You’ve got a wedding industry business. Maybe you’re a wedding planner, wedding photographer, or wedding florist. You’ve been working your butt off serving your customers, but you can’t keep going at this pace forever. Instead of working with all the clients, you want to find your niche in the wedding industry. Inside the article, I’m sharing 5 steps for niching down (so you can start calling in the clients you *really* want).
You’ve probably listened to a ton of podcasts on how to find your niche in the wedding industry. There’s lots of great advice out there, but I wanted to create an easy resource you can use to uncover your niche and keep your business moving. You don’t have much time to waste (you’ve got clients to serve and money to make!)–so I will get right into this article.
To niche down your wedding industry business, you need to ask and answer the five questions I will share with you. Grab a pen, a piece of paper, and take some notes – and then take action on these questions.
What do you want to be known for in the wedding industry?
The first question you must ask yourself as you explore your wedding industry niche is… what do you want to be known for? When you fast forward to your business in the future (this is such a fun thing to do, btw), what does your business look like, and who are you *really* serving?
When we start our businesses in the wedding industry, we’re often happy with any work that walks through the door. This means that we take on customers whom we don’t really like – maybe their style isn’t our favorite, or their weddings are not the kind of weddings we really want to do.
I talked a lot about this in this blog post, and I want to reiterate the sentiment that YOU get to decide who you want to work with and who you don’t. So, as you explore niching down in your wedding industry business, I want you to answer what *YOU* want to be known for.
What kind of weddings really trip your trigger?
While I teach that your business exists to serve your customers, and everything you do in your business *needs* to be customer-focused, to niche down well, we need to put you first. What do you REALLY want when it comes to your business and your career? What do you want to be known for?
Once you know the answer to this question, you can start weeding out clients who don’t align with your vision (and thereby start calling in clients who do).
Where do you want to work when it comes to weddings?
So many of your ideal client problems can be solved by knowing *exactly* where you want to work in the wedding industry. Which venues do you want to work at? If you’re a destination wedding creative, which locations are your jam?
As you look to niche down and uncover your wedding industry niche, you can fast-track your success by picking which venues your ideal clients are booking… and then start aligning yourself with those venues.
Think about how much the venue says about a couple. You’ll know their style, their priorities, the unique challenges they might face while planning their wedding– and probably the most important part–their budget.
Get crystal clear on where you want to work regarding your wedding industry niche, and then get your butt in the doors of those venues.
What’s your intrinsic wedding industry style?
The wedding industry is such a visual business, and to help your ideal client buy with their eye, you’ve gotta have some style.
So, what’s your intrinsic wedding industry style?
When I was a wedding planner, I would tell my clients that I had an eclectic style – meaning I could literally design anything. Classic? Done it. Boho? Easy. Weird, magically, fairytale wedding? Hang on, let me show you my portfolio.
When I ask you what your intrinsic wedding industry style is, I don’t want you to get hung up on only having ONE style (although, if that’s your jam, that’s totally OK). You can serve a diverse range of styles, but here’s the difference: there’s something in every wedding you design, photograph, or are a part of that is *intrinsically* you.
Your personality, your eye, your flair for [insert something here] is threaded through every piece of work you do. So while the styles may be diverse, there’s just something about *YOUR* weddings that lets people know it was you behind the camera (or the flowers, or the beauty… you get the idea).
And that helps you to find your wedding industry niche.
I want you to dig into your intrinsic wedding style and find what makes your approach unique to you. Then, I want you to make sure everyone knows about it.
How much money do you want to make in your wedding business?
Ah, yes, the money talk. Listen up. You get to choose how much money you want to make in your business, and it’s about time you step up and start looking at the numbers. To call in clients who can pay your bills, you need to know how much money you want to make in your business.
Niching down in your wedding industry business isn’t just about style (although that’s important, as we’ve established). It’s also about making sure you align yourself with couples whose budget can actually support your lifestyle (and if you have a love of expensive handbags like me, that budget needs to be pretty high).
I need you to clarify how much money you want to make in your business every single year and then look at the types of customers that can make that a reality. This is an important part of discovering your wedding industry niche (and it might be the MOST important part).
Why?
Because without money, you’re just a hobby, baby. And you will burn out quickly and wonder why you’re working so dang hard and getting paid so little.
Where are there gaps in the wedding marketplace?
If you’ve read the book Blue Ocean Strategy, then you know you should be aiming to build a business that doesn’t compete on pricing and services. One way to do that is to explore what gaps exist in the marketplace – and if that gap interests you, fill it.
You’ve done a lot of work so far to discover your wedding industry niche, and this last question helps you to drill down and uncover an opportunity that no one else is paying attention to.
Gaps in the marketplace could be around unique services, an experience, and, of course, style. What gaps exist in the marketplace, and how can *you* be different from the other [insert your competition here] businesses in your area?
What are they NOT doing that they should be doing?
Is there a trend that NO ONE is paying attention to?
Where is the industry moving right now that you could be ahead with?
Knowing what gap you fill in the marketplace means you can build and grow a business that exists all by itself (that’s a good thing, btw). It means that you’ve carved out a niche that no one is paying attention to… and you’ve effectively eliminated your competition.
If all this talk of wedding industry niche has your head spinning (in a GOOD WAY!) I want to invite you to check out The Client Cocktail. Ready to book magazine-worthy weddings?
Not only am I going to teach you how to niche down, but I’m going to show you how to attract, sell, and serve your high-end clients.
OK, let’s recap. Here are the 5 questions you need to answer to uncover your wedding industry niche:
- What do you want to be known for?
- Where do you want to work?
- What’s your intrinsic style?
- How much money do you want to make?
- Where are there gaps in the marketplace?
Explore More Wedding Industry Resources
- The #1 Reason Why You’re Not Booking The Right Wedding Clients (And How To Fix It)
- Is Month-of Wedding Coordinator A Niche? The Truth About This Wedding Planning Service
- How To Create An Ideal Client Avatar in Four Easy Steps
- Bringing Color Into Luxury Wedding Branding: The Biggest Reason Why You’re Not Standing Out In The Luxury Market With Emily Foster
- If You Want To Make Six Figures You Need This Wedding Industry Marketing Plan
- How To Get Wedding Clients When You’re Just Starting Out
- Are You Using Instagram WRONG? An Alternative Instagram Strategy for Wedding Pros That Changes Everything
- Why You’re Not Attracting The Right Clients and How to Fix It
- Check out The Client Cocktail
- How To Design A Styled Shoot As A Wedding Planner
- Wedding Industry AI: Things You Need To Consider If Using AI For Your Business
- Are Your Wedding Industry Sales Down? Here’s How To Figure Out What’s Wrong
- 5 Strategies To Finally Stop Scope Creep In Your Wedding Planning Business
- How To Build A Wedding Business Brand That Doesn’t Compete
- Behind The Brand: The Making Of Kesh Events
- How to Build a Personalized Brand in the Wedding Industry
For More Wedding Industry Business Secrets, Follow Me on Instagram
Everyone’s talking about how AI is making everybody sound the same.
I’m here to tell you they’re wrong.
Once you know how to train ChatGPT on your brand voice? It can quickly become your unfair advantage.
In this week’s episode, I’m talking about:
👉 What “training” AI really looks like
👉 How to make it sound exactly like you
👉 Why this is the skill that will set you apart from your competition this year
And if you’re ready to go beyond listening and actually do the work?
Join me later this month for my live workshop where I’ll walk you through the exact process of training ChatGPT on your brand voice so it becomes your full-service marketing assistant.
Wedding pros, don’t sit this one out. Comment 189 and I will send you the link to listen now (and workshop details so you can register!)
#candicecoppola #weddingindustry #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #weddingindustryeducation #thepowerinpurposepodcast #weddingplanner
Over the last few months, I’ve taught hundreds of wedding planners how to use ChatGPT like an actual planning assistant — not just a caption writer.
And every time, I hear the same thing:
💬 “Why didn’t I do this sooner?!”
Because once you know how to train ChatGPT to sound like you, think like you, and support your business like a real team member… things get a LOT easier.
✔️ Timelines
✔️ Budgets
✔️ Client communication
✔️ Design briefs
✔️ Vendor emails
✔️ Rehearsal schedules
✔️ Wedding weekend logistics
I’ll show you how to do all of it in my AI Masterclass for Wedding Planners — and it only takes 90 minutes.
👇 Comment MASTERCLASS below and I’ll DM you the link!
#aiweddingplanner #weddingplannerlife #weddingpros #plannersplaybook #chatgptforplanners #weddingbusinesscoach #weddingplannereducation #worksmarternotharder #creativeceo #weddingbiztips
Big news! ChatGPT is your new team member. And you’ve gotta train it like one.
If you’ve ever felt like Al makes your content sound meh or robotic... it’s not the tool. It’s how you’re using it.
👉 In this week’s podcast episode, I’m breaking down exactly how to onboard ChatGPT into your business like it’s your newest assistant so it stops sounding like a corporate memo and starts sounding like you.
And yes, you’re about to save HOURS once it’s dialed in
✨ This episode is packed with the exact steps you need to make ChatGPT your ride-or-die content creator.
Comment 189 and I’ll DM you the link.
#chatgpt4 #chatgpt5 #aiforweddings #weddingpros #weddingvendors #weddingindustry #weddingpod #weddingpodcast
I don’t need another pair of wide leg linen pants.
I need to wear the damn ones I already own.
Earlier this year, I realized something: I’ve got great taste, a closet full of beautiful things…
And yet I kept reaching for the same 3 outfits on repeat — feeling stuck, uninspired, and like I “had nothing to wear.”
Not true. I had plenty to wear — I just wasn’t choosing to see it.
So I gave myself a challenge:
No new clothes for a year.
Instead of shopping, I’d start styling again.
Wearing what I already have. Rediscovering my personal style. Feeling good in my body right now — not 10 pounds from now, not after the next launch, not when I “have somewhere to go.”
Just because I want to.
Because I can.
And because showing up as yourself — unapologetically and on purpose — is always in style.
I’ll be sharing outfits here and in my stories for accountability but also fun! I hope you’ll follow along, even though this is a lot different from what I normally post. 💜
#ShopYourCloset #OOTDChallenge #Over40Style #ootd #candicecoppola
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