- Day of Coordination: The Pros and Cons as a Wedding Planner
- How Much Should You Charge As A Wedding Planner? Learn How To Figure Out Your Wedding Planner Pricing
- 5 Contracts Every Wedding Planner Must Have To Be Legally Set
- The #1 Reason Why You’re Not Booking The Right Wedding Clients (And How To Fix It)
- 5 Online Wedding Planning Tools You Need to Use
- 4 Strategies That Will Help You Book MORE Of Your Ideal Clients
- 5 Tips On Crafting a Business Plan To Book Out Your Biz With Your Ideal Clients And Get Paid
For More Wedding Planner Business Secrets Follow Me On Instagram
LISTEN UP! I'm mixing up quite the presentation for attendees of @signatureceo conference - and it’s all about leveraging data to grow your biz - will I see you there?
My friend Tara Melvin of @perfectplanning puts on one of *the best* conferences for creative entrepreneurs and CEOs. This'll be my second time speaking at this conference, so let me share with you a few facts about what you can expect:
👉🏼 Every detail of the event has been well thought out. Tara and her team do NOT play!
👉🏼 Each speaker on stage wants you to walk away with tangible steps to grow your business. There's no fluff here.
👉🏼 The attendees of this conference are exceptional, FUN, high-achieving entrepreneurs who you NEED to be in the room with.
Those are just a few of the reasons why I want you to join me April 11th-13th. Plus, wouldn't it be great to hang in person and connect?!
So, if you're a creative biz owner with an authentic spirit looking to maximize profits, be in control of your business, become a proficient leader, ensure stability for your business, elevate your business, and you're eager to adapt new business intelligence that will allow you to soar in your industry, then join us!
Register today with my promo code COPPOLA2023 to receive $200 off your 3-day registration!
This offer expires on February 14th at midnight. Head to @signatureceo for all the deets.
Will I see you at the conference?!
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#candicecoppola #theplannersplaybook #weddingpro #2022weddingtrends #businesstipsforcreatives #communityovercompetition #creativebusiness #signatureceo #signatureceoconference #signatureceo2023 #businessconference #weddingproinsiders #powerinpurpose #powerinpurposepodcast #thepowerinpurpose #thepowerinpurposepodcast #weddingindustrypodcast #weddingpropodcast #risingtidesociety #therisingtidesociety #honeybook #showit

I’m getting settled back into life after a whirlwind week at @creativeeducatorconference - and I want to share a few things with you.
First, @laylee_emadi put together the most incredible space for learning, connection, and the exchange of ideas. If you’ve ever hosted a live event, then you know how much WORK goes into it. Hats off to Laylee and her team for intentionally creating such a safe place for people to be themselves.
Friends, there’s something magical that happens when people get together. I know (maybe better than most) how the last few years have taken that away from us.
But if I can encourage you to do one thing this year for your business and for yourself it would be to get off Zoom and get in the room with some new people.
It can change your life.
There were so many special moments last week, but the sweetest was *finally* getting to meet some of the women that I’ve been coaching for… I dunno… YEARS?!
We laughed, ate meals, hugged, learned together, talked shit, laughed some more, and had the best time. Ladies, I love you all so much and I can’t wait to do it again.
@simplysandrayvonne @elizabethberghuisphotography @rohanaolson @the_evergreencollective
Laylee, you are brave and brilliant–and I can’t thank you enough for giving me a chance to share a little behind-the-scenes magic of my own business.
To everyone I got a chance to chat with and learn from–thanks for being so generous with your conversation and ideas. You are all amazing-and I can’t wait to see how you make waves and ripples this year!

The day is finally here! The doors to The Planner’s Playbook are officially open!
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The Planner’s Playbook is my newest coaching program for wedding planners, and it’s your secret weapon to planning, designing, and coordinating magazine-worthy weddings.
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Designed for wedding planners who are three years or less into their business–and it will give you all the training AND support you need to:
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🙌🏼 Design high-end, magazine-worthy weddings that bring your couples’ story to life (so you can become that industry taste-maker everyone is dying to work with)
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🙌🏼 Plan luxury weddings from A-Z like a pro without having to figure it out on your own (we’re talking big budgets, tented weddings, stellar vendors, and perfected timelines)
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🙌🏼 Serve your customers better than your competitors and turn them into raving fans (so they become your word-of-mouth champions and refer *more* luxe clients your way)
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🙌🏼 Simplify your planning process with a clear picture of how to work with your clients on any occasion or budget (like your timelines, checklists, workflows, proposals, contracts–you know, all the things)
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🙌🏼 Boost your productivity with solid systems and processes that make wedding planning easy (and deliver an incredible client experience)
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🙌🏼 Reach a higher-end clientele that’s dying to work with you and craves your one-of-a-kind wedding planning experience (so that you can charge more money and scale your business)
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I’ve taken my 12 years of experience in the wedding industry and created this program to teach you everything you need to know about design, planning, and coordination.
💡 Imagine all the things you could accomplish if you had the right resources and support to guide you. Ready to learn more?
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👉🏻👉🏻👉🏻 Head to plannersplaybook.com to join us inside!

As we built this experience, we put a lot of thought into what you need to build and grow your business.
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We know that success follows a proven path, and with the Planner’s Playbook, you'll have everything you need to plan, design, and coordinate high-end weddings.
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💡 TRAINING
I'm not joking when I tell you that I've been through *every* wedding planning scenario imaginable. I know that in order to grow your wedding planning business, you've got to become the best in the game.
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Inside The Planner's Playbook, we teach you the in's and out's of wedding planning–including how to design and coordinate
your events.
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🙋🏼♀️ COMMUNITY
You can't do business alone–and as long as I'm around, you'll never have to. That's why we've built community into The Planner's Playbook–where you'll network with other planners from all over the world.
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We're just one click away to offer you support, encouragement,
and advice.
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💕 SUPPORT
Ever wish you could just jump on a zoom call with someone you admire and ask them all your burning questions?
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Inside The Planner's Playbook, we offer you the support you need to grow your wedding planning business. Our monthly coaching calls are your opportunity to get direct, personalized feedback from me (hey!) on just about anything.
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When you're a Playbooker, you'll always have a trusted mentor to lean on.
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🚀 ACTION
Wanna make progress? You've got to take a step forward.
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Inside The Planner's Playbook, you won't just learn how to be the best wedding planner–you'll also have the support system to take action in your business and get shit done.
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Imagine all the things you could accomplish if you had the right resources and support to guide you.
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To learn more and join us go to 👉🏻👉🏻👉🏻👉🏻 plannersplaybook.com
We can’t wait to welcome you! 💕💕

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