Oh boy, this topic is near and dear to me. When I decided to become a wedding planner, I was sick at home binge-watching some wedding TV shows, and before you knew it, I picked up a pile of wedding magazines and decided I would be a wedding planner. And yes, I had no idea […]

Have you ever thought about starting a podcast for your wedding business? Desiree Adams is a luxury wedding planner in New York and the host of the Ask The Planner podcast and today, she’s sharing exactly how you can grow your business and diversify your revenue by starting a podcast. While she hasn’t directly booked […]

It’s time for a reality check, friends: your business isn’t profitable if you’re just paying yourself the leftovers. Today, I’m diving deep into WHAT you are doing that is eating away at your profit (hint: it’s in the title of this blog post and it has to do with your wedding packages), and what exactly […]

Okay. Buckle up, friends! With over 15 years in the wedding industry under my belt, I’m going to share with you ALL the mistakes you have to avoid as a wedding planner. I have seen certain mistakes be made – by wedding planners – over and over again. As a business coach, I want something […]

Are you in the first five years of your career as a wedding planner? Whether you’ve got some systems in place (and are just realizing the importance of templates), or you are brand new to the wedding planning industry and are starting from zero, you’re in the right place. I believe in you, and I […]

Are you wondering how to plan a styled shoot as a wedding planner? Maybe this is the first time you’ve ever planned a styled shoot–and you’re super nervous about everything coming together well. Or, this could be your second or third go-around… and you want to up your game. Either way, I’m sharing how to […]

The wedding industry has changed a LOT since 2020. After several whirlwind years marked by a wild pace of backlogged celebrations and last-minute bookings, 2024 has felt like a dramatic slowdown for many wedding professionals. Whether you’re a seasoned vendor or just starting out, understanding the nuances of your business and the evolving market has […]

Are your systems built for your best days or your worst days? I’m a big believer that your business should support your life, and in saying that, having systems & workflows that honor your health (even on bad days!) needs to be priority number one! In my conversation with Sandra, she shared her journey of […]

When the idea for The Planner’s Playbook – an educational community for wedding planners – came to mind, I faced a crucial decision. Where should I host this online community? For many, Facebook Groups are a default choice; it’s familiar, almost everyone has an account, and it has a range of useful features. But a […]

Have you been thinking about starting an email list to help you market your wedding business? Or maybe you’ve been hearing others around you talking about it and you’re wondering what all the fuss is about? Does email marketing really work in the wedding industry? Don’t worry – I’m going to break down the 7 […]

If there’s one thing you need to know about my wedding planning days, it’s that you would’ve never caught me walking around on a wedding day without my receipts. And while I know there are a million and one things that you need to do the week of the wedding, one of the most important […]