Allison Sugahara On How To Create A Brand That Wins

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Allison Sugahara on Why Brands That Cultivate Authentic Connections Are the Ones That Win

February 10, 2020

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!


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*cues up to the bar* Let's start the tab, shall we? Take the quiz and find your brand cocktail for success.

Allison Sugahara of Polygon Market wants you to cultivate authentic connections with your audience through your brand experience. And in today's episode, she shares how we can cultivate authentic connections that will build our brand and our business.

As the owner of a brand marketing, business strategy, and visual design agency – she can hook you up with the visual representation of your brand. But what she wants you to focus more clearly on, is the connections your brand makes and the tribe it can build around it.

Brands that cultivate authentic connections are brands that win.

In such a hyper-connected world, your mission and how you approach authentic connection is what sets you apart from all the others. It can literally be how you rise up the ranks in a saturated market.

Allison embarked on the unconventional journey to create + cultivate Polygon Market long before it was established in 2014. After she and her husband, Derek, married in August 2017, they took the leap to become a full-time family partnership.

With several years of experience and infinite resources in brand marketing + business strategy + visual design, they have brought together a fierce community of talented professionals, providing brands with the power of an agency and supporting businesses of all sizes and from all over.

Allison believes in the power of working together and building authentic connections to help everyone thrive in their own way.

In today’s episode, we talk about how you can be a brand that connects with people to build your own tribe or community. Allison Sugahara shares powerful ways to make this happen, like core values and a brand manifesto. 

  • Why building authentic connection is so important when it comes to branding, marketing, and business strategy
  • How you can be a brand that connects with people and build your own “tribe” or community
  • A brand manifesto can help you cultivate the community that is waiting for your message
  • How you can we tap into your values in order to understand our mission better
  • How do we know when our brand has reached the tipping point?
  • The brand that Allison says is doing it right by sharing their manifesto, their core values, and showing up for their audience to make authentic connections (it’s SUCH a good example!)
  • Allison has worked with big corporate clients like Disney, Netflix, and Anthropologie and shares a similarity between all three.
  • How purpose has made Allison happier – and she’s stopped the comparison game



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