For the past three weeks, I've had the best hair of my life.

It's bouncy, shiny, and healthy. I catch myself walking past mirrors, thinking, “damn, your hair looks good!” I am annoyed I don't have anywhere to go, you know, so that I can show off my bomb looking hair. The blow-out lasts for days (with a little help from dry shampoo and a silk scrunchie) and I'm over here wondering why I didn't invest in my hair care sooner.

You're probably saying, “OK, cool Candice. Thanks for showboating on your awesome hair, but what does this have to do with this podcast?”

A lot.

I'm going to tell you how a $350 hair dryer solved my problems, and ask you a simple question:

What problems are you solving for your customers?

We're looking at that question a little deeper on today's episode of The Power in Purpose Podcast. Listen below right here on our blog, or follow the link to launch the podcast in your favorite media player!

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RESOURCES MENTIONED IN THIS EPISODE

• Dyson Supersonic Hairdryer
• Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant

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Building Profitable Businesses with Purpose

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