This blog post is one I’ve struggled to write for some time and I’ve been knocking it around in my head, trying to figure out the best way to approach this subject openly and honestly.

If you’re reading this, chances are high that you’re a small business owner in the wedding industry. (unless you’re my mom– who I am quite sure is reading this, too. Hi mom!) As you build your business, you look to industry professionals who have made a name for themselves to glean advice and guidance on what you can do better. The industry is lucky to have so many talented, open-hearted and wise entrepreneurs willing to be transparent about what they know that works. I am fortunate enough to have learned a lot from many of them!

With that said, there are also a lot of people who don’t know what they’re talking about.

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