Today, we're diving into a hot topic in the wedding world: the month-of coordinator. And while you might have been told to run for the hills when it comes to this service (and other BS advice like the only way to make money is by selling luxury), the truth is that you can make good money offering month-of wedding coordination. So, is being a month-of wedding coordinator a niche? Let’s talk about it!
What Exactly is a Month-of Coordinator?
A month-of coordinator is a wedding planner who steps in around 4-8 weeks before the wedding, taking the reins from the couple and making sure everything they’ve planned runs smoothly. You’ll be tying up loose ends, confirming details with vendors, creating a timeline, and being the point person on the day of the wedding. This role can also be called “wedding management” or “day-of coordination.”
It’s a great option for couples who’ve done most of the planning themselves but want a pro to ensure their vision comes to life without any hiccups. Plus, it’s a perfect way for new wedding planners to get their feet wet without taking on the full load of planning from start to finish. It’s also one of the easiest services to book (because the demand tends to be high and the price tends to be low), so it can be a great way to fill holes in your calendar when you’re not fully booked.
The Big Question: Is Month-of Wedding Coordinator a Niche?
Okay, here's the tea: Month-of coordination can be a niche, but it doesn't have to be. What this means is that you can offer month-of coordination doesn’t have to be the only thing you offer in your wedding planning biz, but it can be!
Why Month-of Coordinator Can Be a Niche
1. It Requires a Unique Skill Set
Offering month-of coordination is truly a unique skill set that requires a special kind of talent. You need to be excellent under pressure because you’re stepping in at the last minute to pull together all the moving parts of a wedding. Unlike a full-service planner, you won’t have the chance to select the vendors or shape the planning process from the start, so your ability to adapt quickly and work seamlessly with a diverse group of people is going to be key. It’s one of the reasons that most wedding planners try to avoid this service as they grow their businesses.
2. Defined Target Market
There’s a clear audience for month-of coordination: couples who enjoy the DIY aspect of wedding planning (or don’t have it in their budget to hire for full service) but still value hiring a professional to make sure everything comes together perfectly. By marketing to this group (that, let’s be honest, most other wedding planners are ignoring), you can carve out a specialized niche for yourself.
3. Focused and Efficient Services
By zeroing in on month of coordination, you can streamline your processes and become highly efficient in your business. Streamlined operations are KEY to making this a profitable service for you despite the lower price point. If you’re not sure what a wedding coordination workflow should look like, you can grab my playbook detailing the entire service (from start to finish) here.
4. Flexible Time Commitment
If you’re not interested in lengthy planning engagements, don’t want to book your calendar two years in advance, or have other commitments, month-of coordination can be absolutely ideal. It allows you to work with more couples over shorter periods, offering a better work-life balance while still growing your business.
Being a Month-of Coordinator Doesn't Have to Be a Niche
We’ve just talked about why month-of coordinator can be a great niche, but it doesn’t have to be! Here are three ways that it can fit well into the services you already provide as a wedding planner.
1. It can be a great way to fill your calendar
Many successful wedding planners offer month-of coordination as part of a broader service lineup, including full-service planning, instead of choosing to go “all-in” on month-of coordination. In my experience as a business coach for wedding pros, month-of coordination is one of the easiest services to book, so it’s a good idea to offer it in the early stages of business or if you are having trouble filling your calendar.
2. There are opportunities to upsell
Month-of coordination can serve as a gateway service, where once couples get a taste of what it’s like to work with you, they upgrade their packages or add additional planning hours. By keeping your options open with month of coordination, you can maximize your revenue potential from the service for couples who can’t afford full planning.
3. You don’t need to book as far ahead
Some planners choose to offer full planning services up to two years in advance but only open the doors to coordination services 6 months
before the wedding. There’s a strategy behind this! By reserving those precious Saturday dates for full planning clients, planners make sure that they’re saving their time and resources for higher-ticket services that require more extensive involvement (and might be more of what they prefer to book!).
The Pros and Cons of Making Month-of Coordinator a Niche
Now that we’ve talked about whether or not you should consider making month-of coordinator a niche, let's dive in a little deeper into the pros and cons of the service itself.
Pros
- You become the go-to expert in your niche, making you the person everyone thinks of for month of coordination, which can lead to more referrals.
- Marketing is easier when you’re promoting one clear service instead of a wide range of options.
- Focusing on one type of service allows you to create highly efficient systems and streamline your processes.
- With shorter client engagements, it might be easier to achieve a better work-life balance.
Cons
- There’s less flexibility if a client who initially wants month of coordination realizes they need more help, potentially leading to missed opportunities.
- Full-service planning usually commands a higher fee, so you might earn less per client by focusing solely on month-of coordination.
- If you enjoy the creative aspects of full planning, you might miss out on that experience by offering only month of services.
- The wedding industry’s seasonality can be challenging—offering just month of services could leave you overwhelmed during peak seasons and with little work during the off-season.
So, What's the Verdict? Is Month of Coordination a Niche?
Here's the thing, wedding pros: there's no one-size-fits-all answer. The beauty of this industry is that you can shape your business to fit your skills, passions, and lifestyle. If you love the idea of swooping in and helping couples during the final weeks, then make month-of coordination your niche! Own it, market it, and become the go-to pro in your area.
But if you're like most of the wedding planners I coach and you love the variety of offering different service levels, then keep that month of coordination as part of your wedding planning toolkit (and book it when it best serves you). Use it to attract clients who might later upgrade to full service or to fill in gaps in your schedule.
If you want to dive deeper (and build your business as a month-of coordinator), make sure to grab my Month-of Coordination Playbook where I walk you through everything you need to know (and do!). And, if you really want to grow your wedding business, make sure you hop on the Planner’s Playbook waitlist for the next time doors open! I’d love to support you even more inside!
Want more? Check out this video on my YouTube channel ↓
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New series just dropped! 👀✨
Calling all my planners, designers, and creative wedding pros … I’m SO excited to kick off a new design inspo series that’s all about looking outside our industry for fresh, elevated ideas.
We’re starting with something fun: a Martha Stewart article on spring interior design trends.
Let’s break it down and see how we can borrow brilliance and apply it to our weddings.
Like this kind of content? Stroke my Leo ego and give it a like, leave a comment, or share it with your creative industry bestie.
And hey — if you love diving deep into wedding design strategy, come check out our Design Like a Pro course inside The Planner’s Playbook. I’ll teach you how to design like I do. 💜
Things I wish more of the women I coach knew…
That their younger self would be in absolute awe of everything they’ve built.
That they’re already someone else’s blueprint.
That their gut instinct is usually right.
And that the rest of us? We don’t see the doubts or the flaws they fixate on.
We see power.
We see resilience.
We see a woman who shows up, over and over again, even when it’s messy.
If you needed a reminder today: You’re not behind. You’re not “figuring it out too late.”
You’re building something beautiful. And you’re doing better than you think.
Xoxo C
Photography @c10ike 💜
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I’m still reeling from such an incredible week spent with the wedding industry’s most incredible women.
I’m not sure I’ll ever fully find the words for what we created in Barbados but I’m going to try!
As many of you know, I have a 1:1 group coaching program for women in the wedding industry who are ready to boldly grow their business and brands.
Two weeks ago, 12 of those women flew to Barbados to gather in person at my home to work on one big question they were sitting with in their business.
And let me tell you… it wasn’t about business strategy (though there was plenty of that).
It was about stepping out of the daily grind, into community, and remembering who they are, and why they chose this work in the first place.
Over three days, we brainstormed, laughed, floated in the pool, swam with turtles, ate incredible food, connected on a deeper level, and made bold decisions that aligned with the business (and life) they actually want.
The words used to describe their experience are “transformed”, “renewed”, “energized”, and “unforgettable.”
But all those words also apply to me — because I learned as much as they did during this experience and left feeling all those things myself.
When I pivoted away from planning to coach and mentor women in this industry, I could have never imagined how much this work would also transform me.
Our mastermind group, the calls, our 1:1 talks, these retreats, these conversations, these brave, honest women… they remind me why I do this.
They remind me why we all need to step out of our bubble and into rooms where we can be fully seen, heard, and challenged.
Because we can’t do this alone.
And we’re not meant to.
If you’ve been craving a space like this…
Where you can finally let yourself be supported, challenged, and led…
That’s exactly what we do inside WeddingPro Insiders.
We don’t have spots open all the time — but if your gut is whispering this is what I need, I’m always happy to chat.
DM me “WPI” and I’ll tell you more about what happens when you finally say yes to the next version of you.
Special ty to @c10ike for these images and so much more.
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