You delivered a flawless timeline, kept the wedding party calm, and made the entire day run like clockwork. Now it’s time to ask for the review. But how do you ask for reviews after a wedding in a way that feels natural and gets results?
Getting great reviews is one of the most effective ways to grow your business. They’re social proof that you know your stuff, and potential clients trust them way more than any perfectly curated Instagram grid. Whether you’re trying to stand out on Google or just build long-term credibility, reviews are essential.
In this post, I’ll show you exactly how to ask for reviews after a wedding, including when to ask, what to say, and how to make it part of your client offboarding process. You’ll also learn how to follow up (gracefully) and encourage responses without sounding desperate or salesy. Let’s get into it!
Why Reviews Matter for Wedding Planners & Pros
In the wedding industry, reviews aren’t just a nice bonus, they’re a critical part of your marketing strategy. Word of mouth drives bookings, and online reviews are the modern version of a glowing referral from a trusted friend.
Here’s why reviews matter so much:
1. They Build Social Proof.
Couples want to feel confident when choosing their planner. A long list of rave reviews tells them they’re in good hands. It shows that other people—people just like them—had an amazing experience working with you.
2. They Improve Your SEO.
Search engines like Google love fresh, relevant content. When your business is consistently receiving reviews, you’re more likely to show up in search results when couples type in “wedding planner in [your city].” More visibility = more inquiries.
3. They Influence Booking Decisions.
A potential client might be on the fence between you and another planner. A heartfelt, detailed review can easily be the tipping point that convinces them to book with you.
4. They Help You Understand What’s Working.
Reviews also give you insight into what your clients love most about working with you. You might notice patterns that help you refine your messaging, adjust your services, or double down on what sets you apart.
In short, reviews are one of the easiest and most effective ways to grow your business—and they cost you nothing. But you won’t get them if you don’t ask. So let’s talk about how to ask for reviews after a wedding in a way that feels natural and aligned with your brand.
When Is the Best Time to Ask for a Review After a Wedding?
Timing is everything, especially when you’re asking a client to share their thoughts after one of the most emotional (and exhausting) events of their lives. So, when is the best time to ask for a review after a wedding? The short answer: not too soon, not too late.
A few guidelines to keep in mind:
1. Wait a few days after the wedding.
Your clients are probably heading off on their honeymoon or just decompressing after the big day. Give them a little space to enjoy that post-wedding glow—but don’t wait so long that they forget about the experience of working with you.
2. Send your review request 3–7 days after the event.
This window hits the sweet spot. Emotions are still high (in a good way), and they’ll likely have specific memories and feelings they can reflect on. They’re also typically back in their inbox and more likely to respond.
3. Include it in your offboarding process.
Asking for a review shouldn’t be random—it should be part of a consistent, automated client offboarding system. If you’re using a CRM (I recommend HoneyBook!), build your review request into a workflow so you never forget to ask.
Not sure how to wrap up your client experience? My free Client Offboarding Checklist walks you through every step, including how and when to ask for reviews in a way that feels personal, not pushy.
By building this into your offboarding process, you’ll increase the chances of getting reviews that are thoughtful, specific, and full of the kind of social proof that future clients are looking for.
How to Ask for a Review After a Wedding (Without Being Awkward)
Let’s be honest—asking for reviews can feel a little uncomfortable. You want to respect your client’s space and not come across as pushy. But the truth is, most couples are happy to leave a review—they just need a gentle prompt and an easy way to do it.
Here’s how to ask for a review after a wedding in a way that feels natural, professional, and personal:
1. Be Direct—But Warm
Avoid vague requests like “Let me know what you thought!” Instead, say something like:
“It was such an honor to be part of your wedding day! If you have a moment, I’d be so grateful if you’d leave a review about your experience. Your feedback helps future couples and supports my business more than you know.”
2. Give Them the Link (Don’t Make Them Search)
Make it as easy as possible. Drop the exact link to your preferred review platform—whether that’s Google or a questionnaire in HoneyBook. Even better: create a single landing page that links to all your review sites in one place.
3. Personalize Your Request
Mention a moment from their wedding or something specific you loved about working with them. It shows that this isn’t a copy-paste message—it’s personal.
“I’ll never forget the way you both lit up during your first look. It was such a beautiful moment to witness. I’d love it if you could share a bit about your experience planning your wedding with me!”
4. Remind Them That Their Review Helps Future Couples
Let them know that their words don’t just support your business—they help other couples find the right planner, too. This adds purpose and urgency to your request.
“Your review can help another couple feel confident in their decision to hire me as their planner. If you have a few minutes, I’d be so grateful if you could share your experience.”
5. Use a Friendly Subject Line (if emailing)
If you’re sending your review request via email, use a subject line that feels warm and light—something like:
- “Can I ask you a quick favor?”
- “We’d love your feedback, [First Name]!”
- “Thank you—and one last thing!”
With the right tone and a clear ask, your request won’t feel awkward at all. It’ll feel like a natural next step in your client experience.
What If a Couple Doesn’t Respond?
So you sent the request… and crickets. Don’t worry—it’s more common than you think. Just because a client hasn’t responded right away doesn’t mean they don’t want to leave a review. Life is busy, and your email might’ve gotten buried under a pile of post-wedding tasks.
Here’s how to follow up (without sounding pushy):
1. Wait a Week, Then Gently Follow Up
Give them at least 7–10 days before checking in. When you do, keep it casual and low-pressure:
“Hey [First Name]! I just wanted to check in to see if you had a chance to leave a review. If it slipped through the cracks, no worries at all! Here’s the link again if you’d like to share your experience—your words mean the world.”
2. Include the Link Again
Always include the review link in your follow-up—don’t make them dig for it.
3. Tie It to Something They Care About
If you’re delivering photos, sending a final gift, or sharing vendor credits, that’s a great opportunity to mention the review request again—just as a light reminder.
4. Know When to Let It Go
Follow up once (maybe twice), and then move on. Don’t risk souring the relationship by continuing to push. If they loved their experience, they may still leave a review later—especially if you stay top-of-mind through your content or social media.
And remember: a non-response isn’t a reflection of your work. Some people just aren’t review-writers—and that’s okay. Focus on the clients who do share their feedback and keep building a process that makes it easy for the next one to say yes.
How do you ask for reviews after a wedding?
Asking for reviews after a wedding doesn’t have to feel awkward or complicated. It just needs to be thoughtful, timely, and part of a consistent client experience. When you build review requests into your offboarding workflow, you’ll spend less time wondering if you remembered to ask and more time collecting the kind of glowing testimonials that grow your business.
If you’re still piecing together your offboarding process—or not sure where to start—grab my free Client Offboarding Checklist. It’s packed with everything you need to wrap up your client experience with intention (and yes, it includes asking for reviews the right way).
Because delivering a flawless wedding is only part of the job—turning that happy client into a raving fan is how you build a thriving, referral-driven business.
Explore More Wedding Industry Resources
- Creating a Wedding Budget Template for Planners
- The Operating Standards I’m Building My Business Around (Use These To Grow Your Wedding Business in 2026)
- State of the Wedding Industry: What I’m Seeing Behind the Scenes of (And The The Old Rules That Don’t Work Anymore)
- 6 Things You Need To Include In Your Wedding Planner Process
- The Ultimate Guide to Creating Systems and Processes in Your Wedding Business
- The Ultimate Wedding Planner Templates You Need
- The Best Wedding Planner Onboarding Workflow: 5 Things You Need
- How Do You Know When It’s Time to Go From Solo Entrepreneur to Building a Team?
- How to Start a Wedding Planning Business
- Why You Need To Create A Client Journey As A Wedding Planner
- 8 Free Ways To Market Your Wedding Planning Biz
- How To Create An Offboarding Process In Your Biz
- Day of Coordination: The Pros and Cons as a Wedding Planner
For More Wedding Planner Business Secrets Follow Me On Instagram
Do it or delete it.
I said this recently to a coaching client, and now it’s sort of become our mantra inside WPI, because almost every business owner I know has a to-do list with 47 things on it (the same 47 things that were on last week’s list, and the week before that).
They don’t get done. They just travel from week to week collecting guilt, and that guilt somehow makes it even harder to get anything done at all.
After years of coaching women through this, you start to realize that most of those tasks don’t actually have dire consequences if they never happen. They just feel important because they’ve been living on your list rent-free for six months.
I want you to look at your to-do list right now and choose.
You do it… meaning you do it right now or at the very least put it on the calendar with a real deadline.
You delegate it… but only if it’s actually worth someone else’s time, not because you’ve been avoiding it and want to make it someone else’s problem.
Or you delete it… and I mean actually delete it, not shuffle it to a “someday” list where it will haunt you until 2027.
The guilt you feel about your undone tasks won’t go away if you magically “get more productive.” Instead I want you to see it for what it is: a list-curation problem.
What’s one thing you’re deleting today?
PS: I can confidently say these @aritzia sweatpants are 10/10
Syd from @ininkweddings spent $$$$ on a rebrand... and a year later, her gut told her to do it again.
She listened, and that’s how Messy Luxury™ was born.
The Behind the Brand series is BACK on the podcast, and this episode is one of my favorites yet. I’m excited to introduce you to Sydney Meyer (AKA ya girl, SYD) – a talented, vibrant, and dynamic wedding designer / planner based in Austin but serving clients worldwide.
I’ve been coaching Syd inside WPI since 2022, so I’ve had a front row seat to her evolution.
I’ve gotten to watch her build an iconic brand from the inside out, and it’s been one of the great joys of my coaching career. I’m so excited for you to hear her journey and some of the interesting twists and turns she’s encountered because boy, are they RELATABLE.
In this episode, we get into:
- What inspired her to start In Ink
- Why her first rebrand still didn’t feel right and how she knew
- The rock-bottom moment that forced her to build a business for HER, not everyone else
- How she trademarked Messy Luxury and turned it into the most recognizable design philosophy in Austin
If your business doesn’t feel like you anymore or if you’ve been searching for your unique creative POV, you’re going to LOVE this week’s episode!
Drop MESSY LUXURY in the comments and I’ll send you a link to listen!
A special shout out to all the photographers whose images reflect Syd and her great work: @alicialeighphoto @anastasiastratephotography @fallonstovallphoto @lightasgold @natalienicolephoto @haleyfolkman.photo @c10ike
NIGHT ONE // WPI Spring Retreat
I’m so excited to share a recap of our WPI mastermind retreat, starting with night one!
We kicked things off on the rooftop of @hotelindigobridgetown for some welcome drinks, bites, and a beautiful sunset. There were plenty of hugs, many “omg I can’t believe we are hanging out in person,” and good energy to start our week together!
Here’s a quick look at we spent our time, courtesy of @c10ike, our amazing retreat photographer!! 💜💜💜
just in case you’re wondering the rumors you heard about me are 100% true 💅
photo @c10ike
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