Wondering what the deal is with a business plan–and if you even need to write one? In this episode, I walk you through what a business plan will reveal about your business and how to get started. Every business in the wedding industry needs a business plan. And a wedding industry business plan isn’t as hard to write as you think! In this episode of The Power in Purpose Podcast, we talk about the five things a business plan will reveal about your business. Once you listen, be sure to download your Free Business Plan Template, Outline & Guide.
Are you ready to start moving in the RIGHT direction by taking ownership of your ideas, forming them into strategies, and then taking action? Are you ready to grow the business YOU want? In today’s episode of the podcast, I’m helping you step into your BOSSINESS by sharing the 5 things a business plan will reveal about your biz.
I know what you’re thinking: writing a business plan is not high on your list of things to do.
You’re probably asking yourself, what’s the point of writing a business plan? I know what I want for my business, and I’m working toward my dreams, goals, and aspirations every single day.
It’s true. You’ve gotten this far in your journey WITHOUT a business plan. No one can take that away from you. But imagine, just for a second, what you could accomplish if you wrote down a strategy for your wedding business?
So, why is writing a wedding business plan important?
Here’s a fun statistic: did you know that people who write down their goals are 42% more likely to achieve them?
The same principle can be applied to strategies for your wedding business. I’m talking about strategies like sales, ideal clients, marketing, and growth.
They’re all the same in that when you develop these areas on paper, you’re much more likely to see them through to success.
What is a business plan?
A biz plan is an overarching strategy for the who, what, how, when, and most importantly, the why.
And let’s face it, the why is why we’re all here and why YOU listen to our podcast!
You take strategies you would have in your company: your ideal clients, marketing, sales, competitive analysis… and you map out a plan for them.
A business plan is an overarching strategy for the who, what, how, when, and the why.
In today’s episode, I’m sharing the 5 things a business plan will reveal about your wedding business. I will walk you through my philosophy about business plans, share the 5 strategies it will reveal, and give you tips on how to jumpstart the process.
What does a biz plan accomplish?
It requires you to think deeply about what you want for your future, who you want to serve, and how you will get there.
Writing a business plan has the power to transform your biz.
But I get it.
It’s not like I’m sharing 5 ways to make millions of dollars…. But….. it is the secret sauce to building and scaling a business that will last and maybe make you a million dollars.
It will definitely reveal if your business is even capable of making a million dollars.
After you listen to the episode, be sure to download your Free Business Plan Template, Outline & Guide. This free template helps to take the fear out of writing a biz plan and will get you past the dreaded blinking cursor.
In this podcast episode about how to write a wedding industry business plan, I teach you:
- Why a business plan is so important for your business and what a business plan actually is
- The 5 things a biz plan will reveal about your company
- How to do market research
- The power of knowing your ideal customer
- How your strengths, weaknesses, opportunities, and threats help you build a strategy
- Discovering your core values and what they mean
- Uncovering your purpose and making that your center
- 7 tips on how to get started with your biz plan
- How often you should revise/update your business plan
A biz plan requires you to think deeply about what you want for your future, who you want to serve, and how you’re going to get there.
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know– what was your biggest takeaway? Head to my Instagram to join the conversation!
Explore More Wedding Industry Resources
- How To Become A Wedding Planner With No Experience
- What You Need More Than Another Wedding Planner Course
- How To Go From Side Hustle To Full-Time Wedding Planner
- 7 Ways to Use Honeybook as a Wedding Planner
- How Do I Write A Wedding Planner Business Plan?
- 5 Tips On Crafting a Business Plan To Book Out Your Biz With Your Ideal Clients And Get Paid
- How to Start a Wedding Planning Business
- The Secret to Designing a Business You Love: How To Vision Cast For Your Biz – And Why You Need To
- How To Build Your Portfolio As A Wedding Planner When You’re Just Starting Out
- Here’s What Every Wedding Planner Needs To Include In Their Wedding Design Proposals
- How to Start a Wedding Planning Business
For More Wedding Industry Business Secrets, Follow Me on Instagram
Lesson 2: You don’t grow by doing more. You grow by doing what actually matters.
This one comes up constantly in my work.
So many wedding pros feel behind, lazy, or like they’re not doing enough — when in reality, they’re doing too much of the wrong stuff at the same time.
👉🏼 If you had to pick one thing to focus on for the next few months, what would it be?
Or flip side: what’s one thing you already know you could let go of?
PSA: This is part of a 31-day series where I’m sharing one business lesson a day for wedding pros as we head into 2026. These are the ideas I come back to when I think about longevity, focus, and building a business that doesn’t require constant hustle to survive. I’d love for you to stick around and join the conversation as we go.
#weddingindustry #weddingpros #candicecoppola #2026goals #businessgrowthstrategy
Lesson 1: If you’re bored or unhappy, your business is asking you to evolve.
I’ve had to learn this one the hard way more than once.
👉🏼 What part of your business feels like it can’t come with you this year? I’d love to hear in the comments.
PSA: For the next 31 days, I’m sharing one business lesson a day for wedding pros as we begin 2026. These are the ideas I keep coming back to when I think about longevity, creativity, and building a business that still feels good years in. It’s also a way for me to connect with you! I hope you’ll come back each day and join the conversation.
#weddingindustry #weddingpros #candicecoppola #2026goals
I’m feeling a little emotional writing this 🥹
The Power in Purpose podcast just hit 200 episodes!! It’s such a big milestone, and that number represents so much more than consistency or content.
It represents choosing to show up when it felt scary.
Sharing my thoughts before I felt “ready.”
Hitting publish even when I worried about sounding dumb, being misunderstood, or not knowing where this would lead.
When I started this podcast in 2018, I truly didn’t know if anyone would listen. I just knew I had something to say and a deep desire to talk honestly about building a business that supports a real life.
Somewhere along the way, this stopped being “just a podcast” and became a space for big conversations, quiet moments, hard truths, hot takes, and the parts of entrepreneurship no one really prepares you for.
And none of this exists without you. 😭
If you’ve ever listened on a walk, in the car, while cooking dinner, or during one of those “what am I even doing?” seasons in your business, I want to thank you. Your presence here has mattered more than you know.
To celebrate episode 200, I shared 23 lessons I wish every wedding pro knew. Lessons about confidence, boundaries, money, leadership, nervous system regulation, and what actually creates momentum in this industry.
I’m so grateful to be here. And I’m so grateful you’re here too. 💛
I hope you’ll take some time to listen today and celebrate with me!
Xo,
C
All, Building Your Brand, Featured, Goal Setting, Growing a Business, Ideal Clients, Podcast Show Notes, Starting a Business
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