We're back on today's episode of the podcast, I'm sharing all the things, life updates, podcast updates and what we've got in store for you this year on the show. So do me a favor. Settle in with a cup of coffee or a glass of wine, because this is a no judgment zone. And let's start our first conversation of 20 21.
You're here to grow a business, but not just any kind of business, you want to grow a profitable business with purpose, a business where you wake up every single day driven to serve your customers and make a difference in your own life. I'm Candice Coppola, published author, business coach and your guide to building a Profitable Business with purpose. Join me here every single week as we explore how to build and grow your business with purpose. Get ready to dig in and have meaningful conversations about the strategies and techniques that will help you build your dream business.
It's me, your host, Candice, and we are officially back. Listen, I missed you guys. I have to admit, I was a little burnt out and we're going to talk about that. But it feels so good to be back here with you having our Tuesday conversations again. I really did miss you guys. I miss these conversations and I'm so thrilled to get back in the swing of things and start up these conversations again on today's episode.
We're just gonna be sitting around chatting about all the things that have happened for me over the last few months in my business. I want to kind of do a 2020 recap and how I'm looking ahead to the future. So this episode is in three parts. The first is what's coming up for the podcast. You've gotten a little sneak peek of that on this episode already. I'm going to explain. Part two are some wins and also some losses that I suffered over 2020.
And the final part is a new series that we're introducing here on the podcast, which I can't wait to tell you more about. I want to share our sponsors for today's episode.
thank you so much to our sponsors for sponsoring the Power and Purpose podcast. Listen, we could not do this show without our sponsors and Honeybook has been with us since day one and I'm so, so thrilled that Flodesk sponsors the show. So thank you to our sponsors. Let's dive into today's episode. I want to start off with what's coming up on the podcast. As you heard at the beginning of this episode, we have new music and a new intro.
And I really wanted to during my break of the podcast, I really wanted to reimagine what this show could be for you guys. I was feeling pulled in a slightly different direction in terms of format. So I spent my time not recording, but really thinking and conceptualizing and generating some new ideas to make this season of the Power and Purpose podcast more impactful for you, the person who listens every single week. I also wanted to give it a little bit of a facelift overall.
So we have a new logo for the podcast, which I'm so excited about. And I just love, love, love, love, love. We have to do marketing materials that you'll see on my Instagram, which I'm so obsessed with. I want to shout out Nicole Yang for taking on this project and the many future projects I'm going to be hiring her for. So thank you so much, Nicole. And we also have some new music and a new intro.
Listen, I loved the intro to the show. I really did. And when I started this podcast, I'm like, I need to have a professional introduction. And so I hired a company to do it and I was so pleased with it. But I feel like at this stage, you guys know me. We have these conversations every Tuesday. I wanted to introduce the podcast in my own voice. I wanted to switch up the music, switch up the energy for this year.
So I spent some time researching and really thinking about the vibe I wanted the show to have. When you start listening to an episode, and I'm really thrilled with how all of. That came out so you got a little taste, a little sneak peek at some of the new changes, we also have a new website for the show. Gosh, that was really trying to get that finished under the gun, but I'm really pleased with that, too.
I wanted to expand on our home base where there are resources and links and stories and tools for you to have access to. So we worked on creating a website that had a little bit more of a bells and whistles attached to it so that you could easily find what you want. We intend on updating it more often so that you can get relevant and current information based on an episode that you've recently listened to. So we have a whole new website for the show and I'm just so thrilled with it.
One thing that's really big and really new that now these are all just kind of like little facelifts that we've done, but they all sort of funnel into or lead into a new format for this show. So let me explain this to you. As I mentioned, I was really feeling called to do some changes here on the podcast. Switch things up. We've been here for two years and we've been telling the stories of entrepreneurs who lead with their purpose.
And those stories are so important. And I know that they've inspired you to really dig down deep and figure out why you do what you do and start building a profitable business with purpose. And while I've enjoyed that format, I thought it was different. I thought it was interesting. I thought there was no podcast that did a format like that. I wanted this year to be all about implementation for you. I wanted to get down to the brass tacks, whether it's a solo episode with just me sharing my knowledge with you or an episode where I get to interview one of my colleagues or an expert.
I wanted to get down to the brass tacks of information, and I wanted you to leave every episode fired up to implement things in your business, whether that's marketing, whether that's mindset, or financial help. I wanted every episode of the show to focus on real, tangible stuff you can implement in your business if what you're hearing is something you want to do. So we've switch up the format quite a bit on the show. This year is all about taking action.
2020 was guys, 2030 was the year of all years. And I know that so many of us, myself included, just kind of moved through it the best we could. And there were probably areas where we had wished we could have taken more action. But quite frankly, we just couldn't, whether it was just mental overload, emotional overload, you know, overload of just what's happening in our communities and the conversations. So there was many times in twenty twenty where I just felt like a sitting duck just sitting there waiting for the next thing to happen and just kind of moving through my business and my life.
Not necessarily proactive, but somewhat reactive. And I know that's not an anomaly. I know that that's not just me who is feeling those feels. I know that because the women in my master mind were also in similar head spaces and we worked really hard to try to move the needle forward for them. So I know the same can be said about you. So when we look at a year where we were so reactionary and so overwhelmed, I wanted to make the podcast this year, a place where you could come and get real, tangible and actionable advice for your business and your life because we can't silo the two.
Now, don't worry. Purpose is still the heart of everything we do here, OK? We are driven by our purpose and as a collective group, that is what drives us. That is why we show up here on the podcast is why I show up and the guests do. And that's why you show up as a listener of the show. So don't worry. Purpose will always be the cornerstone of this podcast. It's the driving force. It is how we weave the threads together.
But going forward for this year, we're going to try out a new format where every episode literally has actionable, tangible advice. I'm so excited about it. And I'm sure you're feeling really fired up, too. Like this is something you need and want. You want accountability. You want somebody to show you the way on how to do something, how to break through, how to up level, how to scale, but how to always do it with purpose as the compass, as purpose, as the cornerstone of what you do.
So we're switching up the format. When you hear our first guest interview, you'll get a preview of what that format will look like. We're diving right into tangible results with our guests and solo episodes have a little bit of a new format to. So that's was upcoming on the podcast, I've saved the very best for last, so please keep listening because I'm going to introduce you to how we're structuring our episodes, which I think is really fun, really different, and it's going to be super impactful.
So that's what's coming up on the show. Let's move into part two of this episode. My 2020, my wins and my losses. I want to start off with my wins. I always love starting off on a positive foot. It's how I coach the women inside my master mind and coach anybody. Overall, I want to start off with what happened. That was good, right? Because good always outweighs the bad. You have to acknowledge the bad and acknowledge the hardships, but the wins always outweigh the good.
So I've got three wins and three losses that I want to walk you through today. These are just really top of mind for me as I was putting notes together for this episode. So the first win of my twenty twenty is that I survived. And listen, I don't say that lightly. I know that our listeners listening may have upended their business. I know you may have lost a loved one. So I don't say that in in a facetious or sarcastic way.
I say that understanding the weight of those words are a win for me from last year is that I made it through. I'm healthy. As some of you might know, I had a colonoscopy towards the end of twenty twenty in October. I shared about my experience on my Instagram and it was by far one of the most engaged stories I've ever told. I got so many Dms from followers and friends over there who asked me questions and also shared their own experiences.
So when I say I survived, I was going through sort of this health thing where I wasn't really sure what was going on. And I have a large history of colon cancer in my family. Both my grandparents on my mother's side died of colon cancer. And it's one of the most preventable cancers you can get because of such a lead time in finding out that you have an abnormality and having that removed before it turns cancerous. And for my grandparents, they were too afraid to get a colonoscopy until it was too late, until it was too late for them.
Trust me when I tell you my mother begged them to go and get a colonoscopy. And so I didn't want to be that person.
I wanted to honor my grandparents and honor all the other family members of mine who've passed away from colon cancer and do the scary thing, go get a colonoscopy. And luckily, the outcome was that I had a few polyps, but they were removed. And my marching orders are to get back there every four years, be seen to make sure that we keep on top of things. And it also answered some questions about what I was currently facing in terms of my symptoms and the problems I was experiencing.
So I survived twenty twenty, definitely not unscathed, but I survived it and my business is still going. I'm still here talking to you. I have new and exciting things that I'm really trying to birth this year in twenty, twenty one. And I'm just proud of myself for getting through a hard year and coming out of the other side. Now the second wind that I have for twenty twenty is financially it was a really successful year for me. And let me frame this up for you.
As you know, in October of twenty nineteen, I sold my business of twelve years, which was the primary revenue stream in my life. I had diversified and started coaching wedding pros many years before, but my primary income came from planning and designing weddings with my business. So I ended twenty nineteen, selling my business and going full time it all in to what I'm doing right now, which is helping entrepreneurs build and grow their business. So I didn't really know what to expect financially.
It could have gone many different ways, especially with the pandemic for me. And so last year was financially successful for me and I'm so grateful for that. I had more success last year financially than I had intended or had set a goal to do. And I'm on track to hit my eighteen month target goal of two hundred and fifty thousand dollars in sales. So it was overall financially an OK year, I think for me as I entered into this new business, which wasn't foreign to me.
But I have to tell you guys, huge learning curve in this whole online business space. I net it out better than I expected and I'm grateful for that. And I also see this knowing that someone listening here may not have this in their win box, you may not have financially twenty twenty being a year. That was more successful. All for you financially than you anticipated, and so I'm speaking to you right now because I don't want to be showboating up here, that's not what I'm trying to do.
But I want you to know that I me personally, am committed to twenty twenty one being a financially successful year for you, a year that is more financially successful for you than you anticipated. That is my commitment to you. I want to show up here every week and everywhere else where I happen to be, which is right now clubhouse and Instagram and serve you the knowledge that I know will help you have a financially successful year or at least stacked the odds more in your favor.
OK, so I'm also curious as we're talking about money, money is such a weird thing for people to talk about. I've also had to get used to talking about money publicly. I have to admit, even though I feel very confident about my financial situation, I, I feel good about it. And I don't care if somebody thinks it's small or somebody thinks it's too big. I feel good about where I am. But I have a question for you, and I'd love for you to weigh in on clubhouse, which I'm going to talk about in part three in a clubhouse conversation we're hosting this Thursday at 2:00 p.m. Eastern Standard Time.
I love for you to tell me if you would like me to be more transparent about my business journey here on the podcast. Show more of the behind the scenes and occasionally even show up here with me. Be quarterly income reports to give you a bird's eye view of financially what my sales look like inside of wedding. Pro insiders and just overall, inside of my coaching business and the different arms, I have my course, the business plan blueprint and the clarity calls that I offer currently also my affiliate revenue streams and sponsorship.
I'm curious if you'd be interested in knowing more about that and having some more transparency on my end, not just financially, but just also some of the other things that I'm doing and learning and implementing in my business. Even if it's just morbid curiosity, which I know you have.
I know you have, because I have it, too. I would love to hear from you on this issue because I would be so willing to show up in full transparency and show you what it's like for somebody who has an audience, what it's like financially for them as they try to build not a million dollar business, because that's not what I'm interested in doing. I'm interested, though, in building a half a million dollar business and what that looks like.
So this is your call to weigh in. You can email me, you can do me on Instagram. You can also show up at 2:00 PM Eastern Standard Time this Thursday inside clubhouse. Weigh in. Tell me what you'd like to see. In addition to what I've mentioned, I'd be really curious to hear, but 20/20 was a more successful financial financial year than I had anticipated. And, you know, I had a really fantastic launch with my mastermind wedding pro insiders back in June, July.
And it was some not something I thought I could pull off based on a lot of the things that were happening in the world and a lot of attention being diverted to social justice issues, rightfully so, and attention being diverted to the pandemic and all of the things that were happening in the summer. But I was able to pull out a forty two thousand dollar launch and it surprised me even I was like, holy shit, okay, now we're cooking with gas.
Like I have laid the groundwork for people to know that I'm here to serve them. And I've put together a product that actually gets people results. So, you know, in just looking back at twenty twenty, it was financially a good year for me and I am forever grateful for that because I know what it could have been. And ultimately I'm happy with the trajectory of my business. So my final win for twenty twenty and trust me, I have a lot more than this.
But this is what I felt like sharing today was I hired new team members and I really diversified my business. So I started off twenty twenty as a solo entrepreneur and that was very different for me. I've had a team in my prior business before I sold it for ten years, and so this singularity was very different for me. There are parts about it that I really enjoyed. I enjoyed taking a reprieve from being in charge, but there were things about having a team that I greatly missed.
So in 2020 I started hiring and well, my first hire was actually a Pivot Media Co who became my podcasting manager, who hired a podcast editor under her wing and also became my PR rep, who has got me booked on several different shows. Speaking about what I love and offering value to different audiences has got me featured in several magazines and online publications. So my first hire in Twenty Twenty in the midst of the pandemic I hired Ashley in April was to start.
Delegating things of my plea to the podcast being my number one priority, because producing this show takes a ton of time and you're going to see how many people are involved in it now versus just in April. So Ashley is in charge of producing the shows. She books the guests. She manages the editing. She manages getting the episodes formatted and uploaded and put out there in the universe and all of that stuff. She does a lot of work so that the show can show up for you every single week.
I also hired a VA. It was the first time I had ever hired a virtual assistant. And I was able to delegate a lot of tasks like blogging, Pinterest, graphics, other graphics, uploading things for my master mind, like replays of coaching calls and all types of things. And it was a it was a relationship that progressed slowly, which was really beneficial. And I allowed the person who I had hired to master certain aspects before we delegated more.
It really helped to free up my time, though. And I recognized after hiring these two women how much time I was spending doing these things and how little time I had left to focus on bigger picture visionary tasks and really just focusing on my business in general. So it was a blessing to have a VA for a few months. We ultimately parted ways towards the end of the year for a few reasons. The biggest reason being I needed somebody to actually come in and be more of a business manager for me.
So not just to do tasks, but actually to manage things in my business.
You know, the podcast being one of those things and managing the manager and all that stuff, but also helping me to manage scaling my business and doing more than just creating graphics and sending emails. So I decided that while I really appreciated the help of the person that I hired and they had done a good job, that I needed somebody in more in a larger role with more expertise. So towards the end of the year, I parted ways with my VA and I hired an online business manager.
I hired Sorano Fernandez from simply organized. Sereana has actually, funnily enough, been a long time friend of my husband's, which is just a small world. And she's actually been in my mastermind since the first iteration since October of 2019. And, you know, Serranos wheelhouse is systems and processes and being organized. I also think that she's incredibly smart and can see things that I can't see, which is what I wanted in someone for this position. So after mentoring Sorano, which I still do, mentoring Sorona for over a year, I approached her about this position and she said yes.
And I went back and said, Are you sure? She said, yes. And I said, Are you double sure because I'm your mentor and I don't want you saying yes to things out of scarcity or because it sounds fun. I want you to say yes, because this is the trajectory where you want to go in your business. And she affirmed to me that that is the case and that she had sort of been manifesting this moment, which I was so happy to hear.
So in December, I hired Sorona to become my business manager, and she's stepping into her role as as we speak, little by little, bit by bit. And we've discussed the evolution of her role from taking over the tasks of the VA, which is what she's working on now, to stepping into a larger role in finding someone to fulfill those tasks for her later on. So I'm so excited to have somebody come in and really help me manage my time, manage my calendar, manage specific tasks, find new team members who can fulfill roles that need to be filled.
But I have to tell you, I'm mostly excited to brainstorm with her, to be able to talk to her and to get her feedback, to get her ideas and how she helps implement them. So this is a blessing. I feel it already in my bones. I know she's listening to this. I'm so grateful for her. We only just unboarded her last week and I'm already grateful for her. So thank you. Sorona, another and final hire was also at the end of the year and I hired a podcast script writer.
So I'm not really going off a script right now. I just have some bullet points. But often times I do go off a script and I'm sure that might surprise you because it doesn't feel scripted.
But for me, I like to think through all of my thoughts so that I can make sure. I'm leaving no stone unturned when it comes to presenting you with information and evidence. OK, and this takes a tremendous amount of time. I knew I needed help here and I knew just the right person who has a great, great, great, great writing style, who understands my personality because she, too, is in my master mind and has pivoted her business during the pandemic to be a copywriter, to be a ghost blogger and to manage Pinterest for wedding prose.
So Miss Care Abroad, Hekker is my scriptwriter for the podcast, meaning she takes my ideas, all of my ideas for an episode and fleshes them out better for me so that I can show up here for you and provide you with evidence and information. I'm so grateful for her. It would take me four or five hours to script out a podcast episode and this just saves me more time to focus in on other things and to help you in other ways.
So I'm so happy. Kara is a part of the team. She was and she's another woman in my master mind. And so, listen, I'm pulling the women in right inside my immediate network to come and help me out here and to help me in this year of business, because there are some big things I want to do. One of my goals this year being to change the lives of a hundred thousand entrepreneurs, because I know that entrepreneurship is freedom and I want to change the lives of a hundred thousand people.
In order for me to do that, I need to let go of some things and I need to step up and do some things, which is why I've started the hiring process and why I'm so grateful for Ashley, for Jordan, who is editing this episode right now. I'm writing his his headphones. I think Tim at the top of the episode for doing this. And before I got into recording for Sorona for care for the team at Pivot Media Co and all the future people that I might be onboarding to my team.
So those are my wins of twenty twenty. And I'm excited at some point in the podcast to share my goals for this year. But let's talk about my losses because there were quite a few. It wasn't all great and my losses might sound familiar because I think so many people can can really empathize with where I fell down in twenty twenty. The first is I overextended myself more than a few times. I in an effort to show up as radically as I could for people in my master mind, for podcast listeners or people who follow me on Instagram, for friends, for colleagues.
I overextended myself and I was booking calls day and night. I was showing up for everyone else and really had very little time to process and show up for myself. And it burnt me up pretty quickly, although I think I was able to bounce back relatively much better than my 2012 burnout episode, which I talk about in the first episode of the podcast. I really overextended myself. I made myself too available. I breached a lot of boundaries and it taught me that while my heart is always in the right place and I want to show up radically for people, I also have to protect my energy so that when I can show up, I show up as my best self.
Now I know you listening probably overextended yourself in many ways, some of which were your choice, and then, of course, some of which were not your choice. I'm talking to all the parents listening who are now teacher. You know, I understand that there are some things way beyond your control that you had to manage in battle in twenty twenty. But I'm talking about overextending yourself by choice because your heart is in the right place. You're trying to show up for your customers, for your community, and as a result of that, you burn out, which is what I suffered, which is why you needed to take a pause from the podcast and regroup and focus in on the women in my master mind, focusing on my business goals.
And also just as my friends, if you're a regime says, do the hardest thing for a business owner to ever do, do nothing. That is really the hardest thing for a business owner to do. Nothing is really not in my vocabulary, but I had to give myself some space. So one of my losses was I really overextended myself. But with every loss there are always lessons. And I learned a very valuable lesson, which is to protect my energy and my time.
And I am doing that moving forward, knowing that I can show up in places and serve people and then also retreat when I need to to recalibrate. Another loss for me was the lack of inspiration as a creative person. Who had a creative business for so long? I'm in a territory where creativity is different. I'm not producing high end events and parties. I'm not creating atmospheres and environments that people can see, touch, feel and experience. My creativity is now.
Like writing and creating podcast episodes in writing Instagram captions and coming up with creative ideas for people to take action in my master mind, to teach, to train and even in like creating sales pages and, you know, new website stuff which I revel in and love. But I really lacked inspiration in 2020. It didn't start out that way. And even in April and May, I was feeling OK. But it came to a head at some point and I just felt uninspired, unmotivated, like, you know, my little spark.
It was gone. I didn't have any big magic floating around. And as a creative person, those dry spells can actually be quite scary. I imagine that maybe you had a creative dry spell at some point last year, if not all of it. And you get scared because you're you're known as a person who's flush with ideas, who is the creative in and is inspired and tries to inspire others through whatever art or medium you you have. And losing creativity, losing inspiration is like kind of traumatizing in some senses.
You know, writers talk about writer's block and how difficult it is to move through. I've had that this past year. Artists talk about blocks not being able to paint, sculpt, create.
And, you know, when your your craft, when you're your business is is focused on an element of creativity, it can be really detrimental and debilitating when you lose inspiration. So I'm feeling much more inspired. And I think that's because I gave myself some space. You know, they say time heals all wounds and there's some truth to that. Right? Depending on them, depending on the situation. But I gave myself some space to not have to feel creative, not to have to put myself on the spot and just sort of sat with the fact that I was sucking.
And it just is what it is. And I didn't really get down on myself about it or stopped getting down on myself about it. And what do you know? I'm back here. I'm recording this episode with just a few bullet points we have already produced and edited. StarOffice, those that you're about to listen to, I'm relaunching my master mind, which has already launched. Well, actually, no, it's relaunching right now.
See, this is what happens when I don't script. So stay tuned. I'm going to mention that at the very end I'm relaunching my master mind as we speak. So the inspiration is back and it feels really good. I feel connected to myself and I feel connected to others. And quite frankly, that's all I can ask for right now. My third loss, my third and final loss was feeling so isolated and insulated with the pandemic and being indoors to some homebody.
I like to be home, so that's not a problem. But there was this in isolation and isolation that escalated throughout the year, even though I was in touch with the women in my master mind every single day and you know, my husband. So I'm not totally alone. Also talking with friends and all that. I still felt insulated and isolated.
And I think, you know, everybody sort of retreated to their their proverbial corners and hunkered down and, you know, maybe networked within their own smaller communities. But I just didn't feel connected to people, not in the way that I had in the past. And it really affected me. Again, it led to a lack of inspiration. I started overextending myself. I started doubting myself. I felt like. I couldn't. Think about my business in the future, my life in the future.
I just felt insulated and isolated and it was hard.
Almost depressed, but I wouldn't I wouldn't necessarily put that label on it. It was difficult. And I know that you went through the same thing maybe for the entire duration of the year. Maybe you still feel that way. But that was a big loss for me. I love connecting with people. I love being here with you right now, talking with you. I love attending events and seeing people and also then retreating to my house and, you know, having my me time.
But I really felt isolated and insulated last year. And I think there were opportunities for me to get myself out of that. But the weight of everything just prohibited me from doing a lot. And I can look back now and say that was part of the problem and there was really nothing I could do. Right, just like you. There's really nothing you could have done. It was a combination of circumstances, largely outside of your control that contributed to some mental health and problems that we all experienced.
So those were some of my wins and losses for 20, 20.
Many more things to talk about, but we'll save those for future episodes and for the clubhouse room that I'm going to be hosting at 2:00 p.m. Eastern Standard Time on Thursday. And I'm going to share more with you about that in part three. So before I dive into part three, what's coming up here in the future of the podcast? Some really exciting things that we have. I want to talk about my mastermind wedding KROT insiders. So as you know, I've had a group coaching program for over a year where I coach wedding pros on how to build a profitable business with purpose and one that can give back to their meaningful life.
The doors to wedding insiders are open right now. And as for Wedding Crashers only, so if that's not you, sorry, you can always book a clarity call with me because I serve all entrepreneurs in those calls. But I'm calling on all of my wedding pros listening to today's episode. If you've been craving community, if you've been craving accountability, if you've been craving having a trusted coach who can help you build your brand, the brand that you want to build in your wedding business, being recognized as an industry leader, booking out your business with the very best customers and being able to support those customers with a world class client experience.
If you're looking to get out of your head, if you're looking to make more money, this is your invitation. It's a call to action. You are invited to join me and the other incredible women inside wedding pro insiders. Like I said, it's my group coaching program where I help you build and grow the business you want and one that gives back to your meaningful life. The women inside the mastermind, mostly, all of which say I'm stuck with them forever.
It's just so funny. The women inside my master mind are doing incredible and great things. And I could provide you with a long list of their accomplishments, like having their biggest financial quarter ever, landing their biggest customer ever, all during December, all during November, all during June and July and April and March of last year, launching new products and services, stepping into their role as an expert, becoming a tastemaker, getting featured, hiring new team members.
I mean, the list is just endless. I'm going to encourage you to go to wedding pro inciters dot com and take a look at what this mastermind, this group coaching program is all about, what the women inside the mastermind have to say about their experience, not just with me as their coach, but the community of women who come from all walks of life, who are diverse and incredible, who are moms and not moms, who are new and who have been in the business for over 15 years, who are pivoting or who are growing, women who are black and who are white women in the United States and in Australia, women in the Caribbean and in Canada, women from different faith backgrounds, different sexual orientations, but women who are brought together with one singularity, they don't want to do business alone and they know that they can achieve more and.
You more and impact more and have more in community, so this is your invitation. The doors are currently open. They are closing at the end of this week. So it's a very short window. I want to invite you to go to wedding pro inciters dot com, learn more about the mastermind. You can learn more about the features. You can learn more about the women, why I created this and if this might be the single missing piece to the puzzle in your business.
And while you're there, you can apply to join us, which will prompt you to schedule a call with me so we can talk more about your business and make sure that this is the right fit. Now, the doors will not reopen again for another six months. So this is your chance to make a clear decision about where you want to invest your time and who you want to be surrounded with in the first half of twenty twenty one. I hope you will join us.
I will be happy to answer any questions you might have before you apply the go to wedding pro insider's dotcom to learn more. OK, let's dive into Part three, the final part of the podcast. This will be short and sweet. So I mentioned some changes. Obviously you've heard some of the changes with the new intro and seen them with the new logo. I also talked about the new format of the show. We are also introducing a new series.
We're moving to a series format this season where over a 90 day period, so a full quarter, we will release episodes focused on one singular theme or topic. And this is really exciting for me because I feel like this these series, these three series that we're going to do this year are essentially like taking a course or a master class or going to a conference or a retreat over a 90 day period and learning and mastering one thing. I think there's so much power in that to have one singular focus.
So, you know, over the next 90 days when you see an episode of the podcast, it's going to be about X. So we're introducing three series this year. The first being in this kicks off next week on the show is all about marketing. And the reason why I wanted to start off with marketing is because there's a lot to learn here. It is actionable and quite frankly, I have a ton to say about it and there is no shortage of guests.
It's an easy series to put together, but I know it's really going to help you. 20-20 proved to be the year where marketing really fell down for so many small businesses. It was really hard to get out there and sell your wares and market your company. And I want 20 21 to be the year where you get out there and sell, where you share your message and you discover the different channels and ways and tactics and and techniques that you can use to speak to your audience.
I want marketing to be the last thing you worry about this year. I want it to be the thing that's taken care of, that you understand that you have a foundation for and that ultimately is driving people to you, but not just any kind of person, the right people. So we are starting off our first series on the Power and Purpose podcast, and it is going to be 90 days of marketing, marketing strategies, marketing techniques. We're covering everything from how to build a quiz funnel to how to dig into slow and fast marketing techniques.
We're talking about email lists. We're talking about what's coming up for Instagram this year. We're talking about it all, folks. And I'm so thrilled and excited for our first series to kick off next week. So meet me back here on Tuesday. Now, we have two other series that we're already prepping for. One will launch in the beginning of summer and the second will launch towards the end of the year, end of summer, beginning of fall.
And so we're going from marketing to mindset. And when I pulled all of our listeners who follow me on Instagram, I said, well, do you want to learn more of on the podcast? And mindset came up a lot, which surprised me because I find that it's a hard to sell people on that they need a mindset shift. But once they recognize that they need to get their beliefs right and their mindset right, they're all in.
So it was really interesting to me that majority of of people really wanted help with their mindset.
So I'm showing up for you in series two with Mindset Work. We're talking all about mindset. We're going to dive into imposter syndrome. We're going to dive into fear of success, analysis, paralysis and bring it on mindset, experts, on perseverance, on leadership. We've got a lot prepared for you under mindset. And this is going to help give you the tools to move your mind forward, to get out of your own way, to really face some of the things that you believe that are holding you back from achieving the things that you want to achieve and that you're capable of achieving.
So I. You can tell I'm excited about mindset, and finally, our final series of twenty twenty one is all about money, because let me tell you something, you can have great marketing and a stellar mindset, but if you're not making and managing your money, you are not going to stay in business. So I'm going to be showing up here with you and special guests on the show to talk about being financially successful in 2021 and beyond. I want to teach you about all the things that you've been hiding from when it comes to money, like budgeting, like sales, forecasting, like cash flow.
I want to teach you how to sell better in your marketing and in your sales process. I want to teach you how to budget better. I want to get you in a better money mindset. We're going to talk all about how you can achieve and hit your financial goals with serious tactical advice, money, money, money, where the money reside. Oh, my God. That was literally the best way for me to end my year. And that is my anthem for twenty twenty one where the money resides.
OK, that's where we are going to be inside the money series. So the new format of the show is a series format, and I think these series are going to be like deep dives and courses, almost master classes in these topics, meaning that we're going to cover a broad range of topics, some which will be applicable to you, some may not be, but we want you to be informed this year on three things that I personally feel are really important marketing mindset and money.
That's where our focus is. And 2021. And I hope you will join us now to close. You heard me mention this a few times, but we are starting clubhouse chats. So if you're not familiar, let me give you some context. Clubhouse is an invitation only beta app or a lot of people are right now in your industry having conversations. So think of it like this. You're at a conference, you're in person and at a conference, and you're walking down a hallway and you look into one room and wow, in that room they're talking about how you can scale your sales funnel from five to six figures every month.
Cool. Let me pop in and see what they're talking about. And in real time, you can hear thought leaders discussing techniques. You can hear people asking questions, people who you might not be aware of. But our experts are up there and speaking and sharing their expertise. And you are in real time live learning. But not only that, I mean, you walk in the room, you're a full person. So you raise your hand and they bring you up on stage, so to speak, or they invite you into the group and now you get to share.
You could ask questions. You get to engage in the conversation, share your own experiences, things that you've wrestled with or things that you're doing right now that might be working. And so now it's not just like listening to a podcast where you hear me, we're having a conversation, but not really because I'm just talking to you, but not at you. I'm talking to you.
But in clubhouse, we can actually get together like we're in a room and have conversations. And so you walk down the hallway and in this room they're talking about sales funnels. Wow. In this room, they're talking about how to move forward in twenty, twenty one with covid and weddings. Cool. I definitely I'm a wedding pro. I want to hear that in another room. You've got thought leaders on how we can be more empathetic and compassionate in our communities.
And you're like, you know what, this was something I've been thinking about. Let me check that out. Another room, some dude bro marketers are, you know, having a aggressive ego conversation. And you say, I think I'll pass and you just keep going. So I hope I've been the visual of what clubhouse is. OK, it is literally just an app where you can have live real time group community conversations about whatever topic is top of mind for you or the people who start the rooms.
I want you to join me every Thursday at 2:00 pm Eastern Standard Time for one hour to continue. The conversations that we're having here on the podcast. I'm bringing in our guests to co-host the room with me. And we're going to be talking more about what we talked about on the episode. We're going to be sharing more tips, more tricks, more insights. But we're also going to be inviting you to come in and have a conversation. And that means asking questions, getting feedback as it relates to you and your uniqueness and or adding to the conversation, being a part of the conversation, sharing your winds, your experiences, your expertise on the subject matter.
We're inviting you to participate in these episodes. So every Tuesday at 2:00 p.m. Eastern. Standard time for this season or for as long as clubhouse is a thing, we're going to be there and I want you to join us in continuing the conversation. Now, here's the team. You got to get invited to the app and the only give limited amounts of invites to users every single week. So if you don't have a invitations or not on the app, here's what I want you to do.
I want you to first hand me on Instagram. I'll put you on a wait list of how I can give you an invitation. Next, I want you to go to, I think, its search for clubhouse to wait list, go to that website and sign up for the waitlist secure at your clubhouse username. There's this little feature where if you sign up for the wait list, if you have a good amount of contacts already using the app, we can weave you through with no invitation necessary.
So do that. And then I want you to go pound the pavement. I want you to get out there and ask your network who has an invitation they can give me for clubhouse ask on Instagram Pappan stories, get in a Facebook group, ask people to invite you to the app, work your network OK to get an invitation to clubhouse.
So that's today's episode of the show. I'm so excited for these clubhouse chats and so excited for our series. I want to thank you so much for listening to today's episode. As a reminder, the doors are open to my group coaching mastermind wedding pro insiders, but they are only open until the end of the week. So if you've been craving community, if you've been craving accountability and you want to learn from someone and from others, not just me, but other women in the group who have been where you want to go and you are tired of doing business alone, go to wedding pro inciters, dotcom, you can learn all about the mastermind, all the features here from the women directly inside of the group coaching program and apply for your seat.
Their space is limited. I can't coach everybody, OK? I'm one person. So if you want a seat and you want to do it now, you want to start twenty, twenty one off on the right foot. I'm inviting you to join us inside of wedding pro insiders. We kick off our first series Marketing next week, so I'll meet you right back here on Tuesday to talk about marketing. And in the first episode of our series, I'm laying the groundwork for you.
I'm setting the context. I am reintroducing you to what marketing is and what it is not. So that going forward, you know what the deal is, how you should proceed with marketing. It's going to be an impactful episode. And I can't wait to see you there. All right. I'll see you guys on clubhouse Thursday, 2:00 pm Eastern Standard Time. Be sure to go and follow me over there so that you can get alerts. Do your best to get an invite.
My clubhouse username is Candice Coppola. Obviously. I want to thank you guys for your patience as we talk a little bit of a break here on the show. And thank you for joining me in this fun first conversation of twenty twenty one. May this be your year, your year for good health, your year for good relationships, your year for all the money where the money resides in your pocket. May this be the year of happiness for you, a fulfillment of enrichment of all the things.
May this year be the year that you've always wanted it to be. Thanks so much for tuning in to this week's episode of the Power and Purpose podcast.
If you enjoy the show, be sure to subscribe so you never miss an episode and consider leaving a review. Head over to Power and Purpose Podcast and Dotcom to access all of the resources and links mentioned in today's episode. That's Power and Purpose podcast Dotcom. I'll see you next time.
We are back! And I am so excited to share all the things on today’s episode of The Power in Purpose Podcast. From life updates, podcast updates, and what is in store for you this year on the show. We are going to focus on conversations + topics that help you implement tangible things we talk about, in your life + business.
So, settle in with a cup of coffee (or a glass of wine!) and join me as I reflect on the highs and lows of 2020, but more importantly as I look forward and dream of bigger and better things in 2021!
On Today’s episode of The Power in Purpose Podcast:
- Exciting podcast updates and changes
- My wins and losses of 2020
- A new podcast series we are kicking off (you will LOVE it!)
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know — what was your biggest takeaway? Head to my Instagram to join the conversation!
RESOURCES MENTIONED IN THIS EPISODE
- Check out the new Power in Purpose Podcast website!
EXPLORE MORE RESOURCES
- The Power in Purpose: How Purpose Changed My Life & Business
- A Year of Purpose: 12 Lessons Learned Since We Launched The Podcast
WAYS TO CONNECT WITH CANDICE
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