Why Brands That Cultivate Authentic Connections Are the Ones That Win
menu

the freebie shop

power in purpose podcast

work with me

free biz plan outline + guide

It's time to stop winging it in your business and write a strategy for success. Download your free Business Plan Outline + Guide and get the momentum you need to write your biz plan.

download now

Hey!

I'm Candice

I believe that entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

I help women like you build a profitable business with purpose.

close menu

LEARN MORE ABOUT ME

Allison Sugahara on Why Brands That Cultivate Authentic Connections Are the Ones That Win

February 10, 2020

hey there, I'm candice!

Categories

I help business owners like you build profitable businesses with purpose. I'm a skincare junkie & bravo-holic living my best life on an island in the Caribbean.

growing a biz

things to do better

marketing & social

tech & tools

popular posts

How to Batchwork

Asana Review: How I Use Asana In My Biz + Save 10%

5 Time Management Tips & Secrets

Honeybook Review: Is Honeybook Right For Your Business?

insider

become an

Join my group coaching program and build your wedding business

Allison of Polygon Market wants you to cultivate authentic connections with your audience through your brand experience. And in today's episode, she shares how we can cultivate authentic connections that will build our brand and our business.
What's the secret sauce behind brands that win? Authentic connections. Brands that cultivate authentic connections are brands that win – on this episode of The Power in Purpose Podcast.

Allison of Polygon Market wants you to cultivate authentic connections with your audience through your brand experience. And in today's episode, she shares how we can cultivate authentic connections that will build our brand and our business.

As the owner of a brand marketing, business strategy, and visual design agency – she can hook you up with the visual representation of your brand. But what she wants you to focus more clearly on, is the connections your brand makes and the tribe it can build around it.

Brands that cultivate authentic connections are brands that win.

In such a hyper-connected world, your mission and how you approach authentic connection is what sets you apart from all the others. It can literally be how you rise up the ranks in a saturated market.

Allison embarked on the unconventional journey to create + cultivate Polygon Market long before it was established in 2014. After she and her husband, Derek, married in August 2017, they took the leap to become a full-time family partnership.

With several years of experience and infinite resources in brand marketing + business strategy + visual design, they have brought together a fierce community of talented professionals, providing brands with the power of an agency and supporting businesses of all sizes and from all over.

Allison believes in the power of working together and building authentic connections to help everyone thrive in their own way.


LISTEN TO THIS PODCAST EPISODE

Listen to this episode right here on our blog or subscribe below on your favorite platform.



Subscribe:
Apple Podcasts | GooglePlay | Spotify
… or wherever you listen to your favorite podcasts

In today’s episode, we talk about how you can be a brand that connects with people to build your own tribe or community. Allison shares powerful ways to make this happen, like core values and a brand manifesto. 

  • Why building authentic connection is so important when it comes to branding, marketing, and business strategy
  • How you can be a brand that connects with people and build your own “tribe” or community
  • A brand manifesto can help you cultivate the community who is waiting for your message
  • How we can we tap into our values in order to understand our mission better
  • How do we know when our brand has reached the tipping point?
  • The brand that Allison says is doing it right by sharing their manifesto, their core values, and showing up for their audience to make authentic connections (it’s SUCH a good example!)
  • Allison has worked with big corporate clients like Disney, Netflix, and Anthropologie and shares a similarity between all three.
  • How purpose has made Allison happier – and she’s stopped the comparison game


Does Honeybook sound like the right fit for your business?


Click here to save 50% ($200 off!) your first year's subscription

… or use the code PURPOSE at checkout


RESOURCES MENTIONED IN THIS EPISODE

CONNECT WITH ALLISON


EXPLORE MORE RESOURCES


WAYS TO CONNECT WITH CANDICE

Instagram | Twitter | Facebook


Some of the links used in this blog post are affiliate links. When you purchase something, our company receives a small compensation at no cost to you. This compensation helps to maintain the cost of creating helpful content, like our podcast, so you can build a profitable business with purpose.

Explore more categories:  Building Your Branding, Podcast Show Notes

share this post:

Join the Convo

hey there! i'm candice

Categories

I help business owners like you build profitable businesses with purpose. I'm a skincare junkie & bravo-holic living my best life on an island in the Caribbean.

getting down to biz

things to do better

marketing & social

tech & tools

popular posts

How to Batchwork

Asana Review + Save 10%

5 Time Management Secrets

Honeybook Review: Is It Right For Your Biz?

insider

become an

Join my group coaching program and build your wedding business

Before selling my company in 2019, my team and I worked with hundreds of clients all over the world, from New York City to Fiji, Vermont to Costa Rica, celebrating moments that mattered in our clients' lives. 

These days, I'm mentoring wedding pros like you—helping you to build the kind of business you want (and deserve!). When I'm not helping business owners reach their goals, you can find me obsessively researching new skincare products and watching anything on Bravo (I'm a self-diagnosed bravo-holic!)

I built my wedding planning and design business, Jubilee Events, from zero to six-figures in the first 2 years.

I'm Candice

Hey there!

21

Why can't you have the life you've always wanted with rhi bosse

36

you don't have to accept your circumstances with Allie casazza

08

hottest episodes

Building a legacy brand with mary marantaz

29

how to batchwork anything in your biz

I'm on a mission to help you uncover your purpose. My podcast, The Power in Purpose, explores the strategies it takes to build a profitable business with purpose—and the stories behind some of the most successful creative entrepreneurs who have.

Power in Purpose

grab your airpods and meet me every tuesday on

Ranked in the top 100 Podcasts

For entrepreneurs

New episodes every Tuesday

Ready to subscribe?

Rated 5 stars on Apple Podcasts

Thanks for the love

click here to binge listen to 'em all
subscribe to the podcast

it's like having me in your back pocket
(literally)

apple podcasts

google play

stitcher

tunein

spotify

Sign up for honeybook and only pay $1 a month for your first 8 months

want my sales secret weapon?

get this limited time offer now >>
%d bloggers like this: