Today, we’re diving into a hot topic in the wedding world: the month-of coordinator. And while you might have been told to run for the hills when it comes to this service (and other BS advice like the only way to make money is by selling luxury), the truth is that you can make good money offering month-of wedding coordination. So, is being a month-of wedding coordinator a niche? Let’s talk about it!
What Exactly is a Month-of Coordinator?
A month-of coordinator is a wedding planner who steps in around 4-8 weeks before the wedding, taking the reins from the couple and making sure everything they’ve planned runs smoothly. You’ll be tying up loose ends, confirming details with vendors, creating a timeline, and being the point person on the day of the wedding. This role can also be called “wedding management” or “day-of coordination.”
It’s a great option for couples who’ve done most of the planning themselves but want a pro to ensure their vision comes to life without any hiccups. Plus, it’s a perfect way for new wedding planners to get their feet wet without taking on the full load of planning from start to finish. It’s also one of the easiest services to book (because the demand tends to be high and the price tends to be low), so it can be a great way to fill holes in your calendar when you’re not fully booked.
The Big Question: Is Month-of Wedding Coordinator a Niche?
Okay, here’s the tea: Month-of coordination can be a niche, but it doesn’t have to be. What this means is that you can offer month-of coordination doesn’t have to be the only thing you offer in your wedding planning biz, but it can be!
Why Month-of Coordinator Can Be a Niche
1. It Requires a Unique Skill Set
Offering month-of coordination is truly a unique skill set that requires a special kind of talent. You need to be excellent under pressure because you’re stepping in at the last minute to pull together all the moving parts of a wedding. Unlike a full-service planner, you won’t have the chance to select the vendors or shape the planning process from the start, so your ability to adapt quickly and work seamlessly with a diverse group of people is going to be key. It’s one of the reasons that most wedding planners try to avoid this service as they grow their businesses.
2. Defined Target Market
There’s a clear audience for month-of coordination: couples who enjoy the DIY aspect of wedding planning (or don’t have it in their budget to hire for full service) but still value hiring a professional to make sure everything comes together perfectly. By marketing to this group (that, let’s be honest, most other wedding planners are ignoring), you can carve out a specialized niche for yourself.
3. Focused and Efficient Services
By zeroing in on month of coordination, you can streamline your processes and become highly efficient in your business. Streamlined operations are KEY to making this a profitable service for you despite the lower price point. If you’re not sure what a wedding coordination workflow should look like, you can grab my playbook detailing the entire service (from start to finish) here.
4. Flexible Time Commitment
If you’re not interested in lengthy planning engagements, don’t want to book your calendar two years in advance, or have other commitments, month-of coordination can be absolutely ideal. It allows you to work with more couples over shorter periods, offering a better work-life balance while still growing your business.
Being a Month-of Coordinator Doesn’t Have to Be a Niche
We’ve just talked about why month-of coordinator can be a great niche, but it doesn’t have to be! Here are three ways that it can fit well into the services you already provide as a wedding planner.
1. It can be a great way to fill your calendar
Many successful wedding planners offer month-of coordination as part of a broader service lineup, including full-service planning, instead of choosing to go “all-in” on month-of coordination. In my experience as a business coach for wedding pros, month-of coordination is one of the easiest services to book, so it’s a good idea to offer it in the early stages of business or if you are having trouble filling your calendar.
2. There are opportunities to upsell
Month-of coordination can serve as a gateway service, where once couples get a taste of what it’s like to work with you, they upgrade their packages or add additional planning hours. By keeping your options open with month of coordination, you can maximize your revenue potential from the service for couples who can’t afford full planning.
3. You don’t need to book as far ahead
Some planners choose to offer full planning services up to two years in advance but only open the doors to coordination services 6 months
before the wedding. There’s a strategy behind this! By reserving those precious Saturday dates for full planning clients, planners make sure that they’re saving their time and resources for higher-ticket services that require more extensive involvement (and might be more of what they prefer to book!).
The Pros and Cons of Making Month-of Coordinator a Niche
Now that we’ve talked about whether or not you should consider making month-of coordinator a niche, let’s dive in a little deeper into the pros and cons of the service itself.
Pros
- You become the go-to expert in your niche, making you the person everyone thinks of for month of coordination, which can lead to more referrals.
- Marketing is easier when you’re promoting one clear service instead of a wide range of options.
- Focusing on one type of service allows you to create highly efficient systems and streamline your processes.
- With shorter client engagements, it might be easier to achieve a better work-life balance.
Cons
- There’s less flexibility if a client who initially wants month of coordination realizes they need more help, potentially leading to missed opportunities.
- Full-service planning usually commands a higher fee, so you might earn less per client by focusing solely on month-of coordination.
- If you enjoy the creative aspects of full planning, you might miss out on that experience by offering only month of services.
- The wedding industry’s seasonality can be challenging—offering just month of services could leave you overwhelmed during peak seasons and with little work during the off-season.
So, What’s the Verdict? Is Month of Coordination a Niche?
Here’s the thing, wedding pros: there’s no one-size-fits-all answer. The beauty of this industry is that you can shape your business to fit your skills, passions, and lifestyle. If you love the idea of swooping in and helping couples during the final weeks, then make month-of coordination your niche! Own it, market it, and become the go-to pro in your area.
But if you’re like most of the wedding planners I coach and you love the variety of offering different service levels, then keep that month of coordination as part of your wedding planning toolkit (and book it when it best serves you). Use it to attract clients who might later upgrade to full service or to fill in gaps in your schedule.
If you want to dive deeper (and build your business as a month-of coordinator), make sure to grab my Month-of Coordination Playbook where I walk you through everything you need to know (and do!). And, if you really want to grow your wedding business, make sure you hop on the Planner’s Playbook waitlist for the next time doors open! I’d love to support you even more inside!
Want more? Check out this video on my YouTube channel ↓
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There are certain people you meet in business who just get it.
Who love the work they do, the clients they serve, and have a deep passion for the wedding industry.
Frances Ledgewood is one of those people.
She’s the heart and hands behind @ledgewoodfinestationery, but more than that, she’s a visionary.
A long-time podcast listener, private client, and someone I’ve had the absolute joy of mentoring as she’s taken bold steps to grow a brand that’s as intentional as it is iconic.
In this week’s Behind the Brand, I’m sitting down with Frances to talk about building a business rooted in heart, legacy, and excellence.
We talk about her early days, how she’s built her brand, grown a team, and stepped into a bold new season of leadership.
You’re going to feel so inspired hearing about Frances journey — and I can’t wait for you to tune in!
Comment 191 and I’ll DM you a link to listen! 💜💜
Photography:
@c10ike
@madisonmartinphotography
@marcielanephotography
@peterson.design.photo
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PSA for my OGs ✨
You’ve got the talent and the experience... but you already know… it’s not as easy as it used to be. And it’s only getting harder.
The pros who will actually survive the next generation of business are the ones prioritizing visibility.
I’m seeing insanely talented and experienced OGs in our industry being overlooked because they’re not showing up.
And if that’s you, I have a question...
👀 What are you going to do about it?
Comment 190 and I will send you the link to listen to this week’s episode of The Power in Purpose where I’m sharing the 5 ways I see wedding pros playing small (and what it’s costing you).
Everyone’s talking about how AI is making everybody sound the same.
I’m here to tell you they’re wrong.
Once you know how to train ChatGPT on your brand voice? It can quickly become your unfair advantage.
In this week’s episode, I’m talking about:
👉 What “training” AI really looks like
👉 How to make it sound exactly like you
👉 Why this is the skill that will set you apart from your competition this year
And if you’re ready to go beyond listening and actually do the work?
Join me later this month for my live workshop where I’ll walk you through the exact process of training ChatGPT on your brand voice so it becomes your full-service marketing assistant.
Wedding pros, don’t sit this one out. Comment 189 and I will send you the link to listen now (and workshop details so you can register!)
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Over the last few months, I’ve taught hundreds of wedding planners how to use ChatGPT like an actual planning assistant — not just a caption writer.
And every time, I hear the same thing:
💬 “Why didn’t I do this sooner?!”
Because once you know how to train ChatGPT to sound like you, think like you, and support your business like a real team member… things get a LOT easier.
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I’ll show you how to do all of it in my AI Masterclass for Wedding Planners — and it only takes 90 minutes.
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