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Growing a Business

10 Elements Every Wedding Planner’s Website Should Have

May 29, 2023

is honeybook the right fit for your biz?
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I'm candice!

I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!

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What's your brand cocktail for success?

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*cues up to the bar* Let's start the tab, shall we? Take the quiz and find your brand cocktail for success.

Attention all wedding planners! Your website is more than just a storefront. It's the face of your business. It's the first impression that you'll leave on potential clients. With so much competition in the industry, you need to make sure that your website is exceptional and sets you apart from the rest. As a business coach for wedding planners, I want to share with you the top ten elements that you need for a truly remarkable wedding website. Whether you're a seasoned pro or just starting out, these things will help you attract more clients and build your business like never before. So, let's dive in and empower your website to double your potential!

A Clear Message

As a wedding planner, you have a lot to offer. You're organized, creative, and passionate about creating memorable events. But no matter how talented you are, your website won't convert visitors into clients unless your message is clear. In fact, a clear message is one of the most critical components of any wedding planner's website.

Why is this so important? Simple: potential clients need to know what you're offering and how you can help them. And they need to find it fast. If your message doesn't immediately communicate that, visitors will quickly move on to the next site. As a wedding planner, you need to make sure your website reflects those qualities with clear language that resonates with your ideal client.

Think of it this way: your website is a conversation with your visitors. Just like in a conversation, you need to be clear and concise about what you offer. Using playful language and creative comparisons can help make your message stand out, but don’t sacrifice clarity in order to be clever.

Donald Miller’s Grunt Test

In WeddingPro Insiders (my high-level mastermind), we re-read Building a Story Brand by Donald Miller recently. In it, he talks about how your website needs to pass the grunt test. To paraphrase, that means that in the time it takes for a caveman to grunt, your website visitor should know 3 things:

  1. What do you offer?
  2. Why should I care?
  3. How do I get it?

Take a look at your website now (or ask a friend who can be objective!) and see if you would pass right now!

A Responsive Design

Your website needs to match the needs of your ideal client, which means it needs to be user-friendly and visually stunning on all devices. That's why having a responsive design is one of the top elements your wedding planner’s website should have.

But let's be real – who has the time or expertise to worry about coding and designing a website from scratch?

If you know your website needs a refresh, I highly recommend switching to Showit. On top of being easy to edit, it also allows you to design your mobile website separately. A beautifully branded experience is important in the wedding industry, and Showit makes it a lot easier than it used to be!

If you are in the market for a new wedding planner’s website, I highly recommend Tonic (use code CANDICE for 15% off), With Grace and Gold, or Elizabeth McCravy website templates.

Testimonials

Testimonials are a powerful marketing tool that can help potential clients recognize the value of your work, build trust, and make informed decisions when selecting their planner.

Think about it this way – when someone hires you to be their wedding planner, they're trusting you with one of the most important days of their lives. That's a huge responsibility, and potential clients want to know that they're making the right choice. Including testimonials from happy clients on your website can help to ease their concerns and provide social proof of how you make your customers feel.

Not only do testimonials convey the quality of your work, but they also showcase the unique experiences that each client had with you. When potential clients read about your past clients' experiences, they can get a better sense of your personality, working style, and ability to deliver on their vision. This helps to establish a connection even before you meet them in person.

Your Current Portfolio

I have to be honest with you – I am so sick of telling wedding planners to update their website with their current portfolio. I could go on and on about this, but your website is equally important, if not MORE important that your Instagram. 

A well-curated portfolio of recent work will show your clients what you're capable of and set the tone for the quality of your work. It will keep your website fresh and engaging for repeat visitors (we all know some couples plan WAY in advance. If you care about SEO, and you should, updating your website frequently helps with that too!

If your current work doesn’t reflect the kinds of clients you want to book, you have two options: stock photos or styled shoots. In reality, you may choose to showcase a little bit of all three (stock photos, styled shoots, and your own work!). Don’t forget to book a branding photoshoot too!

A Compelling Contact Page

You may think that by the time your visitors reach your contact page, your work is done. Not the case, friends! On the contrary, an effective contact page is key to connecting with potential clients and showing off your style and expertise one last time before they reach out. Think of it as the final step in building a relationship with your future clients. A basic contact page won't cut it. 

Here are some tips for your contact page:

  1. Keep it simple and straightforward. Don’t ask someone to fill out 20 questions to get in touch – and remember they are likely doing this from their phone.
  2. Include your email and phone number so people who don’t want to fill out a contact form can still get in touch.
  3. Consider having a separate form for vendors to reach out through. As a wedding planner, you WILL have vendors who want to connect with you. Make it easy for them to do so without starting new projects in your CRM like Honeybook.

Address FAQs

By including FAQs, you can demonstrate your expertise, address important concerns, and provide solutions to commonly asked questions. This builds confidence in your clients before they even reach out and helps ensure you're a good fit for their wedding needs. Plus, having a FAQ section can save you time by reducing the number of questions you have to respond to directly.

While I do recommend tailoring these questions to YOUR business and ideal client, here are a few FAQs you might want to include:

  • What services do you offer as a wedding planner?
  • What is your process for planning a wedding?
  • What is your pricing structure?
  • What is the average budget for couples you work with?
  • How many weddings do you plan at a time?
  • Can you provide a list of vendors you work with regularly?
  • Do you travel for destination weddings?
  • What kind of communication can I expect from you during the planning process?

Truly, the list could go on and on! The more you know your ideal client, the more effective your FAQ section can be.

Blog

Blogging is my FAVORITE way to highlight your skills, educate future couples on wedding trends, and boost your website's SEO. It’s also a great opportunity to showcase your creativity and style at weddings you’ve executed.

By blogging about real weddings you’ve planned, you’re able to showcase your expertise and demonstrate your unique brand style. Share the details of each wedding, showing how you took the couples' vision and brought it to life in a meticulous, well-executed way, and also by using descriptive language to set the scene for readers and position yourself as a creative expert in your niche. Potential clients need to SEE your talent and the value that you bring. 

It can also be a great thing for other wedding vendors to share too! Tag the vendors that helped make the wedding you are showcasing a reality, and they will help spread the word too!

While showcasing real weddings is always a good idea, don’t forget to blog about educational and informative content about wedding trends and best practices, you can establish yourself as an authority in the industry. Whether it’s explaining the latest color trends or giving tips for sourcing the best vendors, sharing your expertise will not only help future couples, but it will also boost your site's traffic and SEO.

Social Media

If you are like most of the wedding planners I coach, I know, you spend a lot of time on Instagram. That’s why one of the key elements to a successful wedding planner’s website is a pathway to social media!

Encouraging couples to come find you on Instagram or save your blog post on Pinterest is a great way to stay connected if they aren't ready to reach out on your contact form yet. Moreover, having social links on your website also helps to build credibility and trust in the marketplace, signaling to potential customers that you are a legitimate and trustworthy business. 

Pricing Details

For couples looking to plan their wedding, having clarity on their budget is key to making any decisions. This means having fixed prices, clearly defined packages and services, and avoiding any hidden costs or surprises that could strain your couple’s budgets. By having candid conversations early on in the planning process, couples can make informed decisions and feel more confident about their investment in their big day.

But should you include it on your wedding planner’s website? My answer to this is that it depends. I go into DETAIL about this in this post here. For the sake of this blog post, I want to say this: your website SHOULD indicate some level of investment, whether you choose to put a number figure to it or not.

Not feeling confident in your pricing? Head to the shop and grab my guide to wedding planner pricing here!

Several Strong Calls to Action (CTA)

When it comes to promoting a wedding planning business online, one of the key elements of a high-converting website is incorporating several calls to action (CTAs) throughout the site. A CTA is simply an instruction to the user to perform a specific action. The goal of using CTAs is to encourage visitors to take the next step in their customer journey and ultimately convert them into paying clients.

Creating a Wedding Planner’s Website

Ultimately, your website is the backbone of your business. It's essential to include all the elements that will attract potential clients, build credibility and trust, and ultimately convert them into clients.

Here’s a recap of the 10 things you need to include in your wedding planner’s website.

  1. A clear message
  2. A responsive design (don’t forget mobile!)
  3. Testimonials
  4. Your portfolio
  5. A compelling contact page
  6. To address FAQs
  7. Regular Blog Posts
  8. Social Media Links
  9. Pricing Details
  10. Strong CTA’s

Ready to Elevate Your Wedding Planning Business?

We would love to welcome you inside The Planners' Playbook, the membership for wedding planners who want to elevate the wedding industry and feel confident AF in their wedding planning business. From masterclasses and workshops to a deep-dive playbook being released every month, The Planner’s Playbook has everything you need to streamline your processes and save time. Plus – you’ll even get a discount on the CC shop!

Explore More Wedding Industry Resources

For More Wedding Planner Business Secrets Follow Me On Instagram

Soooooo what’s your price look like? 😳🤔

To all my wedding pros, don’t do this! Comment CONSULT and I’ll send you a link to my consultation cheat sheet with the right questions to ask during a consult 😉

#weddingmeme #weddingmemes #weddingindustry #weddingfun #weddingfunny #weddingplanning
✨ Spend the day with me and see what a very busy day is like for me as a business coach and content creator! 

Yesterday was definitely a full day of coaching calls with the women in my mastermind and a lot of teaching and content creation. Here’s how I spent my day:

Coaching calls with @ininkweddings @afamilyaffairmaine @itssimplyaddy @wild.smile.events @nicoledaniellestudios @laceandbowbridalnm @atouchofgrayevents @letterpressmade 
Teaching a workshop with @honeybook 
Recording an episode of my podcast (premiering next week!)
Trying to get my steps in and taking the smallest of breaks between meetings

Not everyday looks like yesterday, but I definitely love when I get to spend my time with the women and communities I serve!

Would you like to see more content like this from me? I’d really like to hear from you! This was a lot of fun to make. ❤️

#candicecoppola #dayinthelife #weddingindustry #weddingpro #businesscoach #podcaster #adayinthelife #thepowerinpurposepodcast #weddingpros #weddingindustryeducation
Let’s create a quarterly business strategy together! ✨

For years, I’ve set goals and created business plans every single quarter. I love working in 90 day chunks because it’s short enough to take quick action but long enough to make progress. 

Each quarter I:

👉🏻 Review the previous quarter, celebrate wins, and acknowledge what got left behind or didn’t work 

👉🏻 Make decisions about where I want to focus my time and energy for this quarter 

👉🏻 Set sales goals 

👉🏻 Take it to my big white board calendar and create a plan, assigning due dates to big projects while managing my schedule 

👉🏻 I put everything into Asana and start creating more concrete to do lists and plans!

I LOVE doing this and loved getting the chance to share it with you! 

Tomorrow I’m leading a 90 day goal setting sesh inside my 1:1 coaching mastermind, WeddingPro Insiders and later this month I MIGHT be doing a special workshop in the Honeybook community 👀 

Stay tuned!!

#goalsetting #weddingindustry #weddingplannereducation #weddingbusiness #weddingpros #quarterlygoals #businessowner #businessstrategy #businesscoach #candicecoppola #weddingproinsiders #weddingpodcast #vlog #businessvlogger #comewithme
Is your copy CATFISHING people?

Be honest, does “premier wedding planner” hang out on your homepage? Because GIRL, I hate to break it to you, but what does that even MEAN?

Every wedding pro I know is on the struggle bus this season with sales… And sure, most of what we’re experiencing is part of the ‘wedding gap’ (and an election year), but could your website copy also be the problem? 

Copywriter to wedding pros @andreashahcopy joins me in this episode to talk about the four biggest mistakes she sees wedding pros making with their website copy and how to fix it.

(number three was definitely my personal favorite)

She breaks this shit DOWN and gives you actionable steps and quick fixes that will work.

Listen everywhere you get podcasts (and on YouTube because why TF not post there, too?!)

#weddingindustry #weddingpro #candicecoppola #thepowerinpurposepodcast #weddingindustryeducation #weddingindustryexpert #copywritingtips #digitalmarketing #weddingpros

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Each week, we explore how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have. Get ready to dig in and have meaningful conversations about business and life, as we explore the strategies and techniques that build the kind of business you want. 

I believe entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

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