How to Build a Brand Your ICA's Trust with Bernel Westbrook

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How to Build a Brand Your ICA’s Trust with Bernel Westbrook

July 27, 2020

Bernel Westbrook of Branded by Bernel teaches us how we can build a foundation of trust with our ideal clients with her four pillars of branding.

Have you ever wondered how you can book your ideal clients quicker? Growing a foundation of trust with that client is the key. Listen to this podcast episode below or browse the show notes for more details.

How can our branding help to establish a foundation of trust with our ideal clients. Bernel Westbrook teaches the 4 pillars of branding and how can you leverage them.

Branding. I know it’s something you’ve obsessed over, and for a good reason. It’s important! But how do you build a brand your ideal clients can trust from the moment they land on your website?

And why is trust SO important in branding?

My guest on today’s episode of The Power in Purpose podcast is a branding expert for creative entrepreneurs–and she breaks it down for us, step-by-step through her four pillars of branding.

Bernel Westbrook is the owner and lead designer of Branded by Bernel, a design boutique based in Charlotte, North Carolina. With a background deeply rooted in fine art and a degree in web development, she lives by her motto “to obsess over the details, so you don't have to.” 

She works with creative entrepreneurs to build brands and websites that establish a foundation of trust. Since she started her business in 2016, Bernel has served the creative industry with high energy, tell-it-like-it-is honesty, and a passion for inspiring others. She’s a world traveler, recovering perfectionist, and a chocolate enthusiast.

Bernel Westbrook of Branded by Bernel shares the 4 pillars of branding and how you can build a brand that people can trust.

On Today’s episode of The Power in Purpose Podcast with Bernel Westbrook:

  • Learn how Bernel overcame perfectionism and how you can, too.
  • How can our branding help to establish a foundation of trust with our ideal clients?
  • What ARE the 4 pillars of branding, and how can you leverage them?
  • How to set brand goals that you are consistent with.
  • When is it time for a rebrand? Bernel breaks it down (and it’s probably not what you think!). 

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know — what was your biggest takeaway? Head to my Instagram to join the conversation!

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Some of the links used in this blog post are affiliate links. When you purchase something, our company receives a small compensation at no cost to you. This compensation helps to maintain the cost of creating helpful content, like our podcast, so you can build a profitable business with purpose.

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hey there! i'm candice


I help business owners like you build profitable businesses with purpose. I'm a skincare junkie & bravo-holic living my best life on an island in the Caribbean.

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Before selling my company in 2019, my team and I worked with hundreds of clients all over the world, from New York City to Fiji, Vermont to Costa Rica, celebrating moments that mattered in our clients' lives. 

These days, I'm mentoring wedding pros like you—helping you to build the kind of business you want (and deserve!). When I'm not helping business owners reach their goals, you can find me obsessively researching new skincare products and watching anything on Bravo (I'm a self-diagnosed bravo-holic!)

I built my wedding planning and design business, Jubilee Events, from zero to six-figures in the first 2 years.

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