Why Brands That Cultivate Authentic Connections Are the Ones That Win

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Hey you! I'm Candice. I've owned my wedding planning and design business, Jubilee Events, for 12 years. I'm a 2x published author, podcast host, and your proud mentor.

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Allison of Polygon Market wants you to cultivate authentic connections with your audience through your brand experience. And in today's episode, she shares how we can cultivate authentic connections that will build our brand and our business.
What's the secret sauce behind brands that win? Authentic connections. Brands that cultivate authentic connections are brands that win – on this episode of The Power in Purpose Podcast.

Allison of Polygon Market wants you to cultivate authentic connections with your audience through your brand experience. And in today's episode, she shares how we can cultivate authentic connections that will build our brand and our business.

As the owner of a brand marketing, business strategy, and visual design agency – she can hook you up with the visual representation of your brand. But what she wants you to focus more clearly on, is the connections your brand makes and the tribe it can build around it.

Brands that cultivate authentic connections are brands that win.

In such a hyper-connected world, your mission and how you approach authentic connection is what sets you apart from all the others. It can literally be how you rise up the ranks in a saturated market.

Allison embarked on the unconventional journey to create + cultivate Polygon Market long before it was established in 2014. After she and her husband, Derek, married in August 2017, they took the leap to become a full-time family partnership.

With several years of experience and infinite resources in brand marketing + business strategy + visual design, they have brought together a fierce community of talented professionals, providing brands with the power of an agency and supporting businesses of all sizes and from all over.

Allison believes in the power of working together and building authentic connections to help everyone thrive in their own way.


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In today’s episode, we talk about how you can be a brand that connects with people to build your own tribe or community. Allison shares powerful ways to make this happen, like core values and a brand manifesto. 

  • Why building authentic connection is so important when it comes to branding, marketing, and business strategy
  • How you can be a brand that connects with people and build your own “tribe” or community
  • A brand manifesto can help you cultivate the community who is waiting for your message
  • How we can we tap into our values in order to understand our mission better
  • How do we know when our brand has reached the tipping point?
  • The brand that Allison says is doing it right by sharing their manifesto, their core values, and showing up for their audience to make authentic connections (it’s SUCH a good example!)
  • Allison has worked with big corporate clients like Disney, Netflix, and Anthropologie and shares a similarity between all three.
  • How purpose has made Allison happier – and she’s stopped the comparison game

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RESOURCES MENTIONED IN THIS EPISODE

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    Allison Sugahara on Why Brands That Cultivate Authentic Connections Are the Ones That Win

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    My team and I have worked with hundreds of clients all over the world, from New York City to Fiji, Vermont to Costa Rica, celebrating moments that matter in our clients' lives. I've worked with high-end clients since I started my business, producing events in excess of $1,000,000.



    I owned my wedding planning and design business, Jubilee Events, for 12 years before I sold it.

    I know what it takes to run a successful wedding industry business.

    I also know how hard it is to be profitable in this industry. I've experienced many of the aches, pains and challenges you're facing right now.

    I want you to succeed in your business. In fact, I teach wedding industry entrepreneurs because I want others to have the same level of success I've been so fortunate to have.

    My passion for this industry is rooted in helping business owners, like you, build a profitable business with purpose.

    That is the heart behind every webinar I teach, every instagram post I share, every course I create and every podcast episode I produce.

    i'm your mentor. it's great to meet you! here's the details about me...

    Hey! I'm Candice

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