Choosing a name for your wedding planning business can feel like a much bigger decision than it actually is. I see this all the time with new wedding planners: you want the name to be perfect. Timeless. Unique. Memorable. SEO-friendly. Instagram-available. Something you won’t regret five years from now. So naturally, you start googling something like “best names for a wedding planning business.”
That’s a lot of pressure to put on a name.
So let me start by saying this clearly: your business name is not the thing that will make or break your success as a wedding planner.
It does matter… but not in the way most people think it does.
The best names for a wedding planning business are chosen thoughtfully, with an eye toward where you want the business to go, but without the belief that the name itself has to carry the entire weight of your future success.
So let’s dive in.
If you’re ready to move from idea to action, I teach a free live masterclass that walks you through how to start a wedding planning business intentionally this year… including how to book your first five clients, even if you’re starting without experience, a portfolio, or formal certification. Click here to register for the masterclass now!
Start With Where You Want Your Business to End Up
Before you brainstorm names, it helps to zoom out.
Ask yourself:
- Do I want this business to be just me forever, or do I want to build a team?
- Do I want to sell this business one day, or am I building a long-term personal brand?
- Do I want to work locally, nationally, or internationally?
- Who am I ultimately trying to attract?
Your answers don’t need to be perfect (or permanent), but they do help guide naming decisions that won’t feel limiting later.
This is where a lot of people get stuck. They try to name the business they have today, rather than the business they’re building toward.
Using Your Own Name as a Wedding Planning Business Name
One of the most common questions I get is whether you should use your own name for your wedding planning business.
There’s no right or wrong answer here… just trade-offs.
The Pros of Using Your Own Name
Personal brands are incredibly attractive.
Couples love working with a real person, not a faceless brand. Using your own name can feel warm, approachable, and trust-building… especially as you establish a reputation in the industry. You’ll notice that many of the luxury brands you look up to use their own name.
It’s also:
- Easy to choose (no endless brainstorming)
- Easy to market (you are the brand)
- Less likely to require trademarking
- Less likely to be “taken” already
For many planners, especially at the beginning, this can be a very practical and effective choice.
The Cons of Using Your Own Name
That said, there are some real limitations to be aware of.
When your name is front and center:
- It can be harder to grow a team, because clients often want you specifically
- It can be harder to step back from the business
- It can make the business more difficult to sell one day
I can speak to this from personal experience.
I was a wedding planner for over a decade, and one of the reasons I was able to successfully sell my wedding planning business is because my name was not attached front and center to the brand. The business could exist without me… and that made it far more valuable.
That doesn’t mean using your name is a bad idea. It just means it’s not the right choice for everyone.
Choosing a Unique Name (Without Making It Weird)
If you decide not to use your own name, you have an overwhelming number of choices.
A wedding planning business name can be:
- A real word
- A phrase
- A made-up word
- Something inspired by a feeling, place, or idea
What matters most is that it captures the vibe of the business you want to build.
For example:
- If you’re attracting luxury clients, something overly cutesy or playful may feel misaligned
- If your brand is modern and editorial, a playful or whimsical name may confuse people
- If you want to scale or expand, overly literal names can feel limiting
The name doesn’t have to explain everything. It just needs to feel right for the experience you want to create.
The SEO-Style Naming Trap
Many planners default to what I call the “descriptive SEO route.”
Think names like:
- Timeless Wedding Planning
- Elegant Wedding Co.
These names tell people exactly what you do, which can feel comforting, but they come with downsides.
They are:
- Extremely common
- Often already taken on Instagram or domain platforms
- Hard to differentiate
- Impossible to trademark
- Limiting if you want to expand beyond one city or service
You might find the name is available in your local area, but remember: weddings are no longer strictly local businesses. As you grow, that overlap can become a problem.
The Case for a Made-Up Name
Sometimes, a made-up or less literal name is the best long-term option.
The benefit?
- It’s more likely to be available
- It’s easier to own and protect
- It gives you room to grow and evolve
The downside?
- It doesn’t immediately communicate what you do
That’s not a deal-breaker—it just means your branding and messaging need to do a little more work.
Plenty of successful wedding planning businesses don’t explain themselves in the name alone. The clarity comes from their website, content, and positioning.
A Few Practical Tips Before You Decide
Before you lock in a name, make sure to:
- Search Instagram and domain availability
- Google it thoroughly
- Say it out loud (a lot)
- Ask whether it still works if you grow, pivot, or sell
And then, this is important, stop overthinking it.
A strong business name supports your growth. It doesn’t replace strategy, pricing, marketing, or experience.
Final Thoughts on Names for a Wedding Planning Business
Choosing a name for your wedding planning business is an important step… but it’s not the final one.
You don’t need the perfect name to get started. You need clarity, confidence, and a solid foundation for the business you’re building.
If you’re brand new to wedding planning and feeling stuck at this stage, I want to help you zoom out and see the bigger picture.
👉 I teach all of this (and more) inside my free wedding planner masterclass, where I walk you through how to start a wedding planning business in 2026. Because the name matters—but what you build under it matters a whole lot more.
If you’re serious about starting your wedding planning business, here are some resources I offer to help:
- Free Business Plan Outline + Guide
- Free Masterclass to Launch Your Wedding Planning Business THIS Year
- The Client Cocktail
- The Planner’s Playbook
- WeddingPro Insiders
- Wedding Planner Business Tools
And if you’d like some more articles to help you get started, here are some of my favorites for those starting their wedding planning business journey:
- How To Become A Wedding Planner With No Experience
- How to Become a Certified Wedding Planner
- Looking For a Wedding Planner Online Course to Launch Your Business?
- How To Get A Wedding Planner Job
- Why You Should Write A Business Plan For Your Wedding Business
- How Do I Write A Wedding Planner Business Plan?
- 5 Contracts Every Wedding Planner Must Have To Be Legally Set
- How to Start an Event Planning Business
- 9 Mistakes to Avoid When Starting Your Wedding Planning Business
- How To Prepare For Your First Wedding As A Wedding Planner
- The Ultimate Checklist for Wedding Coordinators
- How To Get Wedding Clients When You’re Just Starting Out
- What to Include in Your Wedding Day Binder (The Ultimate Guide!)
- How Much Should You Charge As A Wedding Planner? Learn How To Figure Out Your Wedding Planner Pricing
- How To Build Your Portfolio As A Wedding Planner When You’re Just Starting Out
Know that I’m cheering you on and believing in you.
Explore More Wedding Industry Resources
- 5 signs you’re ready to invest in a wedding industry business coach
- The Ultimate Wedding Planner Templates
- 6 Things You Need To Include In Your Wedding Planner Process
- Day of Coordination: The Pros and Cons as a Wedding Planner
- The #1 Reason Why You’re Not Booking The Right Wedding Clients (And How To Fix It)
- 5 Online Wedding Planning Tools You Need to Use
- How To Become A Destination Wedding Planner
- 4 Strategies That Will Help You Book MORE Of Your Ideal Clients
- 5 Tips On Crafting a Business Plan To Book Out Your Biz With Your Ideal Clients And Get Paid
- What A Business Plan Will REALLY Reveal About Your Business
- 6 Reasons Why I Recommend Asana for Wedding Planners
- Are You a Disorganized Wedding Planner? Let’s Fix That With These Organized Wedding Planner Tips!
For More Wedding Planner Business Secrets Follow Me On Instagram
As I’ve been thinking about 2026 and how I want to move into this next chapter, a phrase has kept coming back to me…
Pause, then choose.
For me, this year or phrase isn’t about slowing down for the sake of slowing down. I definitely have NO intentions on doing that. Instead, it’s about creating space before decisions.
Letting things settle.
Looking at opportunities, ideas, and next steps with clearer eyes instead of reacting out of urgency or pressure to have all the answers right now.
I’m realizing that in order to grow into what’s next for me, and this space we share, I actually need to pause first.
Pause to check in.
Pause to savor where I am.
Pause to notice what’s working, what feels aligned, and what I want more of.
Pause to see what’s around me.
And then… choose. Choose with intention. Choose with clarity. Choose from a grounded place instead of a rushed one.
This feels like both a mindset shift and a practice I want to carry with me all year and I wanted to share it in case it resonates with where you are right now, too!
Have you picked a word or phrase of the year, yet? If so, share it with me and what it signifies to you! I’m dying to know. 💜
Lesson 4: Stop waiting for someone else to validate you.
This one comes up a lot.
So many talented wedding pros are waiting to feel chosen — by the industry, by a client, by someone with a bigger platform — before they let themselves move forward.
👉🏼 Where do you think you’re still waiting for permission instead of deciding for yourself?
PSA: This is part of a 31-day series where I’m sharing one business lesson a day for wedding pros as we head into 2026. These lessons are pulled straight from my 200th podcast episode, and the goal is conversation — not perfection. I’m glad you’re here.
Lesson 3: Your reputation is built in the small, unseen moments.
This is something I’ve watched play out over and over again in this industry.
How you communicate when things are easy matters — but how you show up when things are stressful, uncomfortable, or inconvenient matters a whole lot more.
👉🏼 What do you think people remember most about working with you once the event is over?
PSA: This is part of a 31-day series where I’m sharing one business lesson a day for wedding pros as we head into 2026. These are lessons pulled straight from what I’ve seen, experienced, and talked about on the podcast — and I’m loving the conversations they’re sparking. Come back tomorrow for the next one.
#candicecoppola #weddingindustry #weddingplanner #weddingbusiness
Lesson 2: You don’t grow by doing more. You grow by doing what actually matters.
This one comes up constantly in my work.
So many wedding pros feel behind, lazy, or like they’re not doing enough — when in reality, they’re doing too much of the wrong stuff at the same time.
👉🏼 If you had to pick one thing to focus on for the next few months, what would it be?
Or flip side: what’s one thing you already know you could let go of?
PSA: This is part of a 31-day series where I’m sharing one business lesson a day for wedding pros as we head into 2026. These are the ideas I come back to when I think about longevity, focus, and building a business that doesn’t require constant hustle to survive. I’d love for you to stick around and join the conversation as we go.
#weddingindustry #weddingpros #candicecoppola #2026goals #businessgrowthstrategy
Want more? Check out this video on my YouTube channel ↓
filed under:
+ show Comments
- Hide Comments
add a comment