I don’t believe we’re meant to do the same thing forever. In fact, I think most entrepreneurs are multi-passionate, multi-hyphenated creatives. And this is a sentiment that became even more obvious after we asked you what types of episodes you’d like to see on The Power in Purpose podcast. You want to learn about pivoting in business–what it’s like, how to start, and what to expect when you decide to leave behind your business/career and start something new.
In this episode, I’m giving you permission to pivot–and sharing what I learned when I sold my first business and followed my purpose and how you can start making a change in business today.
Maybe you’re feeling burnt out and you’re looking for something new and exhilarating. Or, maybe you don’t have the same love and joy you once did when you started your career. Pivoting can be scary, hard, and honestly stressful.
But there’s not a day that goes by where I’m not grateful I took the leap and decided to shift course in my career.
If you’ve been feeling that nudge… or heck, that aggressive push to try something new, this episode is for you.

I know what pivoting is like firsthand; in October of 2019, I sold my 6-figure business of 12 years so I could coach and mentor wedding pros full time. After so many years doing (and being known for) one thing, pivoting was exciting and exhilarating.
But it was also hard, full of imposter syndrome, and felt like totally starting over. Today, I’m sharing the good, the bad, and the hard when it comes to pivoting.
This episode is part of our mindset series.
If you’d like to explore more episodes in this series, click here to binge them all.
In today’s episode of The Power in Purpose Podcast on pivoting in business:
- Why pivoting might be the right move for you
- 7 steps to take to start pivoting
- The 6 lessons I learned when pivoting my career
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know– what was your biggest takeaway? Head to my Instagram to join the conversation!
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There are certain people you meet in business who just get it.
Who love the work they do, the clients they serve, and have a deep passion for the wedding industry.
Frances Ledgewood is one of those people.
She’s the heart and hands behind @ledgewoodfinestationery, but more than that, she’s a visionary.
A long-time podcast listener, private client, and someone I’ve had the absolute joy of mentoring as she’s taken bold steps to grow a brand that’s as intentional as it is iconic.
In this week’s Behind the Brand, I’m sitting down with Frances to talk about building a business rooted in heart, legacy, and excellence.
We talk about her early days, how she’s built her brand, grown a team, and stepped into a bold new season of leadership.
You’re going to feel so inspired hearing about Frances journey — and I can’t wait for you to tune in!
Comment 191 and I’ll DM you a link to listen! 💜💜
Photography:
@c10ike
@madisonmartinphotography
@marcielanephotography
@peterson.design.photo
#candicecoppola #ledgewoodfinestationery #weddingstationery #weddingstationer #weddingindustry #weddingpodcast #weddingindustryexperts #weddingindustrypodcast #weddingpros #weddingpro #stationery

PSA for my OGs ✨
You’ve got the talent and the experience... but you already know… it’s not as easy as it used to be. And it’s only getting harder.
The pros who will actually survive the next generation of business are the ones prioritizing visibility.
I’m seeing insanely talented and experienced OGs in our industry being overlooked because they’re not showing up.
And if that’s you, I have a question...
👀 What are you going to do about it?
Comment 190 and I will send you the link to listen to this week’s episode of The Power in Purpose where I’m sharing the 5 ways I see wedding pros playing small (and what it’s costing you).

Everyone’s talking about how AI is making everybody sound the same.
I’m here to tell you they’re wrong.
Once you know how to train ChatGPT on your brand voice? It can quickly become your unfair advantage.
In this week’s episode, I’m talking about:
👉 What “training” AI really looks like
👉 How to make it sound exactly like you
👉 Why this is the skill that will set you apart from your competition this year
And if you’re ready to go beyond listening and actually do the work?
Join me later this month for my live workshop where I’ll walk you through the exact process of training ChatGPT on your brand voice so it becomes your full-service marketing assistant.
Wedding pros, don’t sit this one out. Comment 189 and I will send you the link to listen now (and workshop details so you can register!)
#candicecoppola #weddingindustry #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #weddingindustryeducation #thepowerinpurposepodcast #weddingplanner

Over the last few months, I’ve taught hundreds of wedding planners how to use ChatGPT like an actual planning assistant — not just a caption writer.
And every time, I hear the same thing:
💬 “Why didn’t I do this sooner?!”
Because once you know how to train ChatGPT to sound like you, think like you, and support your business like a real team member… things get a LOT easier.
✔️ Timelines
✔️ Budgets
✔️ Client communication
✔️ Design briefs
✔️ Vendor emails
✔️ Rehearsal schedules
✔️ Wedding weekend logistics
I’ll show you how to do all of it in my AI Masterclass for Wedding Planners — and it only takes 90 minutes.
👇 Comment MASTERCLASS below and I’ll DM you the link!
#aiweddingplanner #weddingplannerlife #weddingpros #plannersplaybook #chatgptforplanners #weddingbusinesscoach #weddingplannereducation #worksmarternotharder #creativeceo #weddingbiztips

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