I don’t believe we’re meant to do the same thing forever. In fact, I think most entrepreneurs are multi-passionate, multi-hyphenated creatives. And this is a sentiment that became even more obvious after we asked you what types of episodes you’d like to see on The Power in Purpose podcast. You want to learn about pivoting in business–what it’s like, how to start, and what to expect when you decide to leave behind your business/career and start something new.
In this episode, I’m giving you permission to pivot–and sharing what I learned when I sold my first business and followed my purpose and how you can start making a change in business today.
Maybe you’re feeling burnt out and you’re looking for something new and exhilarating. Or, maybe you don’t have the same love and joy you once did when you started your career. Pivoting can be scary, hard, and honestly stressful.
But there’s not a day that goes by where I’m not grateful I took the leap and decided to shift course in my career.
If you’ve been feeling that nudge… or heck, that aggressive push to try something new, this episode is for you.

I know what pivoting is like firsthand; in October of 2019, I sold my 6-figure business of 12 years so I could coach and mentor wedding pros full time. After so many years doing (and being known for) one thing, pivoting was exciting and exhilarating.
But it was also hard, full of imposter syndrome, and felt like totally starting over. Today, I’m sharing the good, the bad, and the hard when it comes to pivoting.
This episode is part of our mindset series.
If you’d like to explore more episodes in this series, click here to binge them all.
In today’s episode of The Power in Purpose Podcast on pivoting in business:
- Why pivoting might be the right move for you
- 7 steps to take to start pivoting
- The 6 lessons I learned when pivoting my career
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know– what was your biggest takeaway? Head to my Instagram to join the conversation!
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If you’re sitting on a sales call running through your bullet point list of what’s in each package, congratulations. You just signaled to a luxury couple that you’re not the right fit for them.
Luxury clients are not shopping for “20 hours of planning” or “30 free belly bands” or “500 edited images.”
They’re shopping for the version of their wedding that only you can pull off.
They want to know what you’ll DO. How you think. What you’ve handled. Where you’d push back.
If they wanted features, they’d go to The Knot and filter by price.
They’re talking to you because they want a person with a point of view.
So the next time you’re on a consultation with a luxury buyer, give them one.
If you’re interested in learning more about how luxury buyers think, check out episode 209 of my podcast — or comment “209” and I’ll DM you the link!
A typical Monday for me. How do you spend your Monday? 💜
no thoughts just boss 💅
photography @c10ike (aka my co-boss)
Nobody is coming to choose you or your business.
I said this to a student last month who had been in the business for years. Her process was dialed in. She had weddings on the books. But the work she was getting didn’t reflect what she was actually capable of, and she’d been waiting for the right client to come along and finally give her the chance to prove it.
That’s not how it works.
If you want to be booked for the work you actually want to do, you have to start showing it. Styled shoots. Venue tour reels. A post that says “manifesting this venue for my next dream couple.”
If you sit around and wait for a dream client to pick you so that you can prove what you’re capable of, you’re going to be waiting around a long time.
On the flip side…
Another client told me how she pivoted out of the $70K weddings she didn’t want by telling two prospective clients their budget was actually going to be $120K.
Both signed.
She didn’t wait for permission. She decided. She chose.
I want you to do the same.
What’s one thing you could post this week that shows the work you want to be hired for — not the work you currently have?
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