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Wedding Planning Advice

Creating a Wedding Budget Template for Planners

March 15, 2024

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!

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If you are like most wedding planners I coach, talking about wedding budgets is likely NOT one of the top reasons you became a wedding planner. In fact, there’s a good chance the idea makes you sweat a little bit (you’re not alone). Today, I want to share all about creating a wedding budget template for planners, specifically HOW you can use one and why it makes your life a lot easier. Want one done for you? Grab mine here (you actually get more than the best wedding budget template for planners – you get a complete client dashboard you’ll LOVE to use!).

A woman sitting on a couch with a laptop open to a wedding budget template and a cup of coffee.

Why a Wedding Budget Template for Wedding Planners is Important

First, let’s talk about why you need a wedding budget template (over an excel sheet that you start from scratch every time). You know we LOVE a template over here (that’s why we have so many in our shop), but here's exactly how it guides the planning process:

  • Helps You Keep Track of Every Penny: Using a template significantly decreases the chance something will be missed along the way. This way, you’re always aware of where the money is going, ensuring you stick to the budget and avoid any surprise costs that could throw you off course. 
  • Balancing the Books: Imagine you're dividing a pie among various wedding line items. A budget template helps you slice it just right, so every piece—be it the venue, decor, or catering—gets its fair share, preventing any chance of overspending in one area and coming up short in another.
  • Building Trust Through Transparency: This is probably the most important one! Being open about finances with your clients isn’t just good practice; it's the foundation of a trusting relationship. A detailed budget lets you have honest conversations about costs, set realistic expectations, and work together smoothly. Plus, with our Client Dashboard through Google Sheets, everything gets updated in real time so everyone’s on the same page all the time.
The wedding budget template - a definitive guide.

Creating a Comprehensive Wedding Budget Template

Now that we've talked about how important it is to have a budget template, it’s time to dive into crafting one for your clients. Here are 3 simple steps to get you started.

1. Identifying Key Budget Categories

When couples hire you, they are expecting you to know what they don’t right? And that starts with identifying key budget categories and familiarizing yourself with the average spend in your city (with the vendors who are producing the kinds of weddings you want to book!).

From securing the dream venue and choosing the right catering options to selecting the wedding attire, decorating the space, and setting aside a contingency fund for those just-in-case moments—each category is a building block towards a rock-solid budget you can feel confident presenting to your client. These carefully chosen categories help you distribute your funds wisely, ensuring that every detail contributes to the overall vision of the event.

But while I have you hear, as your business coach I also want to say, it’s NOT your job to create miracles when they don’t have money to pay for miracles. Your job is to educate them and set realistic expectations on what their money will get them. I talk a LOT more about this (and navigating other sticky situations) in my Wedding Planner Budget Guide here!

2. Setting Realistic Financial Limits for Each Category

While having a template is great, remember, every wedding is unique, and so are its expenses. Some couples might decide to skip certain costs to focus their budget more on what truly matters to them. As their wedding planner, your role is to guide them through these choices with understanding and insight, helping them allocate their funds in a way that best reflects their priorities and dreams. 

 In my Wedding Planner Budget Guide, I detail AVERAGE percentages to offer clarity and support in this process. Researching up-to-date market costs and understanding typical industry charges are key steps in making sure you can confidently create a spending plan. 

3. Use a Spreadsheet for Budget Tracking

We’ve already talked about why I love Google Sheets (and use it in my client dashboard). While a pretty pdf is good for a lot of things, you need formulas and calculators to keep track of the many moving pieces that go into creating effective budget templates.

A woman typing on a wedding budget template on her laptop.

Frequently Asked Questions about Creating a Wedding Budget as a Wedding Planner

Before I let you go, here are some of the most frequently asked questions I hear from wedding planners creating wedding budget templates for their clients.

How detailed should a wedding budget template be?

I hate to give an answer like this but a budget template should be as detailed as it needs to be. It should cover all possible expenses, from the big-ticket items like venue and catering to the finer details like gratuities and emergency funds. The more detailed your template, the less likely you'll encounter unexpected surprises along the way. With that said, having too many line items will likely overwhelm your client, so it’s okay to group categories together if it makes sense to do so!

How do I handle a situation where the couple's budget is unrealistic for their vision?

Ah, the classic champagne taste on a beer budget dilemma. It's a common challenge, but it's also an opportunity to showcase your expertise and creativity. Start by setting realistic expectations—educate your clients on what their budget can genuinely achieve. Then, work together to prioritize the elements that are most important to them. 

Remember, your role isn't to perform miracles (with no money to pay for miracles!) but to guide them to make informed decisions that align with their budget and vision. Try to be encouraging about what their budget CAN help them achieve, but make sure you aren’t overpromising. Trust me, they will come back and blame you if you do!

Can I customize the wedding budget template for each client?

Absolutely, and you should! While a template serves as a great starting point, no two weddings are the same. Customize the budget to reflect each couple's unique priorities and preferences. This personal touch not only makes your clients feel cared for but also ensures a more accurate and effective budgeting process. In my Wedding Planner Budget Guide, I walk you through this process step-by-step (from creation to having your couples sign off on the budget for approval!).

What's the best way to track expenses and stay on budget?

Embrace technology! I’ve mentioned this throughout this article but using a spreadsheet tool like Google Sheets, like we do in our Client Dashboard, allows for real-time updates, shared access, and formula-based calculations to keep everything on track. It's efficient, transparent, and reduces the likelihood of errors, making it a win-win for you and your clients.

How do I approach budget discussions without making it awkward?

As a wedding planner, you need to get confident talking about money. Transparency and professionalism are key. Approach the topic openly and honestly from the start. Frame it as a collaborative effort to ensure their dream day is achievable within their means. Encourage questions and provide clear, detailed explanations. Remember, your confidence and expertise can make these discussions feel more like exciting planning sessions rather than awkward money talks. I go over this in DETAIL in my Wedding Planner Budget Guide.

What if the budget needs to be adjusted mid-planning?

Flexibility is part of the job. If adjustments are necessary, it’s your job to communicate with your clients promptly and transparently about the reasons and implications (ie. if we increase THIS, we’ll have to decrease THIS, or you’ll go over budget). Work together to decide on the best course of action, whether it means reallocating funds from one area to another or finding creative solutions to stay within the overall budget.

The Best Wedding Budget Template for Planners

Listen, if talking about your couple’s wedding budget makes you sweat – you’re not alone. As I hope you can see in this article, it’s one of the BIGGEST hesitations new wedding planners have when working with couples. But remember, templates can make your life a LOT easier (and you WILL get more confident over time. Shop our wedding planner templates here, and make sure to hop on the waitlist for the Planner’s Playbook (our signature membership for wedding planners ready to become the best in the industry!).

Explore More Wedding Industry Resources

For More Wedding Planner Business Secrets Follow Me On Instagram

Soooooo what’s your price look like? 😳🤔

To all my wedding pros, don’t do this! Comment CONSULT and I’ll send you a link to my consultation cheat sheet with the right questions to ask during a consult 😉

#weddingmeme #weddingmemes #weddingindustry #weddingfun #weddingfunny #weddingplanning
✨ Spend the day with me and see what a very busy day is like for me as a business coach and content creator! 

Yesterday was definitely a full day of coaching calls with the women in my mastermind and a lot of teaching and content creation. Here’s how I spent my day:

Coaching calls with @ininkweddings @afamilyaffairmaine @itssimplyaddy @wild.smile.events @nicoledaniellestudios @laceandbowbridalnm @atouchofgrayevents @letterpressmade 
Teaching a workshop with @honeybook 
Recording an episode of my podcast (premiering next week!)
Trying to get my steps in and taking the smallest of breaks between meetings

Not everyday looks like yesterday, but I definitely love when I get to spend my time with the women and communities I serve!

Would you like to see more content like this from me? I’d really like to hear from you! This was a lot of fun to make. ❤️

#candicecoppola #dayinthelife #weddingindustry #weddingpro #businesscoach #podcaster #adayinthelife #thepowerinpurposepodcast #weddingpros #weddingindustryeducation
Let’s create a quarterly business strategy together! ✨

For years, I’ve set goals and created business plans every single quarter. I love working in 90 day chunks because it’s short enough to take quick action but long enough to make progress. 

Each quarter I:

👉🏻 Review the previous quarter, celebrate wins, and acknowledge what got left behind or didn’t work 

👉🏻 Make decisions about where I want to focus my time and energy for this quarter 

👉🏻 Set sales goals 

👉🏻 Take it to my big white board calendar and create a plan, assigning due dates to big projects while managing my schedule 

👉🏻 I put everything into Asana and start creating more concrete to do lists and plans!

I LOVE doing this and loved getting the chance to share it with you! 

Tomorrow I’m leading a 90 day goal setting sesh inside my 1:1 coaching mastermind, WeddingPro Insiders and later this month I MIGHT be doing a special workshop in the Honeybook community 👀 

Stay tuned!!

#goalsetting #weddingindustry #weddingplannereducation #weddingbusiness #weddingpros #quarterlygoals #businessowner #businessstrategy #businesscoach #candicecoppola #weddingproinsiders #weddingpodcast #vlog #businessvlogger #comewithme
Is your copy CATFISHING people?

Be honest, does “premier wedding planner” hang out on your homepage? Because GIRL, I hate to break it to you, but what does that even MEAN?

Every wedding pro I know is on the struggle bus this season with sales… And sure, most of what we’re experiencing is part of the ‘wedding gap’ (and an election year), but could your website copy also be the problem? 

Copywriter to wedding pros @andreashahcopy joins me in this episode to talk about the four biggest mistakes she sees wedding pros making with their website copy and how to fix it.

(number three was definitely my personal favorite)

She breaks this shit DOWN and gives you actionable steps and quick fixes that will work.

Listen everywhere you get podcasts (and on YouTube because why TF not post there, too?!)

#weddingindustry #weddingpro #candicecoppola #thepowerinpurposepodcast #weddingindustryeducation #weddingindustryexpert #copywritingtips #digitalmarketing #weddingpros

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