Wedding planning is often a dream job for those who love all things romance and fairytales. However, what many don’t realize is that it’s also one of the most stressful jobs in the world, particularly during peak season. And with tight deadlines and endless tasks on your to-do lists, wedding planners often find themselves feeling […]

Feeling overwhelmed by the endless competition of wedding planners? Don’t worry, we’ve got your back! In this article, we’ll guide you step-by-step on how to create a website for wedding planners that not only look impressive but also consistently generates leads for your business. We’ll delve into what we consider to be absolutely essential (after […]

Spring is in the air, which means it’s time to start fresh and let go of the clutter weighing you down – both in your personal life and your wedding planning business. With wedding season just around the corner, your business needs to be in the best possible shape to get you through what I […]

I’ve said it before and I will say it again – one of the biggest pieces to my success early on as a wedding planner was the fact that I made networking a priority. With 2023 in full swing already (how did that happen?!), I thought I should share a few networking tips for wedding […]

Do you dread the idea of being photographed? Do you avoid it whenever possible? In this episode of The Power in Purpose Podcast, I share my journey of how I overcame my fear of the camera. I talk about what held me back, what changed for me, and what I learned from a recent brand […]

Mae Mallon is the owner of Beyond Smitten Events, a wedding planning company based in Northern California. Mae and her team bask in the opportunity to walk alongside their couples as they journey to the altar–bringing ease and joy to each stage.  After all, there’s just as much fun in the planning process as the actual wedding day. Mae definitely agrees.

No matter where you look, from Instagram to TikTok, the New York Times to the nightly news, all everyone is talking about is ChatGPT and AI. In fact, AI technology is growing so rapidly that it’s changing and evolving on a daily basis. It’s no surprise that it’s also become the topic of conversation within […]

Marketing and sales? That’s one place wedding pros are ALWAYS looking for more information. Lucky for you, marketing and sales are always hot topics here on The Power in Purpose Podcast. I’m here to give you all the tools, tricks, and tips you need to land those sales and book your dreamy clients. With that […]

Are you a wedding pro who keeps getting ghosted during the sales process? Are you wondering why your leads are not responding to your sales emails? Well, hold up! This is a problem that ALL wedding pros face every single year, right around this time as engagement season begins to wind down. As a wedding […]

You can already tell I’m about to get into it, right? While I don’t want you to go into your scheduling app and delete all of the incredible content you’ve been creating, I do feel like I need to be honest with you. In the first few years of business, there is an INCREDIBLE pressure […]

If you’ve recently taken the leap and decided to become a wedding planner, can I just start by giving you a huge congratulations?! The truth is, although business can be hard sometimes, I still remember the excitement I had when I discovered this career path many moons ago. And I am SO grateful that I […]