Today, we’re diving into a hot topic in the wedding world: the month-of coordinator. And while you might have been told to run for the hills when it comes to this service (and other BS advice like the only way to make money is by selling luxury), the truth is that you can make good money offering month-of wedding coordination. So, is being a month-of wedding coordinator a niche? Let’s talk about it!
What Exactly is a Month-of Coordinator?
A month-of coordinator is a wedding planner who steps in around 4-8 weeks before the wedding, taking the reins from the couple and making sure everything they’ve planned runs smoothly. You’ll be tying up loose ends, confirming details with vendors, creating a timeline, and being the point person on the day of the wedding. This role can also be called “wedding management” or “day-of coordination.”
It’s a great option for couples who’ve done most of the planning themselves but want a pro to ensure their vision comes to life without any hiccups. Plus, it’s a perfect way for new wedding planners to get their feet wet without taking on the full load of planning from start to finish. It’s also one of the easiest services to book (because the demand tends to be high and the price tends to be low), so it can be a great way to fill holes in your calendar when you’re not fully booked.
The Big Question: Is Month-of Wedding Coordinator a Niche?
Okay, here’s the tea: Month-of coordination can be a niche, but it doesn’t have to be. What this means is that you can offer month-of coordination doesn’t have to be the only thing you offer in your wedding planning biz, but it can be!
Why Month-of Coordinator Can Be a Niche
1. It Requires a Unique Skill Set
Offering month-of coordination is truly a unique skill set that requires a special kind of talent. You need to be excellent under pressure because you’re stepping in at the last minute to pull together all the moving parts of a wedding. Unlike a full-service planner, you won’t have the chance to select the vendors or shape the planning process from the start, so your ability to adapt quickly and work seamlessly with a diverse group of people is going to be key. It’s one of the reasons that most wedding planners try to avoid this service as they grow their businesses.
2. Defined Target Market
There’s a clear audience for month-of coordination: couples who enjoy the DIY aspect of wedding planning (or don’t have it in their budget to hire for full service) but still value hiring a professional to make sure everything comes together perfectly. By marketing to this group (that, let’s be honest, most other wedding planners are ignoring), you can carve out a specialized niche for yourself.
3. Focused and Efficient Services
By zeroing in on month of coordination, you can streamline your processes and become highly efficient in your business. Streamlined operations are KEY to making this a profitable service for you despite the lower price point. If you’re not sure what a wedding coordination workflow should look like, you can grab my playbook detailing the entire service (from start to finish) here.
4. Flexible Time Commitment
If you’re not interested in lengthy planning engagements, don’t want to book your calendar two years in advance, or have other commitments, month-of coordination can be absolutely ideal. It allows you to work with more couples over shorter periods, offering a better work-life balance while still growing your business.
Being a Month-of Coordinator Doesn’t Have to Be a Niche
We’ve just talked about why month-of coordinator can be a great niche, but it doesn’t have to be! Here are three ways that it can fit well into the services you already provide as a wedding planner.
1. It can be a great way to fill your calendar
Many successful wedding planners offer month-of coordination as part of a broader service lineup, including full-service planning, instead of choosing to go “all-in” on month-of coordination. In my experience as a business coach for wedding pros, month-of coordination is one of the easiest services to book, so it’s a good idea to offer it in the early stages of business or if you are having trouble filling your calendar.
2. There are opportunities to upsell
Month-of coordination can serve as a gateway service, where once couples get a taste of what it’s like to work with you, they upgrade their packages or add additional planning hours. By keeping your options open with month of coordination, you can maximize your revenue potential from the service for couples who can’t afford full planning.
3. You don’t need to book as far ahead
Some planners choose to offer full planning services up to two years in advance but only open the doors to coordination services 6 months
before the wedding. There’s a strategy behind this! By reserving those precious Saturday dates for full planning clients, planners make sure that they’re saving their time and resources for higher-ticket services that require more extensive involvement (and might be more of what they prefer to book!).
The Pros and Cons of Making Month-of Coordinator a Niche
Now that we’ve talked about whether or not you should consider making month-of coordinator a niche, let’s dive in a little deeper into the pros and cons of the service itself.
Pros
- You become the go-to expert in your niche, making you the person everyone thinks of for month of coordination, which can lead to more referrals.
- Marketing is easier when you’re promoting one clear service instead of a wide range of options.
- Focusing on one type of service allows you to create highly efficient systems and streamline your processes.
- With shorter client engagements, it might be easier to achieve a better work-life balance.
Cons
- There’s less flexibility if a client who initially wants month of coordination realizes they need more help, potentially leading to missed opportunities.
- Full-service planning usually commands a higher fee, so you might earn less per client by focusing solely on month-of coordination.
- If you enjoy the creative aspects of full planning, you might miss out on that experience by offering only month of services.
- The wedding industry’s seasonality can be challenging—offering just month of services could leave you overwhelmed during peak seasons and with little work during the off-season.
So, What’s the Verdict? Is Month of Coordination a Niche?
Here’s the thing, wedding pros: there’s no one-size-fits-all answer. The beauty of this industry is that you can shape your business to fit your skills, passions, and lifestyle. If you love the idea of swooping in and helping couples during the final weeks, then make month-of coordination your niche! Own it, market it, and become the go-to pro in your area.
But if you’re like most of the wedding planners I coach and you love the variety of offering different service levels, then keep that month of coordination as part of your wedding planning toolkit (and book it when it best serves you). Use it to attract clients who might later upgrade to full service or to fill in gaps in your schedule.
If you want to dive deeper (and build your business as a month-of coordinator), make sure to grab my Month-of Coordination Playbook where I walk you through everything you need to know (and do!). And, if you really want to grow your wedding business, make sure you hop on the Planner’s Playbook waitlist for the next time doors open! I’d love to support you even more inside!
Want more? Check out this video on my YouTube channel ↓
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I never set out to plan destination weddings.
But one opportunity changed everything.
That first trip led to years of career-making moments — weddings in the caribbean, being flown in by five star hotels to consult on their product, and creative projects I never could’ve imagined when I was just a girl from a small town with big dreams.
I’ve been lucky enough to see the world through the lens of my business — to travel, create, and get paid to do work I love alongside incredible clients.
And if you’ve ever dreamed about adding destination weddings to your planning business, I want you to know it’s absolutely possible for you, too.
Whether you’re being paid to fly to Tuscany or Fiji, Mexico to Montana.
Comment DESTINATION below, and I’ll send you the link to my Destination Wedding Planning Playbook — the exact resource that walks you through:
✨ how to become a destination wedding planner
✨ how to market your services
✨ what to offer (and charge for)
✨ and yes… even how to fill out immigration forms and fly linens in a suitcase 😅
This is your sign to stop waiting for “someday.” Your next destination could be your business. 💜
You could spend all your energy trying to cut back... or you could use that same energy to make more.
In this week’s episode of The Power in Purpose, @erinn_bridgman shares such a refreshing perspective on money, and it’s one that I believe every creative entrepreneur needs to hear.
Sure, there’s a time and place to look at where your money’s going. I believe one of the fastest ways to put money in your pocket is to stop spending it. But what if you shifted your focus to how easily you could bring more in?
One additional wedding.
A higher-margin package.
A simple pricing adjustment.
That’s the difference between staying in survival mode and stepping into abundance.
For most wedding pros, the latte isn’t the problem. It’s the story you’re telling yourself about what’s possible.
You’re closer than you think to creating the income and stability you’ve been chasing.
✨ Comment 197 and I’ll DM you the link to listen (along with the invite to a FREE masterclass Erinn is hosting tomorrow if you want to learn more)
#candicecoppola #weddingpros #weddingindustry #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation
Here’s one of my favorite things about being a business owner...
You don’t have to wait for permission to make more money.
You don’t need to ask for a raise.
You are the raise.
In this week’s episode of The Power in Purpose, @erinn_bridgman and I talked about one of the most empowering parts of being a wedding pro and that’s the ability to create income on demand.
When you understand your numbers, you realize how much control you actually have. You can double down on your most profitable offer, take on one or two more weddings at a higher rate, or make small shifts that directly impact your paycheck.
If only someone would show you the way, right?
My hope is that this conversation will light a fire under you to stop waiting for “someday” and start acting like the CEO your business needs today.
Comment 197 and I will send you the link to listen (and an invite to a FREE masterclass Erinn is hosting next week to help you too!).
#candicecoppola #weddingindustry #weddingindustryexperts #weddingpro #weddingpros #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation #weddingplanner
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