This might surprise you, but social media has never been a reliable marketing strategy for wedding pros. Algorithms constantly change, visibility drops after you think you’ve got it all figured out, and now, with things like the looming TikTok ban, many wedding planners are scrambling to figure out where their leads will come from next. The good news? Focusing on SEO for wedding planners is the most sustainable, long-term marketing strategy you can implement.
Because unlike Instagram or TikTok, your website is a business asset you actually own—and when you optimize it correctly, search engines like Google (or even ChatGPT) can send you a steady stream of engaged couples searching for exactly what you offer.
In this blog post, I’m going to break down what SEO for wedding planners really means, why it’s easier than you think to rank locally, and the exact steps you need to take to actually turn website visitors into paying clients.
What is SEO and Why Does It Matter for Wedding Planners?
First, SEO is the process of improving your website’s visibility on search engines like Google. When couples search for things like “wedding planner in [your city]” or “best wedding venues near me,” SEO is what makes your website the first one they see.
For wedding planners, local SEO is your secret weapon. Unlike huge national brands competing for broad keywords, local businesses (like yours!) have a much easier time ranking in search results—IF you optimize correctly.
Here’s why SEO for wedding planners is worth prioritizing in your marketing:
- You get free traffic without constantly posting on social media
- You attract higher-quality leads (people who are actively searching for a planner, instead of passive scrollers)
- You position yourself as the go-to expert in your local wedding market
- You create a long-term marketing strategy that doesn’t rely on ever-changing algorithms
The best part about SEO for wedding planners? Once you rank well, you keep getting inquiries on autopilot—with way less effort on your part than it takes to film a reel.
If you want to learn more about ranking for local SEO for wedding planners, check out this interview here.
Step 1: Your Website Needs to Be SEO-Friendly
Before you start worrying about keywords, backlinks, and blogs, let’s make sure your website is actually SEO-friendly. Google’s job is to serve the best results to searchers. If your website is slow, outdated, or hard to navigate, Google won’t prioritize it—no matter how many keywords you stuff into your pages.
Here’s what you need to focus on when prioritizing SEO for wedding planners:
Mobile-Friendliness
Most couples, especially Gen Z, are searching on their phones. If your website isn’t mobile-friendly, you’re losing rankings (and leads).
Check your site’s mobile view and make sure:
- The text is easy to read (and big enough to see!)
- Buttons are clickable and well-spaced
- Pages load quickly without unnecessary pop-ups or lagging.
Fast Load Speed
A slow website is an absolute killer of SEO. Google prioritizes sites that load in under 3 seconds. You can use something free like Google PageSpeed Insights to check your site speed. If your website speed is slow, try:
- Reducing your image sizes
- Removing unnecessary plugins (especially on WordPress)
- Switching to a better hosting provider (cheaper hosting can sometimes slow down your site)
Clear, Client-Focused Messaging
Traffic doesn’t matter if your website doesn’t convert. And high bounce rates? Will also hurt your SEO. To give you a cheat sheet, your homepage should immediately answer:
- Who you are (including your location!)
- What you do
- Who you serve
- What makes you different
- What to do next
Your website isn’t just for SEO—it’s your #1 sales tool. Make sure it’s guiding visitors toward booking a consultation or signing up for your email list.
Step 2: Optimize Your Website for Local SEO
Wedding planning is typically a local business. You don’t need to rank nationally—you need to rank in the specific city or region where you are providing services. That’s good news, because it makes it easier to reap the rewards of SEO.
Add Your Location to Key Areas
To rank for local searches like “wedding planner in [Your City]”, make sure the location you serve appears in:
- Your homepage headline (“Luxury Wedding Planner in Chicago”)
- Your About page (“Helping couples plan stress-free weddings in Dallas”)
- Your Contact page (“Serving couples in New York, NJ, and beyond”)
- Your footer (include your city and service area)
- Your meta titles and descriptions (“Best Wedding Planner in Chicago | Elegant & Stress-Free Weddings”)
Claim Your Google Business Profile
Your Google Business Profile is what shows up in Google Maps and local search results. If you don’t have one, set it up ASAP. Fill out every section, upload high-quality photos, and encourage past clients to leave 5-star reviews (this boosts your ranking).
Get Local Backlinks
Backlinks (when other websites link to yours) boosts your credibility in Google’s eyes, meaning you’ll rank higher for search results. You can build local backlinks by:
- Getting listed on local wedding directories
- Writing guest blog posts for venues or wedding vendors
- Submitting real weddings to local wedding blogs
The more trusted websites link to yours, the more authority Google gives your site.
Step 3: Start Blogging
Yes, you do need a blog. Most wedding planners I work with know they need a blog, but struggle to prioritize it. The truth is though, that a blog is one of the best ways to rank on Google because it allows you to target multiple search terms and position yourself as an expert.
What are Good Blog Post Topics to Boost SEO for Wedding Planners?
To make this easier, every month in The Planner’s Playbook, I give members four timely and cornerstone blog post ideas to help them boost their rankings.
Here are a few blog ideas that can help you rank for wedding-related searches:
- “Top Wedding Venues in [Your City]” (Great for local SEO!)
- “Do You Need a Wedding Planner? Here’s How to Decide”
- “The Best Wedding Trends for [Year and Location]”
The key is to answer questions couples are actually searching for. Use Google’s keyword planner or Pinterest analytics to choose what keywords to focus on for your business.
If you’re not blogging, you’re missing out on a huge traffic opportunity.
Use SEO-Friendly Blog Formatting
Google loves well-structured content. When writing blog posts, here are some things to keep in mind:
- Use headings (H1, H2, H3, etc.) to break up text
- Add bullet points and short paragraphs (no giant blocks of text)
- Include internal links to other pages on your site
- Add images with alt text (so Google knows what the images are)
Step 4: Track Your SEO Progress
SEO is not instant—it takes time. But you can track your progress using:
- Google Analytics (See how much traffic your site is getting and which blog posts are doing well)
- Google Search Console (See which keywords you’re ranking for)
- Your Google Business Profile Insights (See how many people find you in Maps)
While you are at it, check which pages get the most traffic and optimize those for conversions. Add more calls-to-action, client testimonials, and inquiry buttons to turn visitors into leads.
SEO For Wedding Planners
SEO for wedding planners isn’t about quick wins—it’s about building something that’s going to serve your business long-term. It can take time to see results from SEO. However, if you stay consistent, this long-form marketing strategy will be the secret to your success.
By focusing on your website, local SEO, and blogging, you can create a marketing strategy for your wedding business that:
- Attracts high-quality leads
- Positions you as an expert in your market
- Brings you consistent inquiries—without relying on social media
If you need help with blogging, SEO strategy, or growing your wedding business, I’d love for you to join us in The Planner’s Playbook and get exclusive SEO-focused content ideas every month (and that’s just the tip of the iceberg!).
Explore More Wedding Industry Resources
- 8 Free Ways to Marketing Your Wedding Business
- Trend Report: 2025 Marketing Trends Wedding Pros Need To Pay Attention To
- Trend Report: Your 2025 Instagram Playbook – 11 Instagram Trends For Wedding Pros You Can’t Ignore
- 10 Elements Every Wedding Planner’s Website Should Have
- Two Stages Of The Sales Cycle Most Wedding Pros Are Getting Wrong (And How To Fix It)
- Your Back Pocket Guide to Attending Wedding MBA This Year (Or Any Live Event!)
- Looking for a Side Hustle? Here’s how to become a wedding planner on a budget
- How to Book Your FIRST Client as a Wedding Planner
- The 5 Stages of Scaling Your Wedding Planning Business
- Honeybook Review: Is it still worth it?
- How To Become A Wedding Planner in 2025 With No Experience
- What Wedding Pros Need To Know About SEO
- How To Become The Vendor On Everyone’s Lips With Carin Hunt
For More Wedding Industry Business Secrets, Follow Me on Instagram
Here’s one of my favorite things about being a business owner...
You don’t have to wait for permission to make more money.
You don’t need to ask for a raise.
You are the raise.
In this week’s episode of The Power in Purpose, @erinn_bridgman and I talked about one of the most empowering parts of being a wedding pro and that’s the ability to create income on demand.
When you understand your numbers, you realize how much control you actually have. You can double down on your most profitable offer, take on one or two more weddings at a higher rate, or make small shifts that directly impact your paycheck.
If only someone would show you the way, right?
My hope is that this conversation will light a fire under you to stop waiting for “someday” and start acting like the CEO your business needs today.
Comment 197 and I will send you the link to listen (and an invite to a FREE masterclass Erinn is hosting next week to help you too!).
#candicecoppola #weddingindustry #weddingindustryexperts #weddingpro #weddingpros #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation #weddingplanner
You keep waiting for that future version of yourself (you know, the one who’s confident with money, pays herself first, and runs a business that feels calm, sustainable, and profitable).
But she’s not coming.
You aren’t just going to wake up and “become her” someday. You need to start building her now.
In this episode, I brought on @erinn_bridgman to talk all about building WEALTH as a wedding pro, and this future self exercise is truly just the beginning.
I know firsthand that when you start identifying as that version of yourself now, everything changes. You stop operating from survival mode and start leading from security and abundance.
I want that for you and Erinn does too!
Next week, she’s hosting a free masterclass where she’s sharing her 4-part framework to help you ditch the money stress and pay yourself first every month.
Comment 197 and I will send you the link to listen to this week’s episode (and sign up for the masterclass).
I will see you there ⬇️
#candicecoppola #weddingindustry #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation #weddingpodcast #weddingbusiness #weddingindustryeducation
💸 Last year, I spent $60,000 on my own education and business development.
Courses. Masterminds. One-on-one coaching. All of it.
And while those numbers sound big (and they are), I also love investing in my business. I’ve worked with a coach since 2017, and I can confidently say while not every investment I make is a winner, many of the investments I’ve made are a major reason my business looks the way it does today.
But here’s what I’ve learned along the way:
✨ Not every investment gives you the same ROI.
✨ Where you are in your journey matters when deciding which style of education and support is right for you
✨ Growth happens when you’re the smallest fish in the room
In this week’s podcast episode, I’m breaking down exactly what I learned from investing $60K into my growth and more importantly, how you can use those lessons to make smarter decisions about YOUR next investment.
Think of it as a buyer’s guide to business education, told by someone who’s been on both sides: student and coach.
Comment 196 and I will send you the link to listen.
#candicecoppola #weddingpros #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation
Over the weekend I celebrated another birthday, and this year, it was amazing ✨
Thank you for all the texts, calls, voice messages, DMs, and comments. Between my friends, my clients, my colleagues, and my students I really felt all the love.
To a fresh year filled with love, gratitude, and beautiful sunsets with friends.
Some of the links used in this blog post are affiliate links. When you purchase something, our company receives a small compensation at no cost to you. This compensation helps to maintain the cost of creating helpful content, like our podcast, so you can build a profitable business with purpose.
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