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Wedding Industry Marketing

5 Reasons Every Wedding Planning Business Should Have a Blog

June 24, 2023

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I'm candice!

I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!


What's your brand cocktail for success?

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*cues up to the bar* Let's start the tab, shall we? Take the quiz and find your brand cocktail for success.

Listen, in today’s ultra-competitive wedding industry, staying ahead of the game is KEY to running a successful wedding planning business. As a wedding planner, it’s important to establish your brand and showcase your expertise in innovative ways to distinguish yourself from your competitors. Today, I’m going to share why every wedding planning business should have a blog to do just that! 

Trust me, with over a decade of experience in the wedding industry, an effective blog strategy can absolutely change the game when it comes to marketing your business in a sustainable way. When done well. You'll be able to effectively communicate with your clients, establish your brand, and ultimately position your wedding planning business as a leading player in the industry. Does that sound good? Let’s dive in!

Do you know your ideal client?

I promise I’m going to dive into the 5 reasons next, but before I do I just wanted to make sure that before you start writing your blog you do know what types of clients you want to read it. I’m not talking about their favorite coffee order or the fact that they binge-watch Vanderpump Rules. If you aren’t confident you know EXACTLY what your ideal client wants to hear, I would love to invite you to join me inside the Ideal Client Cocktail here. I will even throw in my favorite rum punch recipe!

Candice Coppola shares blogging tips for wedding planners

#1 Increases SEO and gets customers to find you on Google

As a coach for fellow wedding planners, I need to tell you: most of you are SLEEPING on SEO. It’s not as hard as you think it is, and trust me when I say: you are smart enough to figure it out. Content marketing is the BEST way to generate new leads for your wedding planning business without burning TF out.

One of the key benefits of having a blog is that it can help your wedding planning business rank higher on Google and get in front of more potential clients. By producing quality content consistently and optimizing your blog posts for search engine optimization (SEO), you can make sure that your website is appearing in front of more people who are interested in what you have to offer.

#2 Your wedding planning business blog can act as binge-able content to help future customers know-like-trust you

Blogs are a great way to build trust with potential clients before they reach out and book. Your blog as a wedding planner allows you to showcase your expertise and share your unique style and vision that sets your business apart. Through a blog, you can show your ideal clients what you value (and in case you haven’t figured it out yet: people want to hire wedding planners who value what THEY value). 

Millennials make up a large portion of our ideal clients in the wedding industry, and they are passionate about researching and consuming content. We know that they actively seek out information about different vendors and products and wedding trends to make sure they know EVERYTHING they need to know about their wedding day.

This makes blogs a great place for potentially cold readers can “warm up” to your business so that by the time they hit your contact form, they are ready to book. Blogs allow millennials to get an inside look at what you have to offer, from reviews of your services to photographs from real weddings, so that they can gather creative ideas for their own special day.

#3 Educates your potential customers so you don't have to

A blog can be an incredibly effective tool to engage with and educate potential clients who want to know more about your expertise as a wedding planner. It can serve as a platform to answer frequently asked questions, share insider tips and tricks, and discuss current industry trends that are relevant to your clients. By using your wedding planning business’ blog as a resource, you can provide your clients with valuable insights even before you meet them in person, which can play a crucial role in establishing trust and building long-term relationships.

Moreover, blogging allows you to communicate with your clients on sensitive or complex topics that you may not want to discuss in detail over and over again, such as vendor tipping or what a realistic wedding budget is. Your clients can access the blog posts at any time they want, making it a convenient and user-friendly way to deliver important information. 

By creating a comprehensive blog that addresses all of the concerns and questions that your clients have, you will be able to establish your authority in the field, build stronger relationships with potential clients, and position yourself as an authority in the wedding industry. 

a wedding planner's office

#4 Helps you to establish your brand

Your wedding planning business blog should be an extension of your brand, which means you should focus on showcasing your unique style in order to start attracting the right clientele. By featuring venues and wedding styles that your ideal client will be attracted to, you are reaffirming that your ideal client is in the right place (and you are the right choice!) while simultaneously repelling those couples who are not the right fit. For example, if you love elegant outdoor tented weddings, you’ll likely not want to feature ballroom weddings or rustic barn weddings.

Beyond featuring real weddings, you can also create informational blog posts that help establish your brand (using the same example as above, you could write about the top 10 wedding venues in your location – and only include the venues YOU want to work in). When choosing topics remember that if you want to book luxury weddings, you’ll want to avoid topics like “How to create a DIY seating chart” or things like that that will attract a more budget-conscious clientele.

Ultimately, your blog should be a place where potential clients can get a sense of your brand personality and style. Use creative comparisons, bold statements, and vivid descriptions to showcase your expertise and highlight your unique selling points. Remember, your wedding planning blog is an opportunity to showcase your creativity and stand out from the competition, so don't be afraid to be bold and innovative with the content you share!

Not sure what to write about? We share blog topic ideas every single month inside the Planner’s Playbook!

#5 Provides content for social media marketing

One of the biggest benefits of having a blog is that it provides a steady stream of content for social media channels. By sharing your blog posts on Facebook, Twitter, and Instagram – wherever your ideal client hangs out – you can engage with your audience, drive traffic to your website, and ultimately increase your bookings. It’s a great way to stay consistent! 

On top of that, you can repurpose your blog content as social media content too. Your blog post showcasing 10 favorite venues, for example, could turn into one new Instagram post for a #FridayFeature for ten weeks in a row. Don’t be afraid to get creative and have fun with it! If you’ve followed me for a while, you know I believe that sometimes we just need to TRY things. Marketing can and should be, just one big experiment, and we don’t always have to take everything so seriously in our businesses!

Skyrocket your wedding planning blog's Google ranking with our 10 free topic ideas. Specifically tailored for wedding planners, these topics are bound to engage your ideal clients. Download your guide to masterful content creation now, and let your blog become a beacon for all things wedding planning!

Starting a Blog for Your Wedding Business

Blogging can be a powerful marketing strategy for wedding planners who are looking to draw in more ideal clients. It gives you an opportunity to create meaningful connections and be discovered by potential couples. Better yet, blogging is quite inexpensive and gives you the freedom to tell your story in your own way with the help of images, videos, and text. You'll have to invest some time into the process, but if done right, it can pay huge dividends for your business. 

Need a little help getting started? Download 10 Wedding Planner Blog Topics for free to help you get started with your new blog!

Want more blogging ideas on the regular?

If you’ve made it this far, I can only imagine that you know how important it is to stay on top of your game as a wedding planner. I would love to invite you to join me inside the Planner’s Playbook. Each month, I share a complete DFY marketing plan that includes 4 fresh blog topics to attract new ideal clients into your business. And that’s not even the main purpose of the membership! 

Each month, I also dive deep into ONE aspect of your wedding planning business (and give you a ton of tools and swipe files to implement!) and provide a ton of support in the community inside. If you are missing a strong community of wedding planners who want to elevate the whole damn wedding industry, you’ll be in good company inside!

Explore More Wedding Industry Resources

For More Wedding Planner Business Secrets Follow Me On Instagram

Soooooo what’s your price look like? 😳🤔

To all my wedding pros, don’t do this! Comment CONSULT and I’ll send you a link to my consultation cheat sheet with the right questions to ask during a consult 😉

#weddingmeme #weddingmemes #weddingindustry #weddingfun #weddingfunny #weddingplanning
✨ Spend the day with me and see what a very busy day is like for me as a business coach and content creator! 

Yesterday was definitely a full day of coaching calls with the women in my mastermind and a lot of teaching and content creation. Here’s how I spent my day:

Coaching calls with @ininkweddings @afamilyaffairmaine @itssimplyaddy @nicoledaniellestudios @laceandbowbridalnm @atouchofgrayevents @letterpressmade 
Teaching a workshop with @honeybook 
Recording an episode of my podcast (premiering next week!)
Trying to get my steps in and taking the smallest of breaks between meetings

Not everyday looks like yesterday, but I definitely love when I get to spend my time with the women and communities I serve!

Would you like to see more content like this from me? I’d really like to hear from you! This was a lot of fun to make. ❤️

#candicecoppola #dayinthelife #weddingindustry #weddingpro #businesscoach #podcaster #adayinthelife #thepowerinpurposepodcast #weddingpros #weddingindustryeducation
Let’s create a quarterly business strategy together! ✨

For years, I’ve set goals and created business plans every single quarter. I love working in 90 day chunks because it’s short enough to take quick action but long enough to make progress. 

Each quarter I:

👉🏻 Review the previous quarter, celebrate wins, and acknowledge what got left behind or didn’t work 

👉🏻 Make decisions about where I want to focus my time and energy for this quarter 

👉🏻 Set sales goals 

👉🏻 Take it to my big white board calendar and create a plan, assigning due dates to big projects while managing my schedule 

👉🏻 I put everything into Asana and start creating more concrete to do lists and plans!

I LOVE doing this and loved getting the chance to share it with you! 

Tomorrow I’m leading a 90 day goal setting sesh inside my 1:1 coaching mastermind, WeddingPro Insiders and later this month I MIGHT be doing a special workshop in the Honeybook community 👀 

Stay tuned!!

#goalsetting #weddingindustry #weddingplannereducation #weddingbusiness #weddingpros #quarterlygoals #businessowner #businessstrategy #businesscoach #candicecoppola #weddingproinsiders #weddingpodcast #vlog #businessvlogger #comewithme
Is your copy CATFISHING people?

Be honest, does “premier wedding planner” hang out on your homepage? Because GIRL, I hate to break it to you, but what does that even MEAN?

Every wedding pro I know is on the struggle bus this season with sales… And sure, most of what we’re experiencing is part of the ‘wedding gap’ (and an election year), but could your website copy also be the problem? 

Copywriter to wedding pros @andreashahcopy joins me in this episode to talk about the four biggest mistakes she sees wedding pros making with their website copy and how to fix it.

(number three was definitely my personal favorite)

She breaks this shit DOWN and gives you actionable steps and quick fixes that will work.

Listen everywhere you get podcasts (and on YouTube because why TF not post there, too?!)

#weddingindustry #weddingpro #candicecoppola #thepowerinpurposepodcast #weddingindustryeducation #weddingindustryexpert #copywritingtips #digitalmarketing #weddingpros

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I believe entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

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