Does anyone else feel like 2023 is just flying by?! If you are reading this in real-time, consider this your check-in point (and to be honest – use it to check in on your goals no matter WHEN you are reading this). We are halfway through the new year, making it a great time to look at those (lofty) New Year’s resolutions we are all guilty of making and seeing where we stand. How are yours looking? Have you been able to stick to your goals, or have other distractions got in the way? Do NOT wait until November to try and cram in a year’s worth of goals in the last 60 days (I can’t be the only one guilty of this). Today, I’m going to share 7 habits I think ALL wedding pros should adopt in 2023, to help you move toward your goals more effectively for the rest of the year!
Goal Setting for Wedding Pros
Before I dive into the best habits for wedding pros to have, I want to say this. We have spent the last 3 years dealing with more than our fair share of uncertainty. If you feel discouraged, just know that you are not alone and that you don’t need to do things perfectly. If some of these habits below resonate with you and you feel as though you want to adopt them into your routine, make sure to give yourself grave throughout the process. While I firmly believe (as your virtual business coach!) that we need to be “all in” on who we need to become to reach our goals, we also need to give our habits time to grow too.
In one of my first podcast episodes, I talk about how it takes an average of 66 days to make a habit. So often, I see wedding pros quit or get discouraged without giving themselves enough time to really see things through. As a coach for wedding pros for the last decade, I just want to say this: you CAN do this. And I’m going to be cheering you on as you do!
#1 Start Planning in 90 Days
The women in my mastermind, WeddingPro Insiders, know this because every quarter I ask them to submit a plan for the next 90 days.
The logic is simple: 90 days is long enough to see real progress, but not so long that it feels like you can procrastinate or make excuses. Working with a plan helps keep you focused and motivated, especially when you can see tangible results from your efforts. There’s no need to feel overwhelmed by the idea of setting annual goals for yourself: it can actually make it easier to break it down into manageable chunks and take one step at a time!
When it comes to creating a 90-day plan, first take a seat and look back at the past quarter to jot down areas for improvement and celebrate your wins. To achieve long-term goals, I’ve found it to be the most effective to focus on 3 main things every 90 days to avoid overwhelming yourself. Adding more to your plate won’t help you get more done!
#2 Learn + do at the same time
I bet you didn’t expect to see this one on a list of the best habits for wedding pros to adopt in 2023, did you? Here’s the thing: I don’t want you to get stuck in “learn” mode. By “learning while doing”, I mean that you should take action as soon as you learn something new. As someone who is constantly learning new things – and as a busy business owner, that’s you! – it can be easy to get stuck in learning mode. Too much time spent reading and researching won’t move the needle for your business, so take what you know and apply it as soon as possible!
Making small changes and experimenting with different ideas is another great way to put your new knowledge into action. Try out different ideas and don’t be afraid to pivot when necessary. Remember that “failing fast” is important — even if your idea doesn’t pan out, there are valuable lessons to be learned from it which will make the next effort even stronger!
Using Checklists and Swipe files
Listen – in case the idea of “learning while doing” has you sweating, I’m not suggesting that you read a book on how to swim and then dive into the middle of the ocean. It doesn’t have to be so dramatic! For example, in the ideal client cocktail, I include an “implementation checklist” so you put things into action as soon as you learn them. Each month in the Planner’s Playbook, I also include swipe files so you don’t stay stuck for long. For example, in this Playbook about running wedding rehearsals, I’m not just telling you what to do in theory, I’m giving you scripts for exactly what to say!
#3 Make time to work ON your business
The wedding industry can be incredibly demanding, pulling wedding professionals from one client to the next in a never-ending cycle. Unfortunately, this means that all too often you can get bogged down in client work and neglect working on your own business. When I say working ON your business, this could include improving processes, reevaluating prices, creating effective marketing content, or even experimenting with new packages. One of the best habits for wedding pros to adopt in 2023 is scheduling in CEO time regularly to ensure that they are always able to focus on the health and growth of their business amidst client demands. Put it on your calendar now!
#4 They Dive Deeper into Data
It’s true, you can easily check Instagram analytics to see how a post performed or how your Honeybook close rate fared. And honestly, you absolutely should be keeping tabs on those metrics!
But there’s something else all wedding professionals should start doing in 2023: examining their data more closely and leveraging it to gain deeper insights. By taking this step, you’ll not only stay ahead of the competition, but also better understand your clients and how to best serve them.
Besides “just” looking at the numbers, start to ask yourself: what does this tell me? How can I do more of what’s working (and hey – let’s remember the Pareto principle that tells us 80% of our results come from 20% of our effort) and what can I delegate or delete that isn’t working? Spend TIME with the data, beyond just logging it in.
#5 They listen to their customers
One of the most important factors for success in the wedding industry is a stellar onboarding and offboarding process, complemented by a process that allows you to track “things to do better” (I consider creating an asana board or separate email address for you and your team to add thoughts “off the cuff”). However, if you’re looking to truly elevate your skills as a wedding professional, you might want to consider investing your time in a data mining campaign.
This ties in with habit #4 of highly successful wedding industry professionals, but if you find yourself not seeing the results you want in your business, it’s worth taking a closer look at how well you’re actually listening to your customers. I know this can be a little hard on the ego! But taking this extra step can help you stay on top of emerging trends in the industry and provide the best possible service to your clients. ALL wins, which is why it is one of the best habits for wedding pros to adopt in 2023.
#6 Batchwork Your Tasks
If you’ve followed me for a while, you know that I haven’t always been a fan of batchworking. If this one made you roll your eyes, I get it! Now though? I can’t imagine my life without it. Seriously – I have a whole podcast episode about batchworking you can listen to here if you are curious!
The reason I believe that batchworking is one of the top habits for wedding pros to adopt in 2023, is because it allows you to concentrate on one task for an extended period without interruption. This can help you be more productive and efficient with your time, freeing up more energy for other tasks that require creativity and focus. As wedding pros, we NEED time and space to be creative. In a world where our attention spans are constantly being challenged, this is one habit you want to adopt sooner rather than later.
#7 One of the best habits for wedding pros to adopt 2023, is the habit of surrounding themselves with people who are smarter than them
Business owners who understand the importance of having a well-rounded team, and surround themselves with people smarter than them, are ultimately better able to push through any challenge that comes their way. And in the wedding industry, there WILL be challenges (it’s part of the job!). Whether your network is full of fellow wedding pros in the same field (if you are a wedding planner, the community inside the Planner’s Playbook is one of the best parts!), or you start outsourcing projects or tasks to specialists in their area of expertise (ie. stop trying to DIY your brand and hire someone instead!), or even just hiring a business coach or choosing a mentor who is more experienced – it will ALL help.
Want a recap of the habits all wedding pros should adopt in 2023?!
Phew – that was a lot! I’m feeling kind of motivated just writing it all down, though, aren’t you? Here’s a quick recap.
- Start planning in 90 days
- Learn + do at the same time
- Make time to work ON your business
- Dive Deeper into Data
- Listen to your customers
- Batchwork your tasks
- Surround yourself with people who are smarter than you!
Ready to Crush Your Goals and Join Us Inside Planner’s Playbook?
Are you looking for a community where you can connect with other wedding planners and hone your craft? I would love to invite you to join me in my wedding planner’s membership program – the Planner’s Playbook! Inside, not only will you have the opportunity to network with talented professionals like yourself, but you will also be provided with helpful resources to improve your skills!
If you’re ready to take your career to the next level, sign up now and get on the waitlist. We can’t wait to welcome you into our community of passionate wedding planners!
Explore More Wedding Industry Resources
- How To Avoid Wedding Season Burnout
- 8 Steps to Spring Cleaning Your Wedding Business
- The 5 Stages of Scaling Your Wedding Business You Need to Know About
- Honeybook Plans: Which Honeybook Plan Should You Choose For Your Business?
- How This One Thing Can Help You Avoid Burnout After Wedding Season
- Top Networking Tips for Wedding Planners in 2023
- What Is Analysis Paralysis, What Causes It & How To Overcome It
- 5 Time Management Tips & Secrets For Wedding Pros
For More Wedding Planner Business Secrets Follow Me On Instagram
Survived low-rise jeans, skinny brows, and wedding timelines in Word. 🤣 All my OG Millennials check in 👇🏻👇🏻
#candicecoppola #weddingindustry #weddingpros #weddingindustryexperts #weddingplanner #weddingpro
I never set out to plan destination weddings.
But one opportunity changed everything.
That first trip led to years of career-making moments — weddings in the caribbean, being flown in by five star hotels to consult on their product, and creative projects I never could’ve imagined when I was just a girl from a small town with big dreams.
I’ve been lucky enough to see the world through the lens of my business — to travel, create, and get paid to do work I love alongside incredible clients.
And if you’ve ever dreamed about adding destination weddings to your planning business, I want you to know it’s absolutely possible for you, too.
Whether you’re being paid to fly to Tuscany or Fiji, Mexico to Montana.
Comment DESTINATION below, and I’ll send you the link to my Destination Wedding Planning Playbook — the exact resource that walks you through:
✨ how to become a destination wedding planner
✨ how to market your services
✨ what to offer (and charge for)
✨ and yes… even how to fill out immigration forms and fly linens in a suitcase 😅
This is your sign to stop waiting for “someday.” Your next destination could be your business. 💜
You could spend all your energy trying to cut back... or you could use that same energy to make more.
In this week’s episode of The Power in Purpose, @erinn_bridgman shares such a refreshing perspective on money, and it’s one that I believe every creative entrepreneur needs to hear.
Sure, there’s a time and place to look at where your money’s going. I believe one of the fastest ways to put money in your pocket is to stop spending it. But what if you shifted your focus to how easily you could bring more in?
One additional wedding.
A higher-margin package.
A simple pricing adjustment.
That’s the difference between staying in survival mode and stepping into abundance.
For most wedding pros, the latte isn’t the problem. It’s the story you’re telling yourself about what’s possible.
You’re closer than you think to creating the income and stability you’ve been chasing.
✨ Comment 197 and I’ll DM you the link to listen (along with the invite to a FREE masterclass Erinn is hosting tomorrow if you want to learn more)
#candicecoppola #weddingpros #weddingindustry #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation
Here’s one of my favorite things about being a business owner...
You don’t have to wait for permission to make more money.
You don’t need to ask for a raise.
You are the raise.
In this week’s episode of The Power in Purpose, @erinn_bridgman and I talked about one of the most empowering parts of being a wedding pro and that’s the ability to create income on demand.
When you understand your numbers, you realize how much control you actually have. You can double down on your most profitable offer, take on one or two more weddings at a higher rate, or make small shifts that directly impact your paycheck.
If only someone would show you the way, right?
My hope is that this conversation will light a fire under you to stop waiting for “someday” and start acting like the CEO your business needs today.
Comment 197 and I will send you the link to listen (and an invite to a FREE masterclass Erinn is hosting next week to help you too!).
#candicecoppola #weddingindustry #weddingindustryexperts #weddingpro #weddingpros #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation #weddingplanner
filed under:
+ show Comments
- Hide Comments
add a comment