You delivered a flawless timeline, kept the wedding party calm, and made the entire day run like clockwork. Now it’s time to ask for the review. But how do you ask for reviews after a wedding in a way that feels natural and gets results?
Getting great reviews is one of the most effective ways to grow your business. They’re social proof that you know your stuff, and potential clients trust them way more than any perfectly curated Instagram grid. Whether you’re trying to stand out on Google or just build long-term credibility, reviews are essential.
In this post, I’ll show you exactly how to ask for reviews after a wedding, including when to ask, what to say, and how to make it part of your client offboarding process. You’ll also learn how to follow up (gracefully) and encourage responses without sounding desperate or salesy. Let’s get into it!
Why Reviews Matter for Wedding Planners & Pros
In the wedding industry, reviews aren’t just a nice bonus, they’re a critical part of your marketing strategy. Word of mouth drives bookings, and online reviews are the modern version of a glowing referral from a trusted friend.
Here’s why reviews matter so much:
1. They Build Social Proof.
Couples want to feel confident when choosing their planner. A long list of rave reviews tells them they’re in good hands. It shows that other people—people just like them—had an amazing experience working with you.
2. They Improve Your SEO.
Search engines like Google love fresh, relevant content. When your business is consistently receiving reviews, you’re more likely to show up in search results when couples type in “wedding planner in [your city].” More visibility = more inquiries.
3. They Influence Booking Decisions.
A potential client might be on the fence between you and another planner. A heartfelt, detailed review can easily be the tipping point that convinces them to book with you.
4. They Help You Understand What’s Working.
Reviews also give you insight into what your clients love most about working with you. You might notice patterns that help you refine your messaging, adjust your services, or double down on what sets you apart.
In short, reviews are one of the easiest and most effective ways to grow your business—and they cost you nothing. But you won’t get them if you don’t ask. So let’s talk about how to ask for reviews after a wedding in a way that feels natural and aligned with your brand.
When Is the Best Time to Ask for a Review After a Wedding?
Timing is everything, especially when you’re asking a client to share their thoughts after one of the most emotional (and exhausting) events of their lives. So, when is the best time to ask for a review after a wedding? The short answer: not too soon, not too late.
A few guidelines to keep in mind:
1. Wait a few days after the wedding.
Your clients are probably heading off on their honeymoon or just decompressing after the big day. Give them a little space to enjoy that post-wedding glow—but don’t wait so long that they forget about the experience of working with you.
2. Send your review request 3–7 days after the event.
This window hits the sweet spot. Emotions are still high (in a good way), and they’ll likely have specific memories and feelings they can reflect on. They’re also typically back in their inbox and more likely to respond.
3. Include it in your offboarding process.
Asking for a review shouldn’t be random—it should be part of a consistent, automated client offboarding system. If you’re using a CRM (I recommend HoneyBook!), build your review request into a workflow so you never forget to ask.
Not sure how to wrap up your client experience? My free Client Offboarding Checklist walks you through every step, including how and when to ask for reviews in a way that feels personal, not pushy.
By building this into your offboarding process, you’ll increase the chances of getting reviews that are thoughtful, specific, and full of the kind of social proof that future clients are looking for.
How to Ask for a Review After a Wedding (Without Being Awkward)
Let’s be honest—asking for reviews can feel a little uncomfortable. You want to respect your client’s space and not come across as pushy. But the truth is, most couples are happy to leave a review—they just need a gentle prompt and an easy way to do it.
Here’s how to ask for a review after a wedding in a way that feels natural, professional, and personal:
1. Be Direct—But Warm
Avoid vague requests like “Let me know what you thought!” Instead, say something like:
“It was such an honor to be part of your wedding day! If you have a moment, I’d be so grateful if you’d leave a review about your experience. Your feedback helps future couples and supports my business more than you know.”
2. Give Them the Link (Don’t Make Them Search)
Make it as easy as possible. Drop the exact link to your preferred review platform—whether that’s Google or a questionnaire in HoneyBook. Even better: create a single landing page that links to all your review sites in one place.
3. Personalize Your Request
Mention a moment from their wedding or something specific you loved about working with them. It shows that this isn’t a copy-paste message—it’s personal.
“I’ll never forget the way you both lit up during your first look. It was such a beautiful moment to witness. I’d love it if you could share a bit about your experience planning your wedding with me!”
4. Remind Them That Their Review Helps Future Couples
Let them know that their words don’t just support your business—they help other couples find the right planner, too. This adds purpose and urgency to your request.
“Your review can help another couple feel confident in their decision to hire me as their planner. If you have a few minutes, I’d be so grateful if you could share your experience.”
5. Use a Friendly Subject Line (if emailing)
If you’re sending your review request via email, use a subject line that feels warm and light—something like:
- “Can I ask you a quick favor?”
- “We’d love your feedback, [First Name]!”
- “Thank you—and one last thing!”
With the right tone and a clear ask, your request won’t feel awkward at all. It’ll feel like a natural next step in your client experience.
What If a Couple Doesn’t Respond?
So you sent the request… and crickets. Don’t worry—it’s more common than you think. Just because a client hasn’t responded right away doesn’t mean they don’t want to leave a review. Life is busy, and your email might’ve gotten buried under a pile of post-wedding tasks.
Here’s how to follow up (without sounding pushy):
1. Wait a Week, Then Gently Follow Up
Give them at least 7–10 days before checking in. When you do, keep it casual and low-pressure:
“Hey [First Name]! I just wanted to check in to see if you had a chance to leave a review. If it slipped through the cracks, no worries at all! Here’s the link again if you’d like to share your experience—your words mean the world.”
2. Include the Link Again
Always include the review link in your follow-up—don’t make them dig for it.
3. Tie It to Something They Care About
If you’re delivering photos, sending a final gift, or sharing vendor credits, that’s a great opportunity to mention the review request again—just as a light reminder.
4. Know When to Let It Go
Follow up once (maybe twice), and then move on. Don’t risk souring the relationship by continuing to push. If they loved their experience, they may still leave a review later—especially if you stay top-of-mind through your content or social media.
And remember: a non-response isn’t a reflection of your work. Some people just aren’t review-writers—and that’s okay. Focus on the clients who do share their feedback and keep building a process that makes it easy for the next one to say yes.
How do you ask for reviews after a wedding?
Asking for reviews after a wedding doesn’t have to feel awkward or complicated. It just needs to be thoughtful, timely, and part of a consistent client experience. When you build review requests into your offboarding workflow, you’ll spend less time wondering if you remembered to ask and more time collecting the kind of glowing testimonials that grow your business.
If you’re still piecing together your offboarding process—or not sure where to start—grab my free Client Offboarding Checklist. It’s packed with everything you need to wrap up your client experience with intention (and yes, it includes asking for reviews the right way).
Because delivering a flawless wedding is only part of the job—turning that happy client into a raving fan is how you build a thriving, referral-driven business.
Explore More Wedding Industry Resources
- Creating a Wedding Budget Template for Planners
- The Operating Standards I’m Building My Business Around (Use These To Grow Your Wedding Business in 2026)
- State of the Wedding Industry: What I’m Seeing Behind the Scenes of (And The The Old Rules That Don’t Work Anymore)
- 6 Things You Need To Include In Your Wedding Planner Process
- The Ultimate Guide to Creating Systems and Processes in Your Wedding Business
- The Ultimate Wedding Planner Templates You Need
- The Best Wedding Planner Onboarding Workflow: 5 Things You Need
- How Do You Know When It’s Time to Go From Solo Entrepreneur to Building a Team?
- How to Start a Wedding Planning Business
- Why You Need To Create A Client Journey As A Wedding Planner
- 8 Free Ways To Market Your Wedding Planning Biz
- How To Create An Offboarding Process In Your Biz
- Day of Coordination: The Pros and Cons as a Wedding Planner
For More Wedding Planner Business Secrets Follow Me On Instagram
You might see the highlight reel and think ending up here was always my plan all along but you’d be wrong.
Like any good career, there have been lots of pivots and hiccups, and lessons that had to be learned the hard way.
Not seen here? The time…
- I forgot to add chairs to a rental order and ended up footing the $2,000 bill
- A client sat across from me crying that I ruined her wedding because her parents table had a low centerpiece
- I had to borrow $4,000 from Grandma Vera to make payroll, because I didn’t pay attention to my numbers
- About a hundred “dream clients” hired a different planner than me and I felt like an absolute failure
- I cried in my car before a wedding because I was completely and totally overwhelmed with the amount of responsibility on my shoulders (OK, maybe I did this more than once)
- My seasonal launch of The Planner’s Playbook completely bombed and I felt like my entire business was falling apart
…and roughly 700 other moments I’ve chosen to leave off the highlight reel.
So if you’re at the messy, nothing’s-working stage right now? Just know that if you have been to one wedding in your life, you are starting with more experience than I had.
I’m getting ready to embark on an exciting new chapter that I cannot wait to share with you… it’s big, and scary, and I’m sure in another few years I’ll have a lot more lore to share… but in the meantime…
Cheers to all the ups and downs I’ve experienced over the last 19 years!
And a special thanks to the photographers who made a lot of this lore possible: @c10ike @allanzepedaphoto @stevedepino @withincreative @robertandkathleen @thebrandedbosslady 💜🫶🏼😘
I’ve come to realize that many of us want to have a village, but we don’t recognize that we have to be a villager first.
My friend carla @c10ike is one of those rare exceptions and I want to introduce you to her!
When I started my planning business, I had no contacts and no real idea what I was doing. I was so green it makes me laugh to look back on it now!
And somehow, I got lucky enough to be taken under the wing of this incredible woman who showed up for me then when I was a little baby business owner, and has kept showing up ever since in more ways than I could possibly count.
She’s taught me so much over the years, and I don’t mean in the traditional sense of teaching someone something. She simply lived her life, and I paid attention.
She modeled what it means to be a friend.
A sister.
A daughter.
A wife.
A mother.
A business owner.
A boss.
I learned generosity by watching her be generous.
Compassion, connection, leadership… none of it came from advice. All of it came from the way she carries herself and the way she treats the people around her.
She has taught me more than she will ever know by the sheer act of living loudly and joyfully in every corner of her life.
I am so lucky to call her my friend. So lucky to be one of the many, many people she has been a villager for.
Carla thank you for letting me grow up right beside you. I love you. 🤍
DAY ONE // WPI Spring Retreat 💜
This was our first real day together! The theme of this whole retreat was refinement, so we wasted no time getting into it on Day 1!
The women shuttled up to my home, walked through the gate to mimosas and the biggest hugs, and got their welcome totes filled with goodies I curated from female owned businesses that were mostly local!
Then we settled in, did some tapping to manifest all the answers we needed for the week, courtesy of our very own @ashley.peraino (who couldn’t join us this year, but was SO THOUGHTFUL to record a video for us!)
I opened with a talk on complexity, discernment, and self-trust (today’s podcast episode, BTW) simplifying your business and actually trusting yourself to lead what’s left.
From there the room took over. We had three incredible member gives: @c10ike on trusting your creative instincts, @ininkweddings on refining your creative POV, and @welldressedevents on generating real revenue through Google Ads (it’s giving… LEADS 😉).
In between we had small group discussions, hot conversations about where instinct and POV are out of sync, a homemade Caribbean lunch, and an afternoon of poolside snacks and conversation.
This is what the WPI room looks like. A talented group of women who came with one big business question and spent day one getting closer to the answer while having fun and getting their brains stretched!
All these gorgeous moments captured by our retreat photographer + my business bestie @c10ike 💜💜💜
Do it or delete it.
I said this recently to a coaching client, and now it’s sort of become our mantra inside WPI, because almost every business owner I know has a to-do list with 47 things on it (the same 47 things that were on last week’s list, and the week before that).
They don’t get done. They just travel from week to week collecting guilt, and that guilt somehow makes it even harder to get anything done at all.
After years of coaching women through this, you start to realize that most of those tasks don’t actually have dire consequences if they never happen. They just feel important because they’ve been living on your list rent-free for six months.
I want you to look at your to-do list right now and choose.
You do it… meaning you do it right now or at the very least put it on the calendar with a real deadline.
You delegate it… but only if it’s actually worth someone else’s time, not because you’ve been avoiding it and want to make it someone else’s problem.
Or you delete it… and I mean actually delete it, not shuffle it to a “someday” list where it will haunt you until 2027.
The guilt you feel about your undone tasks won’t go away if you magically “get more productive.” Instead I want you to see it for what it is: a list-curation problem.
What’s one thing you’re deleting today?
PS: I can confidently say these @aritzia sweatpants are 10/10
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