Should you list your wedding planning packages on your website? When it comes to whether or not you should include pricing for your wedding planning packages on your website, you are going to hear a lot of noise on either end of the spectrum. Seriously, people are PASSIONATE that you either should or should not make this marketing move (and make no mistake – it IS a marketing move). While I’m the first to remind you that sometimes in business, we have to treat marketing decisions lightly (I like to think of it as one big experiment!), when it comes to listing your wedding planner pricing on your website, the truth of the matter is this…
It depends.
I know you were hoping for something a little more concrete, but I have to be honest with you. After over a decade in the wedding industry (and a full-time coach for wedding planners!), there is no “one size fits all” when it comes to whether or not to list your pricing on your website. Instead, I’m going to walk you through what to consider in order to make this decision for your business and encourage you to check back and see if it’s working for you in 6-12 months' time. Yes, that’s how long you need to commit. Like many things in your business, there is no right or wrong answer.
First, are you getting a lot of unqualified leads? If yes, listing your pricing on your website could be a good idea.
But here’s a little piece of advice: if you are going to add pricing to your website, go bold. Make sure people can see and read it.
Don’t hide your pricing away in a light gray size 10 font somewhere on a page that nobody ever looks at. Your prices shouldn’t be hidden in an FAQ section, and it shouldn’t look apologetic. If you are going to list your wedding planning packages on your website, and include pricing, go big.
Make sure it’s obvious and in the reader's face. After all, adding your pricing to your website is to help couples self-select whether they can work you into their wedding budget. It’s designed to reduce the number of unqualified leads that end up in your inbox, which means that at least most of the people who will reach out and book a consultation call with you can, in fact, afford to pay your prices!
On the other hand, if you aren’t getting inquiries, it may be best to leave your pricing off your website for now (unless you are using price as a selling point, which generally isn’t something I will recommend anyway!).
This way, you will get more inquiries and, therefore, more data to work with when growing your business. More inquiries doesn't mean you have to work with everyone and anyone who sends you an email. It just means you might get a better pulse for what couples are really looking for. From there, you can choose to provide it OR shift your messaging.
When pricing your wedding planning packages for your website, consider a starting price rather than your entire price list.
As someone who has planned six and seven-figure weddings, I’m here to tell you that even in the luxury space, couples can get sticker shock. When you list only a starting price, you entice people who find the price to be right for their budget to contact you while still leaving open the possibility of upselling your services and encouraging them to invest a little more once you get them on the phone.
Plus, as we both already know–pricing for your services depends on a variety of factors–like the wedding logistics, guest size, the scope of work, and location. A starting price gives clients assurance you're in their range.
Even with a starting price, if you are going to list it, make it obvious. The point here is likely to stop having calls with couples that can’t afford you, and the more obvious you make your pricing, the less your inquiries will question it.
Ready to update your website? Here are 3 places you should include your prices as a wedding planner.
Your Services Page
Not to sound like a broken record but just remember, pricing isn’t something that you should hide in some obscure paragraph. If you are listing your pricing on your website, you should be confident about the value you bring and give it enough real estate and room for people to see. You are not the cheapest wedding planner in your area, but you are worth it. Remember, your pricing will not discourage your ideal client. In fact, you know those couples who always want the best of the best? Listing your prices might actually help you attract more of them.
Hold up – do you know who your ideal clients are? If not, let me just do a quick plug for The Client Cocktail – my most popular course for wedding pros who want to find their ideal clients once and for all. This was designed to help you book better clients – and I promise you'll get results.
Your About Page
Don’t be shy; your about page is one of the few places where you can unapologetically brag about YOU. Although your about page should be filled with things your ideal customers actually care about, I would argue that pricing definitely applies. When you are listing all of your credentials and why your customers think you are so fabulous, don’t forget to include where your pricing starts (and how they can reach out for more information!). Your about page justifies the pricing for your wedding planning packages so that you don't have to.
Your Contact Page
There are some couples who reach out to any and all wedding planners they find on Google. I’m going to guess that those are not the people you are waiting to inquire. As one more place to include your pricing, I recommend adding it to your contact page. You can include this in the sidebar or the top of the page, or you can even include a box in the contact form where they check off that they already know your prices. The latter is probably my favorite because it helps clear up any objections and means once you hop on the sales call, it’s about more than money. You both already know they can afford you.
Selling your Pricing for your Wedding Planning Packages Online
Regardless of whether or not you list your pricing online, you won't book a client without getting on a sales call (nor would you want to because, remember, you are vetting them as much as they are vetting you!). When you list your wedding planning pricing online, you do miss the opportunity to “convince” someone to go a little over their budget and book you, but as a wedding business coach for over a decade now, I'm here to tell you that you don't need to.
Part of the reason so many of us feel “icky” when it comes to sales is that we approach the selling process out of scarcity. You need to convince the client in front of you to pay your prices, even if they can't really afford to. The longer you are in business, the more you will see this is not the case. There are enough people out there who will see your value and be willing to pay your prices. Your job is to focus on getting in front of THOSE people. Whether you decide to list pricing on your website or not.
Explore More Wedding Industry Resources
- How Much Should You Charge As A Wedding Planner? Learn How To Figure Out Your Wedding Planner Pricing
- How Much Does It Cost to Become a Wedding Planner?
- 5 Ways to Make More Money As A Wedding Planner
- Day of Coordination: The Pros and Cons as a Wedding Planner
- How to Start a Wedding Planning Business
- The #1 Reason Why You’re Not Booking The Right Wedding Clients (And How To Fix It)
- 5 Online Wedding Planning Tools You Need to Use
- 5 Tips On Crafting a Business Plan To Book Out Your Biz With Your Ideal Clients And Get Paid
For More Wedding Planner Business Secrets Follow Me On Instagram
LISTEN UP! I'm mixing up quite the presentation for attendees of @signatureceo conference - and it’s all about leveraging data to grow your biz - will I see you there?
My friend Tara Melvin of @perfectplanning puts on one of *the best* conferences for creative entrepreneurs and CEOs. This'll be my second time speaking at this conference, so let me share with you a few facts about what you can expect:
👉🏼 Every detail of the event has been well thought out. Tara and her team do NOT play!
👉🏼 Each speaker on stage wants you to walk away with tangible steps to grow your business. There's no fluff here.
👉🏼 The attendees of this conference are exceptional, FUN, high-achieving entrepreneurs who you NEED to be in the room with.
Those are just a few of the reasons why I want you to join me April 11th-13th. Plus, wouldn't it be great to hang in person and connect?!
So, if you're a creative biz owner with an authentic spirit looking to maximize profits, be in control of your business, become a proficient leader, ensure stability for your business, elevate your business, and you're eager to adapt new business intelligence that will allow you to soar in your industry, then join us!
Register today with my promo code COPPOLA2023 to receive $200 off your 3-day registration!
This offer expires on February 14th at midnight. Head to @signatureceo for all the deets.
Will I see you at the conference?!
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I’m getting settled back into life after a whirlwind week at @creativeeducatorconference - and I want to share a few things with you.
First, @laylee_emadi put together the most incredible space for learning, connection, and the exchange of ideas. If you’ve ever hosted a live event, then you know how much WORK goes into it. Hats off to Laylee and her team for intentionally creating such a safe place for people to be themselves.
Friends, there’s something magical that happens when people get together. I know (maybe better than most) how the last few years have taken that away from us.
But if I can encourage you to do one thing this year for your business and for yourself it would be to get off Zoom and get in the room with some new people.
It can change your life.
There were so many special moments last week, but the sweetest was *finally* getting to meet some of the women that I’ve been coaching for… I dunno… YEARS?!
We laughed, ate meals, hugged, learned together, talked shit, laughed some more, and had the best time. Ladies, I love you all so much and I can’t wait to do it again.
@simplysandrayvonne @elizabethberghuisphotography @rohanaolson @the_evergreencollective
Laylee, you are brave and brilliant–and I can’t thank you enough for giving me a chance to share a little behind-the-scenes magic of my own business.
To everyone I got a chance to chat with and learn from–thanks for being so generous with your conversation and ideas. You are all amazing-and I can’t wait to see how you make waves and ripples this year!
The day is finally here! The doors to The Planner’s Playbook are officially open!
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The Planner’s Playbook is my newest coaching program for wedding planners, and it’s your secret weapon to planning, designing, and coordinating magazine-worthy weddings.
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Designed for wedding planners who are three years or less into their business–and it will give you all the training AND support you need to:
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🙌🏼 Design high-end, magazine-worthy weddings that bring your couples’ story to life (so you can become that industry taste-maker everyone is dying to work with)
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🙌🏼 Plan luxury weddings from A-Z like a pro without having to figure it out on your own (we’re talking big budgets, tented weddings, stellar vendors, and perfected timelines)
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🙌🏼 Serve your customers better than your competitors and turn them into raving fans (so they become your word-of-mouth champions and refer *more* luxe clients your way)
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🙌🏼 Simplify your planning process with a clear picture of how to work with your clients on any occasion or budget (like your timelines, checklists, workflows, proposals, contracts–you know, all the things)
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🙌🏼 Boost your productivity with solid systems and processes that make wedding planning easy (and deliver an incredible client experience)
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🙌🏼 Reach a higher-end clientele that’s dying to work with you and craves your one-of-a-kind wedding planning experience (so that you can charge more money and scale your business)
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I’ve taken my 12 years of experience in the wedding industry and created this program to teach you everything you need to know about design, planning, and coordination.
💡 Imagine all the things you could accomplish if you had the right resources and support to guide you. Ready to learn more?
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👉🏻👉🏻👉🏻 Head to plannersplaybook.com to join us inside!
As we built this experience, we put a lot of thought into what you need to build and grow your business.
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We know that success follows a proven path, and with the Planner’s Playbook, you'll have everything you need to plan, design, and coordinate high-end weddings.
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💡 TRAINING
I'm not joking when I tell you that I've been through *every* wedding planning scenario imaginable. I know that in order to grow your wedding planning business, you've got to become the best in the game.
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Inside The Planner's Playbook, we teach you the in's and out's of wedding planning–including how to design and coordinate
your events.
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🙋🏼♀️ COMMUNITY
You can't do business alone–and as long as I'm around, you'll never have to. That's why we've built community into The Planner's Playbook–where you'll network with other planners from all over the world.
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We're just one click away to offer you support, encouragement,
and advice.
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💕 SUPPORT
Ever wish you could just jump on a zoom call with someone you admire and ask them all your burning questions?
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Inside The Planner's Playbook, we offer you the support you need to grow your wedding planning business. Our monthly coaching calls are your opportunity to get direct, personalized feedback from me (hey!) on just about anything.
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When you're a Playbooker, you'll always have a trusted mentor to lean on.
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🚀 ACTION
Wanna make progress? You've got to take a step forward.
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Inside The Planner's Playbook, you won't just learn how to be the best wedding planner–you'll also have the support system to take action in your business and get shit done.
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Imagine all the things you could accomplish if you had the right resources and support to guide you.
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To learn more and join us go to 👉🏻👉🏻👉🏻👉🏻 plannersplaybook.com
We can’t wait to welcome you! 💕💕
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