Feeling overwhelmed by the endless competition of wedding planners? Don’t worry, we’ve got your back! In this article, we’ll guide you step-by-step on how to create a website for wedding planners that not only look impressive but also consistently generates leads for your business. We’ll delve into what we consider to be absolutely essential (after 15+ years in the industry) that can set YOUR website apart from the rest, showing you how to showcase your expertise and convert prospects into customers that can’t wait to sign a contract and send the deposit.
Whether you’re just starting out or looking to take your business to the next level, you are going to love today’s blog post. So why wait? Don’t just quickly skim this blog the way you may have done before – grab a coffee, sit back, and let’s get you a website that gets results!
Decide on YOUR Clear Value Proposition
Wait – shouldn’t I start with the more exciting stuff?
If I thought it would get you results, I would. The truth is: one of the most important elements that will make a website for wedding planners stand out is a clear value proposition. Not to get too technical – but your value proposition is the unique benefit you offer to your clients that your competitors cannot.
Your value proposition should be OBVIOUS on your website (if not stated outright), so that visitors can quickly understand who you are, who you serve, and how/why you do it. It should be concise, but at the same time, it should be powerful enough to convince potential clients to choose you over your competitors.
If you don’t do this – your customers might (mistakenly) assume the only difference between you and them is price. I’m guessing I don’t need to explain why that’s NOT what you want, right?
Use High-Quality Imagery
Listen – I started my wedding business in 2009 and let me tell you: websites were JANKY back then. I was booking clients with free stock photos that were the same as everyone else’s. Looking back – I’m sure I would cringe a little at what I thought I loved at the time!
Today though? There is no excuse for a bad website or bad photos #sorrynotsorry
One of the key ways to make a website for wedding planners stand out is through the use of high-quality imagery. The eye buys, and your photos are a window into what you’ll ultimately be creating for your clients. They can make or break your brand identity. By using stunning images, you can create a visual representation of your unique services and showcase your professionalism and attention to detail.
The Best Stock Photos for Wedding Planners
Let’s talk about free vs. paid for a sec. While free stock photos have come a LONG way since 2009, so have paid subscriptions (which are one of the most low-cost yet impactful investments you can make in your business).
If you are in your first couple of years in business, a few of my favorite places for stock photos are:
When it comes to choosing images for your site, be sure to focus on quality over quantity. Select images that are high-resolution, clear, and well-composed. At the same time, be sure to resize your images so you aren’t uploading bulky large files that will slow down your website.
Switch Your Website to Showit
Like I said earlier, there is no excuse for a bad website, especially when we have easy “drag and drop” website builders like Showit. Showit truly allows you to create a stylish, personalized website that not only looks great but functions seamlessly. But that’s not the only reason to switch to Showit.
Let’s talk about your mobile website
Most of your prospects are busy, and they may just stumble across your website on their phone. That’s one of the biggest reasons I love to recommend Showit. On Showit, you can design your mobile browser as a completely separate experience. And it’s relatively painless to do.
Having a website that functions seamlessly on both desktop and mobile is so important. Even if your desktop site looks amazing, a poorly optimized mobile site can drive away potential clients. It’s important to make sure that your mobile site is optimized just as well, if not better than your desktop site.
The Best Showit Templates for Wedding Planners
Listen – if you’ve been around for a while, you know I love a website template. It’s the easiest way to launch your new website fast. Here are a few of my favorite places to shop:
- Tonic Site Shop (Use Code CANDICE for 15% Off!)
- With Grace and Gold (Use Code PLAYBOOK for 20% Off!)
- Elizabeth McCravy (Use Code POWERINPURPOSE for 12% Off!)
- Alex Collier (Use Code CANDICE10 for 10% Off)!
Showcase Your Expertise
As a wedding planner in a crowded market, you know you need to showcase your expertise on your website. Your website should reflect your experience and knowledge by featuring informative articles (time to start blogging again!), and answers to their frequently asked questions (show them that you are inside their head!). Video is also huge in 2023 so consider creating educational videos or even hosting webinars or online classes to demonstrate your expertise and provide value to potential clients.
By showcasing your expertise, you establish trust with potential clients and differentiate yourself from competitors. However, it’s not enough to simply claim expertise – you need to provide proof that you have the skills and knowledge to deliver exceptional results. This is where testimonials and social proof come in…
Add Testimonials and Social Proof
In my humble opinion, sometimes we trust reviews a little too much. But it’s a reality of the world we live in, so when creating a website for wedding planners, I will always stress the importance of adding testimonials and social proof to your website. Positive reviews and endorsements speak volumes about the quality of your work and can help alleviate any doubts or concerns that potential clients may have.
In addition to testimonials, social proof can also be a powerful tool. This includes things like sharing photos, videos, and other content from weddings or events that you have planned. By showcasing your work, you’re demonstrating your skills and abilities while building trust with potential clients. You may even want to consider adding reviews from vendors you’ve worked with – as vendor communication is one of the key things your customers hire you for.
Don’t forget about SEO
I’ve built a strong foundation for my business because I never forget about SEO. A well-optimized website can help potential clients find you when searching for wedding planners in their local area. Most couples turn to Google first! So, while you focus on creating an unforgettable website, don’t neglect the importance of SEO for reaching a wider audience too.
To take your wedding planner website to the next level, consider starting a blog (like this one!). Blogging can help increase your website’s visibility and improve your SEO by a long shot. By regularly creating content that’s optimized for search engines, you can drive more traffic to your site and establish yourself as an authority in your industry. In the next section, we’ll explore how to start a blog that resonates with your target audience and boosts your online presence.,
Start a Blog
A little caveat here – it’s not just about creating content for the sake of SEO. To truly attract new customers and establish your brand, your blog should offer value by sharing your expertise and insights. Consider creating content around common wedding planning questions, highlighting unique vendor collaborations, or sharing real-life weddings. By offering valuable information and personal touches, you can build trust with potential clients and stand out in a crowded market.
To maximize your blog’s driving traffic back to your website, make sure to include internal links within your blog posts. This will not only guide visitors to other useful content on your site, but it will also help increase your website’s page authority and improve your overall SEO.
Make It Easy to Contact You
Last but NOT LEAST, as you create a website for wedding planners, make it easy for potential clients to get in touch with you. Include clear and enticing calls to action on your website to help guide your potential customers to your contact page. Once they are there, make the process simple and straightforward. Do they need to fill out a form? Immediately book a call? What happens next?
A word to the wise – include your email address on your contact page because, despite our next efforts, not everyone will fill out a form.
Ready to Create a Website for Wedding Planners That Stands Out?
If you are still busting your hump on Instagram, I really want to encourage you to start focusing on your online presence too. To recap, when creating a website for wedding planners, you need to:
- Decide on YOUR Clear Value Proposition
- Use High-Quality Images
- Switch Your Website to Showit (or another aesthetically pleasing, easy-to-edit website platform)
- Showcase your expertise
- Add testimonials and social proof
- Don’t forget about SEO
- Make it easy to contact you.
You Need More to Stand Out in a Crowded Market Though!
If you love NO-BS business advice and are ready to become the best wedding planner in the industry (or at LEAST – in your area!), I want to invite you to hop on the waitlist for the Planner’s Playbook now. If you’ve been trying to grow your wedding business and get caught wondering “What TF do I do next?!” more than once – I truly believe the Planner’s Playbook is where you need to be, friend. Inside this monthly membership, I show you EVERYTHING you need to know to design, plan, and execute your dream weddings. Hop on the waitlist for extra perks now.
Explore More Wedding Industry Resources
- 8 Free Ways to Marketing Your Wedding Business
- How to Build a Brand Your ICAs Trust
- 10 Elements Every Wedding Planner’s Website Should Have
- How Your Website Creates The Client Experience With Alex Collier
- Looking for a Side Hustle? Here’s how to become a wedding planner on a budget
- How to Book Your FIRST Client as a Wedding Planner
- The 5 Stages of Scaling Your Wedding Planning Business
- Elizabeth McCravy Shares How to Build a Knock-Out Business and Brand
- 2024 Honeybook Review: The Pros, Cons, And If It’s Worth It
- What wedding planners need to know about SEO
- Five Wedding Planner Tools You Need to Use In Your Business
- Wedding Planners – Should You List Your Wedding Planner Pricing Packages On Your Website?
For More Wedding Planner Business Secrets Follow Me On Instagram
I’ve come to realize that many of us want to have a village, but we don’t recognize that we have to be a villager first.
My friend carla @c10ike is one of those rare exceptions and I want to introduce you to her!
When I started my planning business, I had no contacts and no real idea what I was doing. I was so green it makes me laugh to look back on it now!
And somehow, I got lucky enough to be taken under the wing of this incredible woman who showed up for me then when I was a little baby business owner, and has kept showing up ever since in more ways than I could possibly count.
She’s taught me so much over the years, and I don’t mean in the traditional sense of teaching someone something. She simply lived her life, and I paid attention.
She modeled what it means to be a friend.
A sister.
A daughter.
A wife.
A mother.
A business owner.
A boss.
I learned generosity by watching her be generous.
Compassion, connection, leadership… none of it came from advice. All of it came from the way she carries herself and the way she treats the people around her.
She has taught me more than she will ever know by the sheer act of living loudly and joyfully in every corner of her life.
I am so lucky to call her my friend. So lucky to be one of the many, many people she has been a villager for.
Carla thank you for letting me grow up right beside you. I love you. 🤍
DAY ONE // WPI Spring Retreat 💜
This was our first real day together! The theme of this whole retreat was refinement, so we wasted no time getting into it on Day 1!
The women shuttled up to my home, walked through the gate to mimosas and the biggest hugs, and got their welcome totes filled with goodies I curated from female owned businesses that were mostly local!
Then we settled in, did some tapping to manifest all the answers we needed for the week, courtesy of our very own @ashley.peraino (who couldn’t join us this year, but was SO THOUGHTFUL to record a video for us!)
I opened with a talk on complexity, discernment, and self-trust (today’s podcast episode, BTW) simplifying your business and actually trusting yourself to lead what’s left.
From there the room took over. We had three incredible member gives: @c10ike on trusting your creative instincts, @ininkweddings on refining your creative POV, and @welldressedevents on generating real revenue through Google Ads (it’s giving… LEADS 😉).
In between we had small group discussions, hot conversations about where instinct and POV are out of sync, a homemade Caribbean lunch, and an afternoon of poolside snacks and conversation.
This is what the WPI room looks like. A talented group of women who came with one big business question and spent day one getting closer to the answer while having fun and getting their brains stretched!
All these gorgeous moments captured by our retreat photographer + my business bestie @c10ike 💜💜💜
Do it or delete it.
I said this recently to a coaching client, and now it’s sort of become our mantra inside WPI, because almost every business owner I know has a to-do list with 47 things on it (the same 47 things that were on last week’s list, and the week before that).
They don’t get done. They just travel from week to week collecting guilt, and that guilt somehow makes it even harder to get anything done at all.
After years of coaching women through this, you start to realize that most of those tasks don’t actually have dire consequences if they never happen. They just feel important because they’ve been living on your list rent-free for six months.
I want you to look at your to-do list right now and choose.
You do it… meaning you do it right now or at the very least put it on the calendar with a real deadline.
You delegate it… but only if it’s actually worth someone else’s time, not because you’ve been avoiding it and want to make it someone else’s problem.
Or you delete it… and I mean actually delete it, not shuffle it to a “someday” list where it will haunt you until 2027.
The guilt you feel about your undone tasks won’t go away if you magically “get more productive.” Instead I want you to see it for what it is: a list-curation problem.
What’s one thing you’re deleting today?
PS: I can confidently say these @aritzia sweatpants are 10/10
Syd from @ininkweddings spent $$$$ on a rebrand... and a year later, her gut told her to do it again.
She listened, and that’s how Messy Luxury™ was born.
The Behind the Brand series is BACK on the podcast, and this episode is one of my favorites yet. I’m excited to introduce you to Sydney Meyer (AKA ya girl, SYD) – a talented, vibrant, and dynamic wedding designer / planner based in Austin but serving clients worldwide.
I’ve been coaching Syd inside WPI since 2022, so I’ve had a front row seat to her evolution.
I’ve gotten to watch her build an iconic brand from the inside out, and it’s been one of the great joys of my coaching career. I’m so excited for you to hear her journey and some of the interesting twists and turns she’s encountered because boy, are they RELATABLE.
In this episode, we get into:
- What inspired her to start In Ink
- Why her first rebrand still didn’t feel right and how she knew
- The rock-bottom moment that forced her to build a business for HER, not everyone else
- How she trademarked Messy Luxury and turned it into the most recognizable design philosophy in Austin
If your business doesn’t feel like you anymore or if you’ve been searching for your unique creative POV, you’re going to LOVE this week’s episode!
Drop MESSY LUXURY in the comments and I’ll send you a link to listen!
A special shout out to all the photographers whose images reflect Syd and her great work: @alicialeighphoto @anastasiastratephotography @fallonstovallphoto @lightasgold @natalienicolephoto @haleyfolkman.photo @c10ike
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thank you for sharing this creative and informative blog it helps me very well.