Wondering what the deal is with a business plan–and if you even need to write one? In this episode, I walk you through what a business plan will reveal about your business and how to get started. Every business in the wedding industry needs a business plan. And a wedding industry business plan isn’t as hard to write as you think! In this episode of The Power in Purpose Podcast, we talk about the five things a business plan will reveal about your business. Once you listen, be sure to download your Free Business Plan Template, Outline & Guide.
Are you ready to start moving in the RIGHT direction by taking ownership of your ideas, forming them into strategies, and then taking action? Are you ready to grow the business YOU want? In today’s episode of the podcast, I’m helping you step into your BOSSINESS by sharing the 5 things a business plan will reveal about your biz.
I know what you’re thinking: writing a business plan is not high on your list of things to do.

You’re probably asking yourself, what’s the point of writing a business plan? I know what I want for my business, and I’m working toward my dreams, goals, and aspirations every single day.
It’s true. You’ve gotten this far in your journey WITHOUT a business plan. No one can take that away from you. But imagine, just for a second, what you could accomplish if you wrote down a strategy for your wedding business?

So, why is writing a wedding business plan important?
Here’s a fun statistic: did you know that people who write down their goals are 42% more likely to achieve them?
The same principle can be applied to strategies for your wedding business. I’m talking about strategies like sales, ideal clients, marketing, and growth.
They’re all the same in that when you develop these areas on paper, you’re much more likely to see them through to success.
What is a business plan?
A biz plan is an overarching strategy for the who, what, how, when, and most importantly, the why.
And let’s face it, the why is why we’re all here and why YOU listen to our podcast!
You take strategies you would have in your company: your ideal clients, marketing, sales, competitive analysis… and you map out a plan for them.
A business plan is an overarching strategy for the who, what, how, when, and the why.
In today’s episode, I’m sharing the 5 things a business plan will reveal about your wedding business. I will walk you through my philosophy about business plans, share the 5 strategies it will reveal, and give you tips on how to jumpstart the process.
What does a biz plan accomplish?
It requires you to think deeply about what you want for your future, who you want to serve, and how you will get there.
Writing a business plan has the power to transform your biz.
But I get it.
It’s not like I’m sharing 5 ways to make millions of dollars…. But….. it is the secret sauce to building and scaling a business that will last and maybe make you a million dollars.
It will definitely reveal if your business is even capable of making a million dollars.
After you listen to the episode, be sure to download your Free Business Plan Template, Outline & Guide. This free template helps to take the fear out of writing a biz plan and will get you past the dreaded blinking cursor.
In this podcast episode about how to write a wedding industry business plan, I teach you:
- Why a business plan is so important for your business and what a business plan actually is
- The 5 things a biz plan will reveal about your company
- How to do market research
- The power of knowing your ideal customer
- How your strengths, weaknesses, opportunities, and threats help you build a strategy
- Discovering your core values and what they mean
- Uncovering your purpose and making that your center
- 7 tips on how to get started with your biz plan
- How often you should revise/update your business plan
A biz plan requires you to think deeply about what you want for your future, who you want to serve, and how you’re going to get there.
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know– what was your biggest takeaway? Head to my Instagram to join the conversation!
Explore More Wedding Industry Resources
- How To Become A Wedding Planner With No Experience
- What You Need More Than Another Wedding Planner Course
- How To Go From Side Hustle To Full-Time Wedding Planner
- 7 Ways to Use Honeybook as a Wedding Planner
- How Do I Write A Wedding Planner Business Plan?
- 5 Tips On Crafting a Business Plan To Book Out Your Biz With Your Ideal Clients And Get Paid
- How to Start a Wedding Planning Business
- The Secret to Designing a Business You Love: How To Vision Cast For Your Biz – And Why You Need To
- How To Build Your Portfolio As A Wedding Planner When You’re Just Starting Out
- Here’s What Every Wedding Planner Needs To Include In Their Wedding Design Proposals
- How to Start a Wedding Planning Business
For More Wedding Industry Business Secrets, Follow Me on Instagram
You could spend all your energy trying to cut back... or you could use that same energy to make more.
In this week’s episode of The Power in Purpose, @erinn_bridgman shares such a refreshing perspective on money, and it’s one that I believe every creative entrepreneur needs to hear.
Sure, there’s a time and place to look at where your money’s going. I believe one of the fastest ways to put money in your pocket is to stop spending it. But what if you shifted your focus to how easily you could bring more in?
One additional wedding.
A higher-margin package.
A simple pricing adjustment.
That’s the difference between staying in survival mode and stepping into abundance.
For most wedding pros, the latte isn’t the problem. It’s the story you’re telling yourself about what’s possible.
You’re closer than you think to creating the income and stability you’ve been chasing.
✨ Comment 197 and I’ll DM you the link to listen (along with the invite to a FREE masterclass Erinn is hosting tomorrow if you want to learn more)
#candicecoppola #weddingpros #weddingindustry #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation

Here’s one of my favorite things about being a business owner...
You don’t have to wait for permission to make more money.
You don’t need to ask for a raise.
You are the raise.
In this week’s episode of The Power in Purpose, @erinn_bridgman and I talked about one of the most empowering parts of being a wedding pro and that’s the ability to create income on demand.
When you understand your numbers, you realize how much control you actually have. You can double down on your most profitable offer, take on one or two more weddings at a higher rate, or make small shifts that directly impact your paycheck.
If only someone would show you the way, right?
My hope is that this conversation will light a fire under you to stop waiting for “someday” and start acting like the CEO your business needs today.
Comment 197 and I will send you the link to listen (and an invite to a FREE masterclass Erinn is hosting next week to help you too!).
#candicecoppola #weddingindustry #weddingindustryexperts #weddingpro #weddingpros #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation #weddingplanner

You keep waiting for that future version of yourself (you know, the one who’s confident with money, pays herself first, and runs a business that feels calm, sustainable, and profitable).
But she’s not coming.
You aren’t just going to wake up and “become her” someday. You need to start building her now.
In this episode, I brought on @erinn_bridgman to talk all about building WEALTH as a wedding pro, and this future self exercise is truly just the beginning.
I know firsthand that when you start identifying as that version of yourself now, everything changes. You stop operating from survival mode and start leading from security and abundance.
I want that for you and Erinn does too!
Next week, she’s hosting a free masterclass where she’s sharing her 4-part framework to help you ditch the money stress and pay yourself first every month.
Comment 197 and I will send you the link to listen to this week’s episode (and sign up for the masterclass).
I will see you there ⬇️
#candicecoppola #weddingindustry #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation #weddingpodcast #weddingbusiness #weddingindustryeducation

💸 Last year, I spent $60,000 on my own education and business development.
Courses. Masterminds. One-on-one coaching. All of it.
And while those numbers sound big (and they are), I also love investing in my business. I’ve worked with a coach since 2017, and I can confidently say while not every investment I make is a winner, many of the investments I’ve made are a major reason my business looks the way it does today.
But here’s what I’ve learned along the way:
✨ Not every investment gives you the same ROI.
✨ Where you are in your journey matters when deciding which style of education and support is right for you
✨ Growth happens when you’re the smallest fish in the room
In this week’s podcast episode, I’m breaking down exactly what I learned from investing $60K into my growth and more importantly, how you can use those lessons to make smarter decisions about YOUR next investment.
Think of it as a buyer’s guide to business education, told by someone who’s been on both sides: student and coach.
Comment 196 and I will send you the link to listen.
#candicecoppola #weddingpros #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation

All, Building Your Brand, Featured, Goal Setting, Growing a Business, Ideal Clients, Podcast Show Notes, Starting a Business
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