I don’t believe we’re meant to do the same thing forever. In fact, I think most entrepreneurs are multi-passionate, multi-hyphenated creatives. And this is a sentiment that became even more obvious after we asked you what types of episodes you'd like to see on The Power in Purpose podcast. You want to learn about pivoting in business–what it’s like, how to start, and what to expect when you decide to leave behind your business/career and start something new.
In this episode, I’m giving you permission to pivot–and sharing what I learned when I sold my first business and followed my purpose and how you can start making a change in business today.
Maybe you’re feeling burnt out and you’re looking for something new and exhilarating. Or, maybe you don’t have the same love and joy you once did when you started your career. Pivoting can be scary, hard, and honestly stressful.
But there’s not a day that goes by where I’m not grateful I took the leap and decided to shift course in my career.
If you’ve been feeling that nudge… or heck, that aggressive push to try something new, this episode is for you.

I know what pivoting is like firsthand; in October of 2019, I sold my 6-figure business of 12 years so I could coach and mentor wedding pros full time. After so many years doing (and being known for) one thing, pivoting was exciting and exhilarating.
But it was also hard, full of imposter syndrome, and felt like totally starting over. Today, I'm sharing the good, the bad, and the hard when it comes to pivoting.
This episode is part of our mindset series.
If you'd like to explore more episodes in this series, click here to binge them all.
In today's episode of The Power in Purpose Podcast on pivoting in business:
- Why pivoting might be the right move for you
- 7 steps to take to start pivoting
- The 6 lessons I learned when pivoting my career
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know– what was your biggest takeaway? Head to my Instagram to join the conversation!
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For more business tips and a look into my island life, follow me on the ‘gram
If you`re into business advice, cocktails, #islandlife, real housewives memes, #teamariana, skincare, and houseplants– then you`re definitely following me for all the right reasons!
In case you need a refresher - I`m Candice! And I believe you shouldn`t have to do business (or happy hour) alone.
I help wedding pros of ALL kinds build a profitable business with purpose.
I`ve been mentoring wedding pros since 2011, mostly while I was growing my renowned wedding planning & design company.
In 2019, I sold my 6-figure business so I could help you build the kind of business that you want. There are so many ways we can connect to help you grow your business! Here are a few:
🎙 Check out my podcast, The Power in Purpose
📹 Watch my YouTube channel if you`re five years or less into your business
📗 Join me inside my community for planners, The Planner`s Playbook
💡Apply to be inside my high-level mastermind for women in the wedding industry, WeddingPro Insiders
Building the kind of wedding business you want doesn`t have to be hard. In fact, growing your business can be easy.
The secret to growing your business quickly is working with someone who has been where you want to go. And I`m that guy! 😉
Thanks for being here 🥰❤️ and thanks to @tyzwilson for the photo 😘
#fridayintroductions #candicecoppola #honeybook #weddingpro #weddingpros #weddingindustry #weddingindustryeducation #weddingindustryexperts #weddingmba #businesscoach #eventprofs #weddingplanner #weddingplannerlife #lifeofaweddingplanner #risingtidesociety #therisingtidesociety #theplannersociety #plannersplaybook

One of the most common questions I’m asked is, “Candice, should I raise my price?”
I know this is a struggle point for most business owners, makers, and service providers. No matter if you’re brand new to business or you’ve been in business for a gazillion years, we feel really self conscious about our price.
We hem and haw over whether we should increase it or keep it where it is, and start asking questions like...
👀 How do I know if I am ready for a price increase?
👀 What should my pricing be??
👀 What does it mean if I start charging more money?
👀 What will happen if I raise my rates? Will my clients abandon me?
I have to admit - the answer to whether you should increase your price isn’t as straight forward as I’d like it to be, which is why I recorded today’s episode!
While it is a process to raise your rates, this episode of The Power in Purpose podcast will help you understand better when it’s smart to raise your price - and the strategy behind raising your rates.
I also talk about the repercussions of a price increase - because I know you’re scared of that, too.
I can’t wait to hear your thoughts on todays episode!
#candicecoppola #weddingpro #honeybook #weddingplanner #lifeofaweddingplanner #weddingplannerlife #weddingphotographer #weddingplannereducation #weddingphotographers #weddingindustry #weddingindustryeducation #weddingindustryexperts #weddingindustrypodcast #weddingmba #eventprofs #pricingstrategy #pricing #businessquotes #businessstrategy

As a wedding pro, you may find yourself in a position where you need to raise your price. But how do you know when it`s time to do so? Is it time for a price increase?
Swipe 👉🏼 to see some telltale signs it`s time for you to raise your price and some motivation to do it.
If you want more, be sure to check out the latest episode of my podcast or comment "PRICING" below, and I`ll send you the link!
#thepowerinpurposepodcast #powerinpurposepodcast #candicecoppola #weddingpro #honeybook #weddingplannereducation #weddingpros #weddingindustry #weddingindustryeducation #weddingindustryexperts #plannersplaybook #weddingmba #weddingplannerlife #therisingtidesociety #risingtidesociety #businesstips #businessquotes #dayofcoordinator #fempreneur

🤣🤣🤣🤣
First, what did you think of my analogy about ‘tweaking’ your brand into something that becomes unrecognizable?
On the podcast this week I’ve got a special guest: my own brand designer and strategist, @nicoleayang!
Nicole and I are talking about HOW to create an instantly recognizable brand, WHY it’s important to your success - and branding trends with think are TIRED 🥱.
It’s an episode filled with branding gems from one of the smartest and most talented branding strategists I know!
👉🏼 I’d love to know what your take away is from this episode - and if I should have Nicole back for another round of branding truth bombs?! 💣
Tell me below!
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#theplanersplaybook #candicecoppola #weddingpro #weddingpros #dayofcoordinator #weddingplanner #weddingplanning #thepowerinpurposepodcast #weddingpropodcast #weddingindustry #weddingindustrypodcast #branding #brandingtips #brandingpodcast #weddingindustryeducation #honeybook #risingtidesociety #nicoleyang

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