If you’re a wedding planner staring at a blinking cursor, wondering what on earth to write about on your blog—you’re not alone. Finding blogging ideas for wedding planners can feel overwhelming when you’re already juggling clients, timelines, and vendor calls. But the truth is, a strategic blog is one of the most powerful marketing tools you have.
Not only does blogging help you get found on Google, it also builds trust, showcases your expertise, and attracts your dream clients before they even hit “inquire.”
But what should you write about? And how can you come up with blogging ideas that actually move the needle?
In this post, I’m sharing five blogging ideas for wedding planners. Whether you’re new to blogging or looking to refresh your content calendar, this list will help you show up as the expert you are and start attracting the right couples to your business.
1. How to Plan a Wedding in [Your City]
Location-based content is one of the most effective blogging ideas for wedding planners. These types of blogs show up in local search results and connect with couples planning weddings in your area. A blog post like “How to Plan a Wedding in Charleston, SC” or “Your Guide to Planning a Wedding in Napa Valley” instantly positions you as a local expert. That’s exactly what your couples are looking for!
What to include in this blog:
- The best time of year to get married in your city
- Unique venue options or local hidden gems that you love to work at
- Key vendors and what to book early (your wedding planner!)
- Local weather tips, permit info, or travel guidance
You can also highlight local traditions, seasonal floral availability, or fun activities for out-of-town guests. These personal touches make your content more valuable and build trust with couples who are new to the area.
Why it works: Couples love practical planning help that feels personalized to their location—and Google loves location-specific content too. These posts not only attract traffic from search engines, but they also help you build relationships with local venues and vendors by featuring them in your content.
2. A Real Wedding Recap (with Tips!)
One of the best ways to build trust with potential clients is to share real weddings you’ve planned. But instead of just posting a gallery of photos, turn it into an educational blog post that showcases your expertise and decision-making.
What to include in this blog:
- A summary of the couple’s vision and how you brought it to life
- Unique challenges you overcame or creative solutions you implemented
- Vendor shoutouts (tag them and let them know!)
- Actionable takeaways for readers (ex: “Why a First Look Helped This Timeline Flow Perfectly”)
You can also include small, unexpected moments that made the day feel extra special or talk about how you kept things on track when something didn’t go as planned. Adding real behind-the-scenes details helps readers envision themselves working with you.
Why it works: This type of content blends inspiration with strategy. It shows potential clients how you work, how you think, and what it’s like to have you by their side on one of the most important days of their lives. Plus, it gives you fresh content to share on social media, tag vendors, and drive traffic back to your site.
3. Your Wedding Planning Process—Step by Step
So many couples are overwhelmed by wedding planning and don’t even know where to begin. This is your opportunity to walk them through your process and build trust before they even book a consultation. A clear, step-by-step explanation helps them feel more confident and excited about hiring you.
What to include in this blog:
- How you start working with a new client
- Key milestones in the planning timeline
- What’s included in each phase of your services
- Tools or systems you use (like HoneyBook)
You can also share your communication style, how often clients can expect updates, and how you make the process as stress-free as possible. This kind of transparency helps position you as both approachable and professional. Use language that shows how your process supports your clients from the first call to the final send-off.
Why it works: When couples understand your planning process, they’re less intimidated and more likely to trust you. It gives them a peek into what it’s like to work with you and helps filter in the right-fit clients who value your approach and systems.
4. Top Mistakes Couples Make (And How to Avoid Them)
Next on the list of blogging ideas for wedding planners, is more educational content. Educational content performs well because it empowers your audience with information they didn’t even know they needed. This type of post also positions you as a problem-solver and a true expert in your field. It’s your chance to share insights you’ve gathered from real experiences and gently point out the value of professional planning.
Examples of topics:
- “5 Wedding Planning Mistakes Couples Make Without a Planner”
- “The #1 Mistake Couples Make When Building Their Wedding Day Timeline”
- “What NOT to Do When Choosing a Venue”
You can even share stories (without naming names!) of real situations where you helped clients avoid or recover from these missteps. Bonus points if you include a call to action to book a consultation or link to related resources you’ve created.
Why it works: It educates while building authority. Couples realize how much you know—and how much easier their lives will be when they hire you.
5. Your Favorite Wedding Venues in [Your Area]
Couples start their planning process by booking a venue—so this is the perfect blog post to get found early in their search. A post like “Top 5 Wedding Venues in Dallas, TX (Planner Approved!)” is a great way to drive traffic and show off your local knowledge. It also sets you up as someone who knows the ins and outs of each location.
What to include in this blog:
- Your favorite ceremony and reception spots
- What you love about each venue (be honest and helpful!)
- Venue capacity, style, pros and cons
- Insider tips from weddings you’ve done there
- Photos to showcase the space in action
This post also creates opportunities to tag the venues on social media, build vendor relationships, and potentially get re-shared by the venues themselves.
Why it works: Venue content performs incredibly well in search and helps couples envision what’s possible. It builds trust by showing that you’ve been there, done that—and are ready to guide them every step of the way.
Want 10 More Blogging Ideas for Wedding Planners?
If those five blogging ideas for wedding planners got your wheels turning, let’s keep the momentum going!
I created a free guide with 10 more strategic blogging ideas designed specifically for wedding planners who want to grow their visibility and book more dream clients. These aren’t just random topics either—they’re SEO-friendly prompts that help you:
- Show up in search results
- Showcase your expertise in a way that builds trust
- Attract the kinds of couples you actually want to work with
- Stop staring at the blinking cursor, wondering what to post next
Inside, you’ll find 10 plug-and-play blog ideas—plus bonus tips to help you write and publish your content with confidence. Whether you’re just getting started or want to refresh your blog strategy, this freebie will help you keep showing up like the expert you are (and booking the couples to match!). Grab it here!
Blogging Doesn’t Have to Be Complicated
At the end of the day, you don’t need to reinvent the wheel every time you sit down to write a blog post. The key is to focus on blogging ideas for wedding planners that are useful, strategic, and aligned with what your ideal clients are already searching for.
Start with just one blog post—and let that momentum fuel a content strategy that supports your long-term business goals. Each post is a chance to build trust, improve your SEO, and attract the couples you truly want to work with.
Not sure what your audience wants to read? Download this free guide to get 10 proven blogging ideas for wedding planners—plus bonus tips to help you create content that converts.
Because wedding planning is what you do—but blogging is how the right clients find you.
Explore More Wedding Industry Resources
- Creating a Wedding Budget Template for Planners
- Top 5 Blogging Tips For Wedding Pros
- 5 Reasons Every Wedding Planning Business Should Have a Blog
- 4 Wedding Blogging Mistakes Almost Every Wedding Planner Makes
- 6 Things You Need To Include In Your Wedding Planner Process
- Wedding Industry AI: Things You Need To Consider If Using AI For Your Business
- The Ultimate Guide to Creating Systems and Processes in Your Wedding Business
- The Ultimate Wedding Planner Templates You Need
- The Best Wedding Planner Onboarding Workflow: 5 Things You Need
- How Do You Know When It’s Time to Go From Solo Entrepreneur to Building a Team?
- How to Start a Wedding Planning Business
- Why You Need To Create A Client Journey As A Wedding Planner
- 8 Free Ways To Market Your Wedding Planning Biz
- How To Create An Offboarding Process In Your Biz
- Day of Coordination: The Pros and Cons as a Wedding Planner
For More Wedding Planner Business Secrets Follow Me On Instagram
As I’ve been thinking about 2026 and how I want to move into this next chapter, a phrase has kept coming back to me…
Pause, then choose.
For me, this year or phrase isn’t about slowing down for the sake of slowing down. I definitely have NO intentions on doing that. Instead, it’s about creating space before decisions.
Letting things settle.
Looking at opportunities, ideas, and next steps with clearer eyes instead of reacting out of urgency or pressure to have all the answers right now.
I’m realizing that in order to grow into what’s next for me, and this space we share, I actually need to pause first.
Pause to check in.
Pause to savor where I am.
Pause to notice what’s working, what feels aligned, and what I want more of.
Pause to see what’s around me.
And then… choose. Choose with intention. Choose with clarity. Choose from a grounded place instead of a rushed one.
This feels like both a mindset shift and a practice I want to carry with me all year and I wanted to share it in case it resonates with where you are right now, too!
Have you picked a word or phrase of the year, yet? If so, share it with me and what it signifies to you! I’m dying to know. 💜
Lesson 4: Stop waiting for someone else to validate you.
This one comes up a lot.
So many talented wedding pros are waiting to feel chosen — by the industry, by a client, by someone with a bigger platform — before they let themselves move forward.
👉🏼 Where do you think you’re still waiting for permission instead of deciding for yourself?
PSA: This is part of a 31-day series where I’m sharing one business lesson a day for wedding pros as we head into 2026. These lessons are pulled straight from my 200th podcast episode, and the goal is conversation — not perfection. I’m glad you’re here.
Lesson 3: Your reputation is built in the small, unseen moments.
This is something I’ve watched play out over and over again in this industry.
How you communicate when things are easy matters — but how you show up when things are stressful, uncomfortable, or inconvenient matters a whole lot more.
👉🏼 What do you think people remember most about working with you once the event is over?
PSA: This is part of a 31-day series where I’m sharing one business lesson a day for wedding pros as we head into 2026. These are lessons pulled straight from what I’ve seen, experienced, and talked about on the podcast — and I’m loving the conversations they’re sparking. Come back tomorrow for the next one.
#candicecoppola #weddingindustry #weddingplanner #weddingbusiness
Lesson 2: You don’t grow by doing more. You grow by doing what actually matters.
This one comes up constantly in my work.
So many wedding pros feel behind, lazy, or like they’re not doing enough — when in reality, they’re doing too much of the wrong stuff at the same time.
👉🏼 If you had to pick one thing to focus on for the next few months, what would it be?
Or flip side: what’s one thing you already know you could let go of?
PSA: This is part of a 31-day series where I’m sharing one business lesson a day for wedding pros as we head into 2026. These are the ideas I come back to when I think about longevity, focus, and building a business that doesn’t require constant hustle to survive. I’d love for you to stick around and join the conversation as we go.
#weddingindustry #weddingpros #candicecoppola #2026goals #businessgrowthstrategy
filed under:
+ show Comments
- Hide Comments
add a comment