Listen, in today’s ultra-competitive wedding industry, staying ahead of the game is KEY to running a successful wedding planning business. As a wedding planner, it’s important to establish your brand and showcase your expertise in innovative ways to distinguish yourself from your competitors. Today, I’m going to share why every wedding planning business should have a blog to do just that!
Trust me, with over a decade of experience in the wedding industry, an effective blog strategy can absolutely change the game when it comes to marketing your business in a sustainable way. When done well. You'll be able to effectively communicate with your clients, establish your brand, and ultimately position your wedding planning business as a leading player in the industry. Does that sound good? Let’s dive in!
Do you know your ideal client?
I promise I’m going to dive into the 5 reasons next, but before I do I just wanted to make sure that before you start writing your blog you do know what types of clients you want to read it. I’m not talking about their favorite coffee order or the fact that they binge-watch Vanderpump Rules. If you aren’t confident you know EXACTLY what your ideal client wants to hear, I would love to invite you to join me inside the Ideal Client Cocktail here. I will even throw in my favorite rum punch recipe!
#1 Increases SEO and gets customers to find you on Google
As a coach for fellow wedding planners, I need to tell you: most of you are SLEEPING on SEO. It’s not as hard as you think it is, and trust me when I say: you are smart enough to figure it out. Content marketing is the BEST way to generate new leads for your wedding planning business without burning TF out.
One of the key benefits of having a blog is that it can help your wedding planning business rank higher on Google and get in front of more potential clients. By producing quality content consistently and optimizing your blog posts for search engine optimization (SEO), you can make sure that your website is appearing in front of more people who are interested in what you have to offer.
#2 Your wedding planning business blog can act as binge-able content to help future customers know-like-trust you
Blogs are a great way to build trust with potential clients before they reach out and book. Your blog as a wedding planner allows you to showcase your expertise and share your unique style and vision that sets your business apart. Through a blog, you can show your ideal clients what you value (and in case you haven’t figured it out yet: people want to hire wedding planners who value what THEY value).
Millennials make up a large portion of our ideal clients in the wedding industry, and they are passionate about researching and consuming content. We know that they actively seek out information about different vendors and products and wedding trends to make sure they know EVERYTHING they need to know about their wedding day.
This makes blogs a great place for potentially cold readers can “warm up” to your business so that by the time they hit your contact form, they are ready to book. Blogs allow millennials to get an inside look at what you have to offer, from reviews of your services to photographs from real weddings, so that they can gather creative ideas for their own special day.
#3 Educates your potential customers so you don't have to
A blog can be an incredibly effective tool to engage with and educate potential clients who want to know more about your expertise as a wedding planner. It can serve as a platform to answer frequently asked questions, share insider tips and tricks, and discuss current industry trends that are relevant to your clients. By using your wedding planning business’ blog as a resource, you can provide your clients with valuable insights even before you meet them in person, which can play a crucial role in establishing trust and building long-term relationships.
Moreover, blogging allows you to communicate with your clients on sensitive or complex topics that you may not want to discuss in detail over and over again, such as vendor tipping or what a realistic wedding budget is. Your clients can access the blog posts at any time they want, making it a convenient and user-friendly way to deliver important information.
By creating a comprehensive blog that addresses all of the concerns and questions that your clients have, you will be able to establish your authority in the field, build stronger relationships with potential clients, and position yourself as an authority in the wedding industry.
#4 Helps you to establish your brand
Your wedding planning business blog should be an extension of your brand, which means you should focus on showcasing your unique style in order to start attracting the right clientele. By featuring venues and wedding styles that your ideal client will be attracted to, you are reaffirming that your ideal client is in the right place (and you are the right choice!) while simultaneously repelling those couples who are not the right fit. For example, if you love elegant outdoor tented weddings, you’ll likely not want to feature ballroom weddings or rustic barn weddings.
Beyond featuring real weddings, you can also create informational blog posts that help establish your brand (using the same example as above, you could write about the top 10 wedding venues in your location – and only include the venues YOU want to work in). When choosing topics remember that if you want to book luxury weddings, you’ll want to avoid topics like “How to create a DIY seating chart” or things like that that will attract a more budget-conscious clientele.
Ultimately, your blog should be a place where potential clients can get a sense of your brand personality and style. Use creative comparisons, bold statements, and vivid descriptions to showcase your expertise and highlight your unique selling points. Remember, your wedding planning blog is an opportunity to showcase your creativity and stand out from the competition, so don't be afraid to be bold and innovative with the content you share!
Not sure what to write about? We share blog topic ideas every single month inside the Planner’s Playbook!
#5 Provides content for social media marketing
One of the biggest benefits of having a blog is that it provides a steady stream of content for social media channels. By sharing your blog posts on Facebook, Twitter, and Instagram – wherever your ideal client hangs out – you can engage with your audience, drive traffic to your website, and ultimately increase your bookings. It’s a great way to stay consistent!
On top of that, you can repurpose your blog content as social media content too. Your blog post showcasing 10 favorite venues, for example, could turn into one new Instagram post for a #FridayFeature for ten weeks in a row. Don’t be afraid to get creative and have fun with it! If you’ve followed me for a while, you know I believe that sometimes we just need to TRY things. Marketing can and should be, just one big experiment, and we don’t always have to take everything so seriously in our businesses!
Starting a Blog for Your Wedding Business
Blogging can be a powerful marketing strategy for wedding planners who are looking to draw in more ideal clients. It gives you an opportunity to create meaningful connections and be discovered by potential couples. Better yet, blogging is quite inexpensive and gives you the freedom to tell your story in your own way with the help of images, videos, and text. You'll have to invest some time into the process, but if done right, it can pay huge dividends for your business.
Need a little help getting started? Download 10 Wedding Planner Blog Topics for free to help you get started with your new blog!
Want more blogging ideas on the regular?
If you’ve made it this far, I can only imagine that you know how important it is to stay on top of your game as a wedding planner. I would love to invite you to join me inside the Planner’s Playbook. Each month, I share a complete DFY marketing plan that includes 4 fresh blog topics to attract new ideal clients into your business. And that’s not even the main purpose of the membership!
Each month, I also dive deep into ONE aspect of your wedding planning business (and give you a ton of tools and swipe files to implement!) and provide a ton of support in the community inside. If you are missing a strong community of wedding planners who want to elevate the whole damn wedding industry, you’ll be in good company inside!
Explore More Wedding Industry Resources
- Wedding Planners – Should You List Your Wedding Planner Pricing Packages On Your Website?
- How to Stand Out in a Crowded Market: Creating a Website for Wedding Planners That Get Results
- Want to Book Better Clients? Stop Marketing and Improve Your Client Experience Instead
- Wedding Industry Branding: How to Create A Recognizable Brand in the Wedding Industry with Brand Strategist Nicole Yang
- Should You Increase Your Price? How to Know When It’s Time to Raise Your Rates
- 8 Steps to Spring Cleaning Your Wedding Business
- How to Book Your FIRST Client as a Wedding Planner
- How To Build Your Portfolio As A Wedding Planner When You’re Just Starting Out
- Elizabeth McCravy On How To Create A Knock-Out Business Brand And Website
- Top 5 Blogging Tips For Wedding Pros in 2023
For More Wedding Planner Business Secrets Follow Me On Instagram
It’s official - the new candicecoppola.com is now live!
This website overall was completely inspired by my recent brand shoot with @c10ike and @theluckyshare (whose work you see ALL over it!). I really felt inspired after that experience to switch things up, and the creativity these two ladies brought to the experience definitely influenced how I gave my brand a refresh!
On the podcast this week I am talking about what I learned during this process. There were a few fun lessons along the way I wanted to share - so go listen to episode 151!
Because I know you care about the details…
> I used the gorgeous Fitzgerald template from @tonicsiteshop! So easy to customize and I love how different it looks than the original - but I honestly didn’t change much except my branding!
> I brought in a few new colors (hello lavender) and switched up the color hierarchy of my brand. Sometimes that’s all you need - a new POP of color and a change up of how you use color.
> I also switched up the fonts to Editors Note from @jenwagner.co and Poppins, a perfect combo.
I really did this in a weekend (and a day!). I did spend the next weekend with the website live testing it and making sure shit didn’t look crazy. But it was so easy to do and I’m so glad I carved out the time to do it.
One thing I know for SURE about marketing is that if you’re not excited to talk about it - then you’re not gonna talk about it. We need to feel GOOD and PROUD of what we put out there.
SO, if you’re not excited about your branding, website, or marketing collateral I’m gonna take a wild guess and say that you’re not marketing your business very well right now. What to do? Get yourself a refresh or a rebrand and fall back in love with the visual assets of your of your brands personality. It’s going to breath new life into your business and how you talk about who you are and what you do.
OK - go to my website and check it out!!
Do you plan out your business strategy by quarter? I’m a huge fan of this method - and this week on the podcast I’m giving you a peek behind the curtain at my quarterly business planning process.
I’ve used this process for years in my business and I even work 1:1 with the women in my mastermind group on this exact strategy to prep for sales season.
If you’ve entered the forth quarter feeling a little lost on what you should be doing before the year ends - this episode will give you a complete roadmap. We cover:
✨ How to fine-tune your sales funnel
👀 How to figure out what to adjust in your sales process to attract new couples
🙏🏼 Why this season is key to filling up your calendar for next year
I consider this episode to be one of the best strategy sessions I’ve ever given outside of my paid programs. Comment STRATEGY and I’ll send you the link!
#weddingpros #powerinpurposepodcast #powerinpurpose #weddingbusiness #weddingstrategy #weddingpodcast #weddingindustry #weddingpro #weddingindustryexperts #weddingeducation #weddingbusinesscoach #weddingbusinessbosses #candicecoppola #weddingproinsiders
I have to admit - I haven’t always been convinced running ads is the right move for wedding pros.
Our buyer journey is SO different from other businesses and there’s a lot of marketing techniques that work great for others - and not for us.
But after talking with @learnwithelisabeth from @elisabethstuckeydesign about her experience, my mind has been officially changed.
I was so excited to sit down with her and hear about her experience running ads for her luxury stationery business. We dig into the data and details of her campaigns, including her investment and how much revenue she generated from ads.
She also shares some EXTREMELY valuable tips on how you can run ads and some of the things you need to do behind the scenes to nurture leads that come from ads.
It’s an amazing episode and you need to hear this before engagement season. Comment 149 and I’ll send you the links to Apple, Spotify, and our blog!
Did you tune into this episode? What did you think??
#thepowerinpurpose #thepowerinpurposepodcast #weddingpros #weddingindustry #weddingblog #weddingbusiness #weddinginvitations #weddingmarketing #weddingpro #weddingpodcast #weddingindustryexperts #weddingindustrypodcast #weddingprofessionals #weddingpropodcast #candicecoppola #elisabethstuckey
Me in a nutshell 🥰
I think I should have “probably won’t text you back” written on my tombstone. It’s so bad my friends text my husband to make plans with me 😂😂
What’s one thing you’re really bad at?
#candicecoppola #weddingpro #weddingpros #weddingindustry #businesscoach
The Latest Wedding Planner Business Advice On YouTube
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