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5 business books you MUST read in 2020 + choosing your word of the year

January 1, 2019

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!


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Starting the New Year: The five business books you must reading 2019 and how to choose your word of the year

It's a new year, with new possibilities, and on today's episode of The Power in Purpose Podcast I'm sharing with you my word of the year — and inspiring you to choose a word of the year too. What word will you use to define the kind of year you want to have in 2019?

I also share my top 5 business books you should read in 2019 that will transform how you think about marketing, client experience, and getting to the finish line on all your projects!

Free Download: How to Set Goals Using Post-Its
Be sure to listen to episode 9 and episode 10 of the podcast on goal setting!

Top 5 Business Books to Read in 2019

  1. Finish — Give Yourself the Gift of Done by Jon Acuff: If you’re tired of being a chronic starter and want to become a consistent finisher, you have two options: You can continue to beat yourself up and try harder, since this time that will work. Or you can give yourself the gift of done.
  2. Everybody Writes — Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley: If you own a business in 2019, you need to be creating content. If you struggling with writing, stop giving yourself the excuse of “I'm just not a good writer” and start flexing your narrative muscle. This book will give you tips, tricks, and tools to become a more confident writer and marketer.
  3. The Power of Moments — Why Certain Experiences Have Extraordinary Impact by Chip & Dan Heath: Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences. If you're looking to curate a better client experience, or just create more meaningful moments for your children and family, this book will teach you how.
  4. This is Marketing — You Can't Be Seen Until You Learn to See by Seth Godin: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it.
  5. Smarter Faster Better — The Transformative Power of Real Productivity by Charles Duhigg: At the core of Smarter Faster Better are eight key productivity concepts—from motivation and goal setting to focus and decision making—that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics—as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters—this painstakingly researched book explains that the most productive people, companies, and organizations don’t merely act differently.

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Building Profitable Businesses with Purpose

Free Download: How to Set Goals Using Post-Its
Be sure to listen to episode 9 and episode 10 of the podcast on goal setting!

Some of the links used in this blog post are affiliate links. When you purchase something, our company receives a small compensation at no cost to you. This compensation helps to maintain the cost of creating helpful content, like our podcast, so you can build a profitable business with purpose.

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