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I believe that entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

I help women like you build a profitable business with purpose.

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Planner’s Playbook Member Spotlight: Deanna Wheeler of Olive Branch Events Co.

Deanna Wheeler is the original head, heart, and hands behind Olive Branch Events Co., a wedding planning company based in Wisconsin and Minnesota. While she has planned events of all shapes and sizes, weddings are Deanna’s favorite. She loves all of the intricate planning, meaningful details, organization, and logistics. However, nothing is more life-giving to her than people gathering together. She has a servant’s heart, loves people, and enjoys helping her couples plan their dream wedding.

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What Makes You One-of-a-Kind in the Wedding Industry?

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Are you a crisp, cool, and profesh?

...a bubbly entrepreneur?

...or a fresh, spirited strategist?

Are you wondering how to prepare for engagement season? Engagement season is that time of year when the majority of couples put a ring on it and get engaged. It starts around Thanksgiving in the United States and stretches all the way to Valentine’s Day. Your wedding industry business needs to prepare to receive a […]

How To Prepare For Engagement Season: 9 Things You Need To Do In Your Wedding Industry Biz

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Roline Joeneme is the owner of 4R Luxury Events – a luxury destination wedding planning business based in Manchester, United Kingdom. With a love for travel and getting inspired by everything around her, Roline helps couples plan their wedding in the UK, Turks and Caicos, and Turkey. For every event she plans, Roline is dedicated and fully focused from start to finish. Her couples will get their dream event!

Planner’s Playbook Member Spotlight: Roline Joeneme of 4R Luxury Events

Planner's Playbook Member Spotlights

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So, you want to be a wedding planner?! Congratulations! Welcome to the party. I promise you being a wedding planner is a fantastic job and career. I can't wait to see what you do! But now you're asking the obvious question… how do I become a wedding planner with no experience? Such a good question– and I'm here to help! Inside this article, I'm walking you through how to become a wedding planner even if you have no experience (yet!). Actually, I don't want you to worry too much about the experience part. And here's why…

Inside this article, I’m walking you through how to become a wedding planner even if you have no experience (yet!). Actually, I don’t want you to worry too much about the experience part. And here’s why…

How To Become A Wedding Planner With No Experience

Starting a Business

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Marketing your wedding industry business can feel like a full-time job, amiright? And with engagement season right around the corner–you need to start creating a market plan ASAP. Inside this article, I’ve rounded up my top 6 best marketing tips for wedding pros in 2023. As you prepare to wind down your 2022 wedding season, […]

Round-Up: Top 6 Best Marketing Tips For Wedding Pros For 2023

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Jessica Tung is the owner of Radiantly Curated Weddings – a wedding planning business located in Wichita, Kansas. Jessica launched her business on a whim during the week of her own wedding 3 years ago. Her vision for the company was small then, but Jessica’s mission to create amazing experiences for couples and their guests has been a driving force for growth.

Planner’s Playbook Member Spotlight: Jessica Tung of Radiantly Curated Weddings

Planner's Playbook Member Spotlights

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Kay Hayden is a rising Austin, Texas wedding planner and owner of Hayden & Co. Events. She is passionate about ensuring that her clients receive a quality customer experience and the magical day they deserve. This is very evident in the way she plans, organizes, and executes the intimate details for their joyous occasions.

Planner’s Playbook Member Spotlight: Kay Hayden of Hayden & Co. Events

Planner's Playbook Member Spotlights

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When it comes to whether or not you should include pricing for your wedding planning packages on your website, you are going to hear a lot of noise on either end of the spectrum. Seriously, people are PASSIONATE that you either should or should not make this marketing move (and make no mistake - it IS a marketing move). While I’m the first to remind you that sometimes in business, we have to treat marketing decisions lightly (I like to think of it as one big experiment!), when it comes to listing your wedding planner pricing on your website, the truth of the matter is this…

Should You List Your Wedding Planner Pricing Packages On Your Website? When it comes to whether or not you should include pricing for your wedding planning packages on your website, you are going to hear a lot of noise on either end of the spectrum. Seriously, people are PASSIONATE that you either should or should not make this marketing move (and make no mistake – it IS a marketing move).

Wedding Planners – Should You List Your Wedding Planner Pricing Packages On Your Website?

Wedding Industry Marketing

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Rhonda Green is the fun-loving CEO and Lead Planner at Color Me In Events. Her wedding planning business is based in the Dallas-Fort Worth area and offers full-scale planning and design for any size wedding. With several decades of planning under her belt, Rhonda knows A LOT about weddings!

Planner’s Playbook Member Spotlight: Rhonda Green of Color Me In Events

Planner's Playbook Member Spotlights

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If you’ve been considering investing in the project management software Asana – this post is for you. This is my Asana review of how I use Asana in my business. Plus, I have an Asana discount where you can get 10% off an annual plan (see below for details!).

Honest Asana Review: How I Use Asana in My Biz + Save 10%

Wedding Industry Tech Tools

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In 2011 I made some HUGE financial mistakes that are embarrassing to admit–and almost left me burned out and broke. Hear the story about what happened–and how I came back from the brink.

Tax Bills, Loans, and Financial Crisis: How I Almost Lost My Business

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Syrie Roman is the owner of Social Maven – a wedding and event planning business located in Western New York. From flowers to favors, Syrie brings an extra dose of flair, fun, and sophistication to each event. This comes from her background in various industries, and experience in designing and thoughtfully executing the perfect day for clients.

Planner’s Playbook Member Spotlight: Syrie Roman of Social Maven

Planner's Playbook Member Spotlights

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Farm-to-table jianbing kickstarter, mixtape taxidermy actually scenester. Asymmetrical tattooed locavore meggings YOLO organic pabst forage.

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader).

I'm Candice: former owner of Jubilee Events, 2x published author, podcast host, and your guide to a building the kind of business you want.

I've been mentoring wedding industry entrepreneurs for over 10 years, mostly while I was growing my renowned wedding planning & design company.

In 2019, I sold my 6-figure business so I could help you build the kind of business that you want.

Purpose changed my life—I know first hand how powerful it is. I'm on a mission to help women discover their gifts, build businesses around their talents, and live each day on purpose.

hey there!

You just found your new biz BFF.

Get ready to grow your business with intention, one episode at a time. Join me every Tuesday to have a conversation about marketing, mindset, or money on The Power in Purpose Podcast.

it's like having me in your back pocket (literally)

Wanna steal my biz secrets?

or at the very least, hear the story about how I met Beyonce?