all new episodes of the podcast are available.

Grab your earbuds and lets go

This drink's on me. Business advice served straight up, every single Tuesday on my podcast, The Power in Purpose. Available now.

the power in purpose podcast

listen now


upgrade your clients

power in purpose podcast

Join My Mastermind

shop the shop

Grab tools and resources to instantly level up your wedding biz. From pricing calculators to email templates, business processes to swipe files... the Candice Coppola Shop has it all.

hey there!

I believe that entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

I help women like you build a profitable business with purpose.

close menu


For Wedding Planners

get biz tools

like a pro

All the training and support you need to design, coordinate, and plan high-end weddings

Let's Go!

Building Your Branding

How to Stand Out in a Crowded Market: Creating a Website for Wedding Planners That Get Results

April 28, 2023

is honeybook the right fit for your biz?
how to get your first client
8 free af ways to market your biz
Now Trending:
I'm candice!

I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!


What's your brand cocktail for success?

take the quiz

*cues up to the bar* Let's start the tab, shall we? Take the quiz and find your brand cocktail for success.

Feeling overwhelmed by the endless competition of wedding planners? Don't worry, we've got your back! In this article, we'll guide you step-by-step on how to create a website for wedding planners that not only look impressive but also consistently generates leads for your business. We'll delve into what we consider to be absolutely essential (after 15+ years in the industry) that can set YOUR website apart from the rest, showing you how to showcase your expertise and convert prospects into customers that can’t wait to sign a contract and send the deposit. 

Whether you're just starting out or looking to take your business to the next level, you are going to love today’s blog post. So why wait? Don’t just quickly skim this blog the way you may have done before – grab a coffee, sit back, and let’s get you a website that gets results!

Candice Coppola shares tips for websites for wedding planners

Decide on YOUR Clear Value Proposition

Wait – shouldn’t I start with the more exciting stuff?

If I thought it would get you results, I would. The truth is: one of the most important elements that will make a website for wedding planners stand out is a clear value proposition. Not to get too technical – but your value proposition is the unique benefit you offer to your clients that your competitors cannot. 

Your value proposition should be OBVIOUS on your website (if not stated outright), so that visitors can quickly understand who you are, who you serve, and how/why you do it. It should be concise, but at the same time, it should be powerful enough to convince potential clients to choose you over your competitors.

If you don’t do this – your customers might (mistakenly) assume the only difference between you and them is price. I’m guessing I don’t need to explain why that’s NOT what you want, right?

Use High-Quality Imagery

Listen – I started my wedding business in 2009 and let me tell you: websites were JANKY back then. I was booking clients with free stock photos that were the same as everyone else’s. Looking back – I’m sure I would cringe a little at what I thought I loved at the time!

Today though? There is no excuse for a bad website or bad photos #sorrynotsorry

One of the key ways to make a website for wedding planners stand out is through the use of high-quality imagery. The eye buys, and your photos are a window into what you’ll ultimately be creating for your clients. They can make or break your brand identity. By using stunning images, you can create a visual representation of your unique services and showcase your professionalism and attention to detail.

The Best Stock Photos for Wedding Planners

Let’s talk about free vs. paid for a sec. While free stock photos have come a LONG way since 2009, so have paid subscriptions (which are one of the most low-cost yet impactful investments you can make in your business). 

If you are in your first couple of years in business, a few of my favorite places for stock photos are:

When it comes to choosing images for your site, be sure to focus on quality over quantity. Select images that are high-resolution, clear, and well-composed. At the same time, be sure to resize your images so you aren’t uploading bulky large files that will slow down your website. 

Switch Your Website to Showit

Like I said earlier, there is no excuse for a bad website, especially when we have easy “drag and drop” website builders like Showit. Showit truly allows you to create a stylish, personalized website that not only looks great but functions seamlessly. But that’s not the only reason to switch to Showit.

Let’s talk about your mobile website

Most of your prospects are busy, and they may just stumble across your website on their phone. That’s one of the biggest reasons I love to recommend Showit. On Showit, you can design your mobile browser as a completely separate experience. And it’s relatively painless to do.

Having a website that functions seamlessly on both desktop and mobile is so important. Even if your desktop site looks amazing, a poorly optimized mobile site can drive away potential clients. It's important to make sure that your mobile site is optimized just as well, if not better than your desktop site.

The Best Showit Templates for Wedding Planners

Listen – if you’ve been around for a while, you know I love a website template. It’s the easiest way to launch your new website fast. Here are a few of my favorite places to shop:

Showcase Your Expertise

As a wedding planner in a crowded market, you know you need to showcase your expertise on your website. Your website should reflect your experience and knowledge by featuring informative articles (time to start blogging again!), and answers to their frequently asked questions (show them that you are inside their head!). Video is also huge in 2023 so consider creating educational videos or even hosting webinars or online classes to demonstrate your expertise and provide value to potential clients. 

By showcasing your expertise, you establish trust with potential clients and differentiate yourself from competitors. However, it's not enough to simply claim expertise – you need to provide proof that you have the skills and knowledge to deliver exceptional results. This is where testimonials and social proof come in…

Add Testimonials and Social Proof

In my humble opinion, sometimes we trust reviews a little too much. But it’s a reality of the world we live in, so when creating a website for wedding planners, I will always stress the importance of adding testimonials and social proof to your website. Positive reviews and endorsements speak volumes about the quality of your work and can help alleviate any doubts or concerns that potential clients may have.

In addition to testimonials, social proof can also be a powerful tool. This includes things like sharing photos, videos, and other content from weddings or events that you have planned. By showcasing your work, you're demonstrating your skills and abilities while building trust with potential clients. You may even want to consider adding reviews from vendors you’ve worked with – as vendor communication is one of the key things your customers hire you for.

Don't forget about SEO 

I’ve built a strong foundation for my business because I never forget about SEO. A well-optimized website can help potential clients find you when searching for wedding planners in their local area. Most couples turn to Google first! So, while you focus on creating an unforgettable website, don't neglect the importance of SEO for reaching a wider audience too.

To take your wedding planner website to the next level, consider starting a blog (like this one!). Blogging can help increase your website’s visibility and improve your SEO by a long shot. By regularly creating content that’s optimized for search engines, you can drive more traffic to your site and establish yourself as an authority in your industry. In the next section, we'll explore how to start a blog that resonates with your target audience and boosts your online presence.,

Start a Blog

A little caveat here – it's not just about creating content for the sake of SEO. To truly attract new customers and establish your brand, your blog should offer value by sharing your expertise and insights. Consider creating content around common wedding planning questions, highlighting unique vendor collaborations, or sharing real-life weddings. By offering valuable information and personal touches, you can build trust with potential clients and stand out in a crowded market.

To maximize your blog's driving traffic back to your website, make sure to include internal links within your blog posts. This will not only guide visitors to other useful content on your site, but it will also help increase your website's page authority and improve your overall SEO.

Make It Easy to Contact You

Last but NOT LEAST, as you create a website for wedding planners, make it easy for potential clients to get in touch with you. Include clear and enticing calls to action on your website to help guide your potential customers to your contact page. Once they are there, make the process simple and straightforward. Do they need to fill out a form? Immediately book a call? What happens next? 

A word to the wise – include your email address on your contact page because, despite our next efforts, not everyone will fill out a form. 

wedding planner creating a new website

Ready to Create a Website for Wedding Planners That Stands Out?

If you are still busting your hump on Instagram, I really want to encourage you to start focusing on your online presence too. To recap, when creating a website for wedding planners, you need to:

  1. Decide on YOUR Clear Value Proposition
  2. Use High-Quality Images
  3. Switch Your Website to Showit (or another aesthetically pleasing, easy-to-edit website platform)
  4. Showcase your expertise
  5. Add testimonials and social proof
  6. Don’t forget about SEO
  7. Make it easy to contact you.

You Need More to Stand Out in a Crowded Market Though! 

If you love NO-BS business advice and are ready to become the best wedding planner in the industry (or at LEAST – in your area!), I want to invite you to hop on the waitlist for the Planner’s Playbook now. If you’ve been trying to grow your wedding business and get caught wondering “What TF do I do next?!” more than once – I truly believe the Planner’s Playbook is where you need to be, friend. Inside this monthly membership, I show you EVERYTHING you need to know to design, plan, and execute your dream weddings. Hop on the waitlist for extra perks now.

Explore More Wedding Industry Resources

For More Wedding Planner Business Secrets Follow Me On Instagram

Is your brand experience attracting and repelling the right people? 🤔🤔🤔🤔

Branding and client experience are important as a wedding pro, and today, we are talking about where the two meet! 

In this episode, I’m chatting with Ally Baur of @allybdesigns all about the elements of brand experience, the role of branding in attracting ideal clients, the impact of templates on brand consistency, and the significance of customer service in the wedding industry. 

It’s an episode you’re gonna want to listen to if you want make sure your brand and brand experience is up to snuff.

Comment 133 below and I’ll DM you a direct link to listen! 

#powerinpurposepodcast #thepowerinpurposepodcast #brandidentity #brandexperience #weddingindustry #weddingpro #weddingpros #candicdcoppola #weddingproinsiders #clientexperience #brandstrategy #brandingtips
Today was a GREAT day to chop off all my hair. This is your sign to shed anything that’s not serving you. ✨

Special thanks to @naomihairsyou and @ronavictoriaa_ 🥰😍

#hairtransformation #hairchop #shorthair #bluntbob #blondebob #candicecoppola #hairbeforeandafter #barbados #summerhairgoals #chopoffyourhair
Can you get sued for networking? How should you be LEGALLY protecting yourself while building relationships within the wedding industry?

This is an interesting question we are exploring and answering in the latest episode of The Power in Purpose Podcast! My guest is attorney @nicolecheriodenlaw and she’s breaking down the steps you need to take to make sure you’re protecting your biz.

👇🏻 Comment the term LEGAL below and I’ll DM you a link this episode! 

#thepowerinpurposepodcast #candicecoppola #weddingpros #weddingindustry #weddingpro #weddingpodcast #weddingpod #weddingindustryeducation #weddingphotography #weddingplanner #networkingtips

+ show Comments

- Hide Comments

add a comment

Join the Convo

Check out the most recent posts

Here's some recent posts to check out

before you go...

More Strategy Tips

on YouTube

Downloads packed with my 10+ years of expertise planning million-dollar events

It's time to give your wedding biz a glow-up.

shop now

Resources that get delivered immediately

You just found your new biz BFF.

Get ready to grow your business with intention, one episode at a time. Join me every Tuesday to have a conversation about marketing, mindset, or money on The Power in Purpose Podcast.

it's like having me in your back pocket (literally)

LISTEN ON the blog
listen on google

Each week, we explore how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have. Get ready to dig in and have meaningful conversations about business and life, as we explore the strategies and techniques that build the kind of business you want. 

Let's mix you up a business cocktail that is equal parts strategy, purpose, and fun. Join me each week on my podcast where I break down business strategy.

listen on amazOn

these posts are on fire

Wanna steal my biz secrets?

or at the very least, hear the story about how I met Beyonce?